The Importance of Online Reputation for Family Doctors

The Importance of Online Reputation for Family Doctors

While a doctor’s service and interaction with their clients will happen almost entirely in-person, their online reputation is still critically important when it comes to attracting new patients and keeping old ones engaged. More than ever, people are trusting online reviews as their go-to when it comes to trusting businesses. If your online reputation is lacking, you will likely be losing out on some valuable business. Even medical practices who have gotten a steady stream of business thanks to in-network care can still see negative effects from having a less-than-stellar online reputation. In a recent survey done by Doctors.com, they found that approximately 80 percent of respondents have used the internet for healthcare-related searches, and that 63 percent will choose one provider over another based on their online reputation. That means that your online reputation is enough to influence your potential future patients’ decisions, and though many doctors get their new patients through network referrals, those patients are not likely to stick with you if your reviews are negative. In fact, in a 2016 survey, 48 percent of respondents said that they would choose to go out of network in order to see a provider that had better reviews than an in-network provider. All that being said, your online reputation matters now more than ever. If you have never taken the time to check on where your reputation currently stands, it can seem like a daunting task, but it is important to take that leap and take control of how your business is seen by your online audience.

We have compiled a list of our top five tips for managing your online reputation as a family doctor.

Find out where your reputation stands

To begin your journey towards a stellar reputation, start by finding out where your business currently stands. Claim your business online; it’s free, easy, and there’s no better way to get your finger on the pulse of what people are saying about you. Claiming your business can help to build trust in the eyes of your potential consumers by legitimizing your business, showing your customers that your business is real, and by giving you the power to make sure that basic information. like your phone number, address, and business name, is updated and correct. This can be a crucial first step in forming trust with your potential customers. If they google your business and call the phone number that is listed, but that number is disconnected or incorrect, they are likely going to think that your business is either closed or unreliable, and both of those options are no good for business, especially for a family doctor, where reliability tends to be one of the traits people value the most. Claiming your profiles can also help to boost your SEO (search engine optimization) rankings by providing details about your company and providing links back to your website and social media profiles. By having links from trusted sites point back to your website, you ultimately have a better chance of gaining a higher ranking in the search results. Another added benefit of claiming your profiles is that you can easily respond to your reviews. We highly recommend responding to all reviews, positive and negative, because doing so shows your audience that you are present and that care about what they have to say.

Ask for reviews and feedback

The long and short of it is businesses need reviews in order to thrive. While that is true regardless of industry, that is especially important for doctors. Many people feel nervous about going to the doctor, and seeing positive, or negative, reviews about your practice can make or break a person’s decision to become your patient. Some business owners don’t feel good about asking for reviews, but there is absolutely no shame in doing so, especially when you share with your customers how valuable their feedback is. Most people won’t write a review on their own, but according to a 2016 survey, 70 percent of customers said that if they were asked to leave a review for a business, they would. So, at the end of a visit, when a patient is thanking you for quick and compassionate care, or telling you how great your staff is or how welcoming your waiting room is, it is perfectly acceptable to tell them that the best way they can thank you is by leaving a review online. When asking for a review, you want to shy away from pushing or asking for a five-star review. It’s important to hear about your patients’ genuine experiences, so we recommend asking every patient for their feedback, and wording your request in that way. While asking for feedback in-person is a great start, there are a few other ways to kindly remind or prompt your patients to give you their feedback. One of those ways is through an email follow-up, where you can even go so far as to link your preferred review sites. Another great way to ask for feedback is through hand-written notes! This could be in the form of a thank-you note, a seasonal or holiday greeting, or a birthday card. People appreciate the time and effort it takes to write and send a letter, and even if they don’t end up writing a review, they will be more likely to refer you to a family member or friend and remember your practice when it comes time for them to get medical services.

Monitor and respond to your reviews

Once the reviews start pouring in, it’s important for you to be proactive about responding to them. Doing so boosts your credibility and likeability in the eyes of your audience. When you get a positive review, make sure to thank that patient for taking the time to leave you some feedback. When a negative review comes in, don’t panic. Though it may feel like a personal attack, people who leave negative reviews are usually feeling pretty bad, and that likely stems from feeling unheard, disregarded, or somehow not taken care of. It’s important to show your audience that you are receptive to all forms of feedback, and that you value the opportunity to improve your business or fix a bad situation. Simply responding to reviews is enough to show your audience that there is someone real on the other side of the screen who is paying attention to them. In a previous article, we outlined some of the best ways to handle your negative reviews. It is important to keep in mind that however you choose to respond and engage with your online audience, you must stay in compliance with HIPAA.

Learn how to navigate HIPAA when responding to your reviews

In the healthcare industry, it is important to remember that you have HIPAA to contend with, and that can be tricky land to navigate when it comes to responding to reviews online.

If you are worried about violating HIPAA when responding to your business’ online reviews, we suggest starting out by having a template you can draw from for both positive and negative reviews. First, you need to know what you can and can’t say, and then, you need to show your clients that you genuinely care about their experience, whether that experience was positive or negative. Even in the case of a positive review, it is important that you cannot confirm or give details about anyone’s time as a patient.

