As a dentist, your reputation is one of the most important aspects of your success. In today’s modern age, the internet has opened up a world of opportunities to both promote and damage the reputation of dentists. With the power of social media and online reviews, a dentist’s reputation is more important than ever.
Having a strong reputation is essential for modern dentists because it helps attract new patients, allows dentists to differentiate themselves from competitors and helps build trust with both existing and potential patients.
Plus, since reviews and average star ratings are now key ranking factors, a positive reputation can help dentists rank higher in local searches and get found by potential patients in their area.
In this day and age, reputation management is an essential dentist marketing channel. In this blog, we’re going to outline the basics of how to get it right for your dental practice.
1. Claim and optimize your local listings
For dentists, local listings are an essential part of reputation management. Claiming your listings on Google Business Profile, Yelp, Healthgrades and other local directories will ensure that potential patients are able to find accurate and up-to-date information about your practice.
This is important because potential patients are likely to check out your online presence before deciding whether to book an appointment with you.
In addition to claiming your listings, it’s also a good idea to optimize them. To do this, include
- A well-written description of your business
- An up-to-date business address and contact information
- Professional-looking profile photos and images
- Your practice’s hours of operation
- An up-to-date list of services
- Any relevant awards and certifications
2. Ask for reviews
Another great way to boost your reputation is to ask your existing patients for reviews. This is a great way to show potential patients that you offer quality services and that you’re highly recommended by people who have already experienced your services.
Not everyone thinks of writing reviews on their own, unless, of course, they’re upset. And, since people who are unhappy are more likely to write reviews without being prompted, it can paint an unfair picture of your clinic. That’s why it’s important to actively ask your patients for reviews.
You can do this by sending a follow-up email after an appointment or adding a link to your website or social media accounts that directs people to your review page.
3. Respond to reviews
Reviews can be both positive and negative, and it’s important to respond to both. Responding to positive reviews will show your appreciation and gratitude for the kind words, while responding to negative reviews can help you resolve any issues and give you the opportunity to turn a negative review into a positive one.
When responding to negative reviews, it’s important to stay professional and do your best to address the person’s concerns in a polite way. Even if you’re unable to resolve the issue, a polite response can help diffuse the situation and show potential customers that you’re willing to listen and take customer feedback seriously.
While a prompt response is always appreciated, if you’re upset about a review, it’s always a good idea to give yourself a few minutes to calm down before crafting your response.
4. Prioritize customer service in your practice
Finally, make sure that you prioritize customer service in your practice. Your staff should be friendly, helpful and professional, and should always go the extra mile to ensure that your patients are happy.
This will help ensure that your patients leave your office feeling satisfied, and that they tell their friends and family about their positive experience.
At the end of the day, your online reputation will be a reflection of the kind of customer service you offer your patients. By making great customer service a priority, you can strengthen your reputation.
Overall, managing your reputation as a dentist is essential to the success of your practice. By following the tips outlined in this post, you can ensure that your reputation is in good standing and that you continue to attract new patients.
The Marketing 360® dentist marketing platform gives you everything you need to build a strong reputation. Plus, you can develop a convertible website, master SEO and content marketing, drive exclusive leads, connect with your community on social media and so much more — all from one place.
