How to Get Found Online for Movers

Are you struggling to attract new customers and stand out in the ever-competitive moving industry? If so, then you’re in luck. 

In today’s digital era, it’s essential to have a robust online presence, and that’s precisely what we’re here to help you achieve. So, buckle up and get ready to learn how to get found online through effective mover marketing strategies and tactics. 

We’ll take you on a step-by-step journey, ensuring your moving company marketing efforts turn heads and bring in new clients.

Step #1: Lay the foundation with a stellar website

Picture this: Your website is like your company’s virtual storefront, and potential customers are window shopping online. Naturally, you’ll want to make an excellent first impression, right? That’s why it’s crucial to have a visually appealing, easy-to-navigate and mobile-friendly website.

You can either hire a professional web designer or use a website builder, like the Marketing 360® Websites app, to create a stunning website that effectively communicates your brand and services. 

Make sure you include essential pages like “About Us,” “Services,” “Contact Us” and a blog section to share useful moving tips and updates. Remember, your website sets the stage for your entire moving company marketing strategy!

Step #2: Time for some SEO magic

Now that your website is looking good, it’s time to make sure people can actually find it. You see, the key to getting found online is ranking high in search engine results pages (SERPs) like Google and Bing. 

This is where moving company search engine optimization (SEO) comes in, and trust us, it’s pure magic when done right. Here are some crucial elements of on-page SEO for mover marketing:

  • Keyword research: Start by identifying relevant and high-volume keywords, such as “mover near me” and “moving company in [your location]” that potential customers are likely to use when searching for movers. Tools like Google Keyword Planner or Ubersuggest are perfect for this job.
  • Keyword optimization: Next, weave those target keywords into your website naturally and strategically, including in headings, page titles, meta descriptions and image alt tags. But remember, don’t go overboard! Keyword stuffing can backfire and harm your rankings.
  • Quality content: Lastly, create valuable and informative content that addresses the needs and concerns of your target audience. Use a storytelling approach and a conversational tone to make your content engaging and easy to understand. 

Step #3: Go local with your SEO for mover marketing

As a moving company, your primary market is local, which means local SEO should be your best friend. Seriously, it’s a game-changer. To improve your local search rankings, consider the following tips:

  • Claim and optimize your Google Business Profile listing: A Google Business Profile listing helps your moving company appear in local search results and Google Maps. Make sure to provide accurate and up-to-date information, including your business name, address, phone number and website URL.
  • Encourage customer reviews: Positive reviews on platforms, like Google, Top Rated Local® and Facebook can boost your online reputation and local SEO rankings. Encourage satisfied customers to leave reviews by sending follow-up emails or offering incentives like discounts on future services. And hey, who doesn’t love a good discount?
  • Local citations: Submit your moving company’s information to local business directories and review sites to create local citations. This will improve your online visibility and provide valuable backlinks to your website, giving your local SEO efforts a nice little boost.

Step #4: Time to get social with your moving company marketing

Ah, social media—the digital hangout spot for millions of potential customers. Platforms like Facebook, Instagram and LinkedIn offer fantastic opportunities for movers to connect with their target audience and increase brand awareness. Here’s how to get started with social media marketing for movers:

  • Choose the right platforms: First things first, focus on the platforms most popular among your target audience. For moving companies, Facebook and Instagram often take the cake, thanks to their visual nature and extensive user base.
  • Create engaging content: Share a mix of promotional and informative content on your social media profiles. Think moving tips, behind-the-scenes glimpses, customer testimonials and promotional offers. Use a conversational tone and storytelling approach to make your content more engaging.
  • Interact with your audience: Don’t be shy! Respond to comments and messages from your followers promptly and professionally. Engage in conversations, ask questions and show appreciation for their support. This will help you build a loyal customer base and improve your online reputation.
  • Run targeted ads: Use paid advertising options on platforms like Facebook and Instagram to target your local audience and promote your moving services. This will help you reach potential customers who may not have found you through organic search or other marketing channels.

Step #5: Harness the power of email marketing campaigns

Despite the rise of social media, email marketing remains one of the most effective channels for moving company marketing. It allows you to nurture relationships with potential customers and keep your brand top-of-mind. Here’s how to make the most of email marketing for movers:

  • Build your email list: Collect email addresses from your website visitors by offering valuable resources, such as free moving guides, checklists or quotes. Use a signup form or pop-up on your website to encourage users to subscribe.
  • Create engaging newsletters: Send out regular newsletters to your subscribers featuring a mix of promotional content, moving tips, company updates and industry news. Use a conversational tone and storytelling approach to make your newsletters more engaging and easy to understand.
  • Segment your list: Divide your email list into segments based on factors, like location, interests or customer history. This will allow you to send targeted messages to each group, improving open rates and conversions.
  • Track your results: Use email marketing tools like the Marketing 360 Nurture app to track the performance of your campaigns, including open rates, click-through rates and conversions. Use this data to optimize your future email marketing efforts.

