Simplifying SEO for Local Businesses

Local SEO isn’t as complicated as you may think

Being visible online isn’t something any local should take lightly in this day and age, and there are two basic ways to ensure that your website is visible online — paid ads and organic results. Paid search ads are a great way to get your name out there when you’re just starting out, but when you’ve dominated the organic search results, you’ll save money with each and every lead that you get.

SEO (search engine optimization) is all about increasing both the quality and the quantity of the organic traffic that your website gets from search engines. And it’s something that every local business should think about. After all, a business that learns how to dominate local search results through SEO not only saves money on paid search ads but also benefits from better, more qualified traffic to their website.

As important as SEO is, it’s often an overlooked piece of the online reputation management puzzle for many business owners. That’s because SEO can seem like an overly complicated thing, and while it’s true that it takes time and hard work, it’s actually a lot more simple than you probably think.

The basics of SEO for local businesses

Keyword research

Keywords are what people type into Google, Bing or other search engines to find the topic they’re searching for. Identifying the appropriate keywords to optimize your website for is done through keyword research, and it’s the first — and arguably the most important — aspect of your entire SEO strategy. The bottom line is that you need to be able to identify which terms you want your website to rank for, and once you do, you’ll be able to base the entire rest of your SEO strategy off of it.

The keywords you choose will have a direct impact on both the quantity of the traffic your website gets and the quality of that traffic. Choosing broader, more general keywords will mean more competition, and choosing irrelevant keywords will hurt your ranking and diminish the quality of your organic leads.

Learn all about how to find the best keywords for your business.

Content

If you’ve talked to many people who work in digital marketing, there’s a common saying about SEO you’ve probably heard — “content is king.” Everything in SEO has to do with content, and it’s one of the easiest and also one of the most challenging aspects of SEO for local business owners.

The good news is that SEO won’t require you to have a whole lot of technical knowledge or marketing savvy, but the bad news is that it requires you to create original, high-quality content on your website, social platforms and beyond on a regular basis. That can be daunting for business owners who may not exactly think of themselves as writers or already have an over-flowing schedule to contend with.

Luckily, Google doesn’t expect every business owner to be Hemingway, but they do expect them to create content that adds value. And for the benefit of your website’s SEO, that content should be built around your keyword research. Keep in mind that it’s more important to use keywords naturally than it is to force them into your content as many times as possible.

As a business owner, you have a lot of knowledge about your industry that the average consumer does not, and a great strategy is to use that knowledge to create content for your website. Tips, how-to articles and client testimonials are the perfect things to put in your blog.

It’s important to know that content isn’t just text. There are many different types of content that should be added to your website, and when optimized correctly, videos and photos can be valuable commodities when it comes to organic rankings.

Not many businesses think of them this way, but reviews are actually another type of content that can help a business rank higher organically in the SERP, and the best part about reviews is that you don’t have to write them yourself! Google also weighs what other people say about your business more heavily than what you say about yourself, and reviews can be a major benefit for your SEO.

In addition to adding content to your website consistently, posting on social media should be a regular part of your SEO strategy. Excerpts from blogs on your site, tips and tricks, photos of your team and client testimonials are just a few examples of the kind of content that works well on social media.

Links

The other major aspect of SEO is link building. Link acquisition can be challenging, and it will take a solid investment of time and hard work to achieve it. One of the most straightforward ways to acquire it is to email website owners directly, and ask if they would allow you to publish a guest post on their blog.

Contacting website owners directly is just one aspect of earning links; you also need to have link-worthy pages on your website to link to. What makes a page linkable? Here are a few questions to ask yourself in order to determine linkability:

  • Is the content useful? – Link-worthy pages are informative and useful. How-to guides, advice and concept explanations are just a few examples of the kind of pages that are linkable.
  • Is the content original? – In order for a page to be link-worthy, it can’t have the same information that’s available everywhere else. Use your industry expertise by taking a new perspective on something, or share original data or research to create link-worthy content.
  • Is the content entertaining? – There are a lot of ways to make an impact with your content, but the best way is by creating content that entertains. Humorous content, as well as interactive content, like quizzes or games, can be very entertaining and link-worthy.

In general, the most linkable pages appeal to a wider audience, which means that they probably won’t be your highest-ranking pages. But as long as your content is strong enough, you’ll earn links to those pages anyway through your manual efforts to reach out to site owners. And when you do, those links will add credibility and authority to your website and your brand.

SEO often gets a bad reputation for being overly complicated, but it really doesn’t have to be. Neglecting SEO can hurt your business’ visibility and online reputation, so it really isn’t something you should overlook.

The Marketing 360® Content app can help you monitor your organic performance, including keyword rankings, traffic and more. Work with a dedicated Content Marketing Specialist to reach your organic goals. See plans and pricing.

Originally published on 1/14/20

Build Ready-to-Go Forms for Anything

Whether a local business is collecting customer feedback or information, accepting a payment or growing your monthly newsletter, website forms are the perfect tool.

Having the right website forms builder on your side can make it easy to create the forms you need. The Marketing 360® Forms app has everything you need.

How Marketing 360® Forms can help you reach your goals and grow your business

Save time with ready-to-go forms, or create your own

Unsure of where to get started when it comes to making forms for your small business website? Not to worry, the Marketing 360 Forms app offers a library of ready-to-go forms for your industry, saving you time and hassle.

Alternatively, if you want something specific, it’s easy to create your own website forms from scratch. And, it only takes a few minutes.

Gather data and get leads

Website forms are the perfect tool for collecting data from leads and customers. Whether the form is an application, an onboarding form or an estimate request, it’s the perfect way to gather key information.

When someone fills out a form on your website, their information is stored right in the CRM app, where you can access and organize it.

Give customers the option to book online

A lot of consumers these days prefer to schedule their own appointments online, as opposed to calling you to schedule an appointment over the phone. With the Marketing 360 Forms app — backed by the Scheduling app — you can give them that option.

With the Forms and Scheduling apps, you’ll spend more time serving your customers and less time on the phone booking appointments.

Make sales without a shopping cart

You don’t necessarily need an e-commerce website or even a shopping cart to start making sales on your small business website. The Forms app makes it easy to accept payments, donations and more quickly and easily.

Payment forms are backed by the Marketing 360 Payments app, where you can store and analyze payment information, manage your invoices and more.

Collect feedback from your customers

For many small business owners, it can be difficult to get a clear view of your customer service from where you’re at. That makes it hard to tell what’s working and what’s not.

