Category: Reputation Management

Roofer Marketing: How to Build a Strong Reputation

Posted on by Robyn Rivera

What makes a homeowner choose one roofing company over another? Reputation. It’s the cornerstone of trust. 

And in today’s digital age, a strong reputation isn’t just built on quality workmanship and word of mouth — it’s also forged online through savvy marketing strategies. 

Let’s dive deep into how you can boost your roofer marketing game and establish a rock-solid reputation.

The digital age of roofer marketing: A short story

Imagine John. He’s just moved to a new town and, after the first rainstorm, he realizes his roof is leaking. 

Instead of knocking on his neighbor’s door to ask for a recommendation (like in the good old days), John pulls out his smartphone and types in “best roofer near me.” 

He doesn’t just click on the first result he sees. Instead, he reads reviews, browses websites and even checks out some before-and-after photos on Instagram. He does all of this long before making a call.

This is the digital consumer journey, and understanding this can be the key to unlocking the potential of roofer marketing.

Uncovering the layers of roofer marketing

Let’s strip away the layers and reveal the nuts and bolts of building a reputation through roofer marketing.

Be visible: Local SEO for roofers

The foundation of any good roofer marketing strategy is ensuring you’re easily found when someone, like John, types in a search. 

This means optimizing your website for local searches, claiming your local listings and collecting positive reviews from satisfied customers. Ensure your business name, address and phone number (NAP) are consistent across all platforms.

Engage with the community: Social media and beyond

Remember those before-and-after photos? They’re gold. Share your success stories, showcase your work and interact with your followers. 

Social media platforms like Instagram, Facebook and LinkedIn can be instrumental in giving your roofing business a personality and building trust with potential clients.

Establish authority: Content is king

Share your knowledge. Write blog posts about the different types of roofing materials, the pros and cons of each, maintenance tips or even the latest roofing trends. 

This not only positions you as an expert in your field but also improves your website’s SEO, making it easier for potential clients to find you.

Harnessing the power of reviews: Strategies that work

In the world of roofer marketing, having a bevy of positive reviews can tip the scales in your favor. 

Potential clients rely heavily on reviews to gauge the quality, trustworthiness and reliability of a business. But how can you increase the number of reviews for your roofing company?

Tap into the world of email marketing

Imagine you’ve just finished a roofing project. Your client is beaming with satisfaction, and you part ways with a handshake. But, your interaction shouldn’t end there. 

Send your customer an email thanking them for their business and gently request a review. 

The key? Make it easy. Embed a direct link to your Google Business Profile or Top Rated Local®, page and encourage them to share their experience.

But, here’s the trick: use email filters. Direct positive responders to public platforms like Google and Top Rated Local. If someone has concerns or is dissatisfied, direct them to a private feedback form. 

This way, you address issues directly and prevent potential negative public reviews.

Consistency is key

Don’t just send one email and hope for the best. Set up a sequence that includes a couple of gentle reminders. 

Timing matters, too. The best time to request a review is shortly after the completion of the project when the experience is still fresh in the customer’s mind.

Handle with care: Dealing with negative feedback

No matter how flawless your service is, there will always be that one customer who had a less-than-stellar experience. How you handle this feedback can make or break your online reputation. 

Always respond promptly, professionally and with empathy. Address the concern, offer a solution and learn from the feedback. This shows potential customers that you value feedback and are committed to continuous improvement.

Reputation at your fingertips: Enter the realm of software management

A strong reputation is the backbone of roofer marketing, and today’s tech-driven world offers tools to manage and cultivate that reputation with ease.

Meet the Marketing 360® Reputation app. Think of it as your digital command center for all things reputation-related. 

This powerful tool doesn’t just monitor reviews across different platforms, but it also allows you to respond to them in real-time. Whether it’s a glowing review or a critical one, being able to engage immediately is invaluable.

More than just a review tracker

Beyond tracking, the app offers insights and analytics. Want to know which platform yields the most reviews? Curious about the common concerns in negative feedback? 

The app gives you an overview of your reputation from across the web, enabling you to tweak your roofer marketing strategies for better results.

Conclusion

Building a strong reputation in the roofing industry today goes beyond just doing a great job on the roof. It’s about crafting a holistic roofer marketing strategy that establishes trust, authority and visibility in a digital age.

Are you ready to elevate your roofer marketing game and solidify your reputation in the industry? Whether you’re just starting out or looking to enhance your existing marketing efforts, we’ve got you covered. 

Learn more and sign up for your free trial.

7 Tips for More 5-Star Flooring Reviews

Posted on by Robyn Rivera

In the flooring industry, how you market your business and the reviews you garner are integral to your success. 

Five-star reviews speak volumes about the quality and excellence of your service. So, how do you boost your reviews and amplify your flooring marketing efforts? 

Here are seven tips that can help you get those glowing five-star flooring reviews and drive your business to new heights.

1. Provide top-notch customer service

The journey to a five-star review begins with exceptional customer service. In the flooring business, this means not just providing high-quality materials and professional installation, but also empathetic and responsive communication. 

Every interaction with a customer offers an opportunity to impress.

Picture this: Amy, a homeowner, is considering a new hardwood floor for her living room. She’s a bit anxious about the cost, the mess and the disruption. 

But, from the moment she contacts your flooring company, she’s met with understanding and patience. Your team answers her questions, guides her through the process and respects her concerns. 

