Tag: Top Rated Local®

Turn to Utah’s Highest-Rated Restaurants

Posted on by Beth Berndt

Tired of the same old routine when it comes to cooking at home? Treat yourself to a night out and let someone else do the work for you. Dining out is a great way to switch up your weekly meal plan and give yourself a break from the kitchen. 

Whether you are in the mood for a local favorite or you’re looking to try out a brand new restaurant, you’ll be sure to find something to satisfy your craving. Plus, in the end, it’s a win-win for both you and the restaurant – you get to enjoy a meal out and the restaurant gets to serve up a delicious meal. Luckily, if you are in search of a restaurant in Utah, Top Rated Local® can help. We have recently announced our top restaurants for 2023 in Utah.

#1. Tandoori Oven

Tandoori Oven is located in Logan, and promises to take you on a culinary journey of subtle tastes that meld into intensely rich and vibrant flavors of Indian cuisine. 

Tandoori Oven has received 2,693 reviews across 8 different verified review sites, with an average rating of 4.72 stars. Overall, Tandoori Oven has earned a Rating Score™ of 92.33 and the honor of being the number one award winner for restaurants in Utah. 

This is the fourth year in a row that Tandoori Oven has won a Top Rated Local award for restaurants in the state of Utah.

Learn more about Tandoori Oven!

#2. The Park Cafe

The Park Cafe is located in Salt Lake City, and offers a variety of breakfast dishes in a location that can’t be beat. 

The Park Cafe has received 4,052 reviews across 5 different verified review sites, with an average rating of 4.65 stars. Overall, The Park Cafe has earned a Rating Score™ of 96.49 and the honor of being the number two award winner for restaurants in Utah.

This is the second year in a row that The Park Cafe has won a Top Rated Local award for restaurants in the state of Utah.

Learn more about The Park Cafe!

#3. Ruth’s Chris Steak House

Ruth’s Chris Steak House is located in Salt Lake City, and strives to provide perfect steaks, warm hospitality and good times that never stop rolling. 

Ruth’s Chris Steak House has received 4,641 reviews across 6 different verified review sites, with an average rating of 4.65 stars. Overall, Ruth’s Chris Steak House has earned a Rating Score™ of 96.46 and the honor of being the number three award winner for restaurants in Utah.

Learn more about Ruth’s Chris Steak House!

#4. Red Iguana

Red Iguana is located in North Temple, and offers a variety of gastronomically creative interpretations of classical Mexican dishes. 

Red Iguana has received 7,608 reviews across 5 different verified review sites, with an average rating of 4.64 stars. Overall, Red Iguana has earned a Rating Score™ of 96.44 and the honor of being the number four award winner for restaurants in Utah. 

Learn more about Red Iguana!

#5. Franck’s Restaurant

Franck’s Restaurant is located in Salt Lake City, and strives to present a menu with an approachable selection of flavors that bring depth and complexity to your dining experience. 

Franck’s Restaurant has received 3,288 reviews across 6 different verified review sites, with an average rating of 4.63 stars. Overall, Franck’s Restaurant has earned a Rating Score™ of 96.32 and the honor of being the number five award winner for restaurants in Utah.

Learn more about Franck’s Restaurant!

Congratulations to all of the Top Rated Local award-winning restaurants in Utah for 2023! These restaurants truly are the best of the best, and we salute their dedication to excellence in everything they do.

Learn about the other Top Rated Local award winners in Utah for 2023.

Enjoy a delicious meal out without having to worry about the hassle of cooking or the cleanup. Check out Top Rated Local for Utah’s highest-rated restaurants for 2023. 

With Top Rated Local, you can find restaurants from across the web, including Google, Yelp and beyond, compare restaurants in your area side by side, get a snapshot of a restaurant’s online reputation as a whole and more. It’s the ultimate way to find a local business you can trust. 

Find a restaurant near you today! 

Want to have a chance to become a Top Rated Local award winner for restaurants in Utah in 2024? Master your reputation across the web with Marketing 360® Reputation.

Building an Effective Online Presence for Your Real Estate Business

Posted on by Robyn Rivera

The digital age has significantly reshaped how businesses operate. 

The days of relying solely on printed banners and ads are long gone. Today, your online presence determines your reach and the number of customers you attract. 

This holds especially true for the real estate sector. Building an effective online presence is not just a good idea for real estate businesses; it’s a necessity. 

In a landscape brimming with fierce competition, your online presence is your ticket to effective real estate marketing. Let’s explore how you can achieve this.

The importance of an online presence in real estate

The first question you may have is, why is online presence so important for a real estate business? To understand this, we need to look at how the real estate market has evolved. 

These days, most home buyers use online resources to search for properties. That’s a staggering number, highlighting the shift towards online platforms in real estate transactions.

In such a scenario, your potential customers will first interact with your online identity — your website, social media profiles and online listings. Hence, a strong online presence becomes a must to attract and retain potential buyers. 

Your online presence is your chance to make that critical first impression.

Website: Your online real estate office

Your website is essentially your online office. It’s where potential buyers come to learn about your offerings and your company. 

Your website needs to be aesthetically pleasing, easy to navigate, mobile-frienldy and loaded with useful information. Let’s look at some key aspects.

Design and usability

A poorly designed website can turn potential buyers away, causing you to lose out on potential deals. 

The design should be clean and professional, with high-quality images of your listings and easy navigation to various sections. 

User experience is key — it should be simple for visitors to search for properties and find the information they’re seeking.

Mobile optimization

With the majority of global web traffic coming from mobile devices, mobile optimization is not a choice but a necessity. 

Your website should look and function seamlessly on all devices. A responsive design ensures that your website automatically adjusts to the screen size of the device, providing a consistent experience across devices.

