Lawn Care Marketing: How to Connect With Your Community on Social Media

Modern lawn care businesses can’t afford to ignore the power of social media. The lawn care industry is highly competitive, and standing out from the crowd requires a strong online presence.

In this article, we’ll explore how you can leverage the power of lawn care social media to market your business effectively and connect with your local community.

Engaging storytelling: The key to effective lawn care social media marketing

When it comes to lawn care marketing, the best way to capture your audience’s attention is through engaging storytelling. Let’s consider a hypothetical example.

Imagine a young couple, John and Jane, who have just moved into their new home. They want to create a beautiful lawn that they can be proud of, but they have no idea where to start.

John and Jane decide to search for a local lawn care company on social media. They come across two profiles: LawnCarePros and GreenThumbMasters.

LawnCarePros has a generic profile with standard promotional content, while GreenThumbMasters shares captivating stories about their clients’ lawn transformations and engages with their audience through interactive content.

Which company do you think John and Jane will choose? Most likely, they will be drawn to GreenThumbMasters because their lawn care social media content is more engaging and relatable.

The building blocks of a successful lawn care social media strategy

To create a successful lawn care marketing campaign on social media, you need a solid foundation. Here are the building blocks you should focus on:

#1. Choose the right platforms

Not all social media platforms are created equal. To maximize the impact of your lawn care marketing efforts, focus on platforms that are popular among your target audience and that showcase your work well.

Facebook, Instagram and Pinterest are excellent options for lawn care businesses, as they allow you to share visually appealing content and interact with your community directly.

#2. Develop a consistent brand identity

A strong brand identity is crucial for any lawn care social media strategy. This includes consistent visuals, tone and messaging across all platforms.

Your brand should reflect your business’s core values and resonate with your target audience. Invest time in creating a unique logo, choosing a color scheme and crafting a compelling brand story.

#3. Post regularly and share high-quality content

Consistency is key when it comes to lawn care marketing on social media. Establish a regular posting schedule and stick to it.

Aim for a mix of content types, including before-and-after photos, educational articles and client testimonials. Don’t forget to use high-quality images and videos to showcase your work and build trust with your audience.

Connecting with your community on social media: 6 tips and tricks

Now that you have a strong foundation, let’s dive into the strategies you can use to connect with your community on social media.

#1. Showcase your local expertise

When it comes to lawn care marketing, positioning yourself as a local expert is crucial. Share content that demonstrates your knowledge of the unique challenges and opportunities in your area.

For example, you could post about the best grass types for your region or share tips on dealing with common pests and diseases.

#2. Leverage user-generated content

Encourage your clients to share their own experiences with your lawn care services on social media.

User-generated content (UGC) is a powerful way to build trust and credibility, as it provides social proof of your expertise. You can also use UGC to create engaging case studies that showcase the impact of your work.

#3. Engage with your audience

One of the most effective ways to connect with your community on social media is by engaging with your audience directly.

Respond to comments and messages promptly and genuinely, and don’t be afraid to showcase your personality. This will help you build strong relationships with your followers and turn them into loyal customers.

#4. Collaborate with local influencers and businesses

Partnering with local influencers and businesses can help you expand your reach and credibility.

Look for influencers in your area who share your target audience and collaborate on content that showcases your lawn care services.

You can also team up with other local businesses to create joint promotions, events or giveaways.

#5. Run targeted social media ads

To maximize the impact of your lawn care marketing efforts, consider running targeted social media ads. This will help you reach a wider audience and generate more lawn care leads.

Make sure to tailor your ad content to your target audience and use eye-catching visuals to capture their attention.

#6. Utilize hashtags and geotags

Using hashtags and geotags is an effective way to increase the visibility of your lawn care social media content.

Hashtags help categorize your content, making it easier for potential clients to find you. Geotags, on the other hand, allow you to tag your posts with a specific location, increasing the likelihood of reaching a local audience.

Measuring the success of your lawn care social media strategy

As with any marketing campaign, it’s essential to track the success of your lawn care social media strategy.

Here are some key performance indicators (KPIs) to monitor:

  • Follower growth: This metric helps you measure the size of your audience and how quickly it’s growing. Aim for steady, organic growth over time.
  • Engagement: Track likes, comments, shares and other interactions on your content. High engagement is a sign that your content is resonating with your audience.
  • Website traffic: Monitor the number of visitors coming to your website from your social media channels. This will help you determine how effective your lawn care marketing efforts are at driving traffic to your site.
  • Lead generation: Keep track of the number of leads generated through your social media channels, as well as the conversion rate from those leads to paying customers.

By closely monitoring these KPIs, you can fine-tune your lawn care social media strategy and maximize your marketing efforts.


In today’s competitive landscape, lawn care marketing is about more than just promoting your services. It’s about building genuine connections with your community and showcasing your passion for creating beautiful, healthy lawns.

