No two chiropractor marketing strategies should be exactly alike. You have to tailor your plan to your specific audience, your specific services and your specific practice location.
That means that one practice may be using different channels and techniques than another practice. Or, that one practice may need to use different strategies than another.
However, there’s one marketing channel every chiropractic practice needs to be using — reputation management.
Reputation management is the process of generating, monitoring, managing and responding to online reviews about your business. It’s a key part of any chiropractic marketing strategy.
Today, we’re going to touch on just one tiny aspect of reputation management — getting reviews. Here are six tips for getting more online reviews for your chiropractic practice.
1. Start by asking your existing patients for reviews
When it comes to getting reviews and building a strong reputation for your chiropractic practice, the best place patients to start with are your most loyal patients.
These patients are the ones who are most likely to leave positive reviews, and they’re also the ones who are most likely to tell their friends and family about your chiropractic practice.
After you’ve finished with an adjustment or another treatment, simply ask your patient to share their experience with your practice in a review. This will help get the ball rolling.
2. Make it easy for patients to leave reviews
If you want patients to leave reviews about your chiropractic practice, you need to make it easy for them to do so.
There are many great ways you can do this, including:
- Embed the Top Rated Local® reviews widget on your website – With a reviews widget, when patients visit your chiropractor website, they’ll be able to see reviews from other patients right away. And, if they’re happy with their experience at your practice, they can leave a review with just a few clicks.
- Claim and optimize your listings across review sites – When you claim and optimize your listings on popular review sites like Google, Top Rated Local and Facebook, you make it easier for patients to find your practice and leave reviews. Plus, when you have a strong presence on these sites, you can also encourage patients to leave reviews.
- Add review links to your email signature – If you want to make it even easier for patients to leave reviews, add review links to your email signature. That way, when you send an email, your patients will have the option to leave a review with just a few clicks.
3. Use email marketing to get great reviews
Email marketing is one of the most effective chiropractor marketing channels for getting reviews.
You can use email marketing to send patients personalized messages asking them to leave a review. You can also use email marketing to send thank-you messages to patients who have already left a review.
Sending emails manually one by one can be time-consuming and inefficient. With email marketing software, like the Marketing 360® Nurture app, you can automate your email marketing, so you can focus on other aspects of your marketing strategy.
4. Use QR codes to get great reviews
The strategic use of QR codes can be a great way to get more online reviews for your chiropractic practice.
You can place QR codes in your office, on your chiropractor website or in your email signature. When patients scan the QR code with their phone, they’ll be taken to a review site, where they can leave a review about your practice.
But first, what are QR codes? QR codes are two-dimensional barcodes that can be scanned with a smartphone. They can be used to store information, like a URL, and can be used to take patients to a specific review site.
5. Listen and respond to patient feedback
In addition to asking patients to leave reviews, you should also be listening to the feedback they’re giving you — and responding to it.
Some patients will leave reviews about your chiropractic practice, whether you ask them to or not. And, these reviews can be positive or negative.
When you see a negative review, don’t ignore it. Instead, reach out to the patient and try to resolve the issue. This will show other patients that you’re committed to providing a great experience.
By responding to your reviews, you show the world that you’re listening to your patients and that you truly care about their experience. This can help you build trust with potential patients.
6. Prioritize a great patient experience in your practice
Finally, if you want to get more online reviews, you need to prioritize a great patient experience in your chiropractic practice.
Your patients are the ones who will be leaving reviews about your practice. So, if you want great reviews, you need to provide a great patient experience.
This means providing quality care, being responsive to patient needs and concerns, and creating a warm and welcoming environment in your practice.
By providing a great patient experience, you’ll not only get more online reviews, but you’ll also encourage patients to tell their friends and family about your practice.
Reputation management is a key part of any chiropractor marketing strategy. And, one of the most important aspects of reputation management is getting online reviews.
The Marketing 360 Reputation app gives you everything you need to get more online reviews for your chiropractic practice, and it’s just one of the many marketing tools available to chiropractors with our all-in-one chiropractor marketing platform.
With Marketing 360, you can build a convertible chiropractor website, master SEO and content marketing, connect with your community on social media and so much more.