Search engine optimization (SEO)

SEO is the practice of optimizing your website to appear in search engine results. SEO is a critical component of real estate marketing. 

It helps your website gain visibility and drive organic traffic. Targeting specific keywords, optimizing meta tags and creating high-quality content are some ways to enhance your SEO.

Social media: Connecting with your audience

With billions of active users worldwide, social media has emerged as a powerful platform for businesses. 

In the realm of real estate, it provides a unique opportunity to engage with potential buyers and sellers, build relationships and showcase your listings. Here are a few pointers for your social media strategy.

Choosing the right platforms

Each social media platform has its unique user base and functionality. 

Facebook and Instagram are popular choices for real estate marketing due to their visual nature and massive user base. LinkedIn can be useful for networking and establishing industry connections. 

Choose platforms that align with your target audience and business goals.

Consistent posting

Consistency is key on social media. Regularly posting engaging content keeps your audience connected and interested in your offerings. 

Consider creating a social media calendar to maintain a consistent posting schedule. Mix up the content — share listings, real estate tips, market updates and behind-the-scenes snapshots to keep your audience engaged.

Engaging with the audience

Social media is a two-way street. It’s not just about posting content but also about interacting with your audience. 

Respond to comments, engage in conversations and always be open to feedback. This will help foster relationships and build trust with your audience.

Online listings: Showcasing your properties

Online listings are an integral part of a real estate business’s online presence. They provide a platform to showcase your properties and attract potential buyers. 

Sites like Zillow, Realtor.com and Trulia offer extensive databases of property listings, making it easy for buyers to find properties that meet their needs.

Ensure your listings are comprehensive, with detailed property descriptions, high-quality photos and virtual tours if possible. This provides potential buyers with all the information they need to make a decision, improving the chances of them reaching out for a viewing or more details.

Online reputation management: Building trust

Online reputation management involves controlling what potential customers find when they search for your business online. It’s about managing your digital footprint, including reviews, social media mentions and news stories.

Encourage satisfied customers to leave positive reviews on platforms like Google and Top Rated Local®. Respond to negative reviews professionally and quickly, showing potential customers that you care about their experience. 

Online reputation management is a continuous process and plays a crucial role in establishing trust and credibility.

Analytics: Measuring success

After establishing a robust online presence, it’s essential to analyze its effectiveness. Use analytics tools to track metrics like website traffic, social media engagement and conversion rates. 

This data can provide valuable insights into your audience’s behavior and preferences, helping you refine your strategies for better results.

Building an effective online presence for your real estate business involves many moving parts. It requires strategic planning, consistent efforts and continual optimization. 

However, the benefits it offers make the effort worthwhile. In a world where the internet reigns supreme, an optimized online presence can be your ticket to a flourishing real estate business.

The journey to building an effective online presence might seem daunting, but don’t worry. Marketing 360® can help you strategize and execute all the necessary steps to establish a compelling online identity for your real estate business. 

We offer comprehensive real estate marketing services, from SEO to social media marketing, that can catapult your online presence and drive results.Don’t let the digital revolution pass you by. Embrace the power of online marketing and open your business to a world of opportunities. Ready to get started? Learn more and see our plans and pricing.

The Top 5 Home Contractors in Illinois for 2023

Posted on by Beth Berndt

Thinking about remodeling your home this summer, looking to add an addition onto your current home or contemplating building a brand new home? Whatever route you decide to go, a home contractor might be just the person you need to start your new project. 

Home contractors are responsible for building, renovating and managing home improvement projects. From initial planning and design to managing the construction site to the end, home contractors are experts when it comes to renovating. They have the knowledge and expertise to tackle the project in a safe and timely manner. 

If you are in the market for a home contractor in the Illinois area, look no further and let Top Rated Local® help guide your search. We have recently announced our home contractor award winners in Illinois for 2023. Keep reading to learn about the top 5. 

#1. U.S. Home Construction Inc

U.S. Home Construction Inc offers kitchen and bathroom remodeling to residents in and around Chicago, and strives to turn your vision into a reality.

U.S. Home Construction Inc has received 46 reviews across 5 different verified review sites, with an average rating of 5.00 stars. Overall, U.S. Home Construction Inc has earned a Rating Score™ of 100.00 and the honor of being the number one award winner for home contractors in Illinois.

This is the fourth year that U.S. Home Construction Inc has won a Top Rated Local award for home contractors in the state of Illinois.

Learn more about the U.S. Home Construction Inc!

#2. Boardwalk Homes, Inc.

Boardwalk Homes, Inc. offers custom home remodeling, construction and finish carpentry services to residents in the Chicago area. 

Boardwalk Homes, Inc. has received 20 reviews across 7 different verified review sites, with an average rating of 4.96 stars. Overall, Boardwalk Homes, Inc. has earned a Rating Score™ of 99.55 and the honor of being the number two award winner for home contractors in Illinois.

This is the fourth year in a row that Boardwalk Homes, Inc. has won a Top Rated Local award for home contractors in the state of Illinois.

Learn more about Boardwalk Homes, Inc.!

#3. 4Ever Remodeling

4Ever Remodeling is a full-service design and build remodeling company that offers a variety of remodeling services to Chicago and the suburbs of Chicago. 

4Ever Remodeling has received 383 reviews across 6 different verified review sites, with an average rating of 4.82 stars. Overall, 4Ever Remodeling has earned a Rating Score™ of 99.18 and the honor of being the number three award winner for home contractors in Illinois.

This is the third year in a row that 4Ever Remodeling has won a Top Rated Local award for home contractors in the state of Illinois.

Learn more about 4Ever Remodeling!