Gathering customer feedback is the best way to identify and address issues within your business that may be holding you back. And, with Marketing 360 Forms, you can collect customer feedback right on your website.

Get more applications

Are you looking to fill open positions in your small business? You’re not alone. Businesses of all sizes and in many different industries are facing a shortage of employees. But, you can increase the number of applicants you get by making it as easy as possible to apply.

With Marketing 360 Forms, you can create custom job application forms that your candidates can fill out from your website. Applicant data is stored in the CRM so that you can follow up.

Grow your newsletter subscriptions

Want to stay top of mind with your customers and leads? A monthly newsletter is a fantastic way to do just that. But a successful newsletter requires a healthy subscriber list.

Marketing 360 Forms gives you an easy way to grow your newsletter subscriptions. In just a couple of steps, your website visitors can sign up for your newsletters, and you’ll have the information you need to create automated email marketing campaigns.

Simplify with full platform integration

Marketing 360 Forms is an all-in-one tool that makes creating your own website forms quick and easy. But, the very best part is that each and every form you build integrates seamlessly with the rest of the Marketing 360 platform.

Create forms to book appointments online and manage appointments with Scheduling, organize customer data in the CRM, build automated email journeys with Nurture, accept and manage payments with Payments and more.


Start creating forms for your website the easy way with Marketing 360 Forms. See our plans and pricing.

Build a Strong Reputation for Your Local Business

Every business needs a strong reputation, and having the right reputation management software on your side can go a long way toward building one. Here’s how.

Build a strong reputation for your local business with Marketing 360® Reputation

Request reviews

Reviews are the bedrock of your online reputation, and every small business needs them. But, the downside is that people don’t often write reviews without being prompted — that is, unless they are upset about their experience.

Because people who are unhappy are more likely to write reviews, it can leave you with a skewed reputation without any kind of management on your part. Since most people are happy to write reviews when asked, requesting reviews from all of your customers means a more accurate reflection of your business.

The Marketing 360 Reputation app makes it easy to request reviews. Because it’s integrated with the rest of the marketing platform, you can easily automate review requests through email and text.

Monitor reviews

Getting reviews is important, but it’s just one part of reputation management. People often expect a response to their reviews, especially negative reviews, and they expect you to respond quickly — within a day or two.

Your small business likely has a presence on lots of review sites, like Top Rated Local®, Yelp, Facebook, Google, etc. You need to know when someone posts a new review on any of these sites so that you can monitor your reputation and respond in a timely manner.

Keeping track of your reviews on multiple websites can be a challenge. But with Marketing 360’s reputation management software, you can monitor your reviews on all of the most popular review sites — all from one place.

Build trust with a reviews widget

Trust plays a huge role in the average consumer’s purchasing decisions online. There’s a lot of competition out there, and people want to know that they’re buying a high-quality product or working with a trustworthy business.

Your reviews and online reputation play a big part in building that trust with new and potential customers, and by embedding a reviews widget on your website, you can harness the power of a strong reputation on your website itself.

With the Top Rated Local widget, visitors can check out your reviews from across the web, see your overall ratings and even write reviews — all without having to leave your website.

Gain more control

A small business’s online reputation is incredibly important, but it can be a tough piece of the marketing puzzle because it’s centered around what other people say about your business, which is largely out of your control.

Sure, you can do your part to build a strong reputation by providing great customer service, requesting, responding to and monitoring reviews, keeping your business information up to date, etc., but there’s a lot that’s still out of your control.

Marketing 360 Reputation and Top Rated Local give you more control by allowing you to challenge potentially fake reviews, make some reviews private, make comments on reviews and more.

Streamline your marketing

Reputation management is not an island and shouldn’t be treated as one. It’s a key part of your overall marketing strategy, and it needs to be integrated with the other parts of your strategy, like social media management, local listings management and more.

One of the biggest benefits of building your reputation with the Marketing 360 reputation management app is that it’s built into an all-in-one marketing platform that has everything you need to grow your business, plus a marketing team that can help you maximize your efforts.

With Reputation, not only will you have everything you need to build a strong reputation, but you’ll also have access to a CRM where you can manage your contacts, a social media scheduling tool to keep you active on social media, an easy-to-use website builder and so much more.


Marketing 360 Reputation is the comprehensive reputation management software a small business needs to build a strong, impressive online reputation. Learn more and see plans and pricing.

The Advantages of Using Top Rated Local® for Consumers

Find a better way to look for local businesses near you with Top Rated Local®.

Top Rated Local® is not your typical review site

These days, when most consumers need a plumber or are looking for a great place to eat, they typically look online rather than asking for recommendations from friends or family. The last thing you want to do is to put your trust in the wrong business, and the only way to gain any kind of understanding of what working with a business is like is to read their online reviews. It’s for that reason that reviews can make or break a business’s success.

No one wants to hire a roofer, only to find out they like to scam their customers, or a home contractor that always shows up late or blows up the budget. You want to know that you’re hiring or frequenting a business that provides great service and ensures that you’ll get what you pay for, and reading reviews is one of the best ways to do that. However, not all review sites are created equal.

Here at Top Rated Local®, we’re proud to say that we’re not your typical review site. Built on five pillars of the customer experience — quality, value, timeliness, experience and satisfaction — Top Rated Local was built to provide a better, more effective solution to both consumers and businesses alike. It’s a place where consumers have access to a straightforward feedback system that gets to the bottom of their experience and helps them gain a better understanding of the overall customer experience.

5 advantages of using Top Rated Local — for consumers

#1. Gain an understanding of a business’s overall reputation

It’s not always easy to tell what kind of business you’re considering working with if you look at the reviews from just one website. There are a variety of different review sites, and a single business could have a wildly different reputation on each one. For example, the same business that has an “A” on Angie’s List might also have a one- or two-star review average on Yelp, so if you rely solely on either one, you won’t get a full picture of what working with the business is really like.

Top Rated Local provides consumers with an easier way to tell what kind of business they are potentially working with by aggregating its ratings across a variety of trusted review sites to calculate the overall Rating Score™ for the business. The number of reviews, the average star rating, how recent the reviews are and the number of review sources are all taken into consideration when calculating a business’s Rating Score.

With Top Rated Local Rating Scores, you no longer have to scour the internet in search of reviews from multiple platforms. Plus, Top Rated Local lists other review platforms, so if you’d prefer to read reviews instead of relying on a business’s Rating Score, every platform a business is listed on will be at your fingertips and easy to access.