By leveraging the power of social media, you can not only reach a wider audience but also foster strong relationships with your clients that will help your business thrive.

Remember to focus on engaging storytelling, create a consistent brand identity and utilize strategies to connect with your local community. With time and effort, your lawn care social media marketing efforts will yield impressive results, helping you stand out from the competition and grow your business.

Marketing 360® has the tools and talent you need to connect with your community on social media and grow your lawn care business. Learn more and see our plans and pricing.

A Lawn Care Company’s Guide to Responding to Reviews

Every lawn care company needs to take a proactive approach to reputation management. By building a strong reputation for your lawn care company, you can increase your visibility, build trust with prospective customers and grow your business. 

Reputation management is a critical part of lawn care marketing, and responding to reviews is an important part of reputation management.

Today, we’re going to cover the basic dos and don’ts of how to respond to reviews for your lawn care company. 

Do make it a point to respond to all reviews, negative and positive

No matter what the review says, make it a point to respond. This shows that you are taking the time to listen to your customers and you care about their experience with your lawn care company. A simple “thank you for your feedback” goes a long way.

Plus, when you respond to negative reviews, it allows you to share your side of the story with the world and set the record straight about your lawn care services. It also gives you a chance to show off your customer service and turn an unhappy customer into a loyal one. 

Don’t get into a back-and-forth argument

If the review is negative, resist the urge to get into a back-and-forth argument with the customer. This will only make the situation worse and damage your lawn care company‘s reputation even more. 

Instead, take the high road and apologize for the poor experience. Then, offer to make it right by giving the customer a discount on their next lawn care service or a freebie, like a lawn mower blade sharpening. 

Not only will this help you to turn a negative experience into a positive one, but since the interaction is public, it also helps to demonstrate the kind of service you offer your customers. 

Do take the conversation offline

If the customer is unhappy with their experience, take the conversation offline so you can resolve the issue without everyone watching. This shows prospective lawn care leads that you are committed to making things right and that you care about your customers.

The best way to do this is to reach out to the customer directly through phone or email and offer to make things right. You can also give the customer your direct line or email address in your response, where they can reach out to you to discuss the matter further. 

Don’t delete negative reviews

Even if a negative review is unfair or unkind, don’t delete it. This will only make you look like you’re trying to hide something and will damage your reputation even more. 

Instead, use it as an opportunity to show off your customer service skills. By responding professionally and taking the conversation offline, you can turn a negative experience into a positive one.

In some cases,  if you can turn the situation around, customers may even be willing to edit their reviews. This can help to keep your lawn care company‘s average star rating high on review sites. 

Do ask for additional feedback

In your response to a positive review, be sure to thank the customer for their feedback and ask them for more details about their experience. This helps to show that you value their input and that you’re always looking for ways to improve your service. 

It also helps to build a relationship with customers and turn them into loyal advocates for your lawn care company. When they have good things to say, they’re more likely to share their experience with others, which can help to attract new customers. 

Don’t wait too long to respond

The sooner you respond to a review, the better. This shows that you are paying attention to what customers are saying and that you care about their experience. 

If you wait too long to respond, the customer may think you don’t care and that you’re not interested in their feedback. This can damage your relationship with the customer and your lawn care company‘s reputation. 

So, make it a point to check for new reviews on a regular basis and respond as soon as you can.

Do let customers know how you’ll use their feedback

When you ask for additional feedback in your response to a positive review, be sure to let the customer know how you plan to use their input. This helps to show that you value their feedback and that you’re always looking for ways to improve your lawn care services. 

It also helps to build a relationship with customers and turn them into loyal advocates for your lawn care business. When they see that their feedback is being used to make positive changes, they’re more likely to share their experience with others, which can help to attract new customers. 

Don’t forget to proofread your responses

Before you hit send, be sure to proofread your response for grammar and spelling errors. This shows that you are taking the time to respond thoughtfully and that you care about your image. 

It also helps to avoid any misunderstandings or miscommunications that could damage your lawn care company‘s reputation. So, take a few minutes to proofread your response before you hit send.

Do use reputation management software

The right reputation management software can help you to keep track of your lawn care reviews and respond to them quickly. This can save you a lot of time and help to ensure that you never miss a review. 

The Marketing 360® Reputation app has everything you need to build a strong reputation for your lawn care business. This includes requesting reviews, monitoring your reviews from across the web, responding to reviews and more. 

With the Reputation app, you can get more five-star reviews from your customers and become the go-to lawn care company in your area. 


These are just a few of the dos and don’ts of how to respond to reviews for your lawn care company. By following these tips, you can build a strong reputation for your business and attract more customers.

The Reputation app is just one of the many tools available to lawn care companies with Marketing 360®’s all-in-one marketing platform

From one place, you can build a beautiful website, master SEO and content marketing, drive exclusive lawn care leads, connect with your community on social media and so much more. 