#4. Prestige Kitchen & Bath

Prestige Kitchen & Bath is a full-service remodeling company that offers complete project management from start to finish to help you execute your vision.

Prestige Kitchen & Bath has received 93 reviews across 5 different verified review sites, with an average rating of 4.83 stars. Overall, Prestige Kitchen & Bath has earned a Rating Score™ of 98.26 and the honor of being the number four award winner for home contractors in Illinois.

This is the third year in a row that Prestige Kitchen & Bath has won a Top Rated Local award for home contractors in the state of Illinois.

Learn more about Prestige Kitchen & Bath!

#5. CRS Business Corporation

CRS Business Corporation specializes in bathroom, kitchen and basement remodels, and is dedicated to creating spaces that are comfortable, memorable and inspiring. 

CRS Business Corporation has received 78 reviews across 4 different verified review sites, with an average rating of 5.00 stars. Overall, CRS Business Corporation has earned a Rating Score™ of 98.00 and the honor of being the number five award winner for home contractors in Illinois.

Learn more about CRS Business Corporation!

Congratulations to all of the Top Rated Local award-winning home contractors in Illinois for 2023! These home contractors truly are the best of the best, and we salute their dedication to excellence in everything they do.

Learn about the other Top Rated Local award winners in Illinois for 2023.

Check out Top Rated Local for the top 5 home contractors in Illinois for 2023 and get started on that renovation project you’ve been dreaming of. 

With Top Rated Local, you can find a home contractor from across the web, including Google, Yelp and beyond, compare home contractors in your area side by side, get a snapshot of a home contractor’s online reputation as a whole and more. It’s the ultimate way to find a local business you can trust. 

Find a home contractor near you today! 

Want to have a chance to become a Top Rated Local award winner for home contractors in Illinois in 2024? Master your reputation across the web with Marketing 360® Reputation.

How to Get Found Online for Movers

Posted on by Robyn Rivera

Are you struggling to attract new customers and stand out in the ever-competitive moving industry? If so, then you’re in luck. 

In today’s digital era, it’s essential to have a robust online presence, and that’s precisely what we’re here to help you achieve. So, buckle up and get ready to learn how to get found online through effective mover marketing strategies and tactics. 

We’ll take you on a step-by-step journey, ensuring your moving company marketing efforts turn heads and bring in new clients.

Step #1: Lay the foundation with a stellar website

Picture this: Your website is like your company’s virtual storefront, and potential customers are window shopping online. Naturally, you’ll want to make an excellent first impression, right? That’s why it’s crucial to have a visually appealing, easy-to-navigate and mobile-friendly website.

You can either hire a professional web designer or use a website builder, like the Marketing 360® Websites app, to create a stunning website that effectively communicates your brand and services. 

Make sure you include essential pages like “About Us,” “Services,” “Contact Us” and a blog section to share useful moving tips and updates. Remember, your website sets the stage for your entire moving company marketing strategy!

Step #2: Time for some SEO magic

Now that your website is looking good, it’s time to make sure people can actually find it. You see, the key to getting found online is ranking high in search engine results pages (SERPs) like Google and Bing. 

This is where moving company search engine optimization (SEO) comes in, and trust us, it’s pure magic when done right. Here are some crucial elements of on-page SEO for mover marketing:

  • Keyword research: Start by identifying relevant and high-volume keywords, such as “mover near me” and “moving company in [your location]” that potential customers are likely to use when searching for movers. Tools like Google Keyword Planner or Ubersuggest are perfect for this job.
  • Keyword optimization: Next, weave those target keywords into your website naturally and strategically, including in headings, page titles, meta descriptions and image alt tags. But remember, don’t go overboard! Keyword stuffing can backfire and harm your rankings.
  • Quality content: Lastly, create valuable and informative content that addresses the needs and concerns of your target audience. Use a storytelling approach and a conversational tone to make your content engaging and easy to understand. 

Step #3: Go local with your SEO for mover marketing

As a moving company, your primary market is local, which means local SEO should be your best friend. Seriously, it’s a game-changer. To improve your local search rankings, consider the following tips:

  • Claim and optimize your Google Business Profile listing: A Google Business Profile listing helps your moving company appear in local search results and Google Maps. Make sure to provide accurate and up-to-date information, including your business name, address, phone number and website URL.
  • Encourage customer reviews: Positive reviews on platforms, like Google, Top Rated Local® and Facebook can boost your online reputation and local SEO rankings. Encourage satisfied customers to leave reviews by sending follow-up emails or offering incentives like discounts on future services. And hey, who doesn’t love a good discount?
  • Local citations: Submit your moving company’s information to local business directories and review sites to create local citations. This will improve your online visibility and provide valuable backlinks to your website, giving your local SEO efforts a nice little boost.

Step #4: Time to get social with your moving company marketing

Ah, social media—the digital hangout spot for millions of potential customers. Platforms like Facebook, Instagram and LinkedIn offer fantastic opportunities for movers to connect with their target audience and increase brand awareness. Here’s how to get started with social media marketing for movers:

  • Choose the right platforms: First things first, focus on the platforms most popular among your target audience. For moving companies, Facebook and Instagram often take the cake, thanks to their visual nature and extensive user base.
  • Create engaging content: Share a mix of promotional and informative content on your social media profiles. Think moving tips, behind-the-scenes glimpses, customer testimonials and promotional offers. Use a conversational tone and storytelling approach to make your content more engaging.
  • Interact with your audience: Don’t be shy! Respond to comments and messages from your followers promptly and professionally. Engage in conversations, ask questions and show appreciation for their support. This will help you build a loyal customer base and improve your online reputation.
  • Run targeted ads: Use paid advertising options on platforms like Facebook and Instagram to target your local audience and promote your moving services. This will help you reach potential customers who may not have found you through organic search or other marketing channels.