#2. Top Rated Local isn’t pay-to-play

Did you know that a lot of the most popular review sites out there rank businesses higher based on the plan they purchase rather than their actual reviews? That’s right, if a company has money, they have to rely less on providing great service and a quality product, because a lot of review sites will rank businesses higher in their search results merely for spending money with them. These “pay-to-play” types of review sites aren’t helpful to either consumers or businesses.

Luckily, as we’ve mentioned, Top Rated Local isn’t your average review site, and it isn’t pay-to-play.

Not only does this ensure that the businesses that offer the best service get the biggest benefit — rather than the businesses with the largest bank accounts — but it also ensures that consumers have better, more accurate information to work with when they’re doing research on which company to choose.

#3. Get to the bottom of the issue with more valuable reviews

Reviews are wonderful, and oftentimes, reading reviews is the only way to get to know a business and what kind of service they provide before taking the leap and signing a contract. However, not every review is made equal, and a lot of times, reading reviews can actually confuse the issues rather than making it clearer.

The reason why reading reviews can muddy the waters is that they are often subjective and overly personal. Here are a couple of examples:

  • You went out to eat after your new fiance proposed to you, and you’re on top of the moon. Even though the food was late and a little cold, you’re so ecstatic about your future nuptials that you can’t see a single problem through your rose-colored glasses, and so you write a glowing five-star review.
  • You went out to eat on a crowded Saturday night, and you’re already feeling annoyed because there was an accident on your way there and you sat in traffic for 45 minutes. By the time you sit down, you’re more than a little hangry and nothing seems to be going your way. And even though the restaurant did everything in their power to meet your needs and make you happy, you’re not having it, and so you write a one-star review.

As you can see, our personal lives can easily bleed into the reviews we write, which is why Top Rated Local developed the five pillars of the customer experience — quality, value, timeliness, experience and satisfaction, giving consumers a better idea of what it’s really like to work with the business in question.

#4. Gain more confidence when making decisions online

Whether you’re purchasing the perfect ring for your special someone or scheduling an appointment for carpet cleaning, doing so online always comes with some level of risk. When you can’t be there in person to determine what kind of business you’re considering working with, you rely on people online to write reviews to guide you.

As we mentioned in our last point, reviews are incredibly subjective, and while they can certainly make you feel more confident when making purchasing decisions or decisions to hire a company, they can often end up leaving you more confused.

With Top Rated Local’s one-of-a-kind Rating Score and the five pillars of the customer experience, you’ll have the information you need to make decisions that are much more informed. When you use Top Rated Local to find the right local businesses for your needs, you can be more confident that you’re making the right decisions for your needs and your bank account.

#5. Write better, more effective reviews for the businesses you work with

Writing reviews is one of the best ways to support the local businesses you frequent — apart from financially supporting them by giving them your business of course. When you write reviews, you can also help other consumers make wise decisions about which companies to work with and which products to purchase. However, as we talked about in our previous point, there are some reviews that are more helpful than others.

If you want to write reviews that can help other consumers like you make the right decisions for their needs, let Top Rated Local guide you. Using the five pillars of the customer experience, you’ll rate the business based on specific criteria rather than just writing a few sentences in a comment. Of course, you’ll also be able to comment, but those pillars will help to guide you toward writing more effective, better reviews.

Would you like to learn more about how to write more effective reviews? You’re in luck because In a previous blog — How to Write Helpful Customer Reviews — we touched on a few tips to help you write reviews other consumers can really use and learn from.


Start experiencing the benefits of Top Rated Local for yourself!

When you haven’t had a chance to work with a business yet, and you don’t know anyone else who has, either, reading their reviews and learning about their online reputation are often your only course of action in determining what kind of business it is. There are a lot of variables that can make even reading online reviews murkier than you might think, and if you’re looking for a better option for making decisions online, look no further than Top Rated Local!

Whether you’re looking for an interior designer to help you bring life to your home or office, or you’re in need of restoration services to help you recover after a flood, turn to Top Rated Local to help you find the right company to work with for your needs. Start searching for local businesses near you with Top Rated Local today!

Originally published on 10/14/19

The Advantages of Using Top Rated Local® for Businesses

Find a better way to manage your business’s online reputation with Top Rated Local®.

Top Rated Local® is not your average review site

A business’s online reputation is everything these days. That’s because consumers regularly do research online when they’re looking for a specific product or service, and as Millennials and Generation Z start becoming a bigger and bigger slice of the consumer population, more and more people will rely on reviews when making purchasing decisions.

Reviews are a huge part of your business’s overall online reputation. Not only do they say a lot about your business, but they affect where your website ranks in search results. Reviews can make your website more visible, and that means that the success of your business relies heavily on your ability to generate reviews and manage them, and that’s where Top Rated Local comes in.

We’re proud to say that Top Rated Local is not your typical review site. Top Rated Local is built on the five pillars of the customer experience, and it was created to empower consumers and businesses alike by capturing a business’s overall experience in a way that’s unlike anything else you’ll find out there. And today, we’re going to go over the advantages of using Top Rated Local for both consumers and businesses.

Five advantages of using Top Rated Local for businesses

#1. Get a good idea of your business’s overall reputation

There are numerous review platforms out there, from Angie’s List and Yelp to Google and even Facebook. Having a profile — and actively monitoring it — on each of these platforms is essential to maintaining a strong overall online reputation, but it can be a lot of work to constantly check up on each one of these platforms to find out if you have a new review to respond to and to figure out where your business stands.

If only there was a way to get a good idea of your business’s overall reputation without having to check a dozen different websites. Luckily, with Top Rated Local, there is!

One of the biggest benefits of using Top Rated Local is that your Rating Score™ captures the overall customer experience — not just your ratings on Top Rated Local.

Your business’ Rating Score is determined by aggregating all of the reviews on verified review sites. From there, a proprietary algorithm analyzes your business’s overall rating based on the number of reviews you have, the number of verified sites your business is listed on, the average rating of your reviews and more.

#2. You don’t have to pay to play

A lot of review sites out there are free to get signed up on but offer paid plans in exchange for higher placement in their search results. So, for example, if a consumer is searching for a plumber on one of these sites, they aren’t necessarily getting results based on a company’s reviews or online reputation. Instead, they’re getting results based on how much a company is willing to pay.

Running a small business these days can be tough, and making a small business successful and profitable can be even more difficult. This can make it difficult for small businesses to compete with bigger, more profitable companies on these pay-to-play review sites.

Top Rated Local does offer a variety of different plans, starting with a free option, but signing up for a paid account does not mean that your business will show up at the top of the search results (though there are a number of incredible benefits).

