For a modern moving company, having a strong reputation is everything.
Moving is a big deal, and people want to be sure that their belongings are in good hands. A strong reputation means that people are more likely to trust your company with their belongings, and they are also more likely to recommend you to their friends and family.
These days, one of the best ways for consumers to determine which movers are trustworthy is to read moving company reviews.
The more reviews you have, and the higher your average star rating, the more likely a moving company lead will choose you and become a paying customer. Not only that, but your reviews also impact your organic visibility on search engines and local directories.
More and more, potential customers are turning to the internet to research companies before they make a purchase or book a service, and if you don’t have any online reviews, you’re missing out on a lot of business.
Here are a few tips to help you get more five-star reviews for your moving company:
1. Make customer service your top priority
The number one way to get more five-star reviews is to provide great customer service. If your customers have a positive experience with your company, they’re much more likely to leave you a positive review.
Not only can great customer service help you get five-star reviews and build a strong reputation for your moving company, but it can also help you get personal recommendations from your customers, as well as repeat business and customer loyalty.
To provide great customer service, you need to make sure that your customers feel valued and appreciated. You should also be responsive to their needs and concerns, and you should always go above and beyond to meet their expectations.
2. Make it easy for customers to leave a review
If you want customers to leave reviews, you need to make it easy for them to do so. The easier you make it, the more likely they are to take the time to write a review.
One way to make it easy for customers to leave a review is to send them an email after their move is completed, with a link to your review page. You can also include a link in your signature, in a QR code on physical marketing materials or on your social media pages.
You can also embed the Top Rated Local® reviews widget on your moving company website, which makes it easy for your visitors to read reviews and for your customers to write them.
3. Respond to all reviews, both positive and negative
It’s important to respond to all of your reviews, both positive and negative. If you only respond to the positive reviews, it looks like you’re only interested in hearing the good things.
But if you respond to both positive and negative reviews, it shows that you care about your customers’ experiences with your moving company and that you’re willing to make things right if there’s been a problem.
When responding to positive reviews, you should thank the customer for their business and their review. For negative reviews, you should apologize for the problem and try to make things right.
If you’re upset about a negative review, give yourself a few minutes to cool off before you respond. This will allow you to remain professional and cool-headed, regardless of the reviews.
4. Encourage customers to leave a review
One way to get more five-star reviews is to simply ask your customers to leave one. You can do this by including a call-to-action in your email signature, on your website, or on your social media pages.
You can also include a call-to-action on your invoices or receipts, or you can even ask your customers face-to-face. Just be sure not to offer any incentives for leaving a review, as this is considered bribery and could get your reviews removed from many review sites.
Many people won’t write a review on their own, no matter how much they were blown away by a positive experience. But, many people will write a review if they’re upset about the service they received.
That means, if you leave your fate up to chance, your online reputation may come across as unfairly negative. However, since most people are more than happy to write a review when asked, requesting reviews is a great way to build a solid reputation for your moving company.
5. Listen carefully to customer feedback
In order to provide great customer service and improve your moving company, you need to listen to your customers’ feedback.
You can learn a lot from your customers’ reviews, both positive and negative. The positive reviews will show you what your customers like about your company, and the negative reviews will show you what needs to be improved.
Either way, it’s important to take the time to read and respond to all of your reviews, as this will show your customers that you care about their experiences and that you’re willing to make changes to improve your business.
Really listening to customer feedback will also help you fine-tune your moving services and provide a better customer experience. And, the best part is that doing this will lead to more five-star reviews and a stronger reputation in the future.
Having a strong reputation is essential for any modern moving company, and getting reviews is a big part of that.
The Marketing 360® Reputation app gives moving companies everything they need to request reviews, manage reviews from across the web, keep an eye on their overall online reputation and more — all from one place. And, it’s just one of the many moving company marketing tools available to movers with Marketing 360.
With our all-in-one moving company marketing platform, you can build a beautiful company website, drive exclusive moving company leads, master SEO and content marketing, connect with your community on social media and so much more.
