Tag: Local Marketing

How to do Local SEO for Plumbers

Posted on by Robyn Rivera

Picture this: it’s a sunny Saturday afternoon, and you’re hard at work fixing a leaky faucet for a happy customer. Suddenly, your phone starts ringing off the hook with people needing plumbing services.

This doesn’t have to be a dream. It can be your reality with the right plumber SEO strategies.

Local SEO is the key to getting found on search engines and unlocking endless business opportunities.

In this comprehensive guide, we’ll delve into the world of plumber SEO and teach you how to dominate local search results to grow your business.

What is local SEO and why is it important for plumbers?

Local SEO is the process of optimizing your online presence for local search results. This means that when someone searches for a plumber in their area, your business will show up in the search results.

For plumbers, local SEO is essential because it targets customers in your service area who are searching for your services. It’s a highly effective way to connect with potential customers, outshine your competitors and establish a strong online presence.

Step #1. Optimize your Google Business Profile

The first step in your plumber SEO journey is to claim and optimize your Google Business Profile listing. This is a free tool that allows you to manage your online presence on Google Search and Google Maps.

Here’s how to optimize your listing:

  • Claim your listing – Search for your business on Google and claim your listing. If you don’t have one yet, create one.
  • Complete your profile – Fill out all the relevant information, including your business name, address, phone number, website and hours of operation. Make sure to include a category that best represents your plumbing business.
  • Add photos – Upload high-quality images of your team, logo and any completed projects. This will showcase your work and help build trust with potential customers.
  • Encourage reviews – Ask satisfied customers to leave reviews on your Google listing. Positive reviews improve your credibility and increase the likelihood of potential customers choosing your services.
  • Regularly update your listing – Ensure your listing is up-to-date with any changes to your business information, hours or services.

Step #2. Optimize your website for plumber SEO

Your plumber website is your digital storefront, and it plays a crucial role in your plumber marketing strategy. Here are some tips to optimize your website for local SEO:

  • Mobile-friendly design – Most local searches happen on mobile devices, so make sure your website is mobile-friendly and easy to navigate.
  • Fast load times – Slow websites can hurt your search engine rankings and frustrate potential customers. Optimize your site for speed by compressing images, minifying code and using a content delivery network (CDN).
  • Keyword optimization – Conduct keyword research to find relevant local keywords, such as “plumber near me” or “emergency plumber [your city].” Incorporate these keywords into your site’s content, meta tags and URLs.
  • Create localized content – Develop content that is specific to your service area, such as blog posts about local plumbing issues, case studies or testimonials from local customers.
  • Optimize title tags and meta descriptions – Craft unique title tags and meta descriptions for each page on your site, using targeted local keywords.

Step #3. Build local citations

A citation is an online mention of your business’s name, address and phone number (NAP).

Building local citations helps search engines validate your business information and improves your plumber SEO. Here’s how:

  • Ensure NAP consistency – Make sure your NAP information is consistent across all online platforms, including your website, local listings and social media profiles.
  • Build citations on local directories – Submit your business information to local online directories, such as Top Rated Local®, Angi and the Better Business Bureau. Focus on directories relevant to your service area and the plumbing industry.
  • Reach out to local media – Get featured in local newspapers, magazines or blogs to build credibility and generate valuable backlinks to your website. Participate in local events – Sponsor or attend local events to get your business mentioned on event websites and social media pages, generating more citations and increasing your visibility.

Step #4. Generate quality backlinks

Backlinks are incoming links to your website from other websites. They’re essential for plumber SEO because they signal to search engines that your site is authoritative and trustworthy.

Here are some ways to acquire quality backlinks:

  • Create shareable content – Develop informative, engaging content that people will want to link to, such as blog posts, infographics or videos.
  • Guest posting – Reach out to industry-related blogs or websites and offer to write guest posts in exchange for a backlink to your site.
  • Connect with local businesses – Partner with complementary local businesses (like HVAC companies or electricians) and exchange backlinks.
  • Leverage social media – Share your content on social media platforms to encourage others to link to it.