Keeping in mind that you need to avoid posting any information that identifies or confirms someone as a patient, saying something like, “I am sorry you had to wait longer than anticipated before being seen,” is in violation of HIPAA, as is, “I’m so glad you loved your experience with Dr. Mendoza!” Both of these phrases confirm that the person who left the review did, in fact, visit your practice as a patient.

When it comes to responding to a negative review, you could try something more like this:

“We strive to provide our patients with the best quality care and experience, and your feedback could help us improve. Please call our office at xxx-xxx-xxxx, and we will make the time to personally address any concerns.”

With this, you have shown a personal investment in the experience of your patients; you have highlighted a value that you hope to uphold or have shown your patients the way you hope to be known or are otherwise known; you have shown that you value feedback and are open to growth; you have shown future clients that you value online reviews, and you have not violated any of HIPAA’s privacy laws!

While not necessary, you could also feel free to mention HIPAA in your response. This might serve as a reminder to the reviewer that their concerns will not be solved or addressed further online, prompting them to take the conversation offline, as requested. If you wanted to mention HIPAA, you could add to your response:

“Due to HIPAA privacy laws, we cannot address your concerns publically, but we do want to connect with you and look forward to hearing from you.”

Inviting a patient to address their concerns offline shows them that you value them and their feedback. Oftentimes, when someone has negative feedback, their bad experience comes from a place of not feeling heard or valued. Use this opportunity to show them that this is not the case. Your actions could result in the person removing the negative review, updating it, or even becoming a loyal patient

Positive reviews deserve a little attention, too. A quick, HIPAA-safe response to a positive review shows your patients that you are paying attention to their feedback and care about them and their experience. One response could look like:

“Thank you for this feedback. We always strive to deliver the best in quality care, and we love to hear about positive experiences.”

Or:

“We value this positive feedback, and love to know when we’re doing something right. We try to always uphold our commitment to offering great value and excellent service. Thank you!”

Of course, you don’t want to copy and paste the same exact response to every single review and comment you receive, but hopefully, these templates can give you a place to start, so that you can feel confident and comfortable navigating the restrictions of HIPAA online. Remember to always be polite and professional, and to set an appropriate tone to any response you give.

Maintain a regular social media presence

Keeping an updated and interesting presence on social media is an effective way to keep in touch with your audience, earn some organic search traffic, and even give you some credibility as an expert in your field. Social media doesn’t have to be all selfies and hashtags; it can be a valuable way to show off what’s new and upcoming in your practice, highlight your exceptional staff, or even be a place where you publish articles specific to your industry. Especially in the medical field, you can show your patients that you are keeping up with the current trends and studies in the world of health and medicine, which is really important for many patients’ peace of mind! By doing this, you are not only providing useful and engaging content, but you are also establishing yourself as a leader in the industry. Maintaining a regular social media presence keeps you fresh in the eyes of your patients and gives them some familiarity with you and your practice. This might give them some extra incentive to leave you some positive feedback or share your profile with others. You can also lean into the fun side of social media and host giveaways, post silly photos, or share a bit about the behind-the-scenes life of your employees. This kind of post humanizes your practice and shows that you are fun and engaging, which can help to ease the nerves of patients who might be nervous about visits to the doctor.


We hope that these tips have been helpful to you and your business. If you are feeling ready to tackle your online reputation, we recommend getting started by claiming your business on Top Rated Local today!

Five Easy Ways To Make Your Small Business Stand Out On Black Friday

Five Easy Ways To Make Your Small Business Stand Out On Black Friday

Black Friday, the unofficial kickoff to shopping season, is finally upon us. Traditionally the busiest shopping day of the year, for many, the upcoming season can make up the majority of a business’ yearly revenue. So, you’ve got your inventory stocked, your shop cleaned up, and your staff caffeinated. The competition is fierce, especially with retail giants and online shopping, but that doesn’t mean you can’t make an impact on your shoppers. We’re going to outline a few simple ways you can stand out to all the busy, likely stressed, shoppers that visit your store. It can be easy to let a day this bustling with energy rush by in a blur of customers and transactions, but remember that you have a chance to show off what makes your store so wonderful and worth facing the crowds for.

Know your product

You have a significant advantage over online retailers here. If people have a question about a product, if a customer wants to see an example of what they are purchasing, or if they want to know what a product looks like in another color, you have the opportunity to talk with them, show them, and interact with them. You and your staff get to be the experts here, and it is important that you establish trust with your clients by showing them that you are knowledgeable and prepared.

Practice the basics

Today more than ever, you will need to showcase your finest customer service skills. You’re busy and people are stressed, so taking the time to show them that you are willing to give them individualized care and attention will stand out that much more to your customers. These might sound like the basics, but it is more important than ever to maintain and practice them. To start, smile, or at the very least, be friendly and genuine. Make eye contact when you talk to people to show them that you are engaged and listening to them. It is important that your customers feel seen and heard, as that can make a world of difference in their overall experience. Introduce yourself and try to use people’s names when you speak with them. This added level of personalized attention will put you leagues ahead of any online retailer.

