Roofer Marketing: How to Build a Strong Reputation

What makes a homeowner choose one roofing company over another? Reputation. It’s the cornerstone of trust. 

And in today’s digital age, a strong reputation isn’t just built on quality workmanship and word of mouth — it’s also forged online through savvy marketing strategies. 

Let’s dive deep into how you can boost your roofer marketing game and establish a rock-solid reputation.

The digital age of roofer marketing: A short story

Imagine John. He’s just moved to a new town and, after the first rainstorm, he realizes his roof is leaking. 

Instead of knocking on his neighbor’s door to ask for a recommendation (like in the good old days), John pulls out his smartphone and types in “best roofer near me.” 

He doesn’t just click on the first result he sees. Instead, he reads reviews, browses websites and even checks out some before-and-after photos on Instagram. He does all of this long before making a call.

This is the digital consumer journey, and understanding this can be the key to unlocking the potential of roofer marketing.

Uncovering the layers of roofer marketing

Let’s strip away the layers and reveal the nuts and bolts of building a reputation through roofer marketing.

Be visible: Local SEO for roofers

The foundation of any good roofer marketing strategy is ensuring you’re easily found when someone, like John, types in a search. 

This means optimizing your website for local searches, claiming your local listings and collecting positive reviews from satisfied customers. Ensure your business name, address and phone number (NAP) are consistent across all platforms.

Engage with the community: Social media and beyond

Remember those before-and-after photos? They’re gold. Share your success stories, showcase your work and interact with your followers. 

Social media platforms like Instagram, Facebook and LinkedIn can be instrumental in giving your roofing business a personality and building trust with potential clients.

Establish authority: Content is king

Share your knowledge. Write blog posts about the different types of roofing materials, the pros and cons of each, maintenance tips or even the latest roofing trends. 

This not only positions you as an expert in your field but also improves your website’s SEO, making it easier for potential clients to find you.

Harnessing the power of reviews: Strategies that work

In the world of roofer marketing, having a bevy of positive reviews can tip the scales in your favor. 

Potential clients rely heavily on reviews to gauge the quality, trustworthiness and reliability of a business. But how can you increase the number of reviews for your roofing company?

Tap into the world of email marketing

Imagine you’ve just finished a roofing project. Your client is beaming with satisfaction, and you part ways with a handshake. But, your interaction shouldn’t end there. 

Send your customer an email thanking them for their business and gently request a review. 

The key? Make it easy. Embed a direct link to your Google Business Profile or Top Rated Local®, page and encourage them to share their experience.

But, here’s the trick: use email filters. Direct positive responders to public platforms like Google and Top Rated Local. If someone has concerns or is dissatisfied, direct them to a private feedback form. 

This way, you address issues directly and prevent potential negative public reviews.

Consistency is key

Don’t just send one email and hope for the best. Set up a sequence that includes a couple of gentle reminders. 

Timing matters, too. The best time to request a review is shortly after the completion of the project when the experience is still fresh in the customer’s mind.

Handle with care: Dealing with negative feedback

No matter how flawless your service is, there will always be that one customer who had a less-than-stellar experience. How you handle this feedback can make or break your online reputation. 

Always respond promptly, professionally and with empathy. Address the concern, offer a solution and learn from the feedback. This shows potential customers that you value feedback and are committed to continuous improvement.

Reputation at your fingertips: Enter the realm of software management

A strong reputation is the backbone of roofer marketing, and today’s tech-driven world offers tools to manage and cultivate that reputation with ease.

Meet the Marketing 360® Reputation app. Think of it as your digital command center for all things reputation-related. 

This powerful tool doesn’t just monitor reviews across different platforms, but it also allows you to respond to them in real-time. Whether it’s a glowing review or a critical one, being able to engage immediately is invaluable.

More than just a review tracker

Beyond tracking, the app offers insights and analytics. Want to know which platform yields the most reviews? Curious about the common concerns in negative feedback? 

The app gives you an overview of your reputation from across the web, enabling you to tweak your roofer marketing strategies for better results.

Conclusion

Building a strong reputation in the roofing industry today goes beyond just doing a great job on the roof. It’s about crafting a holistic roofer marketing strategy that establishes trust, authority and visibility in a digital age.

Are you ready to elevate your roofer marketing game and solidify your reputation in the industry? Whether you’re just starting out or looking to enhance your existing marketing efforts, we’ve got you covered. 

Learn more and sign up for your free trial.