The order in which businesses are presented in the search results on Top Rated Local is based on their Rating Score — not on how much money a business is spending with Top Rated Local. That gives small businesses an even playing field to compete in, and it ensures that consumers are getting suggestions based on a business’s reputation instead of how much money they are willing to spend.

#3. Get notified when you receive reviews

Responding to your reviews is absolutely essential to the success of your business, and that’s true regardless of whether the review in question is positive or negative. Responding to reviews demonstrates to both your existing customers and potential customers that, if they take the time to write a review for you, you care enough to take the time to respond to it and to address any concerns that they brought up. And when it comes to negative or one-star reviews, responding to your reviews will allow you to share your side of the story.

Even if you get occasional reviews that are fake or written by one of your competitors hoping to undermine your success, crafting a response can help to make things right. Unfortunately, it’s not easy to get a review deleted — even if you can prove that it’s fake — and responding is often your only course of action to let the world know that the review isn’t authentic.

In addition to making sure that you respond to every review, you should make it a point to do so promptly. In fact, most consumers expect you to respond within a reasonable timeframe — 72 to hours or so.

Plus, if you respond to a review fast enough, your chances of a customer changing a one-star review to a three- or four-star review are greatly increased. That’s right, responding quickly enough may even eliminate an unsightly one-star review that could hurt or diminish your business’s online reputation!

#4. Display the Top Rated Local trust badge on your website

These days, trust is everything, and it’s imperative to earn the trust of consumers if you want your business to be a success.

When someone comes across your business online, the only thing they have to help them determine how much to trust you is your word — and your business’s reviews! — and you need to give people a good reason to choose you rather than turning to the next business on the list.

When you sign up to become a Top Rated Local business, you’ll have the ability to display the Top Rated Local trust badge on your website and any other marketing assets you wish. When people see that Top Rated Local badge, it helps to build trust and gives them a reason to choose your business over your competition.

#5. Embed reviews on your website

As mentioned, establishing trust right away is a huge part of any business’s success in this day and age, and customer reviews are a huge part of that. Let’s face it, every window cleaner, plumber, home contractor and electrician out there claims to be the best at what they do. They all claim to have experience, value integrity and put their customers first, but the reality is that not all of these businesses can be the best, and not all of them can be trusted.

What a company says about itself is important, but it doesn’t compare to what a company’s customers say about it. When your customers go on and on about how great it is to work with your company, it says a lot and helps to give potential customers more confidence in working with you.

Displaying reviews on your website is a great way to add trust and give people a reason to work with you, and when you become a Top Rated Local business, displaying those reviews is easier than ever. With Top Rated Local, you can add a widget to your website that will display your reviews directly on your site. That means that consumers don’t have to go look for your Yelp or see what customers are saying on Facebook. All they have to do is go to your website, and they can see your reviews!

Enjoy the benefits of utilizing a different kind of review platform.

Reputation management should be a focus of every business, and that’s true regardless of what size your business is or what industry you work in. Luckily, with the help of Top Rated Local and Marketing 360®’s reputation management software, you’ll have everything you need to maintain your business.

Originally published 10/13/19

The Dos and Don’ts of Generating Reviews

There’s a right way and a wrong way to get reviews

Businesses need reviews in this day and age, and that’s true regardless of the industry they are in, how long they’ve been around or the level of service they provide. Unfortunately, though, most people still don’t write reviews on their own, even as up to 90% of consumers religiously read them when making purchasing decisions. However, the vast majority of consumers will write a review when asked.

Buying reviews is shady, can ruin your online reputation and could be potentially illegal, resulting in huge fines and even the risk that your business’s listing might be taken down completely.

When you take a few minutes to read the guidelines on major review sites, like Google and Yelp, you’ll quickly find that asking for reviews is definitely a grey area, and if you’re not careful, you could incur the same kinds of risks as you would by buying reviews. It’s for that reason that every single business owner understands the dos and don’ts of generating reviews.

The dos and don’ts of generating reviews

DO create and claim your business listings

There’s a reason why so many people don’t write reviews on their own, even if they were completely satisfied with their experience — it’s inconvenient! Life is busy for many of us, and the idea of taking time out of our busy schedules to write a thoughtful review can just seem too prohibitive. And when you’re asking the customer to sign up for an account or to create a profile on a review site in addition to writing a review, it makes the process even more time-consuming and inconvenient. That’s one of the reasons why it’s important to create and claim your business listings on multiple review sites.

In addition to making it easier for your customers to leave a review for you on their preferred site, claiming your creating and claiming your business listings will also help you to ensure that your information is accurate and up to date on every site your business is listed on. On most review sites, claiming your listing also gives you the ability to respond to reviewers on different platforms.

Are you ready to start creating and claiming your business listings? Start with Top Rated Local — it’s free!

DON’T pay for fake reviews

Getting reviews naturally can be difficult, and since most business owners understand how important those reviews can be, many of them have resorted to simply buying reviews. Buying reviews is certainly easier than trying to earn them naturally, but it’s a big no-no, and it can do a lot more damage to your business’s online reputation and overall well-being than you might think.

The risks that you take when buying reviews include losing the trust of your customers, getting fined by the FTC (Federal Trade Commission), getting your site taken out of the SERP (search engine results pages) altogether and missing out on valuable feedback that you could use to make your business better.

If you’d like to learn more about how buying reviews can be damaging for your business, check out our previous blog — Why Buying Reviews is a Bad Idea.

DO ensure that your customers know how important reviews are for your business

As we mentioned, asking for reviews is a grey area, and on some review sites, like Yelp, it’s more than a little frowned upon. However, asking for reviews is also the number one most effective way to actually get them, so where does that leave us?

There are ways to ask for reviews without actually asking for them. You don’t have to come right out and say, “Please write a five-star review for us on Google,” to get the point across that you’d like a review. A better way to do so is by making sure that your customers know how much you value their feedback and how important reviews are for your business’s future success.

DON’T bribe your customers in exchange for reviews

Incentivizing reviews is another easy way for businesses to generate more reviews, but much like outright asking for reviews, there’s a fine line between incentivizing reviews and bribing your customers to write reviews, which is certainly against the guidelines of many review sites. In fact, some review sites treat incentivizing reviews the same way they treat outright buying fake reviews, and you’ll risk the same kinds of penalties.

You should never offer your customers discounts, special offers or free products in exchange for five-star reviews. However, a less-shady way to accomplish the same goal is to enter clients who give you feedback — good or bad — into a drawing.

