New Mexico’s Top Rated Local® Fitness Centers Award Winner: Desert Devil CrossFit

Top Rated Local® is pleased to announce that Desert Devil CrossFit is a 2019 award winner for fitness centers in New Mexico!

Don’t settle for typical. Instead, reach your fitness goals by choosing an authentic, inclusive and fun fitness center, like Desert Devil CrossFit in Las Cruces.

Desert Devil CrossFit has received dozens of reviews with an average rating of 4.98 stars, earning them a phenomenal Rating Score™ of 95.81 and a 2019 Top Rated Local award for ranking among the top 10 fitness centers in all of New Mexico!

Here’s just one of their many five-star reviews:

“The moment that I walked into this gym, I knew I was going to love it. The trainers are very nice and personable. The people that attended the gym at the time gave me a very warm welcome and made me feel very comfortable. I have been attending for a little under two years now, and I can say that this place is awesome! This gym is accommodating to all types of people, from beginners who have never exercised to the extreme CrossFitters. If you are looking for a gym to attend or traveling by, look no further; this is your gym. I guarantee it!” – Gilbert L.

Not Your Average Fitness Center

We wanted to learn all about Desert Devil CrossFit and its impressive online reputation, so we took a few minutes to talk with the owner, Juliet Ricci.

The first question we had for Juliet was what is it that sets Desert Devil CrossFit apart from their competition in New Mexico. Here’s Juliet’s response:

We’re athletic, inclusive and fun. We are part of a diverse crowd, and we like to have fun while working hard.”

We also wanted to know what their mission is at Desert Devil CrossFit and how they work to make the world a better place. Here’s what Juliet had to say:

“[Our mission is to] be authentic and keep it real. We want to have a space for everyone to come work out regardless of their age, ethnicity or background.”

Juliet went on to tell us a little bit about how she and her team give back to their community:

“We try to donate back to our community as much as we can. One of our members is a librarian at a local school, so we pick a family and provide Christmas gifts and food for them. We also have a yearly lifting competition to raise funds for melanoma patients.”

Building Success by Making Fitness Fun

Juliet attributes Desert Devil CrossFit’s strong online reputation to their commitment to providing a fun experience for their members and to keeping it real. Juliet says that leads to good reviews.

Outside of building a powerful online reputation, Desert Devil CrossFit has gotten their name out there by donating to their community and by posting about real members on social media.

There are so many business owners out there looking to build the kind of online reputation Desert Devil CrossFit has. Here’s Juliet’s expert advice for them:

“Just keep it real; people don’t want to see perfection. Be strong and better at life. Everything we do here transfers outside of the gym into your lifestyle.”


Congratulations to the team at Desert Devil CrossFit for being a 2019 Top Rated Local award winner, and thank you so much, Juliet, for taking the time to speak with us!

We highly recommend Desert Devil CrossFit in Las Cruces. Visit their website today!

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