North Dakota’s Top Rated Local® Jewelry Stores Award Winner: River City Jewelers

Top Rated Local® is pleased to announce that River City Jewelers is a 2019 award winner for jewelry stores in North Dakota!

For a great selection of jewelry and custom designs in Grand Forks, River City Jewelers is your go-to jewelry store.

River City Jewelers has received dozens of reviews on three verified sites with an average rating of 4.91 stars, earning them a phenomenal Rating Score™ of 95.05 and a 2019 Top Rated Local award for ranking among the top 10 jewelry stores in all of North Dakota!

Here’s just one of their many five-star reviews:

“I had to have my wedding ring resized, and friends recommended River City Jewelers. I am glad I went there! [They have] very reasonable prices and…did an excellent job assessing what was needed and informing me of all my options. I was promised my ring back in four days, but then was called later that same day, and it was done. The staff knew I was worried about my ring, and they found the time to get it done and back to me. I greatly appreciate the care and quality of their work.” – Bill K.

Not Your Average Jewelry Store

Mike Zhorela, the co-owner, Goldmsith, Master Gem Setter and GIA Diamond Specialist at River City Jewelers, generously gave us a few minutes of his time to tell us a little more about this one-of-a-kind jewelry store and its impressive online reputation.

To start our conversation on the right foot, we asked Mike what makes River City Jewelers stand out when compared to their competition in North Dakota. Here’s his response:

“When you are speaking to us, you are speaking to a jeweler, a gem setter. We build [our jewelry] from the ground up, and later, if you have an issue, we can repair it.”

Mike went on to tell us that they are locally owned and because they are an independent store — not a franchise — they are able to offer their customers a more personal connection and a better deal.

We also asked Mike what their mission is at River City Jewelers and how they work to make the world a better place. Here’s what he had to say:

“[Our mission is] to satisfy the customer’s needs. Be it a new wedding set or a simple repair, we’re here to help, and by doing it in-house, we can do it faster and it cheaper. We have a lifetime guarantee on any of the jewelry we sell. [If there’s] a broken clasp or a missing gem that fell out, we’ll have it back to you by four o’clock.”

Mike also told us that they are big in the local arts scene, and that they make donations and attach themselves to local events, including concerts and plays:

“I like to be seen in those circles; that gets us great exposure, and they reciprocate.”

Building Success by Backing Their Products

Mike attributes River City Jewelers’ strong online reputation to the fact that they back what they sell, and that they offer their clients a lot of knowledge in addition to quality products.

Outside of building a powerful online reputation, River City Jewelers has gotten their name out there through radio and television ads, as well as by working with a company that helps to keep their presence solid on Facebook, Twitter and Foursquare.

There are so many business owners who would love to build the kind of online reputation River City Jewelers has. Here’s Mike’s expert advice for those business owners:

“Don’t be afraid to take some chances, and don’t be afraid to grow. Slow growth is better than fast change. Grow in the direction that grows your business. …Sell a product you are proud of.”


Congratulations to the team at River City Jewelers for being a 2019 Top Rated Local award winner, and thank you so much, Mike, for taking the time to speak with us!

We highly recommend River City Jewelers in Grand Forks. Visit their website today!

Share this article!