DO ask that your customers convert their feedback into reviews

Your customers give you feedback all of the time and in many different forms. Sometimes, they’ll tell you in person about their experience. Sometimes, your customers will email you about their experience. Sometimes, your customers will tell you about their experience over the phone. It’s important to note that, while this kind of offline feedback is a valuable tool for helping you make your business better, it doesn’t do much for your business’s online reputation.

When you get feedback offline, it doesn’t hurt for you to ask your customer to turn it into an online review, particularly if you’re not trying to pressure the customer into giving you a specific star rating or writing specific things about your business. Here’s an example of how to ask your customer to convert their feedback into an online review:

“Thank you so much for the valuable feedback! We value it so much and would really appreciate it if you could leave it for us online so that you could help other customers make the right decisions for their needs.”

DON’T write your own reviews

Like paying someone else to write reviews or bribing your customers to write them, writing your own reviews can seem like an innocent way to quickly generate reviews, but it’s definitely a black-hat tactic that is against the guidelines of every major review site. Writing your own reviews make your business vulnerable to the potential penalties — which, to recap, includes fees, the possibility that your listing could be taken down and the loss of trust with your audience.

Fake reviews are easier to spot than you might think, and if you aren’t planning to go to the trouble of creating a fake profile on Yelp or Google, it’ll be all too easy for your clients to determine that you — the business owner, CEO, manager, etc. — are writing those reviews, which will cause them to lose trust in your brand and possibly even ditch you for your competition.

DO make great customer service your number one priority

Encouraging your customers to write reviews is great, but as you can see, the line between what’s acceptable and what’s not can be blurred easily, particularly since review sites often have differing guidelines. However, there’s one surefire way to generate more reviews that every review site finds acceptable and that you never have to worry about breaking guidelines or rules — and that’s to make providing next-level customer service your number one priority.

Every time you interact with a customer, think about how they are seeing your business and how they might represent the interaction online. And while it’s true that most people won’t automatically write reviews on their own unless they are unhappy with their experience, that doesn’t mean that great service never encourages people to write reviews. In fact, here at Top Rated Local, we see reviews all of the time that start with something along the lines of:

“I never write reviews, but I got such great service that I knew that had to…”

DON’T make getting reviews a competition for your team

Your employees are the face of your company. As the owner, CEO or manager of your business, you’re often too busy with everything else to have face-to-face interactions with every single customer, but your team, on the other hand, does have those personal interactions with your clients. And because of that fact, it’s absolutely essential that your customers know why getting reviews is important.

This doesn’t mean that you should try to get more reviews by creating a competition among your team to get reviews. If a bonus or another reward is on the line, it might encourage your team to use black-hat tactics in order to generate more reviews, and they could end up getting your business in trouble.


Start generating reviews the right way with Top Rated Local today!

Navigating the ins and outs of the different guidelines on review sites can be tricky, and what’s acceptable on one review site may not be acceptable on another. However, there are a lot of dos and don’ts that aren’t negotiable, and we hope that this article has helped to clear them up just a little bit.

Generating reviews is an essential part of online reputation management, but it’s only one step in the process. With Marketing 360®’s reputation management software, you’ll have everything you need to be able to manage your business’ online reputation like a pro, including real-time notifications when you get reviews, the ability to reply to your reviews, a more frequently updated Rating Score™ that will give you a snapshot of your overall online reputation, a Top Rated Local badge of your own so that you can display reviews on your website and the ability to verify your reviews and eliminate fake reviews. And unlike many other review sites, businesses don’t “pay to play” on Top Rated Local.

With Marketing 360 Reputation, you can take your business’s online reputation into your own hands effectively and professionally. See our plans and pricing to get started.

Originally published 10/11/19

What Makes People Write Reviews

Understanding why people write reviews is the first step towards getting more reviews for your business.

People write reviews for all kinds of reasons

Every business needs reviews, and it’s not acceptable just to have one or two — you need as many as you can get. But, it’s also not enough to have hundreds of reviews if none of them are recent.

A five-star review holds a lot of weight, but that weight becomes diminished the older the review is. Many consumers don’t even look at the reviews that are more than a few months old, because they no longer see those reviews as relevant.

Your business’s online reputation can make or break your success both online and offline, and it depends on your ability to get multiple positive reviews on a regular basis.

In order to do that, you need to have a good understanding of why people leave reviews in the first place. When you understand people’s motivations for writing reviews, you can fine-tune your strategy for getting lots of reviews

Seven reasons people write reviews

#1. To help other consumers

A lot of people write reviews because they genuinely want to share their experiences with other consumers when making purchasing decisions.

Whether that experience is positive or negative, these reviewers want to be able to guide other people to make, what they see as, the right decisions.

You can generally spot these types of reviewers by looking for more detailed, story-driven reviews.

If someone really and truly is motivated by helping other people make better buying decisions, they’ll probably give the entire 411 about their experience — sometimes right down to the name of the person who helped them and the time of day they were helped.

#2. To have their opinions heard

These days, it’s not always easy to get noticed or feel heard. There are so many people out there with opinions, thoughts and feelings, and if social media is any indication, people want to express themselves!

It can be difficult to break through the noise under normal circumstances, and one of the best ways to ensure that people are actually heard is to speak directly to a business via reviews.

When someone writes a review, they’re not another anonymous person complaining to customer service, and they don’t have to rely on a tech or customer service rep to relay their message to management.

Reviews allow people to communicate directly to the business in a way that ensures that they will be listened to and can’t be ignored.

#3. To be a part of the group

People find camaraderie in all kinds of places. You see it in fandoms all over the internet.

If you’ve ever stepped foot in a midnight showing of a movie or at your local comic con, then you know what we mean.

People love to connect with other like-minded people, but that doesn’t stop with dressing up as their favorite superhero or writing fan fiction.

Reviews are a great way to make a connection with other people who share your likes and dislikes.

You see this most often in reviews for movies, television shows and books, but some businesses invoke the same kind of response in their customers, particularly businesses that have a strong brand or offer unique products or services.

#4. To vent about a bad experience

One of the most common reasons anyone writes a review is in response to what they perceive as a bad situation.

Maybe they had to wait longer than they expected. Maybe the person who helped them was late or didn’t provide them with the level of service that fit their expectations. Or, maybe they simply don’t accept that mistakes happen.

Whatever the situation, people are more likely to spread the word after a bad experience than a good one.

Perception is reality, and even if you’ve done everything in your power to provide the best possible customer service and meet all of their needs, sometimes, you just don’t live up to expectations.

