As a real estate agent, reviews can be one of your most powerful resources in helping you bring in more business.
With the increasing competition in the real estate market, it’s essential to have a strong online presence and reputation. Getting lots of five-star reviews is one of the best ways to do that.
Reviews give potential buyers and sellers an idea of what kind of service they can expect from you and how you compare to other agents in the area. Reviews also help give you credibility and trustworthiness.
People often look to reviews to make decisions, so if they see positive reviews, they’ll be more likely to choose you over other agents.
Having a strong reputation and lots of five-star reviews can mean the difference between a buyer or seller choosing you or moving on to the next agent on the list. Here are a few tips to help you get more positive real estate reviews:
1. Audit your client experience
While not all of your reviews will be an accurate representation of the client experience you provide, your online reputation as a whole will be a reflection of the experience you provide your clients.
If you want better reviews and a higher average star rating for your real estate business, you need to make sure that your client experience is up to par. To do that, you should start by auditing your customer experience.
Look at every aspect of the process from start to finish — from the initial contact with your clients to the closing of the sale. Make sure that your process is streamlined and efficient.
2. Make sure your clients are happy
The most important thing you can do to get more positive reviews is to make sure that your clients are happy. Keep in contact with your clients and make sure they’re satisfied with your real estate services.
If they’re not, offer to make things right and try to resolve any issues they may have. If a client is satisfied with your services, they are much more likely to leave a positive review.
The right time to ensure that your clients are happy is when you’re face to face with them, not later on when they’ve already written a negative review.
3. Ask for reviews
Asking your clients to leave a review is one of the best ways to get more positive reviews. Ask them after they’ve completed the sale or purchase, and let them know how much you appreciate their feedback.
Try to make the process as easy as possible by providing them with a direct link to the review site. That way, they don’t have to search for the site and then figure out how to leave a review.
You can also use an automated email marketing campaign to request reviews and feedback via email. This saves you time and makes the process quick and easy.
Last but not least, you can embed a reviews widget on your real estate website. This makes it easy for clients to write reviews in just a few clicks — and for your visitors to read them.
4. Respond to reviews
can also help you get more positive reviews for your real estate business. When someone leaves a negative review, take the time to respond to it and try to resolve the issue.
This can help turn a negative into a positive, and also show other potential buyers and sellers that you care about your clients and are willing to go the extra mile to make sure they’re happy.
It can also be helpful to respond to positive reviews as well. A simple “thank you” can help make a positive impression on potential buyers and sellers.
5. Use feedback to improve your service
When you get a review, take the time to read it carefully and consider what they wrote about your real estate business. Use the feedback to improve your service and make sure that your clients are getting the best experience possible.
Paying close attention to feedback may not help you get more reviews, but it shows your clients that you care about how they feel and what they have to say. It also helps you provide a better experience for your clients.
This means that the reviews you do get are much more likely to be positive, helping you build a stronger relationship and increase your average star rating on review sites.
6. Monitor your reputation with the right tools
Reputation management software, like the Reputation app, can help you stay on top of your reviews. It can track your reputation across multiple platforms and alert you when there’s a new review.
This can help you respond quickly to reviews about your real estate business, both positive and negative, and ensure that your clients are satisfied with your services.
It can also help you stay on top of your online reputation across the web as a whole, so you can make sure that your brand image is always in the best shape possible.
These are just a few tips to help you get more positive real estate reviews. With the right strategies, you can build up a strong online presence and reputation, and make sure that potential buyers and sellers see you as a trustworthy and reliable agent.
The Marketing 360® Reputation app is just one of the many tools available to real estate agents and businesses. Our all-in-one real estate marketing platform has everything you need to manage and grow your business.
From one place, you can get more five-star reviews and build a strong reputation, while also developing a convertible website, driving exclusive leads, mastering SEO and content marketing, connecting with your community on social media and so much more.