Local SEO Tips to Help You Rank for “Roofer Near Me”

“Near me” searches are on the rise. These are searches that are done on the internet to find businesses, services or products that are in close proximity to the person searching, and often take place on a mobile device.

For example, someone searching for “restaurants near me” would see a list of restaurants in their local area. This type of search is becoming increasingly popular as it allows people to quickly find what they need without having to search outside of their local area.

For a local roofer, ranking for “near me” keywords, like “roofer near me,” roofing services near me,” roof repair near me” or “roofing companies near me,” can be a great way to increase visibility and generate more high-quality leads that are ready to convert.

In this blog, we’re going to cover seven local roofer SEO tips to help you rank higher in “near me” searches and maximize your local visibility.

#1. Create content around your service area

Creating content that’s focused on your service area is an effective way to demonstrate to Google that your business is relevant to local searches.

Start by creating content that covers topics related to your service area. For example, if you’re a roofer in Baltimore, you could write articles about local roofing regulations, the best materials for Baltimore roofs, common issues Baltimore roofs face or the history of Baltimore’s roofing industry.

This content is perfect for your roofing website, and it can also be used in blog posts and to create social media posts.

#2. Optimize your website for local searches

Make sure that your roofer website is properly optimized for local searches. This includes adding your address, phone number and other relevant location information on your website and using geo-targeted keywords.

For example, if you’re a roofer in Maryland, your website should include keywords like “Maryland roofer,” “Maryland roofing” and “roofing services in Maryland.”

If you have an office where you meet with clients, you should consider embedding a map of your location. Also, if you have multiple service areas, it’s a good idea to create dedicated pages for each location you serve. This gives you highly relevant landing pages to direct your ads to, as well as helps you rank higher for local keywords.

#3. Claim and optimize your local listings

Claiming and optimizing your local listings is one of the easiest ways for a roofer to start ranking for “near me” keywords.

Google Business Profile is the most important listing for local businesses, as it can help you rank higher in local search results. Make sure that your listing is accurate and up-to-date, and don’t forget to add photos and videos to make your listing stand out.

You should also make sure you claim your listings on other directories, like Top Rated Local®, Yelp and Yellow Pages. By claiming and optimizing these listings, you can increase your visibility, build trust and start ranking higher in local search results.

#4. Get five-star reviews

Reviews are an important part of local roofer SEO, and they can have a big impact on your local search rankings.

Encourage your customers to leave reviews on your Google Business Profile and other directories, and ensure to respond to all reviews promptly. In addition, you should reach out to customers who had a positive experience and ask them to leave a review.

One of the easiest ways to ensure you ask every customer for feedback is to send an automated email follow-up after every service. This allows you to direct positive and negative feedback to the places, where you can manage it appropriately.

#5. Create local content for social media

Social media is a great way to reach local audiences and increase your visibility in the local market.

Make sure to create content that’s focused on your local area and the people who live there. This could include blog posts about local roofing regulations, photos of roofing projects in your area or even tips for home and business owners.

You can also create local campaigns on social media to reach a wider audience. For example, you could create a competition where people can win a free drone roofing inspection or a discount on their next roofing project.

#6. Invest in search advertising and LSA

Search advertising and Local Service Ads (LSA) are great ways to get your roofer business in front of local customers who are searching for roofers near them.

With search advertising, you can create campaigns that target local keywords and appear in search results when someone searches for roofers near them. With LSA, your business will appear in the Local Services section of the search results when someone searches for roofers in your area.

Both of these options can be a great way to increase your visibility in local searches and generate more roofer leads.

#7. Monitor your progress

Finally, it’s important to monitor your progress and adjust your strategy as needed.

You should use tools, like the Marketing 360® Content app, to track your organic performance and see how well you’re ranking for local keywords. You should also use tools, like the listings app to track your local listings, and the Reputation app to request and respond to reviews.

By monitoring your progress and adjusting your strategy as needed, you can ensure you’re doing everything possible to maximize your local visibility and increase your chances of ranking higher in “near me” searches.


Ranking for “near me” keywords can be a great way to increase visibility and generate more leads for your local roofer business. By following these seven local roofer SEO tips, you can maximize your local visibility and make sure you’re doing everything you can to reach local customers.

The Marketing 360 roofer marketing platform has everything you need to rank for “near me” keywords and master local SEO. Plus, you can build a convertible website, drive exclusive leads, connect with your community on social media and so much more — all from one place.

Learn more and see our plans and pricing.

