For an HVAC company, building a strong local presence is a key part of success.
One way to do this is through listings management, which ensures that your HVAC company’s name, address and other important information is accurate and up-to-date across the web.
Listings management is the process of claiming, verifying and updating your business information on local directories and other websites. This may seem like a tedious task, but it’s actually crucial for HVAC companies.
Here are just a few of the benefits of listings management for HVAC companies:
- Get found – Local search is the primary way that customers find HVAC services. By taking a proactive approach to local listings management, you have a better chance of getting found.
- Stand out – Optimize your local listings with professional business descriptions, high-quality photos and five-star reviews to make them stand out on local directories, sites and apps.
- Ensure accuracy – Inconsistent or inaccurate business information can hurt your HVAC company’s reputation and search ranking. Listings management ensures your listings are up to date and accurate.
- Build trust – Local listings management can help you develop a strong local presence, which builds trust and credibility with potential HVAC leads and customers.
Local listings management is an important part of your overall HVAC marketing strategy. Keep reading to learn how to get it right.
The basics of listings management for HVAC companies
#1. Claim your local listings
One of the first steps in effective listings management is claiming your local listings.
For HVAC companies, this means searching for your business on local directories and other relevant sites to see if it’s already listed. If it is, you’ll want to claim the listing so you can update the information.
If your HVAC company isn’t already listed, you’ll need to create a new listing. Be sure to include all the important details about your HVAC business, such as your name, address, phone number and website URL.
Claiming your listings is important because it allows you to control the information that potential HVAC customers see about your business.
#2. Verify your local listings
Once you’ve claimed your HVAC company‘s local listings, it’s time to verify them. This means ensuring that the information on your listings is accurate.
Start by double-checking your HVAC company’s name, address and phone number (NAP). This is known as your NAP information, and it’s one of the most important elements of local HVAC SEO.
Your NAP information should be consistent across all your HVAC company’s listings. That means if your HVAC company name is “ABC HVAC,” you shouldn’t list it as “ABC Heating and Cooling” on any of your local listings.
Inconsistent NAP information can confuse potential HVAC customers and hurt your HVAC company’s search ranking.
In addition to checking your HVAC company’s NAP information, you’ll also want to verify other important details, such as your business hours, services offered and payment methods accepted.
Verifying your HVAC company’s local listings is a crucial step in effective listings management.
#3. Optimize your HVAC listings
Once you’ve claimed and verified your HVAC company‘s local listings, it’s time to optimize them for better visibility and click-through rates.
There are a few different ways to optimize your HVAC listings:
- Add photos – Adding high-quality photos to your HVAC listings can make them more visually appealing and help potential HVAC customers learn more about your business.
- Include keyword-rich descriptions – Use keywords and key phrases in your HVAC listing descriptions to help potential HVAC customers find your business when they’re searching online.
- Fully complete your profile – Don’t leave any blanks in your local listings. Fully complete your profile, including categories, business description and beyond.
Optimizing your HVAC listings is a great way to improve your HVAC company’s visibility and make you stand out on local directories.
#4. Get reviews
Another important part of listings management is getting reviews for your HVAC company‘s listings.
Research shows that most HVAC customers trust online reviews as much as personal recommendations. That’s why it’s so important to encourage your HVAC customers to leave reviews on your local listings.
Reviews can help your local listings stand out, and they can also make you more visible on local directories and sites. That’s because most use reviews and average star ratings when determining ranking order in searches
Getting HVAC reviews can be as simple as asking your HVAC customers to leave one after they’ve used your services. You can also send HVAC customers follow-up emails or text messages with review links.
Incentives, such as discounts or HVAC coupons, can also encourage HVAC customers to leave reviews. Just be sure not to offer HVAC customers anything of value in exchange for positive reviews, as this is against the terms of service for most review sites.
Getting HVAC reviews is a great way to improve your HVAC company’s listings and attract more potential customers.
#5. Use listings management software
There are dozens of local sites, directories and apps a modern HVAC company should be listed on, from Top Rated Local® to Facebook, Yelp and beyond. If you have to update your phone number on all of them manually, it’s going to take a lot of your time, and you’re likely to miss one.
Listings management software, like the Marketing 360® Listings app, can help you make updates to all of your local listings across the web in minutes.
This makes managing your local listings easier than ever, and ensures all of your listings are accurate and up to date with the latest business information.
Listing management is a critical part of HVAC marketing. By claiming and optimizing your HVAC company’s local listings, you can attract more potential HVAC customers and improve your HVAC company’s visibility online.
Listings management software is just one of the many tools available to HVAC contractors with Marketing 360®.
The Marketing 360 HVAC marketing platform offers everything you need to manage and grow your business, plus a dedicated marketing team to help you maximize your success.
