How to Showcase Dental Services on Your Website with Engaging Visuals

Creating a website for your dental practice is a crucial step in attracting new patients and keeping the existing ones engaged. However, a website with dull visuals and a monotonous tone is not going to cut it. 

You need to create a dental website design that is engaging, easy to understand and showcases your services in the best light possible. 

Here is a guide on how to showcase dental services on your website with engaging visuals.

Understand your audience

Before you start working on your dental website design, you need to understand your target audience. 

Who are your potential patients? What are their pain points? What kind of visuals will attract them? Answering these questions will help you create a website that resonates with your audience.

Use high-quality images

Using high-quality images is a no-brainer. You want to showcase your dental services in the best light possible, so using blurry or pixelated images is a big no-no. 

Invest in professional photography to get high-quality images of your dental office, your team, and before and after photos of your patients (with their consent, of course).

Use videos to showcase your services

Videos are a great way to engage your audience and showcase your services in an interactive way. You can create videos that explain your services, show the behind-the-scenes of your dental practice or feature testimonials from happy patients. 

Make sure to keep the videos short and sweet, as most people have a short attention span.

Use infographics to explain complex procedures

Dental procedures can be complex and hard to understand for the average person. Infographics are a great way to break down complex procedures into easy-to-understand steps. 

Use visually appealing graphics and simple language to explain the procedures offered at your dental practice.

Use interactive elements

Interactive elements, like sliders, carousels and quizzes, can make your dental website design more engaging. 

For example, you can use a slider to showcase the before and after photos of your patients, or a quiz to help your website visitors determine which dental service is right for them.

Use colors that evoke trust and calm

The colors used on your website play a significant role in how your audience perceives your brand. 

Colors like blue and green evoke feelings of trust and calm, which are crucial in a dental website design. Avoid using bright and flashy colors as they can cause anxiety.

Highlight your unique selling proposition (USP)

What sets your dental practice apart from the competition? Is it your state-of-the-art equipment, your experienced team or your commitment to patient comfort? 

Make sure to highlight your USP on your website with engaging visuals and compelling copy.

Optimize for mobile devices

More and more people are using their mobile devices to browse the internet, so it’s crucial to optimize your dental website design for mobile devices. 

Make sure your website is responsive and looks good on all screen sizes.

Use social proof

Social proof, such as testimonials and reviews, can be a powerful tool in building trust with your audience. Showcase testimonials from happy patients on your website with their photos (with their consent) to add a personal touch.

Use clear calls to action (CTAs)

Make it easy for your website visitors to take the next step. Use clear and compelling CTAs like “Schedule an Appointment,” “Download Our Free Guide” or “Sign Up for Our Newsletter.”

Keep it simple

Less is more when it comes to dental website design. Keep your website clean, uncluttered and easy to navigate. Use simple language and avoid using jargon that your audience may not understand.

Monitor and update your website regularly

Your dental website design is not a one-and-done project. Make sure to monitor your website’s performance and update it regularly with fresh content and visuals.


Remember, your website is often the first point of contact between your dental practice and potential patients. 

Make it count by creating a dental website design that is engaging, easy to understand and showcases your services in the best light possible. 

Learn more about dentist marketing and sign up for your free trial.

A Beginner’s Guide to Reputation Management for Dentists

As a dentist, your reputation is one of the most important aspects of your success. In today’s modern age, the internet has opened up a world of opportunities to both promote and damage the reputation of dentists. With the power of social media and online reviews, a dentist’s reputation is more important than ever.

Having a strong reputation is essential for modern dentists because it helps attract new patients, allows dentists to differentiate themselves from competitors and helps build trust with both existing and potential patients.

Plus, since reviews and average star ratings are now key ranking factors, a positive reputation can help dentists rank higher in local searches and get found by potential patients in their area.

In this day and age, reputation management is an essential dentist marketing channel. In this blog, we’re going to outline the basics of how to get it right for your dental practice.