Share on social media

Don’t miss out on the opportunity to share content and show off the excitement of the day! Now is a great time to show your followers that people are turning up and getting what they want from your store. This might just be the motivation someone needs to get up and out of the house and into your store. This can also help you set the tone for the kind of reputation you want your business to have. Are you guys fun and silly? Genuine? You can use this day to show your audience that that is who you really are, even on what might just be the most stressful day of the year.

Say thank you

Remember to thank your customers for their support. In today’s world, it would be very easy for them to do business at a chain retailer or online, so it means something that they chose to support you. The least you could do is tell them as much. Offering some gratitude is simple, meaningful, and most likely genuine. This one-on-one attention and care might be the reason they chose to shop at a business like yours instead of at one of the chains.

Ask for feedback

Black Friday and the approaching shopping season means an influx in traffic, and each of those customers should be reminded that you would love to get their feedback online. Ideally, you will get a huge boost in your online reviews, ultimately helping out your search engine optimization, your online presence, and your overall reputation. By remembering to provide the kind of service and attention that nobody is expecting on a day as busy as Black Friday, you’re sure to stand out in peoples’ minds as being a five-star establishment worthy of a five-star rating.


We here at Top Rated Local wish the best to you, your business, and your customers during this busy season!

The Importance of Online Reputation for Locksmiths

Why Your Online Reputation Matters

Word of mouth and online reputation are vital to the success and growth of many small businesses, and that is especially true for locksmiths. The world of online reputation management may seem a bit much for your local, family-owned locksmith business, but it should not be overlooked or brushed off as being only helpful or important for younger generations. Let us fill you in on why your online reputation matters so much in the locksmithing industry and what you can accomplish by taking control of it!

People want to know that they can rely on a locksmith to offer prompt service at a reasonable price. For many, contacting a locksmith is something that is done in a moment of panic or necessity, so it is crucial to make a good first impression that reassures your customer and shows them that you are someone who is worth placing their trust in. Imagine the average person deciding they need a locksmithing service: perhaps the sun is setting, it’s getting cold, and they can’t get into their house! Or maybe they are on their way to a friend’s birthday party. They get in the car, turn it on, and start backing out the driveway, only to remember that they’ve left the gift on the dining room table. After retrieving the gift, they discover that they have locked their keys in their car. How are these people going to find a reliable locksmith? Most likely, they are going to start a frantic Google search! That is why it is so important for any reputable locksmith to make sure their company shows up on top and has some stellar reviews.

Unfortunately, there are many scammers and frauds out there looking to take advantage of people who are stuck and in need of quick locksmithing services. That has resulted in more and more people being wary or distrusting of locksmiths in general. These scammers generally work by flooding an area with fake phone numbers and business names, all of which sneakily link back to one operation. The person who shows up to perform the service will overcharge for lackluster work, often demanding cash, and will then vanish, becoming completely unreachable. Sometimes this kind of scam will even result in damaging the reputations of legitimate locksmiths, who may get flooded with angry calls because their name looks similar to the scam business.

One way you can help to stop people from getting scammed and boost your own business is to focus on having a strong online presence. Customers are more likely to trust you or see you as reliable when you pay attention to your online reputation. Think of Google, your website, and your social media pages as a more wide-reaching version of word of mouth. Here are some simple ways to take control of your online reputation today.

Claim Your Listings

Having verified listings helps to establish trust with your audience. Simply claiming the listings is enough to show your customers that yours is a valid business and that there really is someone on the other side of the screen. Claiming your listing also allows you to make edits or changes when it comes to important information, like your business name, address, and phone number. Especially in a market like the locksmithing industry that is so flooded with scammers, if a client tries to call you, but the listed number is disconnected, they are probably going to assume that your business is not a legitimate one. Claiming your business makes it easier for your clients to find you across multiple review platforms where they can leave you a review. It can also provide you an easy way to interact with your clients by compiling your reviews and allowing you to respond to them quickly. Locksmiths that have been in business for a while may have a long list of clients who could have left reviews across many different platforms, like Yelp, Home Advisor, Angie’s List, Facebook, and Google — Top Rated Local can help you keep track of where your reputation stands right now by bringing all of your reviews to one place!

Ask For Reviews

For locksmiths, customer reviews are incredibly important. When you consider the number of scams out there, you can understand why seeing real people leave their feedback about a business gives that business some credibility. Ninety-three percent of people say that online reviews impact their buying decisions, and 85 percent of consumers say they trust online reviews as much as personal recommendations. Long story short, reviews matter. If you are feeling weird about asking your customers for a review, you can say something as simple as, “It would mean a lot to us if you could go online to provide us your feedback.” This helps show your customers that you care about their experience and gives you either glowing reviews or crucial feedback, as well as credibility and a stronger online presence. Online or off, there’s no doubt that communication is valued in the service industry. Online reviews give you a unique platform where you can communicate with your customer base quickly and publically. While positive reviews will help drive business your way, there is also the chance someone will have something negative to say about your business. This isn’t the end of the world, and, when handled correctly, even a negative review can be positive for you and your image. In the chance that a negative review comes in, you can quickly address the issue, showing potential customers that you are not only communicative, but that you also value customer feedback. In some cases, you can even turn around a bad review by addressing the customer’s concerns and showing them that you care about their experience.