When the job is done, she’s so impressed that she immediately leaves a five-star review. 

Remember, your customer service reflects your brand and can be a powerful tool in your flooring marketing arsenal.

2. Deliver on promises

Nothing erodes trust faster than unmet promises. As a flooring company, it’s crucial to deliver on your promises — be it about product quality, installation time or cost. 

Providing customers with a clear, realistic timeline, and sticking to it, can greatly enhance their overall experience.

Consider the case of Bob, who’s having his carpet replaced. He’s told the job will take three days. 

If your crew finishes in two, Bob is pleasantly surprised and more likely to leave a positive review. Conversely, if the job takes four days, Bob may feel inconvenienced and less inclined to give that five-star rating.

3. Request reviews proactively

A common mistake in flooring marketing is to passively wait for reviews to trickle in. 

Most people won’t write reviews unprompted. However, many satisfied customers are more than willing to leave a review if you give them a nudge. 

After a successful job, don’t hesitate to ask your customers to leave a review.

4. Respond to all reviews

The relationship with your customer doesn’t end once the flooring installation is complete. Responding to both positive and negative reviews shows you value your customers’ opinions. 

It’s a small gesture that goes a long way in demonstrating your commitment to customer satisfaction. Plus, the right response to a negative review can turn a bad experience into a good one. 

5. Correct issues promptly

Issues can arise, even with the best of teams. The true test of your customer service is how you address them. Swiftly correcting a problem can turn a potential one-star review into a five-star experience.

Imagine Sarah, who notices a problem with her new flooring a few weeks after installation. She contacts your company, and within 24 hours, your team is at her home fixing the issue at no extra charge. 

This kind of service can lead to a five-star review, even if there was a hiccup along the way.

6. Showcase your reviews

Customers are more likely to trust a business that transparently showcases its reviews, both good and bad. 

Display your reviews prominently on your website and in your flooring marketing materials.

7. Invest in flooring marketing

The right marketing not only helps attract customers but can also encourage more five-star reviews. 

A comprehensive marketing plan includes a robust online presence, attractive branding and clear communication. It also involves actively seeking and incorporating feedback from reviews into your business practices.

Ultimately, the quest for more five-star flooring reviews comes down to delivering an exceptional customer experience at every stage. 

By integrating these seven tips into your flooring marketing strategy, you can create a cycle of positive reviews that reinforce your reputation and drive your business forward.Ready to take your flooring business to the next level? Learn more and see our plans and pricing.

How to Get Reviews for Your Medical Practice

Posted on by Robyn Rivera

Imagine for a moment that you’re a patient in need of medical care. After researching various practices in your area, you’ve narrowed your choices down to two clinics. 

Both are nearby, accept your insurance and offer the services you need. How do you make your decision? 

If you’re like the vast majority of patients today, you’ll likely turn to online reviews to make your final choice. It’s this reliance on reviews that underscores their critical role in a medical practice’s success.

The digital era has greatly influenced how patients choose their healthcare providers. A positive online reputation, which primarily stems from good reviews, significantly affects a practice’s visibility, patient trust and overall success. 

By employing strategic doctor marketing strategies and focusing on reputation management, you can gather valuable reviews and amplify your practice’s online presence.

Why reviews matter in doctor marketing

Before we dive into the steps to garner reviews, let’s take a moment to appreciate their importance. Picture a potential patient, John. He’s just moved to a new city and is looking for a primary care doctor. What he trusts most, aside from recommendations from family and friends, are online reviews. 

In fact, research shows that most people, like John, trust online reviews as much as personal recommendations.

Moreover, a whopping majority of patients use online reviews to evaluate physicians before making their choice. This makes the power of online reviews in the medical field undeniable. 

So, investing time and resources into acquiring reviews can significantly enhance your doctor marketing efforts, drawing more patients like John to your practice.

How to gather reviews

Now that we’ve seen why reviews are crucial for your practice’s success, let’s go through the steps to garner them.

Delivering an exceptional patient experience

The journey to gather reviews begins right at your clinic’s doorstep. Meet Sarah, a patient who walks into your clinic for the first time. Sarah’s experience, starting from the friendly greeting at the reception to the medical consultation and aftercare advice, will shape her opinion of your practice. 

If Sarah has an exceptional experience, she’s more likely to share it through a positive review. Remember, effective doctor marketing isn’t just about promotion. It’s also about ensuring that the service you provide meets or exceeds patient expectations.

Claiming your online profiles

After ensuring a positive patient experience, the next step is to make sure you have claimed your business profiles on major review platforms. Think about John again, as he turns to Google, Top Rated Local® and Healthgrades to find reviews about your practice. 

Not finding your practice on these platforms could make John skip your practice entirely. This step in your doctor marketing strategy not only allows you to accumulate reviews but also shows that you are actively engaged in improving patient experiences.

Asking for reviews

Once your profiles are set up, it’s time to ask for reviews. Don’t be shy about this. After all, a happy patient like Sarah may need just a little encouragement to share her experience. 

This could be as simple as asking her in person after her appointment or sending a follow-up email or text message. Including a direct link to your review page can make the process even simpler for her.

Making the review process easy

To garner more reviews, you need to make the review process easy for your patients. Let’s say Sarah received your request to leave a review. If the process is too complicated or time-consuming, she might abandon it halfway through. 