Step #5. Monitor your plumber marketing results

To ensure your plumber SEO efforts are paying off, it’s essential to monitor your progress using tools, like the Marketing 360® Content app, and make adjustments as needed. Here are some key performance indicators (KPIs) to track:

  • Organic search traffic – Measure the number of visitors coming to your website through organic search.
  • Local search rankings – Monitor your local search rankings to see how your business is performing in local search results.
  • Conversion rate – Track the percentage of website visitors who take a desired action, such as calling your business or filling out a contact form.
  • Reviews and ratings – Keep an eye on your reviews and ratings with the Reputation app, and respond to them in a timely manner.

By implementing these plumber marketing strategies and regularly monitoring your progress, you’ll be well on your way to dominating the local search results and growing your plumbing business.

Remember, success in local SEO takes time and consistent effort, but the rewards are well worth it. So, roll up your sleeves and start optimizing your online presence to reap the benefits of local SEO for your plumbing business.

The Marketing 360® plumber marketing platform gives you everything you need to master local SEO for your business.

Learn more and see our plans and pricing.

The Basics of Local Marketing for Landscapers

Posted on by Robyn Rivera

Once upon a time, a talented landscaper named John realized that his business wasn’t growing as fast as he hoped. He had a knack for creating beautiful outdoor spaces, but he couldn’t seem to get the word out to enough potential customers in his area.

That’s when he decided to learn about local marketing for landscapers. Just like John, you can transform your business by mastering the basics of landscaper marketing.

This step-by-step guide will help you do just that.

Step 1. Understand your target audience

First and foremost, you need to understand your target audience. Are you targeting residential or commercial customers? What types of properties are you trying to work on?

Knowing the answers to these questions will help you tailor your landscaper marketing strategies to reach the right people.

For example, let’s say John wanted to target homeowners in his city. He needed to understand their needs, preferences and pain points.

So, he conducted surveys and talked to local homeowners to gather valuable insights, allowing him to craft a marketing message that resonated with them.

Step 2. Build a strong online presence

In today’s digital age, having a strong online presence is crucial for your landscaper marketing efforts. Here’s how to build one:

Create a professional website

A professional website acts as the hub of your online presence. It should showcase your landscaping services, display your portfolio and provide contact information.

Make sure your website is mobile-friendly, as more and more people use their smartphones to search for local services. And, optimize your website for speed and search engines, ensuring you get found and that your visitors will stick around.

Utilize local SEO

Optimize your website for local search through landscaping search engine optimization (SEO). This will help your business appear higher in search results when potential customers search for landscaping services in your area.

To do this, include location-specific keywords (e.g., “landscaper in [city]”) throughout your website, create localized content and ensure your business is listed on popular local directories, like Top Rated Local® and Google Business Profile.

Leverage social media

Create social media profiles on platforms, such as Facebook, Instagram and LinkedIn to showcase your work, share landscaping tips and engage with your audience. Regularly posting eye-catching images of your projects will help you build a following and generate interest in your services.

Step 3. Network locally

While digital marketing is essential, it’s also important to pay attention to the power of face-to-face interactions in your landscaper marketing efforts.

To do that, attend local events, join business networking groups and partner with complementary businesses (e.g., garden centers, nurseries) to increase your visibility in the community.

For instance, John attended local home and garden shows, where he showcased his landscaping expertise and handed out business cards. By doing so, he connected with potential customers and generated valuable landscaper leads.

Step 4. Offer exceptional customer service

Word-of-mouth is a powerful marketing tool, especially in the landscaping industry. Providing exceptional customer service will not only help you retain existing customers but also encourage them to refer your services to their friends and family.

John understood this and went above and beyond to ensure his customers were satisfied. He listened to their needs, offered personalized solutions and completed projects on time and within budget. As a result, he received glowing testimonials, which he proudly displayed on his website and social media profiles.

Step 5. Use local advertising

Investing in local advertising can boost your landscaper marketing efforts. Consider the following options:

Google Local Services Ads (LSA)

Google LSA is a pay-per-lead advertising platform specifically designed for local service providers, including landscapers. When you sign up for Google LSA, your ads will appear at the top of the search results, above even the traditional paid search ads, giving you prime visibility.

Potential customers can see your business’s ratings, reviews and contact information right from the ad. You’ll only pay when someone contacts you directly through the ad, making it a cost-effective option for your landscaper marketing budget.

Digital billboards

Traditional billboards have gone digital, and this evolution presents new opportunities for local advertising. Digital billboards are eye-catching, dynamic displays that can be strategically placed in high-traffic areas within your target market.