Learn more about growing your lawn care business with Marketing 360, and see our plans and pricing. 

Tips for a Greener Lawn

Want to have the best lawn on the block?

Thanks to coronavirus, most people are home and walking around their neighborhoods a whole lot more. One of the side effects of staying at home has been a new attention given to neighboring lawns.

Everyone wants their lawn to be the envy of the neighborhood. Here are a few quick tips to help you maintain the best lawn on the block.

How to Keep Your Lawn Green and Beautiful

#1. Keep your grass a little longer.

If your primary goal is to mow as little as possible and you don’t care what your grass looks like, the shorter you mow your grass, the better. But, if your goal is to have a lawn that’s healthy, beautiful, and green, you need to leave it a little longer when you mow.

Cutting your grass too short isn’t healthy for it because it provides no protection for the root system and leaves it exposed to the elements. On the other hand, when you leave your grass a little longer, it keeps the root system healthy and protected, and it shades the soil, which helps to prevent over drying from sun exposure.

In addition to leaving the root system exposed, cutting the grass too short can put stress on it, limiting its ability to grow deep in the soil and leaving it exposed to weeds and pests.

Ideally, you should leave your grass around three inches tall. It may mean you have to mow more often, but it’ll help your lawn stay healthy and green.

#2. Water more deeply and less often.

Watering is an important part of maintaining a beautiful lawn. But, believe it or not, it very much matters how much you water and how often you water. Watering seems like one of those things you can’t get wrong, but lots of people do.

It may seem counterintuitive, but if you water your lawn more deeply, you can get better results and actually save more water. That’s because, when you water more deeply and less often, you’re encouraging your lawn’s root system to grow deeper into the soil. Not only will this help to keep your lawn greener, but it will help it to survive during the hot summer months.

If you water only a little every day, your lawn’s root system will be shallow, and it will need regular watering to prevent it from dying during summer droughts.

#3. Get your weeds under control.

Weeds are an eyesore. That’s something that everyone already knows. But, what a lot of people don’t realize is that weeds can actually be harmful to your lawn.

Weeds need the same resources any plant needs to survive — nutrients, water, and sunshine — and when weeds grow in your lawn, they compete with the grass for those essential resources.

Unfortunately, the most effective way to get rid of weeds and prevent them from damaging your lawn is to pull them out by the root, which is physically challenging and also time-consuming. But, before you do, do a little research to figure out what those weeds are telling you about your lawn.

Different weeds thrive in different conditions, and they can help you learn about your soil, which will help you learn more about how to take care of your lawn. For instance, if you’ve got clover, your soil is likely low in nitrogen, and chickweed is indicative of overly alkaline soil.

#4. Deal with thatch.

Over the fall and winter months, a layer of dead plant matter can build up on your lawn. This layer is called thatch, and it doesn’t do your lawn any favors. When thatch builds up on your lawn, it prevents sunlight, water, and other resources from getting to the grass and soil.

As part of your spring maintenance routine, take some time to rake up the thatch that has built up on your lawn. If the layer isn’t too thick, raking should be sufficient to get rid of it and keep your lawn healthy. On the other hand, if you do have a thicker layer, you may need to aerate your lawn.

#5. Recycle your clippings.

When you mow your lawn, don’t just throw your clippings in the yard waste bucket or take them to the dump. Those clippings are valuable and can be used to keep your lawn healthy and beautiful.

Grass clippings contain a lot of nutrients that are invaluable to the health of your lawn, and when they decompose, the nutrients are absorbed into the soil. Instead of throwing them away after you mow, spread them around on your lawn. Don’t leave big clumps of clippings, as this could create the same kinds of problems that thatch can. Instead, spread it around with a rake.

In addition to adding more nutritions to the soil, lawn clippings act as a form of mulch, helping to retain more moisture in the soil.

#6. Fertilize!

Fertilizing is an essential piece of the puzzle when it comes to lush, green grass. Over time, the soil will start to lose its nutrients, including nitrogen, which are essential for a healthy lawn. Fertilizing helps to replenish those nutrients, feeding your lawn what it needs to grow strong and thick.

When and how often you fertilize your lawn will depend on a number of factors, including the type of grass you have. For instance, if you have a cool-season grass, like Kentucky bluegrass, you’ll want to fertilize lightly in the spring and heavily in the fall. But, if you have warm-season grass, like a Bermuda grass, you’ll want to apply fertilizer in the early spring as well as in the late summer.


Find a lawn care company near you with Top Rated Local®.

There’s a lot you can do on your own to achieve a beautiful lawn, but if you’re looking for a lawn care company that can help, start with Top Rated Local, a local business directory unlike any other. With Top Rated Local, you can read a lawn care company’s reviews from across the web and get a quick glimpse of its online reputation overall.

Get started today.