Step #5: Harness the power of email marketing campaigns

Despite the rise of social media, email marketing remains one of the most effective channels for moving company marketing. It allows you to nurture relationships with potential customers and keep your brand top-of-mind. Here’s how to make the most of email marketing for movers:

  • Build your email list: Collect email addresses from your website visitors by offering valuable resources, such as free moving guides, checklists or quotes. Use a signup form or pop-up on your website to encourage users to subscribe.
  • Create engaging newsletters: Send out regular newsletters to your subscribers featuring a mix of promotional content, moving tips, company updates and industry news. Use a conversational tone and storytelling approach to make your newsletters more engaging and easy to understand.
  • Segment your list: Divide your email list into segments based on factors, like location, interests or customer history. This will allow you to send targeted messages to each group, improving open rates and conversions.
  • Track your results: Use email marketing tools like the Marketing 360 Nurture app to track the performance of your campaigns, including open rates, click-through rates and conversions. Use this data to optimize your future email marketing efforts.

Step #6: Keep an eye on your mover marketing strategy

Finally, regularly monitor your moving company marketing efforts to identify areas for improvement and ensure you’re achieving your desired results. Use tools like the Marketing 360 Intelligence app to track your website traffic, search rankings and conversions.

Based on your findings, adjust your mover marketing strategy as needed. This may involve tweaking your SEO tactics, testing new social media ad formats, or refining your email marketing campaigns. Continuously optimizing your marketing efforts will help you stay ahead of your competitors and maximize your online visibility.

Getting found online for movers involves a combination of website development, local SEO, social media marketing, email marketing, and ongoing monitoring and optimization. 

By following this comprehensive guide and incorporating the keywords “mover near me” and “moving company in [your location]” naturally throughout your content, you’ll be well on your way to supercharging your moving company’s online presence and attracting new customers.Ready to take your moving company marketing to the next level? Let us help you craft a winning strategy tailored to your business needs. Learn more and see our plans and pricing today. Together, we’ll help you rise above the competition and dominate the moving industry!

​​How to Get More Photographer Leads With Online Reviews

Posted on by Robyn Rivera

Photography is a competitive field, and it can be difficult to find enough leads to keep your business going. Fortunately, there are a number of ways for a photographer to get leads and increase your business. 

Some of the best ways to drive photographer leads include networking, social media, email marketing, content marketing and pay-per-click (PPC) advertising, just to name a few.

But, regardless of how effective your lead-generation strategy is, it will do you no good if your reviews send the wrong message about your services or business.

Online reviews — if they’re positive — can be an incredibly powerful tool for photographers. People are more likely to trust reviews from other customers than they are to trust what a photographer says about themself.

In this blog, we’re going to cover five ways you can get more photographer leads with online reviews:

#1. Start asking for reviews

The first way to get more photographer leads with online reviews is to simply ask your customers for them.

Your customers can write reviews on platforms, such as Google, Yelp, Facebook and Top Rated Local®. Reach out to your customers after they’ve had a good experience with your services and ask them to write a review.

One of the best ways to reach out to request reviews is through an automated email marketing campaign. This will make asking for reviews quick and easy, and allow you to funnel negative feedback straight to your customer service team.

#2. Make it easy to write reviews

You can also make it easier for your customers to write reviews by providing them with direct links to your review pages.

You can find direct links to your review pages on each platform. For example, on Google, you can find a direct link to your reviews by searching for your business and clicking on the “Write a review” button.

This will save your customers the hassle of having to search for your business on each platform and make it more likely that they’ll take the time to write a review.

#3. Respond to reviews

Responding to reviews is also a great way to get more photographer leads.

When you respond to reviews, you show potential customers that you care about your customers’ opinions and are willing to address any issues they may have. This will make them more likely to trust your services and ultimately book with you.

Keep in mind that you should always remain professional when responding to a review, even if it’s unfair or downright false. Anyone can read your reviews, and your responses, so it’s always important to stay respectful and professional.

#4. Use reputation management software

Reputation management software is an incredibly useful tool for photographers. This software allows you to manage all of your reviews in one place and make it easier to respond to reviews quickly and efficiently.

The Marketing 360® Reputation app also allows you to track your reviews over time and keep track of your online reputation across the web as a whole, so you can see what people are saying about your services and make adjustments accordingly.

Plus, you can request and respond to reviews, all within the app.

#5. Highlight your best reviews and testimonials

You should also take the time to highlight your best reviews and testimonials on your photographer website, social media, blogs, ads and other marketing materials.

Reviews and testimonials are a powerful form of social proof that can help you to attract more photographer leads — and build the trust necessary to convert them into paying customers.

For example, you can feature a few of your best reviews on your homepage, or include customer reviews in your email newsletters. You can also share your customer reviews on social media, or even create a highlight reel of customer reviews for your YouTube channel.

Online reviews can be a great way to get more photographer leads and grow your business. To make the most of online reviews, you should start asking for reviews, make it easy to write reviews, respond to reviews, use reputation management software, and highlight your best reviews and testimonials.

The Marketing 360 photographer marketing platform has everything you need to get more reviews and build a strong reputation. Plus, you can develop a convertible website, master SEO and content marketing, connect with your community on social media and so much more — all from one place. 

Learn more and see our plans and pricing. 

How to Get More Reviews for Your Chiropractic Practice

Posted on by Robyn Rivera

No two chiropractor marketing strategies should be exactly alike. You have to tailor your plan to your specific audience, your specific services and your specific practice location.

That means that one practice may be using different channels and techniques than another practice. Or, that one practice may need to use different strategies than another.

