“Near me” searches are on the rise. These are searches that are done on the internet to find businesses, services or products that are in close proximity to the person searching, and often take place on a mobile device.
For example, someone searching for “restaurants near me” would see a list of restaurants in their local area. This type of search is becoming increasingly popular as it allows people to quickly find what they need without having to search outside of their local area.
For a local roofer, ranking for “near me” keywords, like “roofer near me,” roofing services near me,” roof repair near me” or “roofing companies near me,” can be a great way to increase visibility and generate more high-quality leads that are ready to convert.
In this blog, we’re going to cover seven local roofer SEO tips to help you rank higher in “near me” searches and maximize your local visibility.
#1. Create content around your service area
Creating content that’s focused on your service area is an effective way to demonstrate to Google that your business is relevant to local searches.
Start by creating content that covers topics related to your service area. For example, if you’re a roofer in Baltimore, you could write articles about local roofing regulations, the best materials for Baltimore roofs, common issues Baltimore roofs face or the history of Baltimore’s roofing industry.
This content is perfect for your roofing website, and it can also be used in blog posts and to create social media posts.
#2. Optimize your website for local searches
Make sure that your roofer website is properly optimized for local searches. This includes adding your address, phone number and other relevant location information on your website and using geo-targeted keywords.
For example, if you’re a roofer in Maryland, your website should include keywords like “Maryland roofer,” “Maryland roofing” and “roofing services in Maryland.”
If you have an office where you meet with clients, you should consider embedding a map of your location. Also, if you have multiple service areas, it’s a good idea to create dedicated pages for each location you serve. This gives you highly relevant landing pages to direct your ads to, as well as helps you rank higher for local keywords.
#3. Claim and optimize your local listings
Claiming and optimizing your local listings is one of the easiest ways for a roofer to start ranking for “near me” keywords.
Google Business Profile is the most important listing for local businesses, as it can help you rank higher in local search results. Make sure that your listing is accurate and up-to-date, and don’t forget to add photos and videos to make your listing stand out.
You should also make sure you claim your listings on other directories, like Top Rated Local®, Yelp and Yellow Pages. By claiming and optimizing these listings, you can increase your visibility, build trust and start ranking higher in local search results.
#4. Get five-star reviews
Reviews are an important part of local roofer SEO, and they can have a big impact on your local search rankings.
Encourage your customers to leave reviews on your Google Business Profile and other directories, and ensure to respond to all reviews promptly. In addition, you should reach out to customers who had a positive experience and ask them to leave a review.
One of the easiest ways to ensure you ask every customer for feedback is to send an automated email follow-up after every service. This allows you to direct positive and negative feedback to the places, where you can manage it appropriately.
#5. Create local content for social media
Social media is a great way to reach local audiences and increase your visibility in the local market.
Make sure to create content that’s focused on your local area and the people who live there. This could include blog posts about local roofing regulations, photos of roofing projects in your area or even tips for home and business owners.
You can also create local campaigns on social media to reach a wider audience. For example, you could create a competition where people can win a free drone roofing inspection or a discount on their next roofing project.
#6. Invest in search advertising and LSA
Search advertising and Local Service Ads (LSA) are great ways to get your roofer business in front of local customers who are searching for roofers near them.
With search advertising, you can create campaigns that target local keywords and appear in search results when someone searches for roofers near them. With LSA, your business will appear in the Local Services section of the search results when someone searches for roofers in your area.
Both of these options can be a great way to increase your visibility in local searches and generate more roofer leads.
#7. Monitor your progress
Finally, it’s important to monitor your progress and adjust your strategy as needed.
You should use tools, like the Marketing 360® Content app, to track your organic performance and see how well you’re ranking for local keywords. You should also use tools, like the listings app to track your local listings, and the Reputation app to request and respond to reviews.
By monitoring your progress and adjusting your strategy as needed, you can ensure you’re doing everything possible to maximize your local visibility and increase your chances of ranking higher in “near me” searches.
Ranking for “near me” keywords can be a great way to increase visibility and generate more leads for your local roofer business. By following these seven local roofer SEO tips, you can maximize your local visibility and make sure you’re doing everything you can to reach local customers.
The Marketing 360 roofer marketing platform has everything you need to rank for “near me” keywords and master local SEO. Plus, you can build a convertible website, drive exclusive leads, connect with your community on social media and so much more — all from one place.
