Some pest control companies operate with the assumption that as long as they’re meeting their customers’ pest control needs for a competitive price, not much else matters.
But, regardless of how well you get the job done, you need to make customer service a top priority in your pest control business.
Here are five key reasons pest control companies need to emphasize great customer service:
1. Your customers expect — and — deserve great service
Have you been through a Chick-fil-A drive-thru recently? Even if you haven’t, you’ve probably heard about their outstanding customer service. That’s because the fast food chain is well-known for its great service.
What’s their secret? They treat every customer with respect and take the time to ensure their needs are met. The result is a packed drive-thru every single day.
Pest control companies need to take a page out of Chick-fil-A’s book and treat their customers with the same level of respect. Your customers expect — and deserve — great service.
2. Great customer service increases customer loyalty
It’s no secret that it’s cheaper to keep a customer than to acquire a new one. In fact, it costs five times as much to acquire a new customer than it does to keep an existing one.
One of the best ways to increase customer loyalty in your pest control company is to provide great customer service. When you provide outstanding service, your customers are more likely to stay with you and recommend your business to others.
3. Your reviews have a direct impact on your conversions
In today’s digital world, potential customers are going to look at your online reviews before they ever contact you about pest control. In fact, nearly the vast majority of consumers say their buying decisions are influenced by online reviews.
This means that if you’re not providing great customer service, you’re likely getting negative reviews and losing out on business. On the other hand, if you are providing great service, you’re likely to see an increase in both five-star reviews and conversions.
In addition to providing great customer service, make it a point to ask your customers for reviews. While most people won’t write a review on their own, they’re more than happy to when asked.
4. Great customer service helps you differentiate yourself from the competition
There are a lot of pest control companies out there, many of which offer similar services at similar rates. That means you need to find ways to differentiate your business.
One way to do that is by providing great customer service. When you provide outstanding service, you’ll stand out from the competition and be more likely to attract new business.
Modern consumers value customer service, and many would rather pay more to work with a company that provides great customer service than pay less for poor service.
5. Great customer service is the foundation of a successful business
The bottom line is that great customer service is the foundation of a successful business. It affects everything from the customer experience you provide to your ability to convert new pest control leads.
If you want to be successful in the pest control industry, you need to make customer service a top priority.
Get the tools you need to provide outstanding customer service
Marketing 360® is an all-in-one pest control marketing platform that has everything you need to manage and grow your business — and that includes providing great customer service.
Here are just a few of the many tools available in Marketing 360 that can help you take your customer service to the next level:
- CRM software – With the Marketing 360 CRM app, pest control companies can manage their customers’ contact information, track customer interactions and so much more. This app makes it easy to provide great customer service and build customer loyalty.
- Email and text message marketing software – Stay connected with your customers and provide them with the information they need when they need it with the Marketing 360 Nurture app. You can use this software to send appointment reminders, special offers and more.
- Reputation management software – With Marketing 360’s Reputation app, you can track your online reviews, respond to customer feedback and proactively manage your company’s online reputation.
Every pest control company should make providing great customer service a priority, and Marketing 360 offers many tools to help you get it right.
But, that’s not all you can do with Marketing 360. From a singular pest control marketing platform, you can build a convertible website, drive exclusive leads, master SEO and content marketing, connect with your community on social media and so much more.
