How to Rank Higher on Google with Law Firm SEO

In this day and age, a first impression often starts with a simple Google search. 

Imagine you’re in a bustling city, involved in a car accident. Your neck is sore, and you suspect you might be a victim of whiplash. 

Like most people, you reach for your phone and type, “best personal injury lawyer near me.” 

Now, if you’re a law firm, the question is: does your firm appear on that critical first page? If not, you might be missing out on countless potential clients. That’s where law firm SEO comes into play.

The tale of Attorney Smith

Let’s dive into a story about Attorney Smith. She’s a top-notch lawyer with a knack for personal injury cases. 

But despite her skills, she finds her office phone isn’t ringing as much as she’d like. Her practice is anchored in the heart of the city, yet she’s invisible online.

She soon realizes her competitors are outranking her on Google, taking away potential clients. So, what does she do? She delves into the world of law firm SEO.

Understanding the power of SEO for law firms

Search Engine Optimization (SEO) is no longer a luxury but a necessity. For law firms, especially, having an optimized online presence can make or break your business. 

A study showed that 93% of online experiences begin with a search engine. When people look for legal services, they rarely go past the first page of search results.

Thus, understanding and implementing law firm SEO strategies can be a game-changer for your practice.

Crafting the perfect SEO strategy for legal practices

  • Know your target audience: For a criminal defense attorney, their clientele will differ from a patent lawyer. Tailor your content and keywords to match the audience you’re trying to reach.
  • Quality content is king: Write informative, relevant and fresh content. For instance, if there’s a new law passed in your state, blog about it. Provide insights, explain implications and position yourself as an expert.
  • Backlinks matter: These are the links from other websites pointing back to yours. If well-respected legal websites link back to your content, Google considers your site more authoritative.
  • Technical SEO: Ensure your website is mobile-friendly, has fast loading times, and is free from broken links. Google’s crawlers will love you for it!
  • Engage with local SEO: Many clients search for attorneys near them. So, ensure your firm’s name, address, and phone number are consistent across all platforms. Claim your Google Business Profile listing and encourage satisfied clients to leave reviews.
  • Stay updated: SEO isn’t a one-time affair. Google’s algorithms keep changing, and so should your strategies. Engage with law firm SEO experts and stay ahead of the curve.

Lessons from Attorney Smith’s SEO journey

Fast forward a few months after Attorney Smith adopted a robust law firm SEO strategy. Her phone started ringing off the hook, her client list swelled and she even had to hire more staff to handle the influx of cases.

What changed? She started ranking on the first page of Google. By optimizing her website, creating high-quality content and engaging in local SEO practices, she positioned her firm right in front of her target audience.

Time for your firm to shine

The digital landscape is ever-evolving, and staying competitive means staying visible. If you’re ready to elevate your law firm’s online presence, adopt a strategic law firm SEO approach. From improved rankings to increased client engagement, the benefits are immense.

Learn more and sign up for your free trial.

How to Respond to Negative Reviews for Lawyers

Negative reviews are something that no law firm wants to deal with. Unfortunately, they are a part of doing business. While a law firm may have a good reputation, there will always be a few people who may not be completely satisfied with the service they receive.

If you leave your negative reviews unattended to, they can harm your online reputation and deter potential clients. But, the good news is that if you take the right steps in addressing a negative review, it can actually be a net positive for your law firm.

That’s because potential clients looking for an attorney will be able to see that you are responsive and take customer service seriously. If you demonstrate that you’re willing to take the time to turn a negative situation around for an existing client, you’ll do the same for them.

The key to dealing with negative reviews is responding to them properly. In this blog, we’re going to cover six tips for responding to negative reviews for lawyers.

#1. Respond promptly

The longer you wait to respond to a negative review, the worse the situation can become. The best thing you can do is to respond as soon as you can. Not only will this show potential clients that you care about your existing clients, but it will also give existing clients the impression that you are taking their concerns seriously.

However, keep in mind that if a negative review has upset you, it’s perfectly acceptable to take a few minutes to cool off before responding. The last thing you want to do is respond in a way that comes off as defensive or angry.

#2. Keep your response polite

It’s only natural to be defensive when you receive a negative review, but it’s important to remember to stay polite. Even if the review is unfair or inaccurate, it’s important to maintain your composure and keep your response professional.

It’s also important to remember that, in addition to the reviewer, potential clients are reading your response, so it’s important to make sure that you come across as respectful and understanding.

#3. Thank the reviewer

It may seem counterintuitive to thank someone for leaving a negative review, but it’s actually a great way to show potential clients that you are committed to providing excellent customer service.