Post Often

At the end of the day, familiarity forms trust. One simple way to show potential customers that your business is legitimate is to update your website and social media pages regularly. People generally tend to enjoy engaging with small businesses, so whatever you can do to interact with your customers will make you stand out in their minds. Post photos of your truck, give a shoutout to a loyal employee, post a blog about how you decided to be a locksmith, or host a giveaway on Facebook! If you can add this human element to your online presence, people are going to be more likely to trust you and remember you when they are in need of the service you offer. Your social media pages can give potential customers some great insight into who you are and how you run your business. If you post a new photo every Monday at 4 pm sharp, you may be seen as consistent. Maybe you post useful tips about home safety, showing clients that you are thoughtful, or maybe you share touching stories, showing your audience how much you care about the work you do. In any case, you have the power to take control of your reputation and image.


Make managing your reputation easy with Top Rated Local

Claim your businesses and start taking control of your online reputation today with the help of Top Rated Local. It’s never been easier to get started, and best of all, it’s free!

A Feast Of Reputation Management Facts To Be Thankful For

In preparation for the approaching holiday, we have spent our day prepping a bountiful harvest of reputation management facts for your feasting pleasure.

Side Dishes

Not to be overshadowed by a giant bird, side dished bring the flavor, the top-secret family recipes, and the piles of second-helpings. We all know that side dishes are everyone’s favorite part of this whole affair. Stuffing, mashed potatoes, green bean casserole, cranberry sauce, creamed spinach, fresh biscuits…these are the true heroes of your typical Thanksgiving dinner. Much like those much-loved meal starters, these facts and stats are here to jumpstart your appetite and get you ready for the main event.

There’s never been a better or more important time to make sure your business stands out! In fact…

    • 82 percent of smartphone shoppers are doing searches, including the phrase ‘near me’, a number that has increased by 900 percent over the last two years.

It’s more important ever to make sure that, when people are looking for a product or service you provide, you show up in their search! People WANT to support local businesses, but if they can’t find you, you might as well not exist.

    • Seven out of 10 customers will visit a business based on the information they find online.

Check-in on your website and make sure that all of the information there is up-to-date. If your phone number or address is wrong, that won’t give a potential customer much hope that you can get anything else right. Also, be sure to claim your listings! There’s no simpler way to stay on top of your reviews and make sure your contact information is correct across the board.

    • Sixty-nine percent of job seekers are likely to reject a job offer from a company with a bad reputation.

Your online reputation doesn’t just affect potential sales and customer opinions, but it can also determine the quality of candidates you have to hire from. Nobody wants to associate themselves with a company that has a bad reputation, and if they do, are they really the kind of qualified employee you are hoping for?

    • Fifty percent of potential sales are lost because consumers can’t find the information they are looking for.

I cannot stress enough how important it is that the information on your website is accurate, up to date, and easy to understand. If for no other reason, this stat alone should serve as a pretty alarming wake-up call. Nowadays, there are plenty of services that can help you create an awesome website that will not only impress potential customers, but will also provide them with the information they need to feel comfortable putting their trust in you and your business.

Main Course

Now that we’ve awakened our palates and enjoyed some tasty, if eclectic, tidbits, it’s time for the main course. Like the traditional Thanksgiving turkey, these stats are hefty, and really pack a wallop. Unbutton that top button, carve into these statistics, and load up your plate with a heaping portion of reputation management facts. Watch out for that tryptophan.

    • Worldwide, Google leads the pack with a whopping 92 percent share of all search engine traffic.

While it probably doesn’t come as a surprise that Google is the leading search engine, it’s important to remember not to ignore that other 8%. If anything, this stat highlights how important it is to check on and update your profiles across the board. This stat also acts as a glaring reminder that, if your business doesn’t show up on Google, you need to work on improving your standings in the SERP (search engine results pages).

Your website isn’t the only way you can reach a broader audience. By using social media sites, like Facebook and Instagram, more people will be able to interact with you, share your business page, and see your content. Having a strong presence online is necessary in order to stand out and be seen.

    • Ninety-two percent of searchers will choose a business on the first page of local search results.

Google’s algorithms are ranking you based on the quality and length of the content on your page, your inbound links, your keywords, and a host of other factors. Very few people will continue their search past the first page, so it is important to do what you can to show up on top.

    • Ninety-one percent of customers ages 18 to 34 trust online reviews as much as they do personal recommendations.

Your reviews matter! Start taking control of your online reputation first by finding out where you currently stand. Claim your listings today to get started. Your positive reviews will give your business credibility and will act as referrals for potential customers. Even your negative reviews can be positive for you if you respond to them and show your customers that you care about their experience and are willing to reach out and make things right.

    • Eight out of 10 internet users in the United States have said that negative information they read online made them change their minds about a purchasing decision.

