Every business needs a strong reputation, and having the right reputation management software on your side can go a long way toward building one. Here’s how.
Build a strong reputation for your local business with Marketing 360® Reputation
Request reviews
Reviews are the bedrock of your online reputation, and every small business needs them. But, the downside is that people don’t often write reviews without being prompted — that is, unless they are upset about their experience.
Because people who are unhappy are more likely to write reviews, it can leave you with a skewed reputation without any kind of management on your part. Since most people are happy to write reviews when asked, requesting reviews from all of your customers means a more accurate reflection of your business.
The Marketing 360 Reputation app makes it easy to request reviews. Because it’s integrated with the rest of the marketing platform, you can easily automate review requests through email and text.
Monitor reviews
Getting reviews is important, but it’s just one part of reputation management. People often expect a response to their reviews, especially negative reviews, and they expect you to respond quickly — within a day or two.
Your small business likely has a presence on lots of review sites, like Top Rated Local®, Yelp, Facebook, Google, etc. You need to know when someone posts a new review on any of these sites so that you can monitor your reputation and respond in a timely manner.
Keeping track of your reviews on multiple websites can be a challenge. But with Marketing 360’s reputation management software, you can monitor your reviews on all of the most popular review sites — all from one place.
Build trust with a reviews widget
Trust plays a huge role in the average consumer’s purchasing decisions online. There’s a lot of competition out there, and people want to know that they’re buying a high-quality product or working with a trustworthy business.
Your reviews and online reputation play a big part in building that trust with new and potential customers, and by embedding a reviews widget on your website, you can harness the power of a strong reputation on your website itself.
With the Top Rated Local widget, visitors can check out your reviews from across the web, see your overall ratings and even write reviews — all without having to leave your website.
Gain more control
A small business’s online reputation is incredibly important, but it can be a tough piece of the marketing puzzle because it’s centered around what other people say about your business, which is largely out of your control.
Sure, you can do your part to build a strong reputation by providing great customer service, requesting, responding to and monitoring reviews, keeping your business information up to date, etc., but there’s a lot that’s still out of your control.
Marketing 360 Reputation and Top Rated Local give you more control by allowing you to challenge potentially fake reviews, make some reviews private, make comments on reviews and more.
Streamline your marketing
Reputation management is not an island and shouldn’t be treated as one. It’s a key part of your overall marketing strategy, and it needs to be integrated with the other parts of your strategy, like social media management, local listings management and more.
One of the biggest benefits of building your reputation with the Marketing 360 reputation management app is that it’s built into an all-in-one marketing platform that has everything you need to grow your business, plus a marketing team that can help you maximize your efforts.
With Reputation, not only will you have everything you need to build a strong reputation, but you’ll also have access to a CRM where you can manage your contacts, a social media scheduling tool to keep you active on social media, an easy-to-use website builder and so much more.
Marketing 360 Reputation is the comprehensive reputation management software a small business needs to build a strong, impressive online reputation. Learn more and see plans and pricing.