Unfortunately, people are more likely to write a review when they’re upset than when they’re happy,

#5. To give feedback about products or services

Some people genuinely want to help businesses get better!

There’s no such thing as a perfect product or service, but businesses often don’t see the flaws in what they’re offering because they only see one side of the equation.

You can’t possibly know about every potential flaw or downside of your product or service unless you are the ones using it on a regular basis. That’s why insight from your customers is very valuable!

These kinds of reviews are incredible because they give you the ability to make changes to your products or services that can help you attract more future customers, make your current customers happier and keep them coming back for more.

#6. To say thank you for a job well done

Going above and beyond in order to provide the best possible service for your customers is a surefire way to get great reviews for your business.

Let’s face it, these days, customer service can be lackluster, and a lot of people are simply accustomed to service that’s less-than-ideal.

One of the best ways to actually make an impact on your customers is to provide the kind of service they can’t ignore and that they’ll want to shout about from the rooftops.

These kinds of reviews are some of the best any business can hope for.

When prospective customers read them, they’ll be able to tell exactly how hard you work to please your customers, and about how much your customers appreciate that hard work.

#7. Because they were asked to!

There are many reasons why people write reviews on their own, as we’ve discussed in the points so far, but unfortunately, the vast majority of people don’t write reviews by themselves, at least not at this point in time.

And, as I mentioned, people are more inclined to write a review without being prompted after a negative experience than a positive one.

More and more people are writing reviews on their own, but until the day comes when it becomes second nature to consumers, your best course of action is simply to ask!

Very few people will write a review unprompted, but when asked, 70% of consumers will write a review!

Asking for reviews is one of the easiest ways to ensure that you actually get them, and no, you don’t have to bribe people with discounts or gift cards.

All you have to do is let them know how much a review will mean to you and request that they write one for you.


Every business needs reviews!

Understanding what motivates people to leave reviews will help you gain more for your business, which will help you build the kind of online reputation you want.

However, gaining more reviews is just the first step in the process of building and maintaining a solid online reputation for your business. Learn how to build and manage your reputation like a pro with the Marketing 360® Reputation app. See our plans and pricing.

Originally published 9/21/19

How to Nail Online Reputation For Your Nail Salon

Your online reputation says a lot about your nail salon

Word of mouth is still a powerful form of advertising, but these days, it’s being replaced by online reviews more and more. Let’s face it. Instead of asking friends and family for recommendations on where to get their nails done, most people will simply do a quick Google search.

Making sure that your business stands out online is a huge part of separating yourself from your competition, and that means that you need to learn how to nail your nail salon’s online reputation.

Managing your business’s online reputation will take time, energy and consistent effort on your part. And even then, it’s not always easy to manage, especially if it’s new territory for you. Luckily, though, with a little know-how, getting your nail salon’s online reputation right can be much simpler.

Tips to help you nail your nail salon’s online reputation

#1. Claim your listings

You don’t necessarily have to pay to get your nail salon listed on a variety of review sites. In fact, it probably already is! And the first step of managing your salon’s online reputation should consist of determining where your business is already listed, claiming your salon’s existing listing and signing up for as many relevant review sites as you can.

Why is it important to claim your listing?
  • Simply having your business exist on multiple review sites is a great start, but your job is far from done — you also need to claim your listing. Often, when a listing is left unclaimed on review sites, the information that’s available may be outdated, incorrect or, in some cases, missing altogether. So whether the listing still has your old address or it’s missing your phone number, claiming it will allow you to update the information. You could also add photos and other media to make your listing stand out more.
  • Additionally, claiming your business makes it easier for prospective clients to find your business on a variety of different review platforms, and in most cases, it gives you the ability to actually respond to the reviews your business gets on the platform.

#2. Let your customers know where your salon is listed

Now that your business is listed and your listing is claimed on a variety of review sites, it’s time to start generating more reviews for your salon. The more reviews you have, the better, and it’s even better when your reviews are more recent.

When people are checking out a business online, they typically won’t just read one review and more on. They’ll read several different reviews, and in order for those reviews to be relevant to their potential experience with your business, they need to be recent.

In fact, a lot of people won’t even pay attention to a review if it wasn’t left within the last few weeks. This means that generating reviews for your nail salon needs to be something you focus on consistently and continuously.

How can you generate more reviews for your nail salon?
  • Let your clients know where you’re listed – Hang a sign in your salon indicating the different places your clients can leave you a review. But keep in mind that the last thing a client is going to do is to go through the process of signing up for a Yelp account or an Angie’s List account in order to write a review for your business. If your business is also listed on a platform where they already have an account, like Facebook or Google, it’ll make it much easier for them to leave a review for you. This is another reason why it’s important to get your business listed and claimed on a variety of review sites.
  • Ask for reviews – Asking for reviews can be kind of a grey area, depending on the review site in question and how you go about doing it. However, there is one thing that’s crystal clear about asking for reviews — it works! The vast majority of your customers won’t think to leave a review for your salon on their own, but if you ask, they are more than willing. But it’s important to keep in mind that asking for reviews is not the same as incentivizing them, and you should never promise a discount or anything else in exchange for a five-star review.
  • Send follow-up emails – Requesting reviews in-person is incredibly effective, but we get it, it’s not the first thing on your mind when you’re with a client. When you’re with a client, you’re focused on providing them with the very best manicure or pedicure possible — not badgering them to write a review for you. That’s why sending follow-up emails the next day can be a great option.

#3. Respond to your online reviews

While generating reviews is essential, simply having reviews isn’t enough to effectively manage your nail salon’s online reputation; you also have to respond to them. Reviews are one-sided, and they’re not always an honest or accurate portrayal of the kind of service you offer your clients.

That can be incredibly frustrating, but when you take the time to respond to your nail salon’s reviews, you can share your side of the story and set the record straight.

It’s important to note that there’s a right way and a wrong way to respond to reviews. If you respond to a review — even a negative one — in the right way, you can show off your customer service chops and potentially even win back the client in the process. But if you respond in the wrong way, you may come across as petty or immature, which could not only mean losing that individual customer for life but a lot of other potential customers as well.