Step #6: Keep an eye on your mover marketing strategy

Finally, regularly monitor your moving company marketing efforts to identify areas for improvement and ensure you’re achieving your desired results. Use tools like the Marketing 360 Intelligence app to track your website traffic, search rankings and conversions.

Based on your findings, adjust your mover marketing strategy as needed. This may involve tweaking your SEO tactics, testing new social media ad formats, or refining your email marketing campaigns. Continuously optimizing your marketing efforts will help you stay ahead of your competitors and maximize your online visibility.


Getting found online for movers involves a combination of website development, local SEO, social media marketing, email marketing, and ongoing monitoring and optimization. 

By following this comprehensive guide and incorporating the keywords “mover near me” and “moving company in [your location]” naturally throughout your content, you’ll be well on your way to supercharging your moving company’s online presence and attracting new customers.Ready to take your moving company marketing to the next level? Let us help you craft a winning strategy tailored to your business needs. Learn more and see our plans and pricing today. Together, we’ll help you rise above the competition and dominate the moving industry!

How to Get More 5-Star Reviews for Your Moving Company

For a modern moving company, having a strong reputation is everything.

Moving is a big deal, and people want to be sure that their belongings are in good hands. A strong reputation means that people are more likely to trust your company with their belongings, and they are also more likely to recommend you to their friends and family.

These days, one of the best ways for consumers to determine which movers are trustworthy is to read moving company reviews.

The more reviews you have, and the higher your average star rating, the more likely a moving company lead will choose you and become a paying customer. Not only that, but your reviews also impact your organic visibility on search engines and local directories.

More and more, potential customers are turning to the internet to research companies before they make a purchase or book a service, and if you don’t have any online reviews, you’re missing out on a lot of business.

Here are a few tips to help you get more five-star reviews for your moving company:

1. Make customer service your top priority

The number one way to get more five-star reviews is to provide great customer service. If your customers have a positive experience with your company, they’re much more likely to leave you a positive review.

Not only can great customer service help you get five-star reviews and build a strong reputation for your moving company, but it can also help you get personal recommendations from your customers, as well as repeat business and customer loyalty.

To provide great customer service, you need to make sure that your customers feel valued and appreciated. You should also be responsive to their needs and concerns, and you should always go above and beyond to meet their expectations.

2. Make it easy for customers to leave a review

If you want customers to leave reviews, you need to make it easy for them to do so. The easier you make it, the more likely they are to take the time to write a review.

One way to make it easy for customers to leave a review is to send them an email after their move is completed, with a link to your review page. You can also include a link in your signature, in a QR code on physical marketing materials or on your social media pages.

You can also embed the Top Rated Local® reviews widget on your moving company website, which makes it easy for your visitors to read reviews and for your customers to write them.

3. Respond to all reviews, both positive and negative

It’s important to respond to all of your reviews, both positive and negative. If you only respond to the positive reviews, it looks like you’re only interested in hearing the good things.

But if you respond to both positive and negative reviews, it shows that you care about your customers’ experiences with your moving company and that you’re willing to make things right if there’s been a problem.

When responding to positive reviews, you should thank the customer for their business and their review. For negative reviews, you should apologize for the problem and try to make things right.

If you’re upset about a negative review, give yourself a few minutes to cool off before you respond. This will allow you to remain professional and cool-headed, regardless of the reviews.

4. Encourage customers to leave a review

One way to get more five-star reviews is to simply ask your customers to leave one. You can do this by including a call-to-action in your email signature, on your website, or on your social media pages.

You can also include a call-to-action on your invoices or receipts, or you can even ask your customers face-to-face. Just be sure not to offer any incentives for leaving a review, as this is considered bribery and could get your reviews removed from many review sites.

Many people won’t write a review on their own, no matter how much they were blown away by a positive experience. But, many people will write a review if they’re upset about the service they received.

That means, if you leave your fate up to chance, your online reputation may come across as unfairly negative. However, since most people are more than happy to write a review when asked, requesting reviews is a great way to build a solid reputation for your moving company.

5. Listen carefully to customer feedback

In order to provide great customer service and improve your moving company, you need to listen to your customers’ feedback.

You can learn a lot from your customers’ reviews, both positive and negative. The positive reviews will show you what your customers like about your company, and the negative reviews will show you what needs to be improved.

Either way, it’s important to take the time to read and respond to all of your reviews, as this will show your customers that you care about their experiences and that you’re willing to make changes to improve your business.

Really listening to customer feedback will also help you fine-tune your moving services and provide a better customer experience. And, the best part is that doing this will lead to more five-star reviews and a stronger reputation in the future.