How to Find the Right Roofer

When you hire a roofer, it’s important to get it right

Your roof isn’t a small thing. In fact, it’s probably the most important part of your home from a safety and protection standpoint. So, when you’re in need of roofing services, you need to turn to a roofing company that you can rely on to get the job done right the first time.

Hiring a roofing contractor isn’t like hiring a carpet cleaner or a painter. If the job doesn’t get done correctly with one of these contractors, it’s frustrating and will probably look bad, but at the end of the day, no one is in danger or at risk.

But, that’s not the case with your roof. If a roofer makes a mistake, the consequences can be much, much bigger. That’s why you should never settle when it comes to hiring a roofing contractor.

Hiring the right roofer for the job takes a little more time and research than hiring almost any other contractor or local business. Top Rated Local® is here to help!

5 tips on finding the right roofer

#1. Work with a local roofing company

There are countless horror stories out there of homeowners who hired a roofer that offered a five-year warranty, only for that roofer to be nowhere to be found when they actually need them. Unfortunately, roofing is one of those industries where scams are common, but one of the best ways to avoid a roofing scam is to hire a company that has a long history of serving your community.

Another reason why hiring local is beneficial is that a local roofer will understand the unique issues that affect roofs in your area. Whether your roof is prone to algae growth, hail damage or wind damage, a local roofer will understand that, and they’ll be able to better prepare your roof for those kinds of common problems.

When I say to hire a local roofing contractor, that doesn’t mean hiring someone that just operates locally. You want to hire a local contractor that has an established reputation in your community.

#2. Double-check that they are licensed and insured

You want a roofer that has experience, knowledge and expertise, but equally as important, you want a roofer who is both licensed and insured to do the job. And, while you may have to take a roofing company’s word when it comes to their skill and knowledge, you don’t have to (and shouldn’t) take their word when it comes to licensing and insurance.

In order to become licensed, a roofer must go through training that teaches them how to do inspections and perform services safely and effectively. Maintaining that licensing also takes work, and any repairs or installations have to meet current building codes. Licensed roofers also follow safety standards, and many of them offer warranties and contracts that help to protect homeowners like you.

Roofing isn’t exactly the safest job, and accidents happen even with the best of roofing companies. If the contractor you’ve hired doesn’t have insurance, you could be the one financially liable for any injuries that occur on the job. Always make sure that any roofer you hire is insured!

#3. Don’t look at the cost alone

Roofing services aren’t exactly cheap, and when you’re in need of roof repairs or a replacement, you might be tempted to simply accept the lowest bid for the job without doing any further research. However, this could potentially be a huge mistake, and while it’s important to consider the cost, it’s certainly not the only thing you should consider.

If a roofing company offers much lower rates than what’s typical in your area, there’s probably a reason for it. Roofers that don’t have a lot of experience or don’t have a strong reputation in their community tend to low-ball when it comes to cost, but chances are, that cost-savings will result in the sacrifice of quality.

Where roofing is concerned, you get what you pay for. That’s not to say that you should automatically choose the highest bid, either, but if a bid is significantly lower than the rest, it’s a red flag.

#4. Find a roofer who shows instead of tells

Roofing services are a lot like automotive repairs in that roofers and auto mechanics know a lot more about the subject matter at hand than your average homeowner or driver. That means that you need to be able to trust the roofer you hire to work with integrity and honesty, and to help you make the right decisions regarding your roof.

Beware of any roofer that tries to sell you a solution without fully explaining the problem or all of the potential solutions to choose from. Any roofer you hire should help to inform you so that you can make the right decision, and that often means showing instead of telling. And, they definitely shouldn’t just make the decision for you.

#5. Read reviews

Every roofer you talk to and every roofing website you visit is going to tell you that they are the best in the business. They’re all going to claim to offer great service and to get the job done right the first time.

However, not every roofer can be the best, and not every roofing company will do what it claims on its website. The only way to know for sure what working with a roofer is really like is to learn what their past clients have said.

Reading reviews is a great rule of thumb to keep in mind when hiring any local business, but it’s especially important when there’s so much on the line. If the roofing contractor has a reputation for leaving jobs unfinished, making mistakes or leaving their clients high and dry when they need them, reading their reviews will help you avoid them.

Find a roofer near you with Top Rated Local®

When you look for a roofing contractor with Top Rated Local, you’ll be able to read each roofing company’s reviews from across the web and compare its overall reputation to the competition.

It’s the only place where you can learn about a roofing company’s online reputation overall without having to visit tons of review sites and directories. There’s a reason why it’s become the go-to local business directory and review site.

Find a local roofer near you today!