What’s the right way to respond to reviews?
  • Respond quickly, but give yourself a minute to breathe – When a client leaves you a review, they expect a response from you in a timely manner, but if the review has upset you, it can sometimes help to give yourself a few minutes to breathe and collect your thoughts. Some assertions made in reviews can be downright insulting, and it’s normal to get upset when someone is lying about your business online, but if you get caught up in the moment and let your emotions guide your response, it’ll only make the problem worse.
  • Respond to every review – It’s absolutely essential to respond to negative reviews, but did you know that it’s just as important to respond to five-star reviews? Whether the review is negative or positive, the client took time out of their day to write it, and you need to honor that by taking the time to thank them for sharing their feedback. This also ensures that your clients know that their feedback has been heard.
  • Take the conversation out of public view – It won’t look good for your business if you have a public argument on Google or Facebook with a client. You’ll only make yourself look bad. That’s why, when you’re responding to a negative review, you should apologize and offer the client to call you or email you personally to discuss the matter.

#4. Check-in with your clients while they’re in the shop

A big part of managing your nail salon’s online reputation actually happens in person in your salon. Not every review will be an honest reflection of a client’s experience in your nail salon, but most of them will be, which means that your nail salon’s online reputation is a reflection of the kind of service you offer in your salon. One of the best things you can do to manage it is to make customer service your main focus every day.

Sometimes, you might think you’re doing everything right and the experience is still not what the client wanted or expected. That’s why it’s important to keep a pulse on the situation while it’s happening by checking in with your clients to ensure that they’re satisfied throughout the entire experience.

You should also make it a point to ask for feedback in person after you’ve completed a manicure or pedicure. You may even try surveying your clients.

In-person feedback is great because it allows you to solve an issue before it becomes a negative online review that the entire world can see, and it demonstrates to your clients that you truly care about what they think of your salon. The goal of checking in at regular intervals in person is to ensure that they are happy when they walk out of your door — which should be your number one priority with every customer interaction.

#5. Be active on social media

Most businesses think of their website as their ultimate home base online, but it’s actually just one of the many places where you can connect with both your existing and potential clients online. In fact, one of the best places to connect with people is through social media!

Social media is a great place to show off your work and let people know what kind of results people will get when they choose your nail salon, but with a little know-how, it’s also a great place to expand your client base and community.

How do you expand your client base with social media?
  • Focus on the right platforms – All social media platforms aren’t made equally, and while you should be listed and have a presence on a variety of platforms, your main focus should be on the platforms that your client case uses the most. What’s the best way to know what platforms those are? All you have to do is ask!
  • Show off your work – The common saying — “a picture is worth 1,000 words” — is especially true when it comes to social media. While you can and should use text to communicate on social media, almost nothing is more powerful than an image, except for videos, that is, which is another great medium for showing off your work.
  • Post often – Posting on social media isn’t something you can just do once. You have to keep at it on a regular, consistent basis in order to make an impact and grow your online reputation to what you want it to be. Posting regularly on social media will also help to improve the social media optimization of your website, leading to better organic rankings and more visibility.
  • Engage with your audience – Making connections with other people is one of the best things you can do for the success of your nail salon, and that’s just as true on social media as it is in person. Make it a point to always respond to any comments you get on social media, and don’t be afraid to ask for permission to share your clients’ nails or stories on social media as well.

#6. Display reviews on your website

When you get a glowing, five-star review, it’s normal to want to shout about it from the mountaintops. There are so many ways to display your reviews so that more people can see them, but one of the best things you can do is to display them on your website.

A good client review is a great thing to display prominently on your website, and when people see it, it will help to establish trust and comfort in your nail salon.

There are two basic ways that you can add reviews to your website. One option is simply to copy/paste the review, which is good, but the most effective way to display reviews is with a reviews widget. When you copy/paste, you can only display one review, but when you embed a review widget on your site, you’ll add new, dynamic review content to your site on a regular basis.

Take control of your nail salon’s online reputation with Top Rated Local®

Top Rated Local is not your average review site. Our algorithm collects reviews from a variety of review sites to provide you with an overall Rating Score™ for your nail salon, which will give you a good idea of how you’re doing across the board — instead of just on one single review site.

In addition to helping you get an understanding of your nail salon’s overall online reputation, signing up for Top Rated Local comes with a long list of benefits for business owners, including real-time notifications when you get reviews, the ability to respond to reviews, prioritized profile ranking on Google, monthly email updates about your salon’s reputation, a Top Rated Local badge to help you display reviews on your website and so much more.

Don’t wait. Become a Top Rated Local nail salon today!

Originally published 11/7/19

How to Find the Right CPA Near You

Tax season is almost here. Dun, dun, dun!

Although it’s a dreaded time for many, tax season doesn’t have to be stressful. With the right CPA or accounting firm on your side, you can rest easy knowing that you’re in good hands.

Of course, you could do your taxes yourself, and there are plenty of programs that make it easy. However, there are many reasons why you might want to consider hiring a tax professional. If working with an accounting firm is the right option for your needs, you’ll want to ensure that you find the right one.

There’s a lot on the line when it comes to hiring a CPA. Working with the right CPA could make the difference between owing money and getting a tax refund, so it’s worth your time to be mindful about who you hire.

6 tips for finding the right CPA

 

 

#1. Figure out what kind of tax specialist you need

Before you start your search for a CPA, you need to know exactly what kind of tax specialist you’ll need. If your situation isn’t too complicated, you probably don’t need to worry too much about finding a CPA who specializes in anything in particular. On the other hand, if you’re facing a complicated situation, like an audit, you need a tax specialist who can get you through it.

CPAs are just one type of tax professional you could choose to work with. If you’re preparing a tax return for an estate, you may need to consult a tax attorney. Or, if the situation you’re dealing with is overly complex, an EA (Enrolled Agent), who has to pass rigorous tests, can help with things, like audits and collection actions.

#2. Know where to look

Finding a CPA can be challenging, especially if you don’t know where to look. As I said, there’s a lot on the line when hiring a tax specialist, as it affects whether or not you get a refund, as well as how much that refund is. There are a lot of places you could look for a CPA, but only a couple of places you should look.

With so much at stake, you don’t want to risk looking for a CPA in the phone book or in even in a Google search, at least without further research. One of the best places to start in your search for a local CPA is a personal recommendation from a friend or coworker. The one downside to this, though, is that a personal recommendation is only about one CPA and only gives you a glimpse of one experience.

Searching for a CPA with Top Rated Local® will allow you to get an instant look at several accounting firms’ overall online reputations and compare them side by side. You’ll also be able to read a firm’s reviews across all of the verified sites it’s listed on.

#3. Pick the right size firm

The general rule is that the bigger the accounting firm, the more likely it will have higher fees and have less time to dedicate to working on your return. That’s not to say that it’s never a good idea to hire a bigger accounting firm, but you’re likely to get more personalized service if you work with a local tax professional.

