In part one of this two-part blog series, we discussed the ins and outs of employer reputation. So now, you’re probably wondering how you can make sure yours is spotless. As an online reputation platform, we know what it takes to keep your employer brand phenomenal. Here, we’ll teach you how to maintain and expand your employer reputation using the “BE REAL” method, which is an acronym we came up with, just now. Just read this, and let us help you out!
Staying involved in your business’ online reputation isn’t just important when it comes to your clientele; it’s a vital part of managing your employer brand. If you want to be appealing to the best talent and future customers alike, you need to be actively responding to and improving upon any feedback you receive. Not only will this help your reputation, but it’ll help your overall business.
Employ The Right People
If you hire candidates who aren’t right for the jobs you have to offer, they are never going to be happy with your company, and they’ll make that abundantly clear to others. It’s time to get strategic about the people you hire. You want people who not only can do the job and do it well but who will give you open and honest feedback because they want to see your company grow and thrive. This all comes with treating people well.
Ignoring a problem doesn’t make it go away. People aren’t giving you negative feedback because they want to be mean or see you fail; it’s because they want to see your business and the people involved with it thrive. If you receive a negative employee review on a public forum, like Glassdoor, respond politely and with a genuine willingness to improve, while still maintaining integrity to your brand and vision. It will make a huge difference in most cases.
Without receiving feedback, there is no way for you to get a good grasp on your employer brand, because, well, you have no employer brand. That is — not one that you can see. People are going to talk about whether or not your business is a good place to work. That is inevitable. You want that feedback to be out in the open so you can respond to and grow from it. You also want your employees to be comfortable publicly declaring their pride in your company to level out the feedback you’re receiving.
Assess Your Brand
As with anything in business, you’ll want to routinely check in on your employer brand, especially online. This all goes back to staying active in your employer reputation. Check-in with employees both in-house and on websites, like Glassdoor, every so often just to make sure you’re getting up-to-date feedback.
Listen To Your Employees
This is the big one — the absolute, most important thing to do if you want to make sure your business looks good as a place to work. You won’t stop getting negative feedback if you don’t actually build your business around the feedback you receive. At the end of the day, it is your job to run your company, and that means treating your team well. Your employees are the backbone of your company. These people have dedicated themselves to your dream and your success. Make sure they know how much you care through your actions.
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At Top Rated Local, we are passionate about helping businesses thrive. Using our proprietary Rating Score™ system, you can get up-to-date information regarding your business’ overall online reputation. Sign up today and utilize our tools to grow your business!