Having a strong reputation is essential for any modern moving company, and getting reviews is a big part of that.

The Marketing 360® Reputation app gives moving companies everything they need to request reviews, manage reviews from across the web, keep an eye on their overall online reputation and more — all from one place. And, it’s just one of the many moving company marketing tools available to movers with Marketing 360.

With our all-in-one moving company marketing platform, you can build a beautiful company website, drive exclusive moving company leads, master SEO and content marketing, connect with your community on social media and so much more.

Learn more and see our plans and pricing.

How to Plan for a Smoother Cross-Country Move

Moving can be difficult no matter where you’re moving, but if you’re getting ready to embark on a long-distance move to a new state or city, it makes the process all the more difficult.

Keep reading to learn about a few things you can do to make your long-distance move a little easier.

10 tips for a smooth cross-country move

#1. Do your research

Moving across the country can be incredibly stressful, but having the right moving company on your side can make a world of difference in the peace of mind department. But, unfortunately, not all moving companies are made equal.

Take your time to do your research before committing to a mover. Read their reviews to see what kind of experiences their past customers have had, double-check that they are licensed and insured, and make sure they offer the services you need.

#2. Get multiple moving quotes

Once you’ve narrowed your list of long-distance movers down to two or three, you’ll want to get quotes from each mover before you sign any paperwork or a contract.

Getting multiple quotes will help to ensure that the rates you’re being asked to pay are in-line with other movers in your area. If the quotes are significantly lower or higher than average rates, ask why.

If their rates are super low, they may be new and just looking to build a customer base, or they may offer scaled-down services or are operating without a license. Either way, you need to know what you’re signing up for.

 

 

#3. Scale down your stuff

In most cases, the cost of hiring cross-country movers will depend on a number of factors, including how far you’re moving and how much your stuff weighs. The heavier the stuff, the more it will cost you to move.

Moving is a great time to go through your stuff and scale down, giving you a chance to get rid of some clutter and enjoy a fresh start in your new home. Best of all, it will make your move easier and more affordable.

#4. Pack boxes with care

When you’re moving to another home in your city or state, your belongings won’t have to travel far, and they won’t be in-transport for long. But, when it comes to long-distance moves, they have a lot farther to go.

Take your time and pack your boxes with care for your cross-country move. Wrap your fragile items in bubble wrap, and place soft items around them, like t-shirts and socks. If you’re not confident in your packing abilities, you can always let the professionals do it for you.

#5. Take an inventory

While you’re packing up your stuff (or while you’re going through your stuff to decide what to keep and what to donate), take an inventory of everything you’re going to ask your movers to move for you.

Knowing exactly what your movers will be moving will help to avoid complications later on. Take photos or videos of your items, and document the condition they’re in before moving. This is especially important for rare, expensive or otherwise important items.

 

 

#6. Label your boxes appropriately

Labeling your boxes is an important part of staying organized for any move, but it’s beneficial for long-distance moves in particular because it helps to make the second half of your move a whole lot smoother.

Whether your movers are unpacking for you or just moving boxes into your home for you, when you properly label your boxes, they’ll know exactly where everything is supposed to go. This will free up more of your time on moving day to do one of the many other things on your plate.

#7. Keep your travel essentials separate

Most of your stuff will go straight from your home to the truck, and from the truck to your new home. But, there are some things that you’ll need for your trip, and you’ll want them to be handy.

Pack a suitcase with what you’ll need while you’re traveling from point A to point B. Consider carrying your most valued possessions with you in your suitcase, if possible. Accidents can happen even with the best moving companies.

#8. Make travel arrangements in advance

Long-distance moves are often complicated, and there are a lot of moving parts to keep track of. Between selling your old home, buying your new home, hiring movers, planning your life in a new city and everything else that comes with a long-distance move, it’s easy to forget things.

One important thing you absolutely don’t want to forget is to make travel arrangements for yourself and your family. Are you planning to fly or drive? Do you have pets or kids to consider? Will you need to ship your vehicle? These are all things you’ll need to think about well in advance.

 

 

#9. Prepare your pet for your move

Pets add a new dimension of stress to any move, but moving pets can be especially complicated when it comes to long-distance moves.

Not only do you need to figure out how your pet will travel to your new home, but you also need to make arrangements with your veterinarian for the move and get a copy of your pet’s health records. Also, do some research about pet laws in your new city.

#10. Wrap up the loose ends

There are a lot of extra steps involved when you’re moving to a new state or city. You’ll need to do all of the normal things, like change your address at the Post Office, with your bank, etc., but you also may need to get a new driver’s license, find a new doctor, etc.

But, before you start arranging the next chapter in your life in your new city, you’ll need to wrap things up in your old one. This includes scheduling a date to shut off your utilities, canceling gym memberships and collecting your personal records.


