New Jersey’s Top Rated Local® Fitness Center Award Winner: CrossFit Jersey City

Top Rated Local® is pleased to announce that CrossFit Jersey City is a 2019 award winner!

With a 94.12 Rating Score™, a 4.61 average star rating on verified sites, and more than 150 fantastic online reviews, CrossFit Jersey City has earned a spot among the top 10 fitness centers in the entire state of New Jersey! Here’s just one example of the rave reviews they’ve received:

“Awesome gym and great community. I have been a member of many gyms and a few CrossFit [gyms], and this one tops them all by miles. Coaches are terrific and genuine plus the overall community is diverse, inclusive and welcoming. I am pretty picky about a lot of things… including gyms… and I am really happy I made the choice to join when I moved to JC a year ago.” -Melissa H.

Not Your Average CrossFit Gym

Russell Francis, the owner of CrossFit Jersey City, took some time to speak with us about his business’ online success.

First, we asked Russell what the difference is between his business and other fitness centers in Jersey City. “Community is probably the biggest differentiation,” he said. “Working out with a bunch of other people, studies have shown that results will improve. Everyone has a competitive streak and people around you will push you harder. The variety of Crossfit allows you to not get bored easily.”

Building Success Through Passion and Dedication

We also wanted to know what Russell considers to be his business’ secret to success. He told us that a strong reputation offline creates one online as well, saying “[Our secret to success is] a very strong offline reputation. We don’t really solicit reviews; we just provide such a good service inside the gym that people want to write about it.”

Being an award-winning business owner, Russell knows what it takes to build up an awesome online reputation. The following is his advice to other business owners:

“Be passionate about what you do. Employ passionate people. We are very selective with who we hire because that passion feeds through to the members of the gym. We don’t take our members for granted and just because someone has been there some time doesn’t mean you should stop engaging them.”


Congratulations to the team at CrossFit Jersey City for being a 2019 Top Rated Local award winner, and thank you so much, Russell, for taking the time to speak with us!

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