Step 6. Engage in content marketing

Content marketing involves creating and sharing valuable content to attract and engage your target audience. This approach can help establish you as an industry expert, build trust with potential customers and improve your SEO.

Here are a few content marketing strategies landscapers should invest in:

Blogging

Blogging is a fantastic way to share landscaping tips, design ideas and case studies of your past products with potential customers. You can also create how-to videos, infographics and other visual content that engages your audience and is perfect to share on social media. This can help you showcase your expertise and make you stand out.

Guest posting

Reach out to local home and garden blogs or websites and offer to write guest posts. This can help you tap into their audience and generate backlinks to your website, boosting your SEO efforts.

Collaborate with Influencers

Partner with local micro-influencers in the home and garden space. They can help you promote your landscaping services through social media posts, blog articles or even video content.

Step 7. Monitor and measure your success

Track the results of your landscaper marketing efforts to determine what works and what doesn’t. This will help you fine-tune your strategies and allocate your resources effectively.

Use tools like Marketing 360® to keep an eye on your website traffic, social media insights to gauge engagement and customer feedback to measure satisfaction.

John kept a close eye on these metrics and adapted his marketing tactics accordingly, ensuring continuous improvement and growth.

By following these seven steps, you can create a robust local marketing strategy for your landscaping business, just like John did.

Remember to understand your target audience, build a strong online presence, network locally, offer exceptional customer service, invest in local advertising, engage in content marketing and monitor your success.

As you embark on your landscaper marketing journey, you’ll likely face challenges and make mistakes, but don’t let that deter you. Instead, learn from your experiences, adapt your strategies and stay persistent.

With time and effort, you’ll see your landscaping business flourish and grow, attracting a steady stream of customers and making your mark in the local market.

The Marketing 360 landscaper marketing platform has everything you need to get it right. Learn more and see our plans and pricing.

How to Build a Strong Local Presence for Your Spa

Posted on by Robyn Rivera

For a local business, like a spa, having a strong local presence is everything.

A strong local presence ensures that your spa is visible to potential clients in your area, which is essential for driving foot traffic and generating new business.

It also helps you stand out from the many other spas your clients could choose from, and it can help you stay top of mind with new leads and existing clients.

There are many things you can do to build a strong presence for your spa in your community. Here are seven spa marketing tips for building a strong local presence:

1. Make the right first impression with a great website

Your spa website is often the first point of contact potential clients will have with your business. It’s important to make a great first impression with a spa website that is professional, visually appealing and easy to navigate.

Make sure your website includes your spa’s name, address, phone number and other important information like your hours of operation and services offered. And be sure to include high-quality photos that showcase your spa’s unique atmosphere and offerings.

You should also consider embedding a Google map of your location on your website to make it easy for potential clients to find you.

2. Optimize your website for local search

Make sure your spa website is optimized for local search by including your city in your website’s title tags, meta descriptions and H1 tags.

You should also create separate pages on your website for each location, if you have more than one spa. On each location’s page, be sure to include that location’s name, address, phone number and other important information.

You should also create content for your spa blog that’s centered on your community. Blog topic ideas, like “Best Places to Unwind After Your Massage in {city name}” or “5 Reasons Why You Need a Facial Before {big local event},” can help your spa website rank higher in local search results.

3. Claim your Google Business Profile listing

Google Business Profile is a free listing that allows businesses to manage their information across Google Search and Maps, and it’s an important part of effective local spa marketing. To create or claim your Google Business Profile listing, go to business.google.com and click “Add your business to Google.”

Be sure to include as much information as possible in your listing, like your business hours, website, photos, services offered and more. You can also encourage your happy clients to leave reviews on your Google Business Profile to help improve your ranking in local search results.

4. Manage your local listings

In addition to your Google Business Profile, you should also claim your business listing on other popular online directories like Yelp, Angi, Top Rated Local® and more.

Be sure to include the same consistent information across all of your listings, like your business name, address, phone number, hours of operation and spa website URL. This will help you rank higher in local searches and ensure prospective clients can get a hold of you, regardless of where they find your spa.

You should also add high-quality photos and encourage your clients to leave reviews on your listings. This will help your listings rank higher in local searches, as well as make your listings stand out on local sites and directories.