Negative reviews don’t have to be the end of the world for your reputation. In a previous article, we outlined some best practices for how to handle a bad review. To start, make sure you are aware of the reviews you’re getting and make sure to respond to all of them! One of the worst things you can do is ignore your reviews, especially the bad ones. Get on top of negative reviews by showing your audience that you are willing to acknowledge that someone is upset and are willing to make the situation right.

Dessert

After a hearty meal and more than enough time with family, the last thing on your mind is more food, but wait…is that…pie? Well, maybe a bite of something sweet is the perfect way to end the night. Rounding off our three courses of reputation management facts, we’ve got some simple and sweet tidbits for you to enjoy.

    • You can watch some really interesting Internet Live Stats! At the time of writing this, there were more than 78,000 Google searches happening every one second!

If you ever need a reminder about the importance of having a presence online, this site is sure to give you a much-needed boost!

    • Effective content marketing can increase your traffic by 2,000 percent!

Start a blog, post photos of your staff, respond to reviews, update your website, and do what you can to put useful, interesting content into the world! Your customers will notice the extra effort, and Google will be more likely to rank you higher.

    • It’s projected that by 2020, 50 percent of all searches will be voice searches!

In a previous article, we outlined some of the ways you can optimize your site for voice search. Virtual assistants are becoming more and more popular, so get ahead of the trend and make sure your business is ready for an influx of customers using voice search to find their goods and services.

Try googling yourself to see what potential customers would see. Unimpressed with your ranking or with what information about you exists out there? There are heaps of resources out there ready to help you turn your reputation around and get your online presence glowing!

    • When consumers compare two items with similar ratings, they are more likely to purchase the product with the most reviews.

Remind your customers how much you value their feedback, and let them know that you would really appreciate an online review. Their feedback will add to your credibility, give potential future customers a reason to choose your business, or give you crucial feedback you may not have otherwise thought of!


We hope you enjoyed this fabulous spread of information. If you are excited to get a jumpstart on managing your reputation today, we recommend you check out Top Rated Local to get your listings claimed for free. If you celebrate, we here at Top Rated Local wish you a safe and happy holiday; may all your leftover sandwiches be epic.

Vermont’s Top Rated Local® Massage Therapists Award Winner: Planet Massage

Top Rated Local® is pleased to announce that Planet Massage is an award winner for massage therapists in 2019.

If you are looking for a massage therapy clinic that will have you feeling relaxed in no time, look no further than this award-winning company!

Planet Massage has received many overwhelmingly positive reviews across three different verified sites with an average rating of 5.00 stars, earning them an impressive Rating Score™ of 96.00 and a 2019 Top Rated Local award for ranking as one of the top three massage therapists in Vermont!

Here’s just one of their many five-star reviews:

“This is my go-to place when I need to slow down and be reminded to exhale. Planet Massage is more than a massage studio; it is full of peace and tranquility when the outside world is stealing your quiet moments. When I leave, I feel centered, relaxed, and most of all, breathing deep.” – D.J.

It is because of excellent reviews like this that Planet Massage is now able to call themselves a Top Rated Local award winner!

Not Your Average Massage Therapy Clinic

We were excited to learn all about Planet Massage and how they have gotten where they are today, so we sat down with the owner, Suzanne Seymour. Suzanne is also the president of the American Massage Therapy Association in Vermont and was an instructor at the Bancroft School of Massage for a number of years.

The first thing we wanted to know was what it is that makes Planet Massage stand apart from its competitors. Suzanne said that they have a convenient location, as well as qualified, certified, licensed therapists who are all members of the American Massage Therapy Association. She said:

“Well, we have five star reviews on Google, Yelp, and Facebook, and there’s a reason for that. As the owner (and I have nearly 30 years of experience), when you’re looking for something to manage your pain, experience is really very helpful. We are helping people with their pain, and we’ve got the reviews to prove it.”

She went on to tell us about the Planet Massage business mission, saying:

“Our motto is : ‘Changing the World, One Body at a Time.’ It starts with us. The more I do to make myself a better person, the more that can be transferred within the practice, within the client. That body is ME — changing one body at a time — that’s me. By osmosis, that makes everyone a better person, the world a better place. That’s my philosophical motto.”

Building Success By Listening To Their Customers

Planet Massage has earned a fantastic reputation, so we asked Suzanne how they have managed to grow their business and get such great reviews. She said:

“The secret to success is in your hands…When people feel good, they walk out, they feel great, and they want to let people know that there’s something really good out there. We take a lot of pride in that.”

In addition to building the kind of online reputation that any small business would envy, Planet Massage has spread the word about who they are and what they do by providing outstanding customer service and through word of mouth:

“We’re a big advocate of customer service, so if for any reason, someone isn’t satisfied, I’ll make it right. I don’t think you see that much in today’s business practices. We really care about the client, so if somebody comes in and they’re in pain, they want somebody to hear their story. So listening, compassionate listening, is an important quality of the marketing. Word of mouth is our greatest strength. Email blasts, sure. Facebook posts, sure. But word of mouth is by far our greatest tool.”

