New York’s Top Rated Local® Nail Salons Award Winner: Jess Nailin It

Top Rated Local® is pleased to announce that Jess Nailin It is the number one nail salon in all of New York for 2019!

There’s no better option for a great manicure and pedicure than in Buffalo than Jess Nailin It.

Jess Nailin It has received dozens of reviews on four verified sites with an impeccable average rating of 5.00 stars, earning it a spectacular Rating Score™ of 100.00 and a 2019 Top Rated Local award for being ranked the number one nail salon in all of New York!

Here’s just one of her many five-star reviews:

“Jess is super friendly, professional and makes you feel rejuvenated! Please, do yourself a favor and check her out! She has a wide range of services and listens to her clients’ needs and concerns. I look forward to going back!!” – Laura E.

Not Your Average Nail Salon

We wanted to know what makes New York’s number one nail salon so special, so we took a few minutes to talk with the owner, Jess Pratt.

The first question we had for Jess was what makes Jess Nailin It unique compared to their competition in New York. Jess told us that Jess Nailin It is a one-woman show and that she privately meets with all clients one-on-one and by-appointment-only. This way, clients don’t have to deal with the stress and hustle and bustle of a regular salon with multiple chairs. She is able to speak with clients and learn about their specific needs with no distraction, so they get what they want. She sets up a serene environment with music playing, candles lit etc. to create a great ambiance.

Additionally, Jess provides a mobile service for clients who have trouble getting out, such as those in hospice centers and nursing homes.

We also asked Jess about Jess Nailin It’s mission and how they work to make the world a better place. Jess told us that she gives back by donating year-round to multiple causes, including HIV awareness and research.

Building Success Through Exceptional Customer Service

When we asked Jess what her secret is to such a strong online reputation at Jess Nailin It, she attributed it to her commitment to providing exceptional customer service. And she told us that she doesn’t ask for reviews, but that she gets a lot of traffic thanks to her reviews on Yelp and Google.

Apart from building the kind of online reputation any business would envy, Jess Nailin It has spread the word about their service through word of mouth and by leaving business cards at beauty supply stores.

Every business owner wants to grow their business and build their online reputation the way Jess Nailin It has. Here’s Jess’s advice for them:

“Keep posting new content; don’t get discouraged or distracted or compare yourself to other businesses (larger businesses) with a different story/size/strategy. Stay true to yourself. Know your lane, and stay in your lane. [Have] focus, persistence and drive.”


Congratulations to the team at Jess Nailin It for being a 2019 Top Rated Local award winner, and thank you so much, Jess, for taking the time to speak with us!

We highly recommend Jess Nailin It in Buffalo. Visit their website today!

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