Looking for the right long-distance mover near you? Start your search with Top Rated Local®.

With Top Rated Local, you can read mover reviews from across the web, including Yelp, Angie’s List, Google and beyond, compare movers side by side, catch a glimpse of a mover’s online reputation overall and so much more.

Find a Top Rated Local mover near you today.

Tips for a Successful Move During a Pandemic

The pandemic adds another layer of stress to already stressful situations, and moving is no exception. The more you know about staying safe, the more prepared you’ll be and the more peace of mind you’ll have.

6 Tips for a Safer Move During Coronavirus

#1. Find the right moving company.

Finding the right moving company is important regardless of whether or not a pandemic is going on, but it’s especially important during a pandemic. Movers will be coming in and out of your home, handling all of your boxes and furniture. You want to know that the moving company you’re working with is taking steps to keep their clients and employees safe.

Here are a few things to look for in a moving company:

  • Licensing and insurance – Always make sure that any moving company you work with has the appropriate license for your move — whether it be a local move or a cross-country move. It’s also critical that they are properly insured in case anything goes wrong during your move.
  • Paid sick time – The last thing that you want is for a sick mover to be working in your home. Make sure that any company you hire encourages its employees to stay home when they’re sick and offers paid sick time.
  • Safety equipment – Your movers should have all of the equipment necessary to keep you and their employees safe and healthy, including masks and hand sanitizer for all of their employees.
  • Contactless moving – Many moving companies are offering contactless moving, which includes virtual estimates and taking steps to maintain social distancing during the move.

#2. Learn the options for postponing or rescheduling.

If there’s one thing we can all take away from the coronavirus pandemic it’s that you never know what the future has in store. One day, we were all going about our normal routines, and the next, we’re all trying to navigate the intricacies of homeschooling and working from home.

Life is unpredictable, and you need to know if life gets in the way, you’ve hired a moving company that makes postponing or rescheduling your move easy and painless. Whatever the reason for needing flexibility with your move, it’s important that any mover you hire offers the kind of flexibility you need.

#3. Invest in fresh moving materials.

According to the Centers for Disease Control (CDC), the primary way the coronavirus spreads is from person to person, and although it’s not transferred easily from a surface, it’s still possible to get infected after encountering the virus living on a surface. That means that it’s probably in your best interest to invest in fresh, new moving materials rather than looking for used ones.

I am normally a proud proponent of looking for free boxes at liquor stores and grocery stores. They often have plenty of great boxes that are perfect for moving. But these are not normal times, and you’ll have more peace of mind knowing where your boxes have come from and who has handled them.

#4. Do the packing and unpacking yourself.

Relying on your movers to pack your belongings is a great way to reduce your stress during the moving process, but again, times are not exactly normal. Packing and unpacking involve close handling of your belongings, which raises your risk of getting infected.

Moving during the middle of a pandemic can be risky, but the more of your move that you can handle yourself, the less of a risk you’ll be taking. Try limiting the jobs that your movers take on to only the ones that you can’t do yourself.

It’s also important to realize that the safety risks are greater inside your home than outside your home. So while it may be acceptable for movers to be in your home for a few minutes carrying a load in, having them hang around for hours to pack and unpack is a different matter.

#5. Follow health and safety guidelines.

Keep in mind all health and safety guidelines regarding coronavirus during your move. That means, when you’re inside with the movers, wear a mask and ask that any movers entering your home wear masks, too. Also, wash your hands frequently and make your sink available to your movers so that they can wash their hands frequently, too.

Most importantly, maintain your distance with the movers. When they come to the door, greet them with a smile instead of a handshake, and request that any forms that need to be filled out can be completed online. Thoroughly label furniture and boxes so that your movers don’t have to ask where things go.

#6. Wipe down anything and everything.

Before your movers start bringing things into your new home, make sure that it’s thoroughly cleaned and disinfected, making sure to put an emphasis on high-touch surfaces, like doorknobs, counters, faucets, etc. You could even consider waiting for 24 hours before unpacking your boxes, giving any virus that may be living on your boxes time to die off before you unpack. As you’re unpacking, it’s also a good time to wipe down your belongings.

Consult the CDC’s guidelines on how household cleaning and disinfecting.

Find the right local moving company near you with Top Rated Local®.

As I said in my first tip, finding the right mover is always important, but it’s especially important right now in the midst of the pandemic. But, finding the right mover is not always easy to do, especially when all of the moving companies in your community claim to be the best.

One of the best things you can do to ensure you’ve found the right company is to learn what their previous clients are saying about them, and you can do that by reading their reviews.

With Top Rated Local, you can read moving company reviews from across every verified review site, including Google, Facebook, and Yelp, and you’ll be able to compare the online reputations of movers in your area virtually instantaneously with the Rating Score™ system.

Start your search for a local mover with Top Rated Local today!