To prevent this, provide a direct link to your review page in your email or text messages. The easier you make it for her to leave a review, the more likely she is to do it. 

Think of it as a part of your doctor marketing strategy — the more user-friendly your interactions, the better your results will be.

Responding to reviews

After reviews start pouring in, make it a point to respond to each one of them — the good, the bad and the ugly. Let’s go back to our friend, John. As he’s browsing through your reviews, he notices not just the patient experiences, but also how your practice responds to them. 

Seeing your thoughtful and professional responses, he perceives that you truly care about your patients and their feedback, making him more likely to choose your practice.

Reputation management: handling negative reviews

Even with your best efforts, not all reviews will be glowing. There may be occasional dissatisfied patients who leave negative reviews. But don’t panic — these reviews can be turned into opportunities for growth and learning.

Staying calm and assessing the situation

The first step when you see a negative review is to take a deep breath. It can be disheartening to read criticism about your practice, but remember — no one is perfect. 

Approach these reviews with an open mind and try to understand the reviewer’s concerns.

Responding professionally

After understanding the feedback, respond professionally. Let’s say a patient, Tom, has left a negative review about the wait time at your practice. 

A response could be: “Thank you, Tom, for your feedback. We apologize for the longer wait time during your visit. We’re working on improving our scheduling system to ensure prompt appointment timings for all our patients.”

Learning and improving

The true power of negative reviews lies in their potential to guide improvements in your practice. After reading Tom’s review, you might realize the need to streamline your scheduling process. 

By acting on this feedback and making necessary changes, you can turn a negative review into a positive impact on your practice.

Garnering reviews and managing your online reputation can seem like a Herculean task, but it’s more achievable than you might think. 

By delivering top-notch patient care, claiming your online profiles, encouraging reviews, making the review process easy and handling feedback professionally, you can successfully boost your doctor marketing efforts and draw more patients to your practice.Your journey to gathering reviews and enhancing your online reputation starts today. Ready to take the next step? Learn more and see our plans and pricing. Your future in the digital world of healthcare awaits!

A Beginner’s Guide to Reputation Management for Dentists

Posted on by Robyn Rivera

As a dentist, your reputation is one of the most important aspects of your success. In today’s modern age, the internet has opened up a world of opportunities to both promote and damage the reputation of dentists. With the power of social media and online reviews, a dentist’s reputation is more important than ever.

Having a strong reputation is essential for modern dentists because it helps attract new patients, allows dentists to differentiate themselves from competitors and helps build trust with both existing and potential patients.

Plus, since reviews and average star ratings are now key ranking factors, a positive reputation can help dentists rank higher in local searches and get found by potential patients in their area.

In this day and age, reputation management is an essential dentist marketing channel. In this blog, we’re going to outline the basics of how to get it right for your dental practice.

1. Claim and optimize your local listings

For dentists, local listings are an essential part of reputation management. Claiming your listings on Google Business Profile, Yelp, Healthgrades and other local directories will ensure that potential patients are able to find accurate and up-to-date information about your practice.

This is important because potential patients are likely to check out your online presence before deciding whether to book an appointment with you.

In addition to claiming your listings, it’s also a good idea to optimize them. To do this, include

  • A well-written description of your business
  • An up-to-date business address and contact information
  • Professional-looking profile photos and images
  • Your practice’s hours of operation
  • An up-to-date list of services
  • Any relevant awards and certifications

2. Ask for reviews

Another great way to boost your reputation is to ask your existing patients for reviews. This is a great way to show potential patients that you offer quality services and that you’re highly recommended by people who have already experienced your services.

Not everyone thinks of writing reviews on their own, unless, of course, they’re upset. And, since people who are unhappy are more likely to write reviews without being prompted, it can paint an unfair picture of your clinic. That’s why it’s important to actively ask your patients for reviews.

You can do this by sending a follow-up email after an appointment or adding a link to your website or social media accounts that directs people to your review page.

3. Respond to reviews

Reviews can be both positive and negative, and it’s important to respond to both. Responding to positive reviews will show your appreciation and gratitude for the kind words, while responding to negative reviews can help you resolve any issues and give you the opportunity to turn a negative review into a positive one.

When responding to negative reviews, it’s important to stay professional and do your best to address the person’s concerns in a polite way. Even if you’re unable to resolve the issue, a polite response can help diffuse the situation and show potential customers that you’re willing to listen and take customer feedback seriously.

While a prompt response is always appreciated, if you’re upset about a review, it’s always a good idea to give yourself a few minutes to calm down before crafting your response.

4. Prioritize customer service in your practice

Finally, make sure that you prioritize customer service in your practice. Your staff should be friendly, helpful and professional, and should always go the extra mile to ensure that your patients are happy.

This will help ensure that your patients leave your office feeling satisfied, and that they tell their friends and family about their positive experience.

At the end of the day, your online reputation will be a reflection of the kind of customer service you offer your patients. By making great customer service a priority, you can strengthen your reputation.

Overall, managing your reputation as a dentist is essential to the success of your practice. By following the tips outlined in this post, you can ensure that your reputation is in good standing and that you continue to attract new patients.

The Marketing 360® dentist marketing platform gives you everything you need to build a strong reputation. Plus, you can develop a convertible website, master SEO and content marketing, drive exclusive leads, connect with your community on social media and so much more — all from one place.