1. Claim and optimize your local listings

For dentists, local listings are an essential part of reputation management. Claiming your listings on Google Business Profile, Yelp, Healthgrades and other local directories will ensure that potential patients are able to find accurate and up-to-date information about your practice.

This is important because potential patients are likely to check out your online presence before deciding whether to book an appointment with you.

In addition to claiming your listings, it’s also a good idea to optimize them. To do this, include

  • A well-written description of your business
  • An up-to-date business address and contact information
  • Professional-looking profile photos and images
  • Your practice’s hours of operation
  • An up-to-date list of services
  • Any relevant awards and certifications

2. Ask for reviews

Another great way to boost your reputation is to ask your existing patients for reviews. This is a great way to show potential patients that you offer quality services and that you’re highly recommended by people who have already experienced your services.

Not everyone thinks of writing reviews on their own, unless, of course, they’re upset. And, since people who are unhappy are more likely to write reviews without being prompted, it can paint an unfair picture of your clinic. That’s why it’s important to actively ask your patients for reviews.

You can do this by sending a follow-up email after an appointment or adding a link to your website or social media accounts that directs people to your review page.

3. Respond to reviews

Reviews can be both positive and negative, and it’s important to respond to both. Responding to positive reviews will show your appreciation and gratitude for the kind words, while responding to negative reviews can help you resolve any issues and give you the opportunity to turn a negative review into a positive one.

When responding to negative reviews, it’s important to stay professional and do your best to address the person’s concerns in a polite way. Even if you’re unable to resolve the issue, a polite response can help diffuse the situation and show potential customers that you’re willing to listen and take customer feedback seriously.

While a prompt response is always appreciated, if you’re upset about a review, it’s always a good idea to give yourself a few minutes to calm down before crafting your response.

4. Prioritize customer service in your practice

Finally, make sure that you prioritize customer service in your practice. Your staff should be friendly, helpful and professional, and should always go the extra mile to ensure that your patients are happy.

This will help ensure that your patients leave your office feeling satisfied, and that they tell their friends and family about their positive experience.

At the end of the day, your online reputation will be a reflection of the kind of customer service you offer your patients. By making great customer service a priority, you can strengthen your reputation.


Overall, managing your reputation as a dentist is essential to the success of your practice. By following the tips outlined in this post, you can ensure that your reputation is in good standing and that you continue to attract new patients.

The Marketing 360® dentist marketing platform gives you everything you need to build a strong reputation. Plus, you can develop a convertible website, master SEO and content marketing, drive exclusive leads, connect with your community on social media and so much more — all from one place.

Learn more and see our plans and pricing.

Why it’s Never Too Late for Braces

When most people think of braces, they think of children. But, the truth is that It’s never too late to get the smile you’ve always wanted.

You may feel that you’ve outgrown braces or missed your opportunity to wear them, but that couldn’t be further from the truth.

In fact, there are so many reasons to get braces as an adult, and it can enhance your life in a number of ways.

Seven benefits of adult braces

#1. Look and feel your best

Teeth play a huge role in appearance and, in turn, self-confidence. Unfortunately, some people are so self-conscious about their teeth that they refuse to smile with their mouths open or even talk in front of others.

Insecurity because of misaligned teeth can diminish your quality of life in so many ways. But, the good news is that modern orthodontics can give you the smile you’ve always wanted.

The self-confidence you can get from adult braces can impact every area of your life, from your career to your social life.

#2. Eliminate discomfort

When many people think of braces, they often think of achieving a more beautiful smile, but the problems with misaligned teeth go far beyond looks. For some people, misaligned teeth can cause real pain and discomfort, particularly when chewing.

Fixing painful misalignments can alleviate discomfort and improve your quality of life. Pain can greatly diminish your quality of life, and braces can go a long way toward helping you break free of it.

#3. Protect your dental health

Did you know that dental misalignments can often put you at a higher risk for dental problems, including decay? A misaligned bite or crooked teeth can be much more difficult to clean, which means that bacteria and plaque are more likely to build up and lead to dental problems.