There are many businesses out there that are looking to build as impressive a reputation as Planet Massage has managed to. We asked if Suzanne could share any expert advice with these companies. Here’s what she had to say:

“Listen to your customer. Your customer is going to tell you what you need to do to grow your company into a successful practice. If people are happy, they’ll take that extra time to write great reviews. The same is true if they’re unhappy. I spend a lot of time with my clients, listening to their stories and giving them homework that they can do to continue to stay healthy throughout their day. That’s something, in my business, that is rare. In a lot of businesses, that’s rare for people to take the time to listen. If I take the time to listen, then oftentimes, my clients will take the time to pass on that kind of good practice online. They take the time to care about me, too.”


Congratulations to Planet Massage for being a 2019 Top Rated Local award winner, and special thanks to Suzanne for taking the time to speak with us!

Idaho’s Top Rated Local® Self Storage Centers Award Winner: Boulevard Storage

Top Rated Local® is pleased to announce that Boulevard Storage is an award winner for self storage centers in 2019.

If you are looking for a self storage center that will safely and securely care for your belongings, look no further than this award-winning company!

Boulevard Storage has received many overwhelmingly positive reviews across four different verified sites with an average rating of 4.62 stars, earning them an impressive Rating Score™ of 94.19 and a 2019 Top Rated Local award for ranking as one of the top five self storage centers in Idaho!

Here’s just one of their many five-star reviews:

“I wish there were more honest and caring people, like at Boulevard Storage. Not only do I trust them, but I made friends with them. I will recommend them to all my friends and family.” – S.R.

It is because of excellent reviews like this that Boulevard Storage is now able to call themselves a Top Rated Local award winner!

Not Your Average Self Storage Center

We were excited to learn all about Boulevard Storage and how they have gotten where they are today, so we sat down with the manager, Merrell.

The first thing we wanted to know was what it is that makes Boulevard Storage stand apart from its competitors. Merrell said that they do their best to provide a great service at a reasonable price. He said that they give people what they need and want. He said that they are upfront about the fact that they do not offer 24-hour access. He said that he and his wife live right on-site and watch over the property day and night.

Merrell told us about their mission statement, saying:

“Our mission statement is providing a safe and secure environment and a friendly environment to store your extra things until you find a place that will accommodate all of your goods.”

Building Success By Treating Their Customers Right

Boulevard Storage has earned a fantastic reputation, so we asked Merrell how they have managed to grow their business and get such great reviews. He said:

“It’s customer service and being a people person. My wife and I love people. We’ve been in the people industry for many, many years. We truly enjoy having the people come in and chat with us whenever they want to. They’re always met with a smile.”

In addition to building the kind of online reputation that any small business would envy, Boulevard Storage has spread the word about who they are and what they do through word of mouth and by treating their customers right.

There are many businesses out there that are looking to build as impressive a reputation as Boulevard Storage has managed to. We asked if Merrell could share any expert advice with these companies. He stressed the importance of providing outstanding customer service and caring about the work you do and the people you are doing it for. He said:

“I think that’s the secret of success in whatever field you do, and that would be my advice for the other storage facilities, to treat your customers the way you want to be treated, and hopefully, that’s with a smile.”


Congratulations to Boulevard Storage for being a 2019 Top Rated Local award winner, and special thanks to Merrell for taking the time to speak with us!

Idaho’s Top Rated Local® Pet Groomers Award Winner: Posh Paws Pet Spa

Top Rated Local® is pleased to announce that Posh Paws Pet Spa is an award winner for pet groomers in 2019.

If you are looking for a pet groomer that will pamper and polish your pooch, look no further than this award-winning company!

Posh Paws Pet Spa has received many overwhelmingly positive reviews across four different verified sites with an average rating of 4.75 stars, earning them an impressive Rating Score™ of 96.47 and a 2019 Top Rated Local award for ranking as one of the top three pet groomers in Idaho!

Here’s just one of their many five-star reviews:

“I was nervous about taking my adopted Goldendoodle to a groomer for the first time, but I was so happy I picked Posh Paws! They were very accommodating and friendly! They did such a great job, and I was very impressed with their services. We will definitely go back!” – K.C.

It is because of excellent reviews like this that Posh Paws Pet Spa is now able to call themselves a Top Rated Local award winner!

Not Your Average Pet Grooming Facility

We were excited to learn all about Posh Paws Pet Spa and how they have gotten where they are today, so we sat down with the manager, Sara Binkley.

The first thing we wanted to know was what it is that makes Posh Paws Pet Spa stand apart from its competitors. Sara told us about her highly skilled and fun staff, saying:

“We’re really nice… we all get along, there’s a really good kinship here, and we’re very family-oriented. We like knowing what’s coming up next, who our customers are, when they go on vacation or have graduations, and things like that. It’s a personal experience because it’s a personal service.”