Learn more and see our plans and pricing.

​​How to Build a Strong Reputation for Your Flooring Business

Posted on by Robyn Rivera

Reputation management is an increasingly important factor for flooring companies to consider when building and maintaining a successful business.

In this day and age, customers are more likely to rely on online reviews and recommendations when researching potential flooring companies. Plus, online reviews are also a ranking factor on search engines and review sites.

Positive reviews and ratings can be the difference between a customer choosing your company or a competitor’s. On the other hand, negative reviews can have a damaging effect on your business.

Reputation management is a process of monitoring, managing and responding to customer reviews and feedback, and it’s a critical part of developing an effective flooring marketing strategy.

In this blog, we’re going to cover six key reputation management tips for flooring companies:

1. Claim and manage your local listings

Claiming and managing your local listings is an important step in reputation management — as well as in flooring marketing as a whole.

Local listings are websites, such as Top Rated Local® and Google Business Profile, that provide customers with information about your business.

By claiming and managing your local listings, you can ensure that your business’s information is up-to-date and accurate. You can also respond to customer reviews and feedback, as well as share updates about your business.

It also allows you to optimize your listings, which can help you stand out and get noticed on local directories most important for flooring companies and other home contractors.

2. Make a great customer experience your top priority

Customer experience should be your top priority when it comes to reputation management.

The goal is to create a positive customer experience from start to finish, from the initial contact to the final installation.

This means being friendly and helpful, answering questions quickly and accurately, providing detailed estimates and quotes, and going above and beyond to exceed customers’ expectations.

At the end of the day, your flooring company‘s reputation online is a reflection of the kind of service you offer in person. If it’s not up to par, you’re not going to get the high average star rating you need to build a strong reputation and maximize your success.

3. Encourage your customers to write reviews

Getting positive reviews and ratings is essential for flooring companies.

Encourage your customers to write reviews by sending follow-up emails after the installation is complete. You can also include a link to your listings on review sites in the email, or ask in person after the job has been completed.

One other great way to get more reviews is to embed a reviews widget on your flooring website. This will allow customers to quickly and easily leave reviews without having to leave your website.

Finally, make sure to thank customers who take the time to write a review, as this will show them that you value their feedback.

4. Respond to customer reviews

Responding to customer reviews shows that you care about customer feedback and value their opinion.

When responding to customer reviews, make sure to be respectful, professional and helpful.

You should also try to respond to all reviews, both positive and negative. When responding to negative reviews, address the customer’s concerns and offer to help resolve the issue.

As always, if you’re upset about a review, it’s OK to take time to cool off before you respond. Being professional in your response is a critical part of your flooring reputation management strategy since anyone can read it.

5. Monitor review sites and social media

Monitoring review sites and social media is an important part of reputation management.

Make sure to regularly check review sites, such as Top Rated Local, Yelp and Google, for new reviews and ratings. You should also monitor your social media accounts for comments and messages.

This will allow you to respond quickly to any customer feedback or questions, as well as stay up-to-date with the latest reviews and ratings.

6. Use reputation management software

Between managing your listings across the web and responding to your reviews, building a strong reputation for your flooring business can be a big job. The right reputation management software can make a big difference.

The Marketing 360® Reputation app can help you manage your customer reviews and ratings. It can also help you monitor your reviews across the web and respond to customer feedback quickly and easily.

Plus, combined with the rest of our flooring marketing platform, you can generate more reviews by sending automated emails and text messages to customers after their installation is complete.

By using reputation management software, you can save yourself time and effort while making sure you’re staying on top of your customer reviews.

Reputation management is an essential part of building a successful flooring business. By following these tips, you can ensure that your flooring company has a strong online reputation and stands out from the competition.

The Marketing 360 flooring marketing platform has everything you need to build a strong reputation. Plus, you can develop a convertible website, drive exclusive leads, master SEO and content marketing, connect with your community on social media and more.

Learn more and see our plans and pricing.

7 Reputation Management Tips for Fitness Centers

Posted on by Robyn Rivera

Good reputation management is essential to the success of any fitness business, from gyms and personal trainers to fitness clubs and other fitness-related businesses.

Reputation management is the practice of monitoring, influencing and responding to the public’s perception of a business. It involves responding to reviews and feedback, managing your online presence and implementing strategies to maintain a positive reputation.

Reputation management for fitness businesses is important for several reasons. 

First, it helps to build trust with potential customers. When customers can see that a business is responsible and responsive, they are more likely to trust it and become loyal customers. 

Second, it can help to increase customer satisfaction. By actively responding to customer feedback and reviews, businesses can ensure that customers feel heard and valued, which can lead to increased customer loyalty and satisfaction. 

Finally, a good reputation can help to attract more members and clients. A business with a solid reputation will be more likely to show up in search results and attract customers who are looking for a quality fitness business.

In short, reputation management is an essential tool for any fitness business looking to attract, retain and, ultimately, satisfy customers. Here are seven tips to help you get it right for your business:

#1. Claim and optimize your local listings

Regardless of whether someone finds your gym or fitness business on Top Rated Local®, Yelp or Facebook, you need to make sure your listing is up to date and accurate.

If someone tries to call you on an old phone number or visits your old location because you haven’t updated your listings, it’s going to leave a bad impression.