Straightening your teeth can enhance your life in so many ways. It’s easier to thoroughly clean every surface of straight teeth, as well as floss in between them.

When it’s easy to clean your teeth, it’s easy to keep them healthy. Simple, regular, at-home dental care is the best and cheapest way to protect your dental health.

#4. Protect your overall health

It’s easy to understand how a misaligned bite or crooked teeth could negatively impact your dental health, but did you know that it can also have an impact on your health overall?

Dental alignment issues can make it difficult to chew your food thoroughly. When you don’t chew properly, it can cause indigestion and other digestive problems. It also increases your risk of choking.

Headaches are another common problem that can arise with crooked teeth or a misaligned bite, which puts additional pressure and strain on the jaw muscles. Furthermore, harmful bacteria from your mouth can actually get into the bloodstream, increasing the risk for heart problems.

#5. Save more money

If you ask most adults what the number one hurdle is to getting braces, many will cite the costs associated with orthodontic care. However, there are a lot more affordable options than there used to be, and the long-term financial benefits of braces often outweigh the costs.

As already mentioned, straighter, better-aligned teeth are easier to take care of and can help to protect your dental and overall health. Crooked teeth break down faster and require a lot more ongoing dental care than straight teeth, and that can really add up.

Plus, there are a lot of options out there to help make the cost of adult braces more affordable. You could look into dental assistance programs in your area, pay for braces with a flexible spending account through your employer and some orthodontics practices even offer payment plans or accept Care credit.

#6. Treatment is shorter than you think

People often think that if they get braces, they’ll have to wear them for years. And, when you’re a kid who has braces, it certainly feels like you’ll have them forever.

But, the truth is that treatment typically lasts from 18 to 26 months. That means that in a little over two years at the most, you could have the smile you’ve always wanted. Plus, you’ll enjoy many of the benefits of adult braces long before treatment is officially complete.

The length of your treatment will depend on a number of factors. These include the degree of the misalignment and the type of braces you choose, as well as many other factors.

#7. There are plenty of options

When most people think of braces, they think of old-fashioned wire braces that children often wear. But, the truth is that wire braces are just one of many options you have available to you.

Want to get braces that no one else can see? Invisalign is just one of the many options for clear braces these days. You can also minimize the appearance of wire braces by choosing a white or frost color. You could always consider lingual braces as well, which are hidden behind the teeth.

Of course, not all braces are ideal for every misalignment issue — or budget. You’ll want to work with an orthodontist you can trust to find the appropriate option for your needs.


Getting the smile of your dreams starts with finding the right orthodontist

The outcome of your treatment — as well as the treatment itself — is dependent on the orthodontist you work with. That’s why it pays to take some time to do your research while finding an orthodontist near you.

A great place to start your search is with Top Rated Local®. You can easily compare orthodontists in your area side by side with the Rating Score™ system, which rates orthodontists based on their reputation across the web. You can also read orthodontist reviews from beyond Top Rated Local, including Google, Yelp and Yellow Pages.

Top Rated Local is the fastest option when you want the full scoop on orthodontists in your area. It has everything you need to find the right orthodontist for you, so that you can get the smile you’ve always wanted.

Find the right orthodontist near you today!

At-Home Dental Care Tips

Staying at home doesn’t have to mean neglecting your dental health.

In many states, preventative dental care has fallen to the wayside as dental offices have worked to keep their patients safe and prevent the spread of coronavirus. However, even if you can’t get in to see your local dentist in person, it doesn’t mean that you can’t keep your teeth healthy and beautiful from home.

How to Keep Your Smile Healthy From Home

#1. Brush properly.

Most people are well aware of just how important regularly brushing their teeth is for dental health. In fact, it’s the most basic thing you can do to keep your teeth and mouth healthy. But, how you brush your teeth is just as important as how often you brush, and believe it or not, it’s easy to get it wrong.

