Reputation management is an increasingly important factor for flooring companies to consider when building and maintaining a successful business.
In this day and age, customers are more likely to rely on online reviews and recommendations when researching potential flooring companies. Plus, online reviews are also a ranking factor on search engines and review sites.
Positive reviews and ratings can be the difference between a customer choosing your company or a competitor’s. On the other hand, negative reviews can have a damaging effect on your business.
Reputation management is a process of monitoring, managing and responding to customer reviews and feedback, and it’s a critical part of developing an effective flooring marketing strategy.
In this blog, we’re going to cover six key reputation management tips for flooring companies:
1. Claim and manage your local listings
Claiming and managing your local listings is an important step in reputation management — as well as in flooring marketing as a whole.
Local listings are websites, such as Top Rated Local® and Google Business Profile, that provide customers with information about your business.
By claiming and managing your local listings, you can ensure that your business’s information is up-to-date and accurate. You can also respond to customer reviews and feedback, as well as share updates about your business.
It also allows you to optimize your listings, which can help you stand out and get noticed on local directories most important for flooring companies and other home contractors.
2. Make a great customer experience your top priority
Customer experience should be your top priority when it comes to reputation management.
The goal is to create a positive customer experience from start to finish, from the initial contact to the final installation.
This means being friendly and helpful, answering questions quickly and accurately, providing detailed estimates and quotes, and going above and beyond to exceed customers’ expectations.
At the end of the day, your flooring company‘s reputation online is a reflection of the kind of service you offer in person. If it’s not up to par, you’re not going to get the high average star rating you need to build a strong reputation and maximize your success.
3. Encourage your customers to write reviews
Getting positive reviews and ratings is essential for flooring companies.
Encourage your customers to write reviews by sending follow-up emails after the installation is complete. You can also include a link to your listings on review sites in the email, or ask in person after the job has been completed.
One other great way to get more reviews is to embed a reviews widget on your flooring website. This will allow customers to quickly and easily leave reviews without having to leave your website.
Finally, make sure to thank customers who take the time to write a review, as this will show them that you value their feedback.
4. Respond to customer reviews
Responding to customer reviews shows that you care about customer feedback and value their opinion.
When responding to customer reviews, make sure to be respectful, professional and helpful.
You should also try to respond to all reviews, both positive and negative. When responding to negative reviews, address the customer’s concerns and offer to help resolve the issue.
As always, if you’re upset about a review, it’s OK to take time to cool off before you respond. Being professional in your response is a critical part of your flooring reputation management strategy since anyone can read it.
5. Monitor review sites and social media
Monitoring review sites and social media is an important part of reputation management.
Make sure to regularly check review sites, such as Top Rated Local, Yelp and Google, for new reviews and ratings. You should also monitor your social media accounts for comments and messages.
This will allow you to respond quickly to any customer feedback or questions, as well as stay up-to-date with the latest reviews and ratings.
6. Use reputation management software
Between managing your listings across the web and responding to your reviews, building a strong reputation for your flooring business can be a big job. The right reputation management software can make a big difference.
The Marketing 360® Reputation app can help you manage your customer reviews and ratings. It can also help you monitor your reviews across the web and respond to customer feedback quickly and easily.
Plus, combined with the rest of our flooring marketing platform, you can generate more reviews by sending automated emails and text messages to customers after their installation is complete.
By using reputation management software, you can save yourself time and effort while making sure you’re staying on top of your customer reviews.
Reputation management is an essential part of building a successful flooring business. By following these tips, you can ensure that your flooring company has a strong online reputation and stands out from the competition.
The Marketing 360 flooring marketing platform has everything you need to build a strong reputation. Plus, you can develop a convertible website, drive exclusive leads, master SEO and content marketing, connect with your community on social media and more.