5. Get active on social media

Social media markting for spas is a great way to connect with potential and existing clients, as well as to build a strong presence in your community.

Make sure your spa has active social media accounts on the platforms your target clients are using, like Facebook and Instagram, and post engaging content that showcases your spa’s unique offerings.

You should also consider running social media ads that target people in your area. For example, you can use Facebook’s targeting options to show your ads to people who live near your spa and who have expressed interest in skin care or other spa services.

6. Invest in search advertising

Search advertising is another great spa marketing channel for reaching potential clients who are actively searching for spas or spa services in your area.

You can use Google Ads to place your spa’s ad at the top of search results when people search for keywords like “spa near me” or “massage {city name}.” You can also use Google Ads to target people who have visited your website in the past or who have searched for your spa on Google Maps.

Pro tip – Make sure that you bid on branded keywords

As counterintuitive as it may seem to bid on your own branded keywords, it’s actually a smart move. By bidding on your branded keywords, you can make sure your spa’s ad appears at the top of search results when people search for your spa by name.

These people are highly likely to convert into paying clients, and the last thing you want is for them to click on another spa’s ad because your spa’s ad wasn’t appearing in the top spot.

7. Get five-star reviews

Reviews are essential for building trust with potential clients and helping your spa stand out from the competition in your local community.

Encourage your happy clients to leave reviews on your Google Business Profile, as well as on popular review sites like Yelp, Angi and Top Rated Local. You can also encourage clients to leave reviews on your spa’s Facebook page.

When responding to reviews, always take the high road and thank the client for their feedback, regardless of whether the review is positive or negative. This will show potential clients that you’re committed to providing a great experience for all of your clients.

By following these seven spa marketing tips, you can build a strong presence for your spa in your local community and attract new clients.

The Marketing 360® spa marketing platform has everything you need to build your local presence and grow your business. From one place, you can build a convertible website, master SEO and content marketing, connect with your community on social media and so much more.

Learn more and see our plans and pricing.

7 Local SEO Tips for Auto Shops

Posted on by Robyn Rivera

People in your area who are actively searching for the auto repair services you provide are some of the high-quality leads an auto shop could ask for. In order to get in front of them, you need local, auto shop SEO (search engine optimization).

Local SEO is the process of optimizing your online presence to attract more business from relevant local searches. It’s a crucial part of any auto shop marketing strategy, and the key to building long-term success for your business.

Keep reading to learn about seven key tips to help you make the most of local SEO for your auto shop.

1. Do local keyword research

The first step to a successful, local, auto repair SEO strategy is keyword research. You need to identify which keywords are most relevant to your business and which ones your target customers are using to search for auto shops and auto repair services in your area.

There are a number of different tools you can use to do keyword research, but a good place to start is with Google’s Keyword Planner. This tool lets you see how often certain keywords are being searched for and gives you ideas for related keywords that you can target.

2. Optimize your website for local keywords

Once you’ve identified the right local keywords, you need to make sure your auto repair website is optimized for them. That means including those keywords in your website’s content, title tags and meta descriptions. It also means making sure your website is mobile-friendly and load times are fast.

You should also consider embedding a Google map of your location on your auto shop website. This makes it easy for potential customers to find your auto shop, and it can also help your website rank higher in local search results.

3. Create local content

In addition to optimizing your website for local keywords, you should also create local content. That means writing blog posts and creating other forms of content, like social media posts, that are relevant to your target customers in your area.

For example, you could write a blog post about the most common car problems in your city or create a video tutorial on how to change a flat tire. By creating local content, you’ll not only attract more local customers, but you’ll also show search engines that your auto shop is relevant and authoritative.

4. Get listed in local directories

Another important part of local SEO for auto repair shops is making sure you’re listed in local directories. These are online directories that list businesses in specific categories and geographic areas.

Some of the most popular local directories include Google Business Profile, Yelp and Top Rated Local®. Getting listed in these directories is free, and it can help improve your visibility in local search results, especially if you optimize your listings.

5. Encourage customer reviews

Customer reviews are an important part of local SEO for auto shops. That’s because search engines, like Google, take them into account when determining which local businesses to rank higher in search results and map rankings.

In order to encourage customers to leave reviews, you can send them follow-up emails after they’ve visited your auto shop or include links to your review profiles on your website and social media accounts.

