What makes a homeowner choose one roofing company over another? Reputation. It’s the cornerstone of trust.
And in today’s digital age, a strong reputation isn’t just built on quality workmanship and word of mouth — it’s also forged online through savvy marketing strategies.
Let’s dive deep into how you can boost your roofer marketing game and establish a rock-solid reputation.
The digital age of roofer marketing: A short story
Imagine John. He’s just moved to a new town and, after the first rainstorm, he realizes his roof is leaking.
Instead of knocking on his neighbor’s door to ask for a recommendation (like in the good old days), John pulls out his smartphone and types in “best roofer near me.”
He doesn’t just click on the first result he sees. Instead, he reads reviews, browses websites and even checks out some before-and-after photos on Instagram. He does all of this long before making a call.
This is the digital consumer journey, and understanding this can be the key to unlocking the potential of roofer marketing.
Uncovering the layers of roofer marketing
Let’s strip away the layers and reveal the nuts and bolts of building a reputation through roofer marketing.
Be visible: Local SEO for roofers
The foundation of any good roofer marketing strategy is ensuring you’re easily found when someone, like John, types in a search.
This means optimizing your website for local searches, claiming your local listings and collecting positive reviews from satisfied customers. Ensure your business name, address and phone number (NAP) are consistent across all platforms.
Engage with the community: Social media and beyond
Remember those before-and-after photos? They’re gold. Share your success stories, showcase your work and interact with your followers.
Social media platforms like Instagram, Facebook and LinkedIn can be instrumental in giving your roofing business a personality and building trust with potential clients.
Establish authority: Content is king
Share your knowledge. Write blog posts about the different types of roofing materials, the pros and cons of each, maintenance tips or even the latest roofing trends.
This not only positions you as an expert in your field but also improves your website’s SEO, making it easier for potential clients to find you.
Harnessing the power of reviews: Strategies that work
In the world of roofer marketing, having a bevy of positive reviews can tip the scales in your favor.
Potential clients rely heavily on reviews to gauge the quality, trustworthiness and reliability of a business. But how can you increase the number of reviews for your roofing company?
Tap into the world of email marketing
Imagine you’ve just finished a roofing project. Your client is beaming with satisfaction, and you part ways with a handshake. But, your interaction shouldn’t end there.
Send your customer an email thanking them for their business and gently request a review.
The key? Make it easy. Embed a direct link to your Google Business Profile or Top Rated Local®, page and encourage them to share their experience.
But, here’s the trick: use email filters. Direct positive responders to public platforms like Google and Top Rated Local. If someone has concerns or is dissatisfied, direct them to a private feedback form.
This way, you address issues directly and prevent potential negative public reviews.
Consistency is key
Don’t just send one email and hope for the best. Set up a sequence that includes a couple of gentle reminders.
Timing matters, too. The best time to request a review is shortly after the completion of the project when the experience is still fresh in the customer’s mind.
Handle with care: Dealing with negative feedback
No matter how flawless your service is, there will always be that one customer who had a less-than-stellar experience. How you handle this feedback can make or break your online reputation.
Always respond promptly, professionally and with empathy. Address the concern, offer a solution and learn from the feedback. This shows potential customers that you value feedback and are committed to continuous improvement.
Reputation at your fingertips: Enter the realm of software management
A strong reputation is the backbone of roofer marketing, and today’s tech-driven world offers tools to manage and cultivate that reputation with ease.
Meet the Marketing 360® Reputation app. Think of it as your digital command center for all things reputation-related.
This powerful tool doesn’t just monitor reviews across different platforms, but it also allows you to respond to them in real-time. Whether it’s a glowing review or a critical one, being able to engage immediately is invaluable.
More than just a review tracker
Beyond tracking, the app offers insights and analytics. Want to know which platform yields the most reviews? Curious about the common concerns in negative feedback?
The app gives you an overview of your reputation from across the web, enabling you to tweak your roofer marketing strategies for better results.
Conclusion
Building a strong reputation in the roofing industry today goes beyond just doing a great job on the roof. It’s about crafting a holistic roofer marketing strategy that establishes trust, authority and visibility in a digital age.
Are you ready to elevate your roofer marketing game and solidify your reputation in the industry? Whether you’re just starting out or looking to enhance your existing marketing efforts, we’ve got you covered.