However, there’s one marketing channel every chiropractic practice needs to be using — reputation management.

Reputation management is the process of generating, monitoring, managing and responding to online reviews about your business. It’s a key part of any chiropractic marketing strategy.

Today, we’re going to touch on just one tiny aspect of reputation management — getting reviews. Here are six tips for getting more online reviews for your chiropractic practice.

1. Start by asking your existing patients for reviews

When it comes to getting reviews and building a strong reputation for your chiropractic practice, the best place patients to start with are your most loyal patients.

These patients are the ones who are most likely to leave positive reviews, and they’re also the ones who are most likely to tell their friends and family about your chiropractic practice.

After you’ve finished with an adjustment or another treatment, simply ask your patient to share their experience with your practice in a review. This will help get the ball rolling.

2. Make it easy for patients to leave reviews

If you want patients to leave reviews about your chiropractic practice, you need to make it easy for them to do so.

There are many great ways you can do this, including:

  • Embed the Top Rated Local® reviews widget on your website – With a reviews widget, when patients visit your chiropractor website, they’ll be able to see reviews from other patients right away. And, if they’re happy with their experience at your practice, they can leave a review with just a few clicks.
  • Claim and optimize your listings across review sites – When you claim and optimize your listings on popular review sites like Google, Top Rated Local and Facebook, you make it easier for patients to find your practice and leave reviews. Plus, when you have a strong presence on these sites, you can also encourage patients to leave reviews.
  • Add review links to your email signature – If you want to make it even easier for patients to leave reviews, add review links to your email signature. That way, when you send an email, your patients will have the option to leave a review with just a few clicks.

3. Use email marketing to get great reviews

Email marketing is one of the most effective chiropractor marketing channels for getting reviews.

You can use email marketing to send patients personalized messages asking them to leave a review. You can also use email marketing to send thank-you messages to patients who have already left a review.

Sending emails manually one by one can be time-consuming and inefficient. With email marketing software, like the Marketing 360® Nurture app, you can automate your email marketing, so you can focus on other aspects of your marketing strategy.

4. Use QR codes to get great reviews

The strategic use of QR codes can be a great way to get more online reviews for your chiropractic practice.

You can place QR codes in your office, on your chiropractor website or in your email signature. When patients scan the QR code with their phone, they’ll be taken to a review site, where they can leave a review about your practice.

But first, what are QR codes? QR codes are two-dimensional barcodes that can be scanned with a smartphone. They can be used to store information, like a URL, and can be used to take patients to a specific review site.

5. Listen and respond to patient feedback

In addition to asking patients to leave reviews, you should also be listening to the feedback they’re giving you — and responding to it.

Some patients will leave reviews about your chiropractic practice, whether you ask them to or not. And, these reviews can be positive or negative.

When you see a negative review, don’t ignore it. Instead, reach out to the patient and try to resolve the issue. This will show other patients that you’re committed to providing a great experience.

By responding to your reviews, you show the world that you’re listening to your patients and that you truly care about their experience. This can help you build trust with potential patients.

6. Prioritize a great patient experience in your practice

Finally, if you want to get more online reviews, you need to prioritize a great patient experience in your chiropractic practice.

Your patients are the ones who will be leaving reviews about your practice. So, if you want great reviews, you need to provide a great patient experience.

This means providing quality care, being responsive to patient needs and concerns, and creating a warm and welcoming environment in your practice.

By providing a great patient experience, you’ll not only get more online reviews, but you’ll also encourage patients to tell their friends and family about your practice.

Reputation management is a key part of any chiropractor marketing strategy. And, one of the most important aspects of reputation management is getting online reviews.

The Marketing 360 Reputation app gives you everything you need to get more online reviews for your chiropractic practice, and it’s just one of the many marketing tools available to chiropractors with our all-in-one chiropractor marketing platform.

With Marketing 360, you can build a convertible chiropractor website, master SEO and content marketing, connect with your community on social media and so much more.

Learn more and see our plans and pricing.

How to Master Local Marketing for Your Child Care Center

Posted on by Robyn Rivera

Every child care center needs to build a strong local presence.

Your local presence plays a big role in how new families in your area find you, and it’s also a key part of maintaining relationships with the current families you serve.

Here are seven local marketing tips for child care centers that will help you build a strong presence in your community:

1. Get listed on local sites and directories

Parents looking for child care turn to many different local directories, sites and apps, like Google Business Profile, Facebook and Top Rated Local®.

Make sure your child care center is listed on as many of these platforms as possible.

Include essential information on all of your listings, like your child care center’s name, address, phone number and website URL. And, be consistent with the NAP (name, address, phone number) information you use across all local listings.

Consistency across local listings can help improve your child care center’s search visibility and click-through rate.

2. Optimize your child care website for local SEO

Local child care SEO is all about making sure your website appears as high as possible in the search results on Google and Bing when parents in your area are searching for child care options online.

To optimize your child care center’s website for local SEO, start by doing keyword research to identify the best keywords to target.

Then, include those keywords throughout your website’s content, including on your child care center’s home page, service pages and blog posts. Try to include keywords in your page titles, headlines, title tags, meta descriptions and anywhere else you can do so naturally.

It’s also important to make sure that your NAP information is included on your website and is consistent with the NAP information you use on your local listings.

Including local keywords and phrases on your child care website can help you rank higher in the search results, which can lead to more website visitors and new child care enrollments.

3. Create local content

One way to stand out from other child care centers in your area is to create local content that is relevant to the families you serve.

Your content marketing strategy could include blog posts about local child care resources, events happening in your community or even just a list of your favorite local hotspots for young families.

By creating this type of content, you’ll not only attract new families to your child care website, but you’ll also show current and potential families that you’re invested in the community.