6. Be active on social media

Social media is another important part of local SEO for auto repair shops. That’s because search engines consider social signals when determining which local businesses to rank higher in search results. Social media is also likely where most people in your community spend their time online.

So, it’s important to be active on social media and to make sure your auto shop has a strong presence on the platforms that are most popular with your target customers. This includes creating social media profiles, posting regular updates and engaging with your followers.

7. Partner with other local businesses

Finally, one of the best ways to make the most of local auto shop SEO is to partner with other local businesses. This could involve partnering with a local tow truck company to get referrals or teaming up with a nearby hotel to offer discounts to out-of-town visitors who need auto repair services.

By partnering with other local businesses, you’ll not only attract more customers, but you’ll also show search engines — and potential customers — that your auto shop is an active and involved member of the community.

Local SEO is a crucial part of any auto repair marketing strategy. By following these seven tips, you can make sure your auto shop is visible to potential customers in your area and that you’re attracting the high-quality leads you need to grow your business.

With the Marketing 360® Content app, you can measure and maximize your organic local presence. Stay on track by monitoring key metrics, like keyword rankings, website traffic and more.

The Content app is just one of the many tools available to auto shops with Marketing 360. Marketing 360’s all-in-one auto repair marketing platform has everything you need to build a great website, connect with your community on social media and so much more.

Learn more and see our plans and pricing.

How to Master Local Marketing for Your Child Care Center

Posted on by Robyn Rivera

Every child care center needs to build a strong local presence.

Your local presence plays a big role in how new families in your area find you, and it’s also a key part of maintaining relationships with the current families you serve.

Here are seven local marketing tips for child care centers that will help you build a strong presence in your community:

1. Get listed on local sites and directories

Parents looking for child care turn to many different local directories, sites and apps, like Google Business Profile, Facebook and Top Rated Local®.

Make sure your child care center is listed on as many of these platforms as possible.

Include essential information on all of your listings, like your child care center’s name, address, phone number and website URL. And, be consistent with the NAP (name, address, phone number) information you use across all local listings.

Consistency across local listings can help improve your child care center’s search visibility and click-through rate.

2. Optimize your child care website for local SEO

Local child care SEO is all about making sure your website appears as high as possible in the search results on Google and Bing when parents in your area are searching for child care options online.

To optimize your child care center’s website for local SEO, start by doing keyword research to identify the best keywords to target.

Then, include those keywords throughout your website’s content, including on your child care center’s home page, service pages and blog posts. Try to include keywords in your page titles, headlines, title tags, meta descriptions and anywhere else you can do so naturally.

It’s also important to make sure that your NAP information is included on your website and is consistent with the NAP information you use on your local listings.

Including local keywords and phrases on your child care website can help you rank higher in the search results, which can lead to more website visitors and new child care enrollments.

3. Create local content

One way to stand out from other child care centers in your area is to create local content that is relevant to the families you serve.

Your content marketing strategy could include blog posts about local child care resources, events happening in your community or even just a list of your favorite local hotspots for young families.

By creating this type of content, you’ll not only attract new families to your child care website, but you’ll also show current and potential families that you’re invested in the community.

Both of these things can help improve child care enrollment numbers.

4. Manage your online reviews

Online reviews are one of the first things parents look at when they’re trying to find child care. Plus, Google, Top Rated Local and other local directories use reviews and average star ratings in their ranking algorithms.

That means it’s important to actively manage your child care center’s online reviews and make sure you have a good mix of positive reviews from current and past families.

The best way to do this is to simply ask parents to leave a review after they’ve had a positive experience with your child care center. You can send an email, post a sign in your center or even include a review request on your child care invoices.

When you do get a positive review, be sure to share it on your child care website and social media channels. You can also respond to all reviews, both positive and negative, to show that you value feedback from families.

5. Build strong local connections on social media

Parents in your community are likely already using social media platforms, like Facebook, Twitter and Instagram.

Make sure your child care center has a strong presence on social media by posting regular updates, sharing local content and engaging with other local businesses and organizations.

You can also use social media to run targeted ads that reach parents in your area who might be interested in child care.

Building a strong social media presence can help you attract new families, improve child care enrollment numbers and even increase referrals from local families.

