When a business is searching for a local janitor to help them keep their office or store clean, they often start with a search engine, like Google or Bing.
One of the most important factors in, first, ranking high on the first page of the search results and, second, standing out from the crowd is your reviews.
Janitor reviews are incredibly important for businesses because they give potential customers an idea of the janitor’s level of service and the quality of their cleaning.
If you don’t have reviews, or if you have a low average star rating on review sites, like Google or Top Rated Local®, it can be incredibly difficult to capture the attention of potential customers.
In this blog, we’re not only going to give you a few tips on how to get reviews, but also how to get five-star reviews and build a reputation for your janitorial business that stands out.
#1. Make customer service your top priority
The best way to get five-star reviews is to make sure your customers have the best possible experience with your janitorial company. This means taking the extra time to ensure your customers are happy with the job you do and that any difficulties are quickly and professionally addressed.
Here are a few tips for ensuring you’re providing the best possible customer service:
- Train your team – Make sure your janitorial team is fully trained in all aspects of the job and that they are familiar with the company’s customer service policies and procedures.
- Communication – Make sure to communicate clearly with customers. Always be willing to answer any questions they may have and provide detailed explanations when necessary.
- Follow up – After each job, follow up with customers to ensure they are satisfied with the work that was done.
At the end of the day, your reviews will be a reflection of the customer service you provide. By prioritizing great customer service, you can ensure that you consistently get five-star reviews.
#2. Ask for reviews
Once you’ve provided a great customer service experience, you should make sure to ask for reviews for your janitorial company.
When you’re asking for reviews, make sure to be polite and professional. Ask customers if they would be willing to leave a review and, if they are, let them know where they can go to leave a review.
One of the best ways to make asking for reviews easy is to utilize email marketing software, like the Nurture app. With the Nurture app, you can create an email campaign requesting feedback after a cleaning.
Best of all, this allows you to guide customer feedback to the right place. Positive feedback can be sent to your Google or Top Rated Local profile, while negative feedback can be sent to an internal form where you can address it directly.
Automation makes requesting reviews and feedback from your customers quick and easy.
#3. Respond to your reviews
When customers leave reviews for your janitorial business, take the time to read them and respond to them, especially if there’s negative feedback.
Responding to negative reviews is an important part of building a good reputation for your business. Show potential customers that you take customer feedback seriously and that you’re willing to address any issues.
Here are a few tips for responding to negative reviews:
- Take a minute to cool off – Negative reviews can be frustrating, but it’s important not to let your emotions get the best of you. Take a few minutes to cool off before responding.
- Be apologetic and understanding – Make sure to apologize sincerely and express understanding of the customer’s concerns, even if you disagree with the review.
- Offer to make it right – Offer to make it right and explain how you plan to do so. You can also ask the customer to contact you directly so that you can address their concerns.
Responding to reviews shows potential customers that you care about your customers and that you take their feedback seriously.
#4. Use feedback to improve your business
There’s no reason to guess what’s working in favor of your customer experience and what’s not. Reviews can give you invaluable insight into what your customers think of your janitorial business.
Use reviews to identify areas where you can improve and take the feedback to heart. If customers are consistently complaining about the same issues, take steps to address them and make sure they don’t happen again.
By taking the time to read, respond to and act on reviews, you can make sure your janitorial services are always meeting the needs of your customers and providing the best possible customer experience.
#5. Promote your reviews
Once you start to get positive reviews, make sure to promote them. Social proof is a powerful thing when it comes to building trust and winning janitor leads and customers.
You can promote your reviews on social media, in your email newsletters, on your janitor website and in your other promotional materials. Make sure to include quotes from your reviews and links to the review sites, so potential customers can easily find them.
Promoting your reviews shows potential customers that you have a great reputation and that you take customer feedback seriously. It also gives them the opportunity to read about the experiences of other customers and make an informed decision about your services.
#6. Embed a reviews widget on your website
If you’re looking for an easy way to showcase your reviews on your janitor website, a reviews widget is the way to go.
A reviews widget is a piece of code that allows you to embed reviews from third-party sites, like Top Rated Local, directly onto your website.
The reviews widget allows potential customers to see your five-star reviews without ever leaving your website. It’s a great way to show off your reviews and give potential customers the confidence they need to choose your services over the competition.
Plus, with a reviews widget, your customers can write reviews for your janitorial company directly from your website, making it quick and easy for them.
#7. Use reputation management software
Having a strong reputation for your janitorial company is essential for success.
With reputation management software, like the Reputation app, you can easily manage your reviews and ratings on third-party sites and ensure that your business stands out from the competition.
Reputation management software makes it easy to track how your reviews and ratings are changing over time, respond to feedback and promote your reviews. It also allows you to quickly identify any potential problems and take steps to address them.
By using reputation management software, you can make sure your janitorial business is always putting its best foot forward.
Reviews are essential for any janitorial business. They not only help you rank higher on search engines, but also give potential customers an idea of the quality of your service.
By following the tips in this blog, you can make sure your janitorial business is getting the five-star reviews it needs to stand out from the competition.
From the Marketing 360® all-in-one janitor marketing platform, you can build a strong reputation for your business, develop a convertible website, master SEO and content marketing, connect with your community on social media, drive exclusive leads and so much more.