Both of these things can help improve child care enrollment numbers.

4. Manage your online reviews

Online reviews are one of the first things parents look at when they’re trying to find child care. Plus, Google, Top Rated Local and other local directories use reviews and average star ratings in their ranking algorithms.

That means it’s important to actively manage your child care center’s online reviews and make sure you have a good mix of positive reviews from current and past families.

The best way to do this is to simply ask parents to leave a review after they’ve had a positive experience with your child care center. You can send an email, post a sign in your center or even include a review request on your child care invoices.

When you do get a positive review, be sure to share it on your child care website and social media channels. You can also respond to all reviews, both positive and negative, to show that you value feedback from families.

5. Build strong local connections on social media

Parents in your community are likely already using social media platforms, like Facebook, Twitter and Instagram.

Make sure your child care center has a strong presence on social media by posting regular updates, sharing local content and engaging with other local businesses and organizations.

You can also use social media to run targeted ads that reach parents in your area who might be interested in child care.

Building a strong social media presence can help you attract new families, improve child care enrollment numbers and even increase referrals from local families.

6. Drive local child care leads with Google Local Services Ads

Google Local Services Ads (LSAs) are a great way to attract new child care leads from parents in your area who are actively searching for child care options online.

With LSAs, your child care center’s ad will appear at the top of the search results when parents in your area are searching for child care, and you only pay for qualified leads.

Plus, after taking the right steps, your child care center can earn a badge that shows your business is Google guaranteed, which can help give parents peace of mind and encourage them to choose your child care center over others.

If you’re not already using LSAs, now is the time to start. They’re an effective way to attract new child care leads and grow your child care enrollment numbers.

7. Partner with other local businesses

Partnering with other local businesses can help you reach new families in your community and improve child care enrollment numbers.

There are a few different ways to partner with other businesses. For example, you could offer a discount to employees of a local business or collaborate on a marketing campaign or event.

You could also try cross-promoting with other businesses. For example, you could promote a local family-friendly restaurant on your child care website and social media channels and in return, they could promote your child care center to their customers.

No matter how you choose to partner with other businesses, make sure you’re selective about who you partner with and that the partnership makes sense for both businesses.

These are just a few local child care marketing tips that can help you attract new families and grow your child care enrollment numbers. By following these tips and using the right marketing strategies, you can build a strong local presence for your child care center.

The Marketing 360® child care marketing platform has all the tools you need to build a beautiful website, drive exclusive leads, master SEO and content marketing, build connections on social media and so much more.

Learn more and see our plans and pricing.

How to Get 5-Star Landscaping Reviews

Posted on by Robyn Rivera

Hiring a landscaping company requires a lot of trust. After all, your work has a direct impact on the curb appeal of a home or business. That’s why reviews are so important in the landscaping industry.

But, getting those five-star reviews can be tough. This is unfortunate since many people won’t even consider working with a local business unless they have at least a four-star average on review sites.

Luckily, there are many things you can do to get more positive reviews and build a strong reputation for your landscaping business.

Here are five tips for getting five-star landscaping reviews:

1. Train your team properly

This one is simple — if your team provides great service, you’re more likely to get positive reviews.

Make sure your employees know the importance of providing top-notch service, and that they have the tools and knowledge they need to do their jobs well.

It’s important to remember that training isn’t just necessary for new employees. Ongoing training can keep your seasoned employees sharp and up-to-date on new methods, products, and procedures.

While employee training requires time and money, it has a direct impact on the service you provide your customers, and on your landscaping company‘s reputation.

2. Make great customer service a priority

For better or worse, your landscaping reviews are a reflection of the customer service you provide. That’s why it’s important to make sure your customer service is top-notch, every single time.

Start by treating every customer with respect, regardless of whether they’re calling to ask a question or are already a paying customer.

It’s also important to be responsive to customer inquiries and concerns. If you don’t address them in a timely manner, they’ll likely take their business elsewhere — and leave you a negative review in the process.

Make sure your team is prepared to handle customer service inquiries by providing them with the training and resources they need. This could include anything from product knowledge to conflict resolution skills.

Last but not least, it’s important to set the right expectations with your customers. If you know a project will take longer than expected, let them know as soon as possible. That way, they won’t be left feeling disappointed or frustrated when the work isn’t completed as quickly as they thought it would be.

Proactively managing customer expectations is an important part of providing great customer service — and it can go a long way in preventing negative reviews.

3. Ask for landscaping reviews

It may seem obvious, but one of the best ways to get more positive reviews is to simply ask your customers to leave one.

This can be as simple as including a statement on your invoice that says, “We would appreciate a review on Google or Top Rated Local®.”

You can also include links to your review profiles on your website or email signature, or include printed instructions or a QR code on your invoice on how to leave a review.

One of the easiest ways to ask for landscaping reviews is by creating an automated email marketing campaign for gathering feedback.

After a landscaping service has been completed, send out an email asking for feedback. Ask them to indicate whether they have a negative or positive experience with simple thumbs up and down buttons.

Send customers who indicate that they had a positive experience to your Top Rated Local or Google profile, where they can write you a review. And, send customers who indicate that they had a negative experience to an internal feedback form where you can address the problem directly.

By using an automated email marketing campaign, you can make asking for landscaping reviews part of your regular business process, and ensure that every customer has the opportunity to leave feedback.

4. Make writing reviews easy

The easier you make it for your customers to write landscaping reviews for your business, the more likely they are to actually do it.

That’s why it’s important to make sure your review profiles are easily accessible, and that the process for writing a review is as simple and straightforward as possible.

After creating or claiming your Top Rated Local profile, be sure to include links to it on your website and email signature. You can also include printed instructions or a QR code on your invoice on how to leave a review.