Not only can keeping your listings updated and optimized ensure accuracy, but it can also help you keep your business information consistent. This can help with your organic visibility and improve your ranking in relevant search results.

#2. Ask for reviews

Asking your existing members and clients to leave reviews is one of the best ways to get honest feedback about your fitness business and build your online reputation. 

Whether it’s through social media or in person, make sure you ask customers to leave a review after they’ve used your services. Most people are more than happy to provide feedback when asked. 

One of the best ways to ask for reviews is through email marketing. With email, you can automatically send out review requests after a client has had a session or a member has taken a class. 

This will allow you to direct happy members and clients to a review platform, and unhappy members and clients to an internal form where the matter can be resolved directly. 

#3. Respond to all reviews, good and bad

When someone leaves a review for your fitness business, it’s important to respond to it. Responding to reviews shows that you care about what your members and clients think — and that you’re willing to take the time to address their concerns. 

When it comes to responding to negative reviews, make sure you stay professional and try to see the situation from the customer’s point of view. Address their concerns, apologize for any inconveniences and offer to resolve the issue. 

If you’re feeling upset or defensive about a review, it’s a good idea to step away and take a few minutes to calm down before responding. You can also invite the member or client to contact you directly to discuss the matter further. 

The last thing you want to do is to get into a heated exchange with a customer online, or to respond emotionally and unprofessionally, as this could further damage your reputation. 

#4. Monitor your reputation closely

You should also be monitoring your fitness business‘s reputation across different review sites, social media channels and other platforms regularly. This allows you to stay on top of any negative reviews or feedback and address it quickly.

The longer a negative review sits unaddressed, the more damage it can do to your reputation. Monitoring your reputation closely and responding quickly can help to minimize any negative impacts. 

In addition to monitoring your new reviews, it’s also important to monitor mentions of your brand on social media. That way, you can respond to customers promptly and address any issues or questions quickly. 

#5. Create compelling content

Creating content on a regular basis is a great way to show your expertise and build your reputation. Content creation can take on many forms, from blog posts and videos to podcasts and webinars.

When creating content for your fitness business, focus on providing value to your customers. Share tips and advice related to fitness, nutrition and health, and post about industry news. This will help to show that you’re an authority in the space and can be trusted.

This can also help you rank higher on search engines and gain more control over what people see when they search for your brand on Google or Bing. 

#6. Provide a next-level customer experience

At the end of the day, your online reputation is a reflection of the kind of service you provide for your members and clients in your fitness business. 

That’s why one of the best ways to build a good reputation is to provide an exceptional customer experience. Make sure your staff is friendly, knowledgeable and helpful, and ensure that your facility is always clean and well-maintained. 

You should also focus on providing quality programming, classes and services. This will help to ensure that your members and clients have a positive experience, and will be more likely to leave a positive review. 

And, when someone does take the time to give you feedback about your fitness business, make it a point to really listen. This will help to ensure that you’re always providing the best experience possible. 

#7. Use reputation management software

Finally, you may want to consider using reputation management software to help you stay on top of things and build a strong reputation for your fitness business. 

Reputation management software, like the Marketing 360® Reputation app, can help you monitor your online reviews and mentions, analyze feedback and even respond to reviews automatically. 

It can also help you keep track of customer feedback, measure the success of your reputation management strategies, and more. 

By using reputation management software, you can make sure that you’re always on top of your online reputation, so that you can quickly address any negative reviews or feedback.

Reputation management is essential for any fitness business. It can help to build trust with customers, increase customer satisfaction and attract more members and clients. 

Marketing 360 can help you build a strong reputation for your fitness business, but that’s not all. With our all-in-one fitness marketing platform, you can also develop a convertible website, master SEO and content marketing, drive exclusive leads, connect with your community on social media and so much more. 

Learn more and see our plans and pricing. 

7 Reputation Management Tips for Doctors

Posted on by Robyn Rivera

Trust plays a huge role in the decision to schedule an appointment with a doctor or medical practice. Consumers are more likely to choose a medical practice they recognize and trust.

Your ability to build that trust can make or break your medical practice’s success. Luckily, by taking a proactive approach to managing your practice’s reputation, you can do just that. 

These days, reputation management is an essential part of a modern doctor marketing strategy. Keep reading to learn seven key tips to help you build a strong reputation for your medical practice.

#1. Encourage patients to leave online reviews

One of the best — and easiest — ways to build trust in your medical practice is by encouraging your existing patients to leave online reviews.

When patients leave positive reviews about their experience with your practice, it helps to build trust with potential patients who are looking for a new doctor. People are more likely to trust what other patients have to say about your practice than any marketing message you could ever create.

As a part of the check-out process, make it a point to ask patients for their feedback. You can do this in person or via email, whichever is easier for your medical practice. Most people are more than happy to write a review when asked. 

#2. Claim your Google Business Profile

Google Business Profile is a free platform that allows businesses to manage their online presence across Google Search and Maps. 

When potential patients search for a medical practice like yours on Google, your Google Business Profile listing is often one of the first things they’ll see. This makes it an important tool for building trust with your potential patients. 

Make sure your profile is up-to-date and accurate. Include important information, like your practice’s address, phone number, website and business hours. You can also use your profile to share photos, post updates and respond to reviews.