Thanking the reviewer for taking the time to leave a review will also show them that you value their opinion, even if it is negative. And, it will demonstrate to potential clients that you are willing to listen to feedback and make changes when needed.

#4. Apologize

When responding to a negative review, it’s important to apologize for the situation. This doesn’t mean that you are admitting fault, but it does mean that you are taking responsibility for the situation and attempting to make it right.

It’s also important to make sure that the apology is sincere. If the apology doesn’t seem sincere, potential clients will be unlikely to trust your law firm.

#5. Offer a solution

In addition to apologizing, it’s also important to offer a solution. This could be as simple as offering to have a conversation with the reviewer, or offering to make changes to ensure that the situation doesn’t happen again.

It’s important to remember that this isn’t about placating the reviewer, but rather about showing potential clients that you are committed to providing excellent customer service.

#6. Follow up

Once you have responded to the review and offered a solution, following up is important. This could be as simple as sending an email to the reviewer to make sure that their issue has been resolved or it could be as involved as checking in with them regularly to make sure that they are satisfied with the service they are receiving.

No matter what the situation is, it’s important to show potential clients that you are committed to providing excellent customer service and that you are willing to go the extra mile to ensure that your clients are satisfied with the service they receive.


Negative reviews happen, even for law firms committed to serving clients with excellence. The key to ensuring that they don’t damage your reputation and trust with potential clients is to respond to them properly and promptly.

The Marketing 360® Reputation app offers everything you need to build a strong reputation for your law firm. Plus, with our attorney marketing platform, you can build a convertible website, drive exclusive deals, master SEO and content marketing, connect with your community on social media and so much more — all from one place.

Learn more and see our plans and pricing.

Rhode Island’s Top Rated Local® Attorneys and Law Firms Award Winner: John Simonian Attorney At Law

Top Rated Local® is pleased to announce that John Simonian Attorney At Law is an award winner for attorneys and law firms in 2019.

If you have found yourself in a time of financial difficulty and need a trusted law firm to work with you to get ahold of your future, look no further than this award-winning company!

John Simonian Attorney At Law has received many overwhelmingly positive reviews across four different verified sites with an average rating of 4.97 stars, earning them an impressive Rating Score™ of 97.67 and a 2019 Top Rated Local award for ranking as one of the top five attorneys and law firms in Rhode Island!

Here’s just one of their many five-star reviews:

“John Simonian and his team are AWESOME! They were by my side from start to finish and were always there when I had any questions. Of course, I was nervous, but they made me feel very comfortable all the way up to my court date. Anyone looking to file bankruptcy should have them on their team! Thank you very much for all your help!” – J.B.

It is because of excellent reviews like this that John Simonian Attorney At Law is now able to call themselves a Top Rated Local award winner!

Not Your Average Law Firm

We were excited to learn all about John Simonian Attorney At Law and how they have gotten where they are today, so we sat down with the owner, John Simonian.

The first thing we wanted to know was what it is that makes John Simonian Attorney At Law stand apart from its competitors. John started practicing bankruptcy law in 1992 and has over 27 years of experience, so he knows a thing or two about how to help his clients. He told us all about the lengths he’s willing to go to to help people:

“We will do whatever it takes to help clients. If that means staying late in the office to get the job done to stop our client from getting calls and letters as soon as possible, then that is what we will do…We work really hard to get the job right. We return phone calls and explain the process. We are talking with clients during some of their hardest times, so it’s very important to make feel comfortable.”

Building Success Through The Years

John Simonian Attorney At Law has gained an incredible reputation, so we were excited to hear about some of the ways they have gotten their name out and grown their business. John told us that their success is all thanks to word of mouth and referrals!

There are many businesses out there that are looking to build as impressive a reputation as John Simonian Attorney At Law has managed to. We asked if John could share any expert advice with these companies. Here’s what he had to say:

“Develop a specialty. You want to become proficient in what you are doing.”


Congratulations to John Simonian Attorney At Law for being a 2019 Top Rated Local award winner, and special thanks to John for taking the time to speak with us!

Mississippi’s Top Rated Local® Attorneys & Law Firms Award Winner: Wessler Bankruptcy Law Firm

Top Rated Local® is pleased to announce that Wessler Bankruptcy Law Firm is an award winner for law firms in 2019!

If you are looking for a law firm that will fight for you, look no further than this award-winning company!

