For a local business, like a spa, having a strong local presence is everything.
A strong local presence ensures that your spa is visible to potential clients in your area, which is essential for driving foot traffic and generating new business.
It also helps you stand out from the many other spas your clients could choose from, and it can help you stay top of mind with new leads and existing clients.
There are many things you can do to build a strong presence for your spa in your community. Here are seven spa marketing tips for building a strong local presence:
1. Make the right first impression with a great website
Your spa website is often the first point of contact potential clients will have with your business. It’s important to make a great first impression with a spa website that is professional, visually appealing and easy to navigate.
Make sure your website includes your spa’s name, address, phone number and other important information like your hours of operation and services offered. And be sure to include high-quality photos that showcase your spa’s unique atmosphere and offerings.
You should also consider embedding a Google map of your location on your website to make it easy for potential clients to find you.
2. Optimize your website for local search
Make sure your spa website is optimized for local search by including your city in your website’s title tags, meta descriptions and H1 tags.
You should also create separate pages on your website for each location, if you have more than one spa. On each location’s page, be sure to include that location’s name, address, phone number and other important information.
You should also create content for your spa blog that’s centered on your community. Blog topic ideas, like “Best Places to Unwind After Your Massage in {city name}” or “5 Reasons Why You Need a Facial Before {big local event},” can help your spa website rank higher in local search results.
3. Claim your Google Business Profile listing
Google Business Profile is a free listing that allows businesses to manage their information across Google Search and Maps, and it’s an important part of effective local spa marketing. To create or claim your Google Business Profile listing, go to business.google.com and click “Add your business to Google.”
Be sure to include as much information as possible in your listing, like your business hours, website, photos, services offered and more. You can also encourage your happy clients to leave reviews on your Google Business Profile to help improve your ranking in local search results.
4. Manage your local listings
In addition to your Google Business Profile, you should also claim your business listing on other popular online directories like Yelp, Angi, Top Rated Local® and more.
Be sure to include the same consistent information across all of your listings, like your business name, address, phone number, hours of operation and spa website URL. This will help you rank higher in local searches and ensure prospective clients can get a hold of you, regardless of where they find your spa.
You should also add high-quality photos and encourage your clients to leave reviews on your listings. This will help your listings rank higher in local searches, as well as make your listings stand out on local sites and directories.
5. Get active on social media
Social media markting for spas is a great way to connect with potential and existing clients, as well as to build a strong presence in your community.
Make sure your spa has active social media accounts on the platforms your target clients are using, like Facebook and Instagram, and post engaging content that showcases your spa’s unique offerings.
You should also consider running social media ads that target people in your area. For example, you can use Facebook’s targeting options to show your ads to people who live near your spa and who have expressed interest in skin care or other spa services.
6. Invest in search advertising
Search advertising is another great spa marketing channel for reaching potential clients who are actively searching for spas or spa services in your area.
You can use Google Ads to place your spa’s ad at the top of search results when people search for keywords like “spa near me” or “massage {city name}.” You can also use Google Ads to target people who have visited your website in the past or who have searched for your spa on Google Maps.
Pro tip – Make sure that you bid on branded keywords
As counterintuitive as it may seem to bid on your own branded keywords, it’s actually a smart move. By bidding on your branded keywords, you can make sure your spa’s ad appears at the top of search results when people search for your spa by name.
These people are highly likely to convert into paying clients, and the last thing you want is for them to click on another spa’s ad because your spa’s ad wasn’t appearing in the top spot.
7. Get five-star reviews
Reviews are essential for building trust with potential clients and helping your spa stand out from the competition in your local community.
Encourage your happy clients to leave reviews on your Google Business Profile, as well as on popular review sites like Yelp, Angi and Top Rated Local. You can also encourage clients to leave reviews on your spa’s Facebook page.
When responding to reviews, always take the high road and thank the client for their feedback, regardless of whether the review is positive or negative. This will show potential clients that you’re committed to providing a great experience for all of your clients.
By following these seven spa marketing tips, you can build a strong presence for your spa in your local community and attract new clients.
The Marketing 360® spa marketing platform has everything you need to build your local presence and grow your business. From one place, you can build a convertible website, master SEO and content marketing, connect with your community on social media and so much more.