You should also consider embedding the Top Rated Local reviews widget on your website. This widget displays your most recent reviews, and makes it easy for website visitors to click through to your profile to write a review.

Last but not least, don’t make your customers hunt around for your review profiles. Create and claim your local listings across all of the most popular local sites, directories and apps. This allows your customers to use whichever site is most comfortable for them.

5. Respond to your reviews

It’s not enough to simply collect landscaping reviews — you also need to interact with the feedback that you receive.

When customers take the time to write a review, whether it’s positive or negative, they’re giving you valuable insight into how your business is performing.

Make sure you’re monitoring your review profiles on a regular basis, and that you’re responding to both positive and negative reviews in a timely manner.

When customers write positive reviews, take the opportunity to thank them for their feedback. A simple “Thank you for your review!” goes a long way in showing your appreciation.

And, when customers write negative reviews, don’t ignore them or delete them. Instead, use them as an opportunity to demonstrate your commitment to customer service.

Address the issue directly in your response, and take the conversation offline if necessary. By responding to negative reviews in a professional and constructive manner, you can turn an unhappy customer into a lifelong fan.

By following these five tips, you can make sure that your landscaping business is getting the reviews it deserves — and using those reviews to attract new customers and grow your business. Landscaping reviews are an important part of any landscaper marketing strategy, and should be given the attention they deserve.

The Marketing 360® Reputation app gives landscapers everything they need to get more five-star reviews and build a reputation that makes them stand out. And, it’s just one of the many marketing tools available to landscapers with Marketing 360.

The Marketing 360 landscaper marketing platform has everything a landscaping company needs to build a convertible website, drive exclusive landscaping leads, master SEO and content marketing, harness the power of social media and so much more.

Learn more and see our plans and pricing.

The Basics of Listings Management for HVAC Contractors

Posted on by Robyn Rivera

For an HVAC company, building a strong local presence is a key part of success.  

One way to do this is through listings management, which ensures that your HVAC company’s name, address and other important information is accurate and up-to-date across the web.

Listings management is the process of claiming, verifying and updating your business information on local directories and other websites. This may seem like a tedious task, but it’s actually crucial for HVAC companies. 

Here are just a few of the benefits of listings management for HVAC companies:

  • Get found – Local search is the primary way that customers find HVAC services. By taking a proactive approach to local listings management, you have a better chance of getting found. 
  • Stand out – Optimize your local listings with professional business descriptions, high-quality photos and five-star reviews to make them stand out on local directories, sites and apps.
  • Ensure accuracy – Inconsistent or inaccurate business information can hurt your HVAC company’s reputation and search ranking. Listings management ensures your listings are up to date and accurate. 
  • Build trust – Local listings management can help you develop a strong local presence, which builds trust and credibility with potential HVAC leads and customers. 

Local listings management is an important part of your overall HVAC marketing strategy. Keep reading to learn how to get it right. 

The basics of listings management for HVAC companies

#1. Claim your local listings

One of the first steps in effective listings management is claiming your local listings. 

For HVAC companies, this means searching for your business on local directories and other relevant sites to see if it’s already listed. If it is, you’ll want to claim the listing so you can update the information. 

If your HVAC company isn’t already listed, you’ll need to create a new listing. Be sure to include all the important details about your HVAC business, such as your name, address, phone number and website URL. 

Claiming your listings is important because it allows you to control the information that potential HVAC customers see about your business. 

#2. Verify your local listings

Once you’ve claimed your HVAC company‘s local listings, it’s time to verify them. This means ensuring that the information on your listings is accurate. 

Start by double-checking your HVAC company’s name, address and phone number (NAP). This is known as your NAP information, and it’s one of the most important elements of local HVAC SEO. 

Your NAP information should be consistent across all your HVAC company’s listings. That means if your HVAC company name is “ABC HVAC,” you shouldn’t list it as “ABC Heating and Cooling” on any of your local listings. 

Inconsistent NAP information can confuse potential HVAC customers and hurt your HVAC company’s search ranking. 

In addition to checking your HVAC company’s NAP information, you’ll also want to verify other important details, such as your business hours, services offered and payment methods accepted. 

Verifying your HVAC company’s local listings is a crucial step in effective listings management. 

 #3. Optimize your HVAC listings

Once you’ve claimed and verified your HVAC company‘s local listings, it’s time to optimize them for better visibility and click-through rates. 

There are a few different ways to optimize your HVAC listings: 

  • Add photos – Adding high-quality photos to your HVAC listings can make them more visually appealing and help potential HVAC customers learn more about your business. 
  • Include keyword-rich descriptions – Use keywords and key phrases in your HVAC listing descriptions to help potential HVAC customers find your business when they’re searching online. 
  • Fully complete your profile – Don’t leave any blanks in your local listings. Fully complete your profile, including categories, business description and beyond.

Optimizing your HVAC listings is a great way to improve your HVAC company’s visibility and make you stand out on local directories. 

#4. Get reviews

Another important part of listings management is getting reviews for your HVAC company‘s listings. 

Research shows that most HVAC customers trust online reviews as much as personal recommendations. That’s why it’s so important to encourage your HVAC customers to leave reviews on your local listings. 

Reviews can help your local listings stand out, and they can also make you more visible on local directories and sites. That’s because most use reviews and average star ratings when determining ranking order in searches

Getting HVAC reviews can be as simple as asking your HVAC customers to leave one after they’ve used your services. You can also send HVAC customers follow-up emails or text messages with review links. 

Incentives, such as discounts or HVAC coupons, can also encourage HVAC customers to leave reviews. Just be sure not to offer HVAC customers anything of value in exchange for positive reviews, as this is against the terms of service for most review sites. 