Wessler Bankruptcy Law Firm has received many overwhelmingly positive reviews across three different verified sites with an average rating of 5.00 stars, earning them an excellent Rating Score™ of 96.00 and a 2019 Top Rated Local award for ranking among the top three law firms in Mississippi!

Here’s just one of their many five-star reviews:

“Leaders in bankruptcy law, this family-run practice has the only board-certified bankruptcy attorney on the Mississippi Gulf Coast, and he has been the longest certified in Mississippi!” -Z.S

It is because of fabulous reviews like this that Wessler Bankruptcy Law Firm is now able to call themselves a Top Rated Local award winner!

Not Your Average Law Firms

We were excited to learn all about how Wessler Bankruptcy Law Firm has been able to build such a terrific reputation, so we sat down with Wessler himself.

The first thing we wanted to know was what it is that makes Wessler Bankruptcy Law Firm stand apart from their competitors. In Wessler’s words, “We represent banks and finance companies, so we see how the collection process works. We know how it works on both sides. That helps us defend both sides.”

When asked about the Wessler Bankruptcy Law Firm mission, Wessler said, “Don’t promise people something you can’t deliver. Always give them more than what they paid you for. This is how we have retained repeat consumers.”

Building Success Through Experience

We were particularly interested in finding out what Wessler considers to be his business’ secret to success. “We do a better job than anyone else. I’ve been doing this for 40 years. It works because we work better with fewer middlemen. We’re a family-owned and -operated businesses,” he told us. As for marketing, this award-winning business focuses on referrals and word of mouth.

There are many businesses out there that are looking to build as outstanding a reputation as Wessler Bankruptcy Law Firm has managed to. We asked if Wessler could share any expert advice with these companies. Here’s what he had to say:

“Do what you know how to do, and don’t try to do what you don’t know how to do.”


Congratulations to Wessler Bankruptcy Law Firm for being a 2019 Top Rated Local award winner, and special thanks to Wessler for taking the time to speak with us! Check out their website here!

Delaware’s Top Rated Local® Attorneys & Law Firms Award Winner: Wolfe & Associates

Top Rated Local® is pleased to announce that Wolfe & Associates is an award winner for attorneys and law firms in 2019!

If you are looking for a law firm that will work hard for your best interest, look no further than this award-winning company!

Wolfe & Associates has received many overwhelmingly positive reviews across verified sites with an average rating of 5.00 stars, earning them an awesome Rating Score™ of 94.00 and a 2019 Top Rated Local award for ranking among the top five law firms in Delaware!

Here’s just one of their many five-star reviews:

“The staff at Wolfe & Associates gets it! This was certainly not the typical law firm experience. Great group of people!” -Ryan D.

It is because of stellar reviews like this that Wolfe & Associates is now able to call themselves a Top Rated Local award winner!

Not Your Average Law Firm

We were excited to learn all about how Wolfe & Associates has been able to build such an impressive reputation, so we sat down with the Managing Attorney, Erica Wolfe.

The first thing we wanted to know was what it is that makes Wolfe & Associates stand apart from their competitors. In Erica’s words, “We are focused on the types of law we practice. We are constantly looking for how we can improve our process and make the experience for our clients even better.”

When asked about the Wolfe & Associates mission, Erica said, “Our goal is to educate our clients, lead them in the right direction, and deliver the best product possible.”

Beyond their phenomenal online reputation, Wolfe & Associates gains new business through local relationships and social media.

Building Success By Asking for Feedback

According to Erica, the Wolfe & Associates secret to success is the habit of asking for feedback.

There are many businesses out there that are looking to build as terrific a reputation as Wolfe & Associates has managed to. We asked if Erica could share any expert advice with these companies. Here’s what she had to say:

“Ask for reviews.”


Congratulations to Wolfe & Associates for being a 2019 Top Rated Local award winner, and special thanks to Erica for taking the time to speak with us! Check out their website here!

Delaware’s Top Rated Local® Attorneys & Law Firms Award Winner: Law Office of Daniel C. Herr LLC

Top Rated Local® is pleased to announce that Law Office of Daniel C. Herr LLC is an award winner for law firms in 2019!

If you are looking for a law firm that will fight for you, look no further than this award-winning company!

Law Office of Daniel C. Herr has received many overwhelmingly positive reviews across five different verified sites with an average rating of 4.90 stars, earning them an amazing Rating Score™ of 94.03 and a 2019 Top Rated Local award for ranking among the top 10 law firms in Delaware!