#3. Be proactive about managing your listings

Google isn’t the only place your patients will go to write reviews, nor will it be the only place potential patients will go to read them. That’s why it’s important to be proactive about managing your medical practice‘s online listings and reviews on all platforms. 

In addition to Google, popular review sites include Yelp, Healthgrades, Vitals and, of course, Top Rated Local®. Take some time to claim your profiles on these sites and make sure your information is accurate. Then, encourage your patients to leave reviews on these sites as well.

Having a strong reputation across review sites will help you get found and build trust with even more potential patients.

#4. Keep your website up-to-date

Your doctor website is another key tool for building trust with potential patients. 

Your website should be modern, mobile-friendly and easy to navigate. It should also include important information about your medical practice, like your location, contact information, business hours, services and accepted insurance plans.

Make sure your website is up-to-date with the latest information about your practice. This includes changes to your team, your services and your contact information. Keeping your physician website current will help you build trust with potential patients and show them you’re keeping up with the latest changes in your industry.

#5. Build strong connections on social media

Social media for doctors is a powerful tool for building trust with potential patients. It allows you to show the human side of your medical practice and connect with patients on a more personal level.

Use social media to share updates, answer patient questions, provide valuable resources and connect with other members of the medical community. The more you use social media to build strong connections, the more trust you’ll build with potential patients.

You should also make it a point to monitor social media for any mentions of your medical practice. This includes positive and negative reviews, as well as questions and comments. Responding to these mentions in a timely, professional manner will help you build even more trust with potential patients.

#6. Become an active part of your community

Another great way to build trust with potential patients is by becoming an active part of your community. There are a number of ways your medical practice can do this, including:

  • Sponsoring local events
  • Donating to local charities
  • Volunteering with local organizations
  • Hosting educational seminars
  • Partnering with other local businesses

The more involved you are in your community, the more people will get to know, like and trust your medical practice. This can go a long way in attracting new patients to your practice.

#7. Control the conversion with SEO and content marketing

Finally, you can use doctor SEO and content marketing to help you build trust with potential patients and control the conversion about your medical practice online. 

SEO (search engine optimization) is the process of optimizing your website and online content to rank higher in search engine results pages. This helps you get found by potential patients who are searching for a medical practice like yours.

Content marketing is a type of marketing that focuses on creating and sharing valuable content to attract, build trust with and convert potential patients into patients. This could include blog posts, social media posts, infographics, podcasts, videos and more.

Both SEO and content marketing can help you build a strong reputation for your medical practice and attract new patients to your practice.

Building trust with potential patients is essential for the success of your medical practice. By following these seven tips, you can start to build a strong reputation for your medical practice and get more new patients in the door. 

The Marketing 360® all-in-one doctor marketing platform has everything you need to build a strong reputation and grow your medical practice. From one place, you can develop a beautiful website, master SEO and content marketing, connect with your community on social media and so much more. 

Learn more and see our plans and pricing.  

Why Customer Service Matters for Pest Control Companies

Posted on by Robyn Rivera

Some pest control companies operate with the assumption that as long as they’re meeting their customers’ pest control needs for a competitive price, not much else matters.

But, regardless of how well you get the job done, you need to make customer service a top priority in your pest control business.

Here are five key reasons pest control companies need to emphasize great customer service:

1. Your customers expect — and — deserve great service

Have you been through a Chick-fil-A drive-thru recently? Even if you haven’t, you’ve probably heard about their outstanding customer service. That’s because the fast food chain is well-known for its great service.

What’s their secret? They treat every customer with respect and take the time to ensure their needs are met. The result is a packed drive-thru every single day.

Pest control companies need to take a page out of Chick-fil-A’s book and treat their customers with the same level of respect. Your customers expect — and deserve — great service.

2. Great customer service increases customer loyalty

It’s no secret that it’s cheaper to keep a customer than to acquire a new one. In fact, it costs five times as much to acquire a new customer than it does to keep an existing one.

One of the best ways to increase customer loyalty in your pest control company is to provide great customer service. When you provide outstanding service, your customers are more likely to stay with you and recommend your business to others.

3. Your reviews have a direct impact on your conversions

In today’s digital world, potential customers are going to look at your online reviews before they ever contact you about pest control. In fact, nearly the vast majority of consumers say their buying decisions are influenced by online reviews.

This means that if you’re not providing great customer service, you’re likely getting negative reviews and losing out on business. On the other hand, if you are providing great service, you’re likely to see an increase in both five-star reviews and conversions.

In addition to providing great customer service, make it a point to ask your customers for reviews. While most people won’t write a review on their own, they’re more than happy to when asked.

4. Great customer service helps you differentiate yourself from the competition

There are a lot of pest control companies out there, many of which offer similar services at similar rates. That means you need to find ways to differentiate your business.

One way to do that is by providing great customer service. When you provide outstanding service, you’ll stand out from the competition and be more likely to attract new business.

Modern consumers value customer service, and many would rather pay more to work with a company that provides great customer service than pay less for poor service.

5. Great customer service is the foundation of a successful business

The bottom line is that great customer service is the foundation of a successful business. It affects everything from the customer experience you provide to your ability to convert new pest control leads.

If you want to be successful in the pest control industry, you need to make customer service a top priority.

