New Mexico’s Top Rated Local® Optometrists Award Winner: Dr. Michael D. Herrera, O.D. – iDoc, Inc

Top Rated Local® is pleased to announce that Dr. Michael D. Herrera, O.D. – iDoc, Inc is a 2019 award winner for optometrists in New Mexico!

If you’re looking for the right optometrist to turn to for your eye care needs in Santa Fe, look no further than Dr. Michael D. Herrera, O.D. – iDoc.

Dr. Michael D. Herrera, O.D. – iDoc has received dozens of reviews with an average rating of 4.70 stars, earning them a stellar Rating Score™ of 90.00 and a 2019 Top Rated Local award for ranking among the top 10 optometrists in New Mexico!

Here’s just one of their many five-star reviews:

“Recently, I went to get a vision prescription from Dr. Herrera, whom I have seen in the past as well. What I really appreciate about him is that he explains very technical things in simple language I can grasp, and gives me the most important information — what it all means to me! I am confident in his ability and knowledge, and when he doesn’t have an answer, he doesn’t pretend to know. I highly recommend him. The front office people are also very personable and helpful.” – Hollis W.

Not Your Average Optometrist

When patients visit Dr. Herrera and his team, they not only enjoy a high level of care but also a personal touch that puts them at ease. Every visit is thorough, and the team pays close attention to even the smallest details to ensure the best possible care for their patients.

Whether a patient is coming in for a new pair of glasses or their annual eye exam, they are treated like family by Dr. Herrera and his talented team.

We sat down with Cheyanne Castillo, the office manager at Dr. Michael D. Herrera, O.D. – iDoc, to find out why they do what they do and how they work to make the world a better place. Here’s what she had to say:

“It is all about family, from my employees to the patients we see. Dr. Herrera is very passionate about what he does, and his bedside manner gives him the ability to connect with each person on a personal level.”

Building Success Through Next-Level Patient Care

Cheyanne credits their strong online reputation to the next-level care they provide and personable approach they take with their patients.

Outside of building a powerful online reputation, Dr. Michael D. Herrera, O.D. – iDoc has grown through referrals, business cards, Facebook and guerilla marketing.

We asked Cheyanne what advice she has for the many business owners out there looking to grow their business and build their online reputation. Here are the words of wisdom she shared with us:

“Be interested in serving people well, especially when it comes to a sensitive area, like a person’s eyes.”


Congratulations to the team at Dr. Michael D. Herrera, O.D. – iDoc for being a 2019 Top Rated Local award winner, and thank you so much, Cheyanne, for taking the time to speak with us!

If you’re looking for the right optometrist in Sante Fe, we highly recommend choosing Dr. Michael D. Herrera, O.D. – iDoc. Visit their website today!

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