On the other hand, small accounting firms may not have the diverse talent and experience necessary to get through your return if it’s complicated. In this situation, you might be better off choosing a bigger firm.

 

 

#4. Verify that they have a PTIN

Anyone who is compensated for preparing income taxes, or assisting in preparing income taxes is required by the IRS to have a PTIN (Preparer Tax Identification Number). Keep in mind that this doesn’t apply to someone who has volunteered to help you prepare your taxes. But, if you’re paying someone to do your taxes, you’ll need to ensure that they have a PTIN because they’ll need to include it on your tax return.

#5. Ask the right questions

Before you commit to working with someone to do your taxes, you need to speak with them ahead of time. This could be done through an email, over the phone or in person. When you speak with them, make sure that you ask the right questions. These include:

  • How much experience do you have working with people in my situation?
  • Do you specialize in any tax issues in particular?
  • Does the work get done by you personally or your in-house assistants, or does it get outsourced?
  • How are your fees calculated — flat fee, hourly or another rate option?
  • Are your fees negotiable?
  • Approximately how long do you expect it to take for you to finish my taxes?

#6. Watch out for red flags

There are many different CPAs out there who you could choose to work with. Often, you can tell if someone isn’t right for your needs right off the bat when you know which red flags to watch out for. Here are a few common ones:

  • They promise that you’ll get a big refund before even looking at your information.
  • They promise that they can get you a bigger return than other tax professionals
  • They promise that you’ll be able to make certain deductions before looking at your information
  • Their fee is a percentage of your refund
  • They’re not prepared to provide you with support if you’re audited
  • They don’t have the appropriate credentials

Find the right CPA with Top Rated Local!

When you’re ready to search for a CPA near you, start with Top Rated Local. You’ll be able to find the best-reviewed accounting firms in your area, compare them side by side, read CPA reviews from across the web from one place and more. Find a local CPA near you today!

Originally published 2/26/20

How to Find the Right Roofer

When you hire a roofer, it’s important to get it right

Your roof isn’t a small thing. In fact, it’s probably the most important part of your home from a safety and protection standpoint. So, when you’re in need of roofing services, you need to turn to a roofing company that you can rely on to get the job done right the first time.

Hiring a roofing contractor isn’t like hiring a carpet cleaner or a painter. If the job doesn’t get done correctly with one of these contractors, it’s frustrating and will probably look bad, but at the end of the day, no one is in danger or at risk.

But, that’s not the case with your roof. If a roofer makes a mistake, the consequences can be much, much bigger. That’s why you should never settle when it comes to hiring a roofing contractor.

Hiring the right roofer for the job takes a little more time and research than hiring almost any other contractor or local business. Top Rated Local® is here to help!

5 tips on finding the right roofer

#1. Work with a local roofing company

There are countless horror stories out there of homeowners who hired a roofer that offered a five-year warranty, only for that roofer to be nowhere to be found when they actually need them. Unfortunately, roofing is one of those industries where scams are common, but one of the best ways to avoid a roofing scam is to hire a company that has a long history of serving your community.

Another reason why hiring local is beneficial is that a local roofer will understand the unique issues that affect roofs in your area. Whether your roof is prone to algae growth, hail damage or wind damage, a local roofer will understand that, and they’ll be able to better prepare your roof for those kinds of common problems.

When I say to hire a local roofing contractor, that doesn’t mean hiring someone that just operates locally. You want to hire a local contractor that has an established reputation in your community.

#2. Double-check that they are licensed and insured

You want a roofer that has experience, knowledge and expertise, but equally as important, you want a roofer who is both licensed and insured to do the job. And, while you may have to take a roofing company’s word when it comes to their skill and knowledge, you don’t have to (and shouldn’t) take their word when it comes to licensing and insurance.

In order to become licensed, a roofer must go through training that teaches them how to do inspections and perform services safely and effectively. Maintaining that licensing also takes work, and any repairs or installations have to meet current building codes. Licensed roofers also follow safety standards, and many of them offer warranties and contracts that help to protect homeowners like you.

Roofing isn’t exactly the safest job, and accidents happen even with the best of roofing companies. If the contractor you’ve hired doesn’t have insurance, you could be the one financially liable for any injuries that occur on the job. Always make sure that any roofer you hire is insured!

#3. Don’t look at the cost alone

Roofing services aren’t exactly cheap, and when you’re in need of roof repairs or a replacement, you might be tempted to simply accept the lowest bid for the job without doing any further research. However, this could potentially be a huge mistake, and while it’s important to consider the cost, it’s certainly not the only thing you should consider.

If a roofing company offers much lower rates than what’s typical in your area, there’s probably a reason for it. Roofers that don’t have a lot of experience or don’t have a strong reputation in their community tend to low-ball when it comes to cost, but chances are, that cost-savings will result in the sacrifice of quality.

Where roofing is concerned, you get what you pay for. That’s not to say that you should automatically choose the highest bid, either, but if a bid is significantly lower than the rest, it’s a red flag.

#4. Find a roofer who shows instead of tells

Roofing services are a lot like automotive repairs in that roofers and auto mechanics know a lot more about the subject matter at hand than your average homeowner or driver. That means that you need to be able to trust the roofer you hire to work with integrity and honesty, and to help you make the right decisions regarding your roof.

Beware of any roofer that tries to sell you a solution without fully explaining the problem or all of the potential solutions to choose from. Any roofer you hire should help to inform you so that you can make the right decision, and that often means showing instead of telling. And, they definitely shouldn’t just make the decision for you.

#5. Read reviews

Every roofer you talk to and every roofing website you visit is going to tell you that they are the best in the business. They’re all going to claim to offer great service and to get the job done right the first time.

However, not every roofer can be the best, and not every roofing company will do what it claims on its website. The only way to know for sure what working with a roofer is really like is to learn what their past clients have said.

Reading reviews is a great rule of thumb to keep in mind when hiring any local business, but it’s especially important when there’s so much on the line. If the roofing contractor has a reputation for leaving jobs unfinished, making mistakes or leaving their clients high and dry when they need them, reading their reviews will help you avoid them.

Find a roofer near you with Top Rated Local®

When you look for a roofing contractor with Top Rated Local, you’ll be able to read each roofing company’s reviews from across the web and compare its overall reputation to the competition.

It’s the only place where you can learn about a roofing company’s online reputation overall without having to visit tons of review sites and directories. There’s a reason why it’s become the go-to local business directory and review site.

Find a local roofer near you today!

Originally published on 3/13/20