6. Drive local child care leads with Google Local Services Ads

Google Local Services Ads (LSAs) are a great way to attract new child care leads from parents in your area who are actively searching for child care options online.

With LSAs, your child care center’s ad will appear at the top of the search results when parents in your area are searching for child care, and you only pay for qualified leads.

Plus, after taking the right steps, your child care center can earn a badge that shows your business is Google guaranteed, which can help give parents peace of mind and encourage them to choose your child care center over others.

If you’re not already using LSAs, now is the time to start. They’re an effective way to attract new child care leads and grow your child care enrollment numbers.

7. Partner with other local businesses

Partnering with other local businesses can help you reach new families in your community and improve child care enrollment numbers.

There are a few different ways to partner with other businesses. For example, you could offer a discount to employees of a local business or collaborate on a marketing campaign or event.

You could also try cross-promoting with other businesses. For example, you could promote a local family-friendly restaurant on your child care website and social media channels and in return, they could promote your child care center to their customers.

No matter how you choose to partner with other businesses, make sure you’re selective about who you partner with and that the partnership makes sense for both businesses.

These are just a few local child care marketing tips that can help you attract new families and grow your child care enrollment numbers. By following these tips and using the right marketing strategies, you can build a strong local presence for your child care center.

The Marketing 360® child care marketing platform has all the tools you need to build a beautiful website, drive exclusive leads, master SEO and content marketing, build connections on social media and so much more.

Learn more and see our plans and pricing.

The Basics of Listings Management for HVAC Contractors

Posted on by Robyn Rivera

For an HVAC company, building a strong local presence is a key part of success.  

One way to do this is through listings management, which ensures that your HVAC company’s name, address and other important information is accurate and up-to-date across the web.

Listings management is the process of claiming, verifying and updating your business information on local directories and other websites. This may seem like a tedious task, but it’s actually crucial for HVAC companies. 

Here are just a few of the benefits of listings management for HVAC companies:

  • Get found – Local search is the primary way that customers find HVAC services. By taking a proactive approach to local listings management, you have a better chance of getting found. 
  • Stand out – Optimize your local listings with professional business descriptions, high-quality photos and five-star reviews to make them stand out on local directories, sites and apps.
  • Ensure accuracy – Inconsistent or inaccurate business information can hurt your HVAC company’s reputation and search ranking. Listings management ensures your listings are up to date and accurate. 
  • Build trust – Local listings management can help you develop a strong local presence, which builds trust and credibility with potential HVAC leads and customers. 

Local listings management is an important part of your overall HVAC marketing strategy. Keep reading to learn how to get it right. 

The basics of listings management for HVAC companies

#1. Claim your local listings

One of the first steps in effective listings management is claiming your local listings. 

For HVAC companies, this means searching for your business on local directories and other relevant sites to see if it’s already listed. If it is, you’ll want to claim the listing so you can update the information. 

If your HVAC company isn’t already listed, you’ll need to create a new listing. Be sure to include all the important details about your HVAC business, such as your name, address, phone number and website URL. 

Claiming your listings is important because it allows you to control the information that potential HVAC customers see about your business. 

#2. Verify your local listings

Once you’ve claimed your HVAC company‘s local listings, it’s time to verify them. This means ensuring that the information on your listings is accurate. 

Start by double-checking your HVAC company’s name, address and phone number (NAP). This is known as your NAP information, and it’s one of the most important elements of local HVAC SEO. 

Your NAP information should be consistent across all your HVAC company’s listings. That means if your HVAC company name is “ABC HVAC,” you shouldn’t list it as “ABC Heating and Cooling” on any of your local listings. 

Inconsistent NAP information can confuse potential HVAC customers and hurt your HVAC company’s search ranking. 

In addition to checking your HVAC company’s NAP information, you’ll also want to verify other important details, such as your business hours, services offered and payment methods accepted. 

Verifying your HVAC company’s local listings is a crucial step in effective listings management. 

 #3. Optimize your HVAC listings

Once you’ve claimed and verified your HVAC company‘s local listings, it’s time to optimize them for better visibility and click-through rates. 