Originally published on 3/13/20

Your Guide to Roof Leak Prevention

The leaves are changing. The air is cool and crisp. And, best of all, we have access to pumpkin-flavored everything.

Ah, yes. There’s a lot to love about the fall. However, it can be a trying time for our roofs, particularly when it comes to roof leaks.

Roof leaks are the bane of any homeowner’s existence, particularly when they happen right before (or worse, during) the holiday craziness.

Want to avoid having to go through the rigmarole of submitting an insurance claim because of a roof leak in the midst of planning the holiday season during a pandemic? I don’t blame you. Here’s how.

How to prevent roof leaks

Clean your gutters

Your roof’s drainage system, which consists of gutters and downspouts, plays a key role in preventing roof leaks because it moves moisture off of your roof. When the drainage system is clogged up or otherwise ineffective, the moisture will start to seep inside the roof.

Cleaning out your gutters on a regular basis is one of the most basic steps you can to avoid roof leaks. The frequency at which your gutters will need to be cleaned depends on whether or not you have a nearby tree or not.

It’s smart to make it a point to keep an eye on your gutters and clean out any pine needles, leaves, twigs and other debris that has built up as needed.

Not only can clogged gutters cause roof leaks, but they are perfect hiding spots for all kinds of pests that can damage your roof and other parts of your home.

Keep ice dams at bay

Do you notice icicles coming off of your roof after it snows? If so, there’s a good chance that you also have ice dams.

Heat rises in your home into the attic, where it warms up your roof and melts any ice or snow that’s sitting on it. As it melts, it slides down to cooler parts of your roof, where it refreezes into a dam.

Ice dams typically form right above your gutters, which means that the moisture on your roof is blocked from leaving, and it can lead to roof leaks, as well as other roof damage.

The key to preventing ice dams — and the damage they cause — is to keep your entire roof a consistent temperature. That requires the right combination of insulation and ventilation.

Ensuring that your home is properly insulated will greatly reduce the amount of heat that gets into your attic. And, by properly ventilating your attic, any heat that does start to build up can be removed safely.

Get your roof inspected

As a general rule, you’ll want to make sure to get your roof inspected by a professional roofing contractor every six months or so. However, it’s also a good idea to have someone look at your roof after big storms as well, particularly if it has hailed.

You can also spot check your roof in between professional inspections to keep an eye out for any damage. Areas of interest include any and all roof penetrations, including the chimney, skylights and vents, as they are common entry points for moisture.

Keeping a close eye on your roof and getting professional roof inspections will help to catch small, easy-to-fix issues before they can lead to leaks and other serious problems. In many cases, roof inspections are also a requirement for warranties and insurance coverage.

Trim branches away from your roof

Trees are a great addition to any yard and can be beneficial when close to the home because they provide shade and privacy. However, there’s a real risk to your roof if branches from nearby trees start to grow over your roof.

If there are branches hanging over your roof, they could fall on your roof, causing leaks and other damage. This is especially risky in the winter, as the right combination of heavy snow and rain can cause even larger branches to fall.

Keep any branches of nearby trees trimmed away from your roof to prevent damage. But, never try to attempt the job yourself, as cutting tree limbs is an incredibly dangerous job, particularly if they’re high enough to potentially damage your roof.

As a bonus, trimming away any threatening limbs can help to prevent your gutters from getting clogged by leaves, pine needles, twigs and other debris.

Keep squirrels and other pests away from your roof

Pests are, unfortunately, one of the most common causes of roof leaks and other damage, and they can be especially problematic in the fall and winter months. That’s because pests, like people, are looking for warmth, and many will look for warmth in our homes.

Squirrels, in particular, can do a lot of damage to your roof and attic, and it’s important to take any necessary steps to keep them away from your home.

Trimming tree branches away can help to prevent squirrels from getting on your roof, and keeping your gutters clean helps, too. It’s also a good idea to install squirrel-guards on the bases of nearby trees to prevent squirrels from climbing them.


Whether you’re due for an inspection or in need of roof leak repair, make sure that you find the right roofing contractor for the job.

As a key part of your home, it’s important that you find a roofer you can trust to provide you with honest, reliable roofing services. A great place to start your roofing contractor search is Top Rated Local®.

With Top Rated Local, you’ll get a list of the best roofing contractors in your area that you can compare side by side to find the right option for your needs. You can also read roofer reviews from across the web, including Google, Angie’s List, Yelp, Facebook and more trusted review sites.

When it comes to finding roofing contractors and other local businesses, there’s no better option than Top Rated Local. Find a roofer near you today.