Sara went on to tell us about their commitment to their customers, saying:

“We’re probably one of the only grooming places in this area right now that has a private pick-up and drop-off service for the elderly or disabled. There’s a lot of grooming parlors that do mobile grooming, and even though we don’t [do] mobile grooming, we have a taxi service between our clients. It’s a personal thing that we have going on. We don’t want to put somebody in a car that can’t drive the best. If they don’t have someone to help them out, we like to be the ones to help them out. It’s a very, very large industry, and I think our overall performance, our presence, and who we are as people definitely make us different than a lot of groomers.”

Building Success And Giving Back

Posh Paws Pet Spa has earned a fantastic reputation, so we asked Sara how they have managed to grow their business and get such great online reviews. She said:

“First and foremost, all of our employees here are very, very good at their customer service skills. I think that any time you have any kind of business, making a close connection and relationship with your clients is a big deal. These people’s animals are their children, and in a lot of cases, it means the world to them and they want the best. We strictly provide the best.”

In addition to building the kind of online reputation that any small business would envy, Posh Paws Pet Spa has spread the word about who they are and what they do by finding ways to give back to the community.

There are many businesses out there that are looking to build as impressive a reputation as Posh Paws Pet Spa has managed to. We asked if Sara could share any expert advice with these companies. Here’s what she had to say:

“Make sure you have a social media platform, Facebook, Snapchat, Instagram, things like that. Advertise yourself as an effective and respectful business… Really reach out and try to get to know people.”


Congratulations to Posh Paws Pet Spa for being a 2019 Top Rated Local award winner, and special thanks to Sara for taking the time to speak with us!

Utah’s Top Rated Local® Dance Schools and Studios Award Winner: Repertory Dance Theatre

Top Rated Local® is pleased to announce that Repertory Dance Theatre is a second-time award winner for dance schools and studios in 2019.

If you have always been curious about modern dance, look no further than this award-winning company!

Repertory Dance Theatre has received many overwhelmingly positive reviews across four different verified sites with an average rating of 4.97 stars, earning them an impressive Rating Score™ of 93.78 and a 2019 Top Rated Local award for ranking as one of the top 100 businesses and the number one dance school in Utah!

Here’s just one of their many five-star reviews:

“I love RDT for many reasons. The dancing is always spectacular, and the shows are very well put together. Every time I leave a concert, I am intellectually inspired. The art they share inspires me to be a better person and to think differently about the world around me. Every time I have come into contact with one of the dancers or artistic directors in a class setting, they are very kind, professional, and helpful in the knowledge they have to share.” – A.C.

It is because of excellent reviews like this that Repertory Dance Theatre is now able to call themselves a Top Rated Local award winner for the second year in a row!

More Than Your Average Dance Studio

We were excited to catch up with Repertory Dance Theatre and hear about how the last year has gone for them, so we sat down with Stephanie Perkins, the PR and Marketing Director.

Stephanie started off by telling us a bit about their business and their team, as well as what makes them stand out compared to others in the industry.

“We’re a professional, modern dance company. Our main form of business is our performances, and then we have classes on the side. We have eight professional dancers and a staff of about six, so we’re pretty small. We teach classes in the evenings but are open to all levels. We do a lot of work in schools and such, so we have a wide range of ways to reach people to see multiple different contacts with classes and performances.”

When it comes to their accomplishments over the last year, Stephanie shared their excitement that their Executive Director was named as one of the Women of the Year by Utah Business Magazine.

Making It As A Small Business

It takes a lot of courage and even more hard work to make it as a small business in today’s world. We asked Stephanie what has been the most rewarding part of being a small business like Repertory Dance Theatre. She said:

“The most rewarding thing is being able to connect with people closely and getting to know the people that come to our classes. Also, introducing them to other parts of our business, like our performances, encourages people to come back.”

Stephanie also told us about the biggest lessons they have learned so far as a business, saying:

“Our company is in our 54th season, so we’ve been around for some time. We learn a little bit every year about how the market changes and how people continue to find out about things. It’s a constant learning process, figuring out how to get people to attend our classes and come to our shows. Online reviews are definitely a big part of that.”

There are many businesses out there that are looking to build as impressive a reputation as Repertory Dance Theatre has managed to. We asked if Stephanie could share any expert advice with these companies. Here’s what she had to say:

“Try to connect to your patrons or audience members. Those are your customers. Hear from them, and make sure what you’re offering meets their needs.”


Congratulations to Repertory Dance Theatre for being a 2019 Top Rated Local award winner, and special thanks to Stephanie for taking the time to speak with us!

Wyoming’s Top Rated Local® Beauty Salons and Spas Award Winner: Shear Luck Salon & Spa

Top Rated Local® is pleased to announce that Shear Luck Salon & Spa is an award winner for beauty salons and spas in 2019.

If you are looking for a beauty salon that will get you looking and feeling your best, look no further than this award-winning company!

Shear Luck Salon & Spa has received many overwhelmingly positive reviews across five different verified sites with an average rating of 4.88 stars, earning them an impressive Rating Score™ of 98.76 and two 2019 Top Rated Local awards for ranking as one of the top 10 businesses and the number one beauty salon and spa in Wyoming!