The correct way to brush your teeth is by holding the brush at a 45-degree angle and brushing in a gentle, circular motion. Plaque is loose and soft and doesn’t require aggressive brushing to remove. If you brush your teeth too aggressively, or even too frequently, you can end up damaging your teeth and gums.

It’s also important that you’re brushing your teeth for long enough to get them thoroughly cleaned. Two minutes is the ideal amount of time to brush your teeth. If you don’t brush long enough, your teeth won’t get properly cleaned, and if you brush too long, you could damage your teeth and gums, just as you could by brushing too aggressively.

And, don’t forget to brush your tongue! After all, it’s where the majority of the bacteria in your mouth live. It also prevents bad breath, which is always a good thing.

#2. Invest in the right toothbrush.

Not all toothbrushes are made equally, and to get the best results when brushing your teeth, you need to use the right tools for the job.

An electric toothbrush is a great option if it’s in your budget. One study found that, when compared to manual toothbrushes, electric toothbrushes have the power to reduce plaque up to 21 percent more and gingivitis 11 percent more.

If using an electric toothbrush isn’t an option for you, not to worry. You can still clean your teeth thoroughly with a manual toothbrush, but again, it’s important that you select the right one. For best results, you’ll need a soft-bristled toothbrush. Hard-bristled brushes aren’t gentle enough and can damage your teeth and gums.

#3. Rinse regularly.

Brushing your teeth after every meal or snack is unnecessary and, as I mentioned, can end up hurting your teeth and gums more than helping them. But, that doesn’t mean that you can’t do anything to freshen up your mouth throughout the day after meals and snacks.

Rinsing regularly is a good way to get rid of any food particles that may have been leftover in your mouth. When debris is left in your mouth, it combines with bacteria to create tartar. All it takes to remove it is a simple rinse of warm water after eating.

It’s especially important to rinse your mouth out after eating or drinking anything that’s acidic. If you brush too soon after eating an orange or something else acidic, you can actually hurt your teeth by brushing the acid into them.

#4. Keep your toothbrush clean and replace it regularly.

Germs and bacteria can grow on your toothbrush while it’s sitting on the counter between brushings, which are then introduced into your mouth when you brush. Gross!

Luckily, you can avoid this by simply disinfecting your toothbrush before each use. This can be done by letting your toothbrush sit in antibacterial mouthwash for about 30 seconds. If you don’t have antibacterial, you can soak your toothbrush in a mix of a cup of water with two teaspoons of baking soda mixed into it for several minutes, or you can soak your toothbrush in white vinegar overnight every week.

In addition to ridding your toothbrush of germs and bacteria, it’s also a good idea to replace it regularly, as the bristles can wear out over time. The general rule is that you’ll want to replace your toothbrush or toothbrush head every three months.

#5. Floss every day.

Plaque, which is the leading cause of gum disease and tooth decay, needs to be removed from your teeth twice a day. Unfortunately, not all plaque is easy to reach. The plaque that grows in between your teeth can be some of the toughest to get rid of since it can’t be reached with a toothbrush alone.

Flossing is the best way to eliminate the hard-to-reach plaque that grows in between your teeth, and it should be done at least once a day. If you can’t stand the idea of flossing, a water flosser or powered air can be a decent alternative.

#6. Drink plenty of water.

Drinking lots of water throughout the day is not only good to keep you hydrated; it’s also a key part of dental health. When your mouth is dry, it can actually lead to an increase in the accumulation of plaque and increases your risk of tooth decay and periodontal disease.

When you drink plenty of water, it also leads to an increase in salvia, which is your body’s first line of defense against plaque and decay. And, if you drink water that contains fluoride, which is commonly found in tap water, it will also help to strengthen your teeth.


If you’re in need of in-person dental care, find a dentist near you with Top Rated Local. Every state has its own policy in place, and many are loosening restrictions, so you may be able to get an in-person appointment. Barring that, though, many dentists are offering online consultations to address patients’ questions and concerns.

With Top Rated Local, you can read a local dental clinic’s reviews from across the web and easily compare them to other dentists in your area. Get started today.