Here’s just one of their many five-star reviews:

“I hired Dan to help me obtain repayment of a loan. Though he was prepared to take the matter to court, he guided me through a cost-saving, out of court, settlement that netted me more than if we had gone to court. His conduct was very professional and honest, and his negotiating skills are top notch.” -Randal W.

It is because of terrific reviews like this that Law Office of Daniel C. Herr is now able to call themselves a Top Rated Local award winner!

Not Your Average Law Firm

We were excited to learn all about how Law Office of Daniel C. Herr has been able to build such an outstanding reputation, so we sat down with Daniel himself.

The first thing we wanted to know was what it is that makes Law Office of Daniel C. Herr stand apart from their competitors. In Daniel’s words, “First and foremost, we’re small. When you hire our firm you are hiring me so our attention to each client is personalized. We take on both small and large cases, and our track record of verdicts and recoveries is compelling.”

When asked about his business’ mission, Daniel said, “First and foremost, we’re small. When you hire our firm you are hiring me so our attention to each client is personalized. We take on both small and large cases, and our track record of verdicts and recoveries is compelling.”

Building Success By Staying Consistent

As for his secret to success, Daniel told us, “It’s the consistent service we provide and the attention we give our clients from initial call through the conclusion of their case. We often maintain a strong relationship with our clients after the conclusion of the legal engagement. Additionally, and just as important, we have a strong track record of winning.”

There are many businesses out there that are looking to build as awesome a reputation as Law Office of Daniel C. Herr has managed to. We asked if Daniel could share any expert advice with these companies. Here’s what he had to say:

“Communication is critical. You have to build trust and show the client you are working hard for them and their case. An attorney should be frank and straightforward with the client throughout this process, never holding back because a particular communication may upset the client. Combine this with a track record of success, and the positive reputation will follow.”


Congratulations to Law Office of Daniel C. Herr LLC for being a 2019 Top Rated Local award winner, and special thanks to Daniel for taking the time to speak with us! Check out their website here!

Kansas’ Top Rated Local® Attorneys & Law Firms Award Winner: Law Offices of Kyle E. Krull, P.A.

Top Rated Local® is pleased to announce that Law Offices of Kyle E. Krull, P.A. is an award winner for attorneys and law firms in 2019!

If you are looking for a law firm that will treat you with the utmost care, look no further than this award-winning company!

Law Offices of Kyle E. Krull, P.A. has received many overwhelmingly positive reviews across verified sites with an average rating of 5.00 stars, earning them a perfect Rating Score™ of 100.00 and a 2019 Top Rated Local award for ranking among the top five law firms in Kansas!

Here’s just one of their many five-star reviews:

“Creating an estate plan can be confusing and stressful, but Mr. Krull made the experience so easy. He advised us on our options and gave us explanations of why one choice was better than another. He and his wife are very personable and professional to work with. I’m very glad that I chose their law office for my estate needs.” -Kimberly S.

It is because of rave reviews like this that Law Offices of Kyle E. Krull, P.A. is now able to call themselves a Top Rated Local award winner!

Not Your Average Law Firm

We were excited to learn all about how Law Offices of Kyle E. Krull, P.A. has been able to build such an impeccable reputation, so we sat down with the owner, Kyle E. Krull.

The first thing we wanted to know was what it is that makes Law Offices of Kyle E. Krull, P.A. stand apart from their competitors. Kyle told us, “We try to do the best we can for the people God brings to us every day. Our specialty is estate planning.”

When asked about his business’ mission, Kyle said, “The question we ask our clients is, ‘If something happened to you today, are everything you have and the people you love protected?”

Building Success By Taking Care of People

We were also particularly interested in finding out what Kyle considers to be his firm’s secret to success. “We do the right thing for the right people…” he told us.

There are many businesses out there that are looking to build as fantastic a reputation as Law Offices of Kyle E. Krull, P.A. has managed to. We asked if Kyle could share any expert advice with these companies. Here’s what he had to say:

“Do the right thing every day.”


Congratulations to Law Offices of Kyle E. Krull, P.A. for being a 2019 Top Rated Local award winner, and special thanks to Kyle for taking the time to speak with us! Check out their website here!

Arkansas’ Top Rated Local® Attorneys & Law Firms Award Winner: Randall Law Firm

Top Rated Local® is pleased to announce that Randall Law Firm is an award winner for law firms in 2019!

If you are looking for a law firm that will take good care of you, look no further than this award-winning company!

Randall Law Firm has received many overwhelmingly positive reviews across three different verified sites with an average rating of 5.00 stars, earning them a stellar Rating Score™ of 96.00 and a 2019 Top Rated Local award for ranking among the top 10 law