There are a few different ways to optimize your HVAC listings: 

  • Add photos – Adding high-quality photos to your HVAC listings can make them more visually appealing and help potential HVAC customers learn more about your business. 
  • Include keyword-rich descriptions – Use keywords and key phrases in your HVAC listing descriptions to help potential HVAC customers find your business when they’re searching online. 
  • Fully complete your profile – Don’t leave any blanks in your local listings. Fully complete your profile, including categories, business description and beyond.

Optimizing your HVAC listings is a great way to improve your HVAC company’s visibility and make you stand out on local directories. 

#4. Get reviews

Another important part of listings management is getting reviews for your HVAC company‘s listings. 

Research shows that most HVAC customers trust online reviews as much as personal recommendations. That’s why it’s so important to encourage your HVAC customers to leave reviews on your local listings. 

Reviews can help your local listings stand out, and they can also make you more visible on local directories and sites. That’s because most use reviews and average star ratings when determining ranking order in searches

Getting HVAC reviews can be as simple as asking your HVAC customers to leave one after they’ve used your services. You can also send HVAC customers follow-up emails or text messages with review links. 

Incentives, such as discounts or HVAC coupons, can also encourage HVAC customers to leave reviews. Just be sure not to offer HVAC customers anything of value in exchange for positive reviews, as this is against the terms of service for most review sites. 

Getting HVAC reviews is a great way to improve your HVAC company’s listings and attract more potential customers. 

#5. Use listings management software

There are dozens of local sites, directories and apps a modern HVAC company should be listed on, from Top Rated Local® to Facebook, Yelp and beyond. If you have to update your phone number on all of them manually, it’s going to take a lot of your time, and you’re likely to miss one. 

Listings management software, like the Marketing 360® Listings app, can help you make updates to all of your local listings across the web in minutes. 

This makes managing your local listings easier than ever, and ensures all of your listings are accurate and up to date with the latest business information. 

Listing management is a critical part of HVAC marketing. By claiming and optimizing your HVAC company’s local listings, you can attract more potential HVAC customers and improve your HVAC company’s visibility online. 

Listings management software is just one of the many tools available to HVAC contractors with Marketing 360®. 

The Marketing 360 HVAC marketing platform offers everything you need to manage and grow your business, plus a dedicated marketing team to help you maximize your success. 

Learn more and see our plans and pricing. 

5 Local Marketing Tips for Dentists

Posted on by Robyn Rivera

When someone in your area needs a dentist, you want your dental practice to be the first one they think of — or barring that — to get found in local searches. In order to do that, you need to build a strong local presence.

Local marketing is a necessary component of any dental practice’s success. Fortunately, there are a number of things you can do to market your dental practice locally and get new patients in the door. Here are five local marketing tips for dentists:

1. Optimize your dental website for local search

Make sure your dentist website is optimized for local search by including your city, state and zip code on your contact page. You should also include local keywords throughout your website content to help improve your site’s ranking in search results.

Another great way to boost your local dentist SEO is to embed a map of your location on your contact page. This makes it easier for potential patients to find your dental office when they conduct a local search.

Plus, when someone is ready to actually come in for a dental cleaning or examination, embedding a map on your Contact page also makes your practice easier to find.

2. Claim and optimize your dentist listings

It’s important to claim and optimize your dentist listings on popular online directories, like Top Rated Local®, Google Business Profile and Bing Places for Business. These listings provide valuable information about your dental office, like your hours of operation, location and contact information.

But it’s not enough to just create listings on these directories — you also need to make sure the information is accurate and up-to-date. That way, when potential patients find your listing, they’ll be able to easily get in touch with you to schedule an appointment.

Listings management software, like the Marketing 360 Listings app, allows you to update all of your dental practice’s listings across the web from one place, saving you time and allowing you to make updates in minutes.

3. Connect with your community on social media

Another great way to build a strong local presence is to connect with your community on social media. Post about local events, share photos of your staff and patients, and provide valuable dental tips that your audience will find helpful.

Make sure to also include location-specific keywords in your social media posts so they’ll be more likely to show up in local search results. And be sure to include a link to your dentist website in your social media profiles so potential patients can easily find more information about your dental practice.

If you’re not sure where to start, consider creating a Facebook page for your dental office. Facebook is the most popular social media platform, so it’s a great place to reach a large number of potential patients.

Bonus tip – Build business partnerships on LinkedIn

Many dentists overlook LinkedIn since it’s traditionally a B2B marketing channel. However, it’s also a great place to build valuable business partnerships for your dental practice.

