Employer Reputation 101: What It Is

All business owners know how important it is to have happy customers, but what about happy employees? Obviously, you want them to be happy and thrive in their workplace, but are they? How do you find out? Where do you find out? In part one of this two-part blog, we’ll answer these questions and more, as well as discuss the basics of employer branding and help you get a good grasp on what exactly that means. Be sure to check back for part two to find out what you can do to make sure yours is great.

What is an employer brand? 

Your employer brand is a huge part of your business’ overall reputation. Essentially, it is a reflection of how good (or bad) of a workplace your company is. If your employees are happy and treated well, your employer brand will be great. Otherwise, it won’t. It’s as simple as that. 

Why do I need a good employer brand?

A great employer brand is key to any business’ success, especially when it comes to growth. Your employees dedicate the vast majority of their time to your business. They deserve an excellent workplace and will be vocal about whether or not they like working for you. Try thinking about it this way — of the companies you know with terrible employer practices and a bad employer reputation, how many are succeeding? How many were doing better before they developed a poor reputation? Which ones haven’t bounced back because they refused to improve or work on their employer brand? 

Where can I find out how I’m doing?

Finding out how well your business is doing reputation-wise doesn’t take as much investigative work as one might think. There are online platforms, like Glassdoor, Inhersight (which specifically rates the woman-friendliness of companies), and Indeed, where employees can give open and honest, anonymous feedback. It’s incredibly easy to find out about your business’ overall employer brand by either checking these sites or simply doing a general Google search. 

Beyond the world of the internet, you can utilize older techniques to gauge employee happiness. Believe it or not, even in the modern era, people still talk face to face. Finding ways to accept anonymous feedback at work and in real-time could be a huge asset to your company’s overall brand reputation. This doesn’t mean asking your employees directly how they feel about the company. This means setting up an anonymous feedback form, either online or off, for your team to tell you what you’re doing right and what you’re doing wrong.

Let Top Rated Local® Help

At Top Rated Local, we’re here to help small businesses thrive. Through our proprietary Rating Score™ system, you can get a glimpse of the cumulative reputation you’ve built with both customers and your team. We know how challenging it can be to build your business’ online reputation. However, using the right tools, using our tools, it can become a whole lot easier. Sign up for a free Top Rated Local profile today.

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