How to Keep Your Roof in Great Shape This Summer

The summer can be hard on your roof.

Every season presents new challenges for your roof, and summer is no exception. The good news, though, is that with proper maintenance, you can keep your roof in great shape all summer long.

4 Roof Maintenance Tips for Summer

#1. Maintain your gutters.

The gutters and downspouts are a critical part of your roofing system, because they move water safely off of your roof. If they’re not properly maintained or in ill-repair, it can cause all kinds of problems, including roof leaks.

Gutters put up with a lot over the summer. In addition to the typical clogs caused by leaves, twigs, and other debris, the summer subjects our gutters to harsh weather, which can loosen them and cause leaks.

Keep a close eye on your gutters, and watch out for any misaligned areas. Make sure to tighten any bolts that have become loose. Clean out your gutters and downspouts of any debris that may be building up in them.

Test your gutters and downspouts by feeding a hose into them. This is also a good way to look for any leaks. If you spot a leak, work with your local roofing contractor for gutter repair or replacement.

#2. Trim back overhanging branches.

There’s nothing better than sitting under the shade of a tree on a hot summer day, but when that tree starts growing over your roof, it could spell trouble.

Summer is notorious for thunderstorms, which is why you need working gutters and downspouts, and it’s also one of the reasons it’s necessary to trim back any overhanging branches. You never know when a bolt of lighting or strong gust of wind could cause that branch to fall on your roof, and if it does, it’s bound to do some damage.

Not only do falling tree limbs pose a threat, but overhanging limbs also make it easier for pests to get on your roof and potentially into your home, where they can cause a lot of damage of their own.

Trimming high tree limbs is incredibly dangerous and should not be attempted on your own. Not only could you do serious damage to your roof if the branch falls, but you could seriously injure yourself, as well. Always turn to a licensed tree care specialist or arborist near you for tree limb removal.

#3. Inspect your roof.

Between the thunderstorms that can bring wind and hail to the scorching heat, summer poses lots of threats to your roof. Luckily, if you catch damage early enough, you can repair it fast enough that it won’t lead to a lot of other damage. But, if you let your roof sit in disrepair, the damage will only get worse.

The only way to stay on top of any damage to your roof is to regularly inspect it. I don’t recommend getting on your roof unless you know how to do so safely. Even if you don’t injure yourself, you run the risk of damaging your roof with a single misplaced foot. That’s why you should get your roof inspected on an annual basis by a licensed roofing contractor.

Between professional inspections, though, it pays to keep an eye on your roof. Here’s what to look for when inspecting your roof from the ground:

  • Damaged Shingles – Look for curling, buckling, cracked, or missing shingles.
  • Moss or mold – If you live in a humid part of the country, watch out for dark spots on your roof, which could indicate mold or moss.
  • Flashing damage – Flashings seal the spots on your roof that are most prone to leaks, like around vents, the chimney, and a skylight.

#4. Make sure that your roof is properly ventilated.

Heat rises, which means that all of the heat in your home rises to the top-most room, which is your attic. If your attic isn’t properly ventilated and doesn’t push that heat outside, it builds up on the underside of your roof, where it can actually cause damage from the inside out.

Here are a few signs of poor roof ventilation:

  • Attic moisture – When the heat builds up in your attic, moisture often builds up with it. If there’s an excess amount of moisture in your attic, it’s a sign that it’s lacking ventilation.
  • Rusty attic fasteners – The metal fasteners in your attic, like components on your HVAC or electrical system, get rusty when the moisture starts building up too much in your attic.
  • Insulation damage – If you’ve got fiberglass insulation in your attic — as most homes do — it’s quickly damaged by the build-up of moisture.
  • Shingle damage – If the roof temperature is too high, it can cause the shingles to warp, crack, or buckle.

If you’re unsure whether or not your roof is properly ventilated, have it inspected by a professional roofer. Proper ventilation can make your roof last longer and prevent expensive damage, so it’s important not to overlook it.


Find the right roofing contractor near you with Top Rated Local®.

If your roof is in need of professional roof inspection, repair, maintenance, or replacement, contact a local roofing contractor to get the service you need. Having the right roofer on your side will give you peace of mind in knowing that your roof is in good hands, but not all roofers are made equal.

When you search for a local roofing contractor with Top Rated Local, you can read roofing reviews from across the web and quickly compare roofers side by side with the Rating Score™ system. It’s simply the best way to find local businesses you can trust.

Start your local roofer search with Top Rated Local today.