Get the tools you need to provide outstanding customer service

Marketing 360® is an all-in-one pest control marketing platform that has everything you need to manage and grow your business — and that includes providing great customer service.

Here are just a few of the many tools available in Marketing 360 that can help you take your customer service to the next level:

  • CRM software – With the Marketing 360 CRM app, pest control companies can manage their customers’ contact information, track customer interactions and so much more. This app makes it easy to provide great customer service and build customer loyalty.
  • Email and text message marketing software – Stay connected with your customers and provide them with the information they need when they need it with the Marketing 360 Nurture app. You can use this software to send appointment reminders, special offers and more.
  • Reputation management software – With Marketing 360’s Reputation app, you can track your online reviews, respond to customer feedback and proactively manage your company’s online reputation.

Every pest control company should make providing great customer service a priority, and Marketing 360 offers many tools to help you get it right.

But, that’s not all you can do with Marketing 360. From a singular pest control marketing platform, you can build a convertible website, drive exclusive leads, master SEO and content marketing, connect with your community on social media and so much more.

Learn more and see our plans and pricing.

How to Build a Strong Reputation for Your Plumbing Business

Posted on by Robyn Rivera

Trust plays a big role in the decision to work with a new plumber. After all, plumbers are responsible for some of the most important systems in our homes — the very systems that keep us safe, healthy and comfortable. 

That’s why it’s so important for plumbing businesses to focus on building trust with potential and current customers. Plumbers who have a strong online presence and good reviews are more likely to get new business. 

Here are 10 tips for building a strong reputation as a plumber:

#1. Prioritize great customer service

Not every online review is a fair representation of the customer experience you provide. However, as a whole, your online reputation is a reflection of the kind of customer service you offer. 

Plumbing is a service-based industry, so it’s important to always provide excellent customer service. This means being responsive to phone calls and emails, showing up on time for appointments and providing honest estimates. 

Not only can prioritizing great customer service in your plumbing business help you build a strong reputation and attract new customers, but it can also help you keep your existing customers and drive repeat business. 

#2. Get involved in your community 

One way to build trust with potential plumbing leads and customers is to get involved in your community. Plumbing businesses that are seen as giving back to their communities are more likely to be trusted by potential customers. 

There are many ways to get involved in your community as a plumbing business. You can sponsor a local sports team, donate to a local charity or volunteer for a community cleanup day. 

Getting involved in your community is a great way to build relationships and show potential customers that you’re invested in more than just your bottom line. 

#3. Develop a website that builds trust

Your plumber website is often the first impression potential customers have of your business. Plumbing businesses that have a professional, user-friendly website are more likely to be trusted by potential customers. 

There are several elements that can make a website more trustworthy, such as clear and concise information about your business, testimonials from satisfied customers and contact information that is easy to find. 

Your website should also be designed with your potential customers in mind. Plumbing businesses that have a mobile-friendly website will be more likely to be trusted by potential customers, as more and more people are using their smartphones to search for local businesses. 

#4. Get listed in online directories

In order to be found by potential customers, it’s important to have a strong online presence. One way to do this is to get your plumbing business listed in online directories. 

When potential customers search for a plumbing business in their area, your business should come up in the search results. There are many different online directories, such as Google Business Profile, Top Rated Local®, Yelp and Angi. 

Getting your business listed in online directories is a great way to improve your online visibility and attract new customers. 

#5. Ask for reviews from satisfied customers

One of the best ways to build trust with potential customers is to ask for reviews from satisfied customers. Plumbing businesses that have positive reviews are more likely to be trusted by plumbing leads and potential customers. 

Asking for reviews can be as simple as sending an email to your satisfied customers and asking them to leave a review on your Google Business Profile or Top Rated Local listing. You can also include a link to your listings in your email signature and on your website. 

#6. Respond to your reviews

In addition to asking for reviews from satisfied customers, it’s also important to respond to your reviews. Plumbing businesses that take the time to respond to their reviews are more likely to be trusted by potential customers. 

When you receive a positive review, take the time to thank the customer for their feedback. If you receive a negative review, respond professionally and try to resolve the issue. 

Responding to your reviews shows potential customers that you value their feedback and are committed to providing excellent customer service. 

#7. Use social media to build trust

Social media is a great way to connect with potential customers and build trust. Plumbing businesses that are active on social media build strong connections with leads and customers based on recognition and trust. 

There are many different ways to use social media to build trust, such as responding to customer inquiries and complaints, sharing positive reviews and testimonials, and featuring photos and videos of your work. 

Social media is a powerful tool that can be used to build trust with potential plumbing leads and customers. 

#8. Become a Google Guaranteed business

Local businesses that advertise with Google Local Services Ads can apply to become Google Guaranteed businesses. Google Guaranteed businesses must pass a screening and meet Google’s advertising requirements. 

Businesses that are Google Guaranteed are more likely to be trusted by potential customers, as they have been vetted by Google. And, the Google Guaranteed badge makes your Local Services Ads more clickable, helping you drive more exclusive plumbing leads. 

If you’re looking for ways to build trust with potential customers, becoming a Google Guaranteed business is a great option. 

#9. Build trust with content marketing

Content marketing is a great way to build trust with potential customers. Plumbing businesses that create helpful and informative content can establish themselves as experts in the industry and build trust with potential customers. 