Getting HVAC reviews is a great way to improve your HVAC company’s listings and attract more potential customers. 

#5. Use listings management software

There are dozens of local sites, directories and apps a modern HVAC company should be listed on, from Top Rated Local® to Facebook, Yelp and beyond. If you have to update your phone number on all of them manually, it’s going to take a lot of your time, and you’re likely to miss one. 

Listings management software, like the Marketing 360® Listings app, can help you make updates to all of your local listings across the web in minutes. 

This makes managing your local listings easier than ever, and ensures all of your listings are accurate and up to date with the latest business information. 

Listing management is a critical part of HVAC marketing. By claiming and optimizing your HVAC company’s local listings, you can attract more potential HVAC customers and improve your HVAC company’s visibility online. 

Listings management software is just one of the many tools available to HVAC contractors with Marketing 360®. 

The Marketing 360 HVAC marketing platform offers everything you need to manage and grow your business, plus a dedicated marketing team to help you maximize your success. 

Learn more and see our plans and pricing. 

5 Local Marketing Tips for Dentists

Posted on by Robyn Rivera

When someone in your area needs a dentist, you want your dental practice to be the first one they think of — or barring that — to get found in local searches. In order to do that, you need to build a strong local presence.

Local marketing is a necessary component of any dental practice’s success. Fortunately, there are a number of things you can do to market your dental practice locally and get new patients in the door. Here are five local marketing tips for dentists:

1. Optimize your dental website for local search

Make sure your dentist website is optimized for local search by including your city, state and zip code on your contact page. You should also include local keywords throughout your website content to help improve your site’s ranking in search results.

Another great way to boost your local dentist SEO is to embed a map of your location on your contact page. This makes it easier for potential patients to find your dental office when they conduct a local search.

Plus, when someone is ready to actually come in for a dental cleaning or examination, embedding a map on your Contact page also makes your practice easier to find.

2. Claim and optimize your dentist listings

It’s important to claim and optimize your dentist listings on popular online directories, like Top Rated Local®, Google Business Profile and Bing Places for Business. These listings provide valuable information about your dental office, like your hours of operation, location and contact information.

But it’s not enough to just create listings on these directories — you also need to make sure the information is accurate and up-to-date. That way, when potential patients find your listing, they’ll be able to easily get in touch with you to schedule an appointment.

Listings management software, like the Marketing 360 Listings app, allows you to update all of your dental practice’s listings across the web from one place, saving you time and allowing you to make updates in minutes.

3. Connect with your community on social media

Another great way to build a strong local presence is to connect with your community on social media. Post about local events, share photos of your staff and patients, and provide valuable dental tips that your audience will find helpful.

Make sure to also include location-specific keywords in your social media posts so they’ll be more likely to show up in local search results. And be sure to include a link to your dentist website in your social media profiles so potential patients can easily find more information about your dental practice.

If you’re not sure where to start, consider creating a Facebook page for your dental office. Facebook is the most popular social media platform, so it’s a great place to reach a large number of potential patients.

Bonus tip – Build business partnerships on LinkedIn

Many dentists overlook LinkedIn since it’s traditionally a B2B marketing channel. However, it’s also a great place to build valuable business partnerships for your dental practice.

Reach out to other local businesses, like medical practices, and offer to cross-promote each other’s businesses. For example, you could promote each other’s businesses on social media or include a coupon for the other business in your patient welcome packets.

There are endless possibilities for how you can team up with other local businesses to reach a larger audience and grow your dental practice.

4. Get reviews and build a strong reputation

It’s no secret that potential patients research dentist reviews before choosing a dental practice. In fact, the vast majority of consumers read and trust online reviews for local businesses.

That’s why it’s so important to make sure your dental practice has a strong reputation in the community. Send out patient surveys after each visit and encourage patients to leave reviews on popular online directories, like Google and Top Rated Local®.

In addition to building a strong reputation, online reviews can also help improve your dentist SEO. That’s because Google uses reviews as a ranking factor in its search algorithm. So the more positive dentist reviews you have, the higher your website will appear in local search results.

To make the process of getting reviews and building a strong reputation even easier, consider using reputation management software, like the Marketing 360 Reputation app. This app allows you to send review requests to your patients via text or email after each visit and manage your reputation from across the web.

5. Invest in local advertising

Local advertising is another great way to reach potential patients looking for a dentist in your community. There are a number of local dentist marketing channels you can use, including:

  • Search and maps advertising – Advertise your dental office on popular search engines, like Google and Bing, as well as local maps listings.
  • Social media advertising – Use social media platforms, like Facebook and LinkedIn, to target potential patients in your community with dental ads.
  • Display advertising – Place dentist ads on popular websites that your target audience is likely to visit.
  • Digital TV — also called OT (over-the-top) — advertising – Advertise your dentist practice on streaming platforms, like Hulu and Roku, and use targeting to connect with people in your community.
  • Digital radio advertising – Advertise your dental practice on digital radio platforms, like Pandora and Spotify, and target potential patients in your area.
  • Digital billboards – Place dentist ads on digital billboards in high-traffic areas, like near highways and busy intersections to build a recognizable brand in your community.

To get started with local advertising, create a dental marketing plan that includes a mix of different local channels. Then, set a budget for each channel and track your results so you can adjust your strategy as needed.

As you can see, there are a number of different dentist marketing channels you can use to reach potential patients in your community.

With Marketing 360’s all-in-one marketing platform for dentists, you can manage all of these local marketing channels from one place, saving you time and money. Plus, we have a team of marketing professionals who understand the dental industry and can help you maximize your success.

Learn more and see our plans and pricing.