Reach out to other local businesses, like medical practices, and offer to cross-promote each other’s businesses. For example, you could promote each other’s businesses on social media or include a coupon for the other business in your patient welcome packets.

There are endless possibilities for how you can team up with other local businesses to reach a larger audience and grow your dental practice.

4. Get reviews and build a strong reputation

It’s no secret that potential patients research dentist reviews before choosing a dental practice. In fact, the vast majority of consumers read and trust online reviews for local businesses.

That’s why it’s so important to make sure your dental practice has a strong reputation in the community. Send out patient surveys after each visit and encourage patients to leave reviews on popular online directories, like Google and Top Rated Local®.

In addition to building a strong reputation, online reviews can also help improve your dentist SEO. That’s because Google uses reviews as a ranking factor in its search algorithm. So the more positive dentist reviews you have, the higher your website will appear in local search results.

To make the process of getting reviews and building a strong reputation even easier, consider using reputation management software, like the Marketing 360 Reputation app. This app allows you to send review requests to your patients via text or email after each visit and manage your reputation from across the web.

5. Invest in local advertising

Local advertising is another great way to reach potential patients looking for a dentist in your community. There are a number of local dentist marketing channels you can use, including:

  • Search and maps advertising – Advertise your dental office on popular search engines, like Google and Bing, as well as local maps listings.
  • Social media advertising – Use social media platforms, like Facebook and LinkedIn, to target potential patients in your community with dental ads.
  • Display advertising – Place dentist ads on popular websites that your target audience is likely to visit.
  • Digital TV — also called OT (over-the-top) — advertising – Advertise your dentist practice on streaming platforms, like Hulu and Roku, and use targeting to connect with people in your community.
  • Digital radio advertising – Advertise your dental practice on digital radio platforms, like Pandora and Spotify, and target potential patients in your area.
  • Digital billboards – Place dentist ads on digital billboards in high-traffic areas, like near highways and busy intersections to build a recognizable brand in your community.

To get started with local advertising, create a dental marketing plan that includes a mix of different local channels. Then, set a budget for each channel and track your results so you can adjust your strategy as needed.

As you can see, there are a number of different dentist marketing channels you can use to reach potential patients in your community.

With Marketing 360’s all-in-one marketing platform for dentists, you can manage all of these local marketing channels from one place, saving you time and money. Plus, we have a team of marketing professionals who understand the dental industry and can help you maximize your success.

Learn more and see our plans and pricing.

Manage Your Local Listings From One Place

Posted on by Robyn Rivera

From Google to Yelp, there are many, many different places where people in your area are looking for local businesses like yours. The key to your success is having a visible, up-to-date presence wherever people are looking.

How to build a strong local presence with Marketing 360® Listings

Manage all of your listings from one place

Getting listed wherever people are looking for what you have to offer is just the first step. You also have to make sure that all of your listings are up to date and accurate.

There are so many listings to manage. Managing all of your listings across the web can be overwhelming and incredibly time-consuming.

With Marketing 360 Listings, you can manage your listings across more than 50 of the most popular local listing sites, directories and apps — all from one place and in minutes.

Keep your listings up to date with syndicated business information

Whether someone finds your local business on Yahoo or Top Rated Local®, it does you no good if the phone number you have listed is outdated or your address is wrong.

But, when you need to update your business information, doing so on so many different places is just untenable, especially for a busy local business owner.

Marketing 360 Listings syndicates your business information across all of your listings, allowing you to make universal updates and keep your information consistent. Not only does this ensure that leads will always be able to contact you, but it will also help with your organic rankings.

Optimize your listings with Premium Business Information

Having a visible, up-to-date presence on local sites, directories and apps is critical to your success, but there are a lot of other local businesses on those same sites, directories and apps fighting for the same leads.

You need to ensure that your business stands out from the crowd. And, the best way to do that is by optimizing your listings.

With Premium Business Information in Marketing 360 Listings, you can optimize your listings with additional directions, your service area, payment options you accept, your brand video, specialties you offer, a featured message and so much more.

Marketing 360 is a singular small business marketing platform that makes it easy to manage your listings from across the web, and it has a whole host of other tools to help you manage and grow your business, too. See plans and pricing.