There are many different types of content that can be used for content marketing, such as blog posts, infographics, videos, social media posts and emails.  

Creating content that is helpful and informative helps potential customers see your plumbing business as a trusted resource. Plus, when you combine your content marketing efforts with plumber SEO, you can also rank higher on search engines. 

#10. Use reputation management software

Reputation management software is a great way to track your online reviews and manage your plumbing business’s reputation from across the web. 

The Marketing 360® Reputation app is a great option for businesses that want to track their online reviews and manage their reputation. The app consolidates all of your online reviews into one place, so you can see what customers are saying about your business on Google, Facebook, Yelp, and more. 

Plus, the app also helps you track your Rating Score™, which is a snapshot of your online reputation as a whole. The app also includes tools to help you generate more positive reviews and improve your online reputation. 

If you’re looking for ways to manage your plumbing business’s reputation, using reputation management software is a great option. 

Every plumbing business needs a strong reputation to succeed. These 10 reputation management tips will help you build trust with potential customers and improve your business’s online reputation. 

The Reputation app is just one of the many tools plumbers can take advantage of with Marketing 360. Our plumber marketing platform has everything you need to manage and grow your plumbing business. 

You can build a beautiful website, drive exclusive plumber leads, master SEO and content marketing, connect with your community on social media and so much more. 

Learn more and see our plans and pricing. 

The Power of a Strong Reputation for Law Firms

Posted on by Robyn Rivera

Reputation management is an important piece of the law firm marketing puzzle. By taking control of your reputation, you can ensure that potential clients see the best version of your firm. 

Here are just a few of the reasons why attorneys need to prioritize reputation management. 

7 reasons why having a strong reputation is important for law firms

#1. Build trust with potential clients

Whether someone is facing a divorce, criminal charges or a lawsuit, they need to know that they have the right legal representation on their side. And, a big part of the research phase of hiring an attorney is reading your law firm’s reviews. 

People want to see that you have a reputation for being knowledgeable and competent in your area of law, but they also want to see that you’re trustworthy. After all, this is someone’s life they’re entrusting to you. 

Positive online reviews from past clients can help instill that trust and show potential clients that you’re the right lawyer for them.

#2. Get found online 

Not only can a strong reputation and lots of five-star reviews help you build trust with potential leads and clients, but they can also help you get found online. 

When potential clients are searching for an attorney, they’re likely to start with a Google search. Search engines use signals, like online reviews, to help rank businesses in search results. This makes reputation management an important part of law firm SEO.

Plus, review sites and local directories, like Top Rated Local®, rank local businesses with higher average star ratings at the top of the results, too.  

The more five-star reviews you have and the higher your average star rating, the more likely you are to appear in searches for local law firms. That can help you get found by leads actively searching for your services and attract more clients to your firm.

#3. Stand out from the competition 

In most markets and industries, businesses are competing for attention. And in the legal field, that’s especially true.  

From online legal services to competing firms in your area,  your potential clients have a lot of options when it comes to legal representation, which is why reputation and reviews are so important. 

When your law firm has a strong reputation, you can differentiate yourself from the competition and attract more clients.

Plus, reviews are a powerful form of social proof that build trust and generate law firm leads. Every law firm claims to be the right one for the job, but when your real clients say it, it makes a much bigger impact.  

#4. Increase your conversion rate 

Your law firm leads need to know that they can trust you before they’ll take the leap and hire your firm to represent them. That’s why having a strong reputation can help you convert more leads into paying clients.  

A strong reputation can help increase your conversion rate by giving leads the peace of mind they need to know that their case is in good hands. 

In addition, online reviews can serve as social proof and help nudge potential clients towards hiring your firm over the competition.

#5. Make it easier to attract top talent 

Not only can having a strong reputation help you attract more clients, but it can also help you attract talent to your firm. 

If you want to attract top talent to your law firm, you need to have a good reputation. After all, the best lawyers are going to have their pick of firms to work for. 

When your law firm has a strong reputation, you can make it easier to attract top talent. Lawyers will be more likely to want to work for a firm that’s known for being the best in the business. 

A strong reputation can help you attract and retain the best lawyers, which will in turn help you provide better service to your clients. 

#6. Get referrals 

If you want to grow your law firm, you need to get referrals. After all, word-of-mouth is still one of the best marketing tools available. 

People are more likely to refer their friends and family to a law firm that they know and trust. And a big part of that trust is reputation. 

When your law firm has a strong reputation, you’re more likely to get referrals from satisfied clients. That leads to more visibility and paying clients. 

#7. Boost your bottom line 

A strong reputation can help you attract more clients, which in turn can help boost your bottom line. 

The more clients you have, the more revenue your law firm will generate. And a big part of attracting those clients is having a reputation that instills trust and confidence. 

A strong reputation can help you bring in more business and grow your law firm. 

Having a strong reputation is important for law firms for a number of reasons. It can help you get found online, attract more clients and boost your bottom line. 

If you want to build a successful law firm, reputation management should be a key part of your marketing strategy. With the Marketing 360® Reputation app, you can request, manage and respond to your reviews, manage your reputation from across the web and become the highest-rated law firm in your area. 

In addition to helping you build a strong reputation, the Marketing 360 attorney marketing platform has everything you need to grow your firm. This includes an easy-to-use website builder, social media management software and beyond. 

Learn more and see our plans and pricing.