Photography is a competitive field, and it can be difficult to find enough leads to keep your business going. Fortunately, there are a number of ways for a photographer to get leads and increase your business.
Some of the best ways to drive photographer leads include networking, social media, email marketing, content marketing and pay-per-click (PPC) advertising, just to name a few.
But, regardless of how effective your lead-generation strategy is, it will do you no good if your reviews send the wrong message about your services or business.
Online reviews — if they’re positive — can be an incredibly powerful tool for photographers. People are more likely to trust reviews from other customers than they are to trust what a photographer says about themself.
In this blog, we’re going to cover five ways you can get more photographer leads with online reviews:
#1. Start asking for reviews
The first way to get more photographer leads with online reviews is to simply ask your customers for them.
Your customers can write reviews on platforms, such as Google, Yelp, Facebook and Top Rated Local®. Reach out to your customers after they’ve had a good experience with your services and ask them to write a review.
One of the best ways to reach out to request reviews is through an automated email marketing campaign. This will make asking for reviews quick and easy, and allow you to funnel negative feedback straight to your customer service team.
#2. Make it easy to write reviews
You can also make it easier for your customers to write reviews by providing them with direct links to your review pages.
You can find direct links to your review pages on each platform. For example, on Google, you can find a direct link to your reviews by searching for your business and clicking on the “Write a review” button.
This will save your customers the hassle of having to search for your business on each platform and make it more likely that they’ll take the time to write a review.
#3. Respond to reviews
Responding to reviews is also a great way to get more photographer leads.
When you respond to reviews, you show potential customers that you care about your customers’ opinions and are willing to address any issues they may have. This will make them more likely to trust your services and ultimately book with you.
Keep in mind that you should always remain professional when responding to a review, even if it’s unfair or downright false. Anyone can read your reviews, and your responses, so it’s always important to stay respectful and professional.
#4. Use reputation management software
Reputation management software is an incredibly useful tool for photographers. This software allows you to manage all of your reviews in one place and make it easier to respond to reviews quickly and efficiently.
The Marketing 360® Reputation app also allows you to track your reviews over time and keep track of your online reputation across the web as a whole, so you can see what people are saying about your services and make adjustments accordingly.
Plus, you can request and respond to reviews, all within the app.
#5. Highlight your best reviews and testimonials
You should also take the time to highlight your best reviews and testimonials on your photographer website, social media, blogs, ads and other marketing materials.
Reviews and testimonials are a powerful form of social proof that can help you to attract more photographer leads — and build the trust necessary to convert them into paying customers.
For example, you can feature a few of your best reviews on your homepage, or include customer reviews in your email newsletters. You can also share your customer reviews on social media, or even create a highlight reel of customer reviews for your YouTube channel.
Online reviews can be a great way to get more photographer leads and grow your business. To make the most of online reviews, you should start asking for reviews, make it easy to write reviews, respond to reviews, use reputation management software, and highlight your best reviews and testimonials.
The Marketing 360 photographer marketing platform has everything you need to get more reviews and build a strong reputation. Plus, you can develop a convertible website, master SEO and content marketing, connect with your community on social media and so much more — all from one place.