Here’s just one of their many five-star reviews:

“I love Shear Luck! All of the women that work there are top-notch! They are beautiful and sassy, yet still classy! If you aren’t a Shear Luck customer, you are missing out!” – M.S.

It is because of excellent reviews like this that Shear Luck Salon & Spa is now able to call themselves a Top Rated Local award winner!

Not Your Average Beauty Salon

We were excited to learn all about Shear Luck Salon & Spa and how they have gotten where they are today, so we sat down with the owner, Careea Carr.

The first thing we wanted to know was what it is that makes Shear Luck Salon & Spa stand apart from its competitors. Careea said:

“Unlike a traditional salon of independent contractors, I try to be a very involved owner and really set the standard for a good team environment. I think the reason why this matters is that our clients can feel the team vibe and friendliness the second they walk in the door. This makes them comfortable going to anybody in the salon and truly respect our recommendations of each other.”

Building Success And Giving Back

Shear Luck Salon & Spa has earned a fantastic reputation, so we asked Careea how they have managed to grow their business and get such great reviews. She said:

“My secret is to not be complacent, even though we are already highly rated. I have put out ads or posts stating that their recommendations are amazing, but that we always love online feedback. I think it keeps us on our toes and opens the conversation to correct mistakes that have been made and to help encourage new team members when they get those great ratings back.”

In addition to building the kind of online reputation that any small business would envy, Shear Luck Salon & Spa has spread the word about who they are and what they do by finding ways to give back to their community. Careea said:

“In my salon, we try to make it known that it’s not just all about the hair, skin, or nails. We are also here to support one another and our clients. Several times a year, we donate to charitable events, like Cowboys Against Cancer, or we will do fundraising for locals in need. At the moment, we are selling bracelets for one of our young clients who is battling leukemia. We want our clients to know we truly care about them and are always here to support them and not just make them look fabulous.”

There are many businesses out there that are looking to build as impressive a reputation as Shear Luck Salon & Spa has managed to. We asked if Careea could share any expert advice with these companies. Here’s what she had to say:

“I think it’s very important to treat all of your clients with the same respect no matter if they’ve been continuously coming to you for years, or if they are sitting in your chair for the first time. I think it’s always important to be consistent, professional, and to strive to have a genuine relationship with your clients. Always treat their hair, skin, or nails as if they were your own.”


Congratulations to Shear Luck Salon & Spa for being a 2019 Top Rated Local award winner, and special thanks to Careea for taking the time to speak with us!

California’s Top Rated Local® Sign Companies Award Winner: Vivas Banners & Signs

Top Rated Local® is pleased to announce that Vivas Banners & Signs is an award winner for sign companies in 2019.

If you are looking for a sign company that will get your business noticed, look no further than this award-winning company!

Vivas Banners & Signs has received many overwhelmingly positive reviews across four different verified sites with an average rating of 5.00 stars, earning them an impressive Rating Score™ of 98.00 and a 2019 Top Rated Local award for ranking as the number one sign company in California!

Here’s just one of their many five-star reviews:

“As an event producer, I live and die by my vendors. Vivas has always done a great job for me. They provide excellent customer service, fair prices and are always on time. What more can you ask for? I highly recommend them!” – S.P.

It is because of excellent reviews like this that Vivas Banners & Signs is now able to call themselves a Top Rated Local award winner!

Not Your Average Sign Company

We were excited to learn all about Vivas Banners & Signs and how they have gotten where they are today, so we sat down with the owner, Luis Vivas.

The first thing we wanted to know was what it is that makes Vivas Banners & Signs stand apart from its competitors. Luis told us that, though they operate nine to five, their clients have access to their business 24-seven. They make themselves available to their clients to help them with whatever needs they have. He said:

“Vivas Banners focuses on interior graphics and signage only. We produce everything in-house in San Francisco. That means that, when my clients are in town, they see Google, Samsung, or those kinds of brands around, so my team is on call. We do the production and last-minute things our clients need. Usually, my clients have my cell phone or my partner’s cell phone for last-minute things.”

Building Success, Online And Off

Vivas Banners & Signs has earned a fantastic reputation, so we asked Luis how they have managed to grow their business and get such great reviews. He said that they offer quick responses and fast turnaround times, and that quality is always one of the most important things. By prioritizing speed and quality, people naturally leave them reviews.

Luis also told us about how important their city, San Francisco, is to them. He said:

“One of the biggest reasons we are in San Francisco is because San Francisco opened its doors to us when we had nothing, literally nothing. San Francisco not only gave us resources, but guided us to success. Now that we’re in a good position as a business, we are involved in our society by donating banners to people with disabilities or for seniors. Whenever the city needs something from us, we’re there.”

There are many businesses out there that are looking to build as impressive a reputation as Vivas Banners & Signs has managed to. We asked if Luis could share any expert advice with these companies. He stressed the importance of building trust with your clients by focusing on the product. He also spoke of the importance of having a strong online presence.


Congratulations to Vivas Banners & Signs for being a 2019 Top Rated Local award winner, and special thanks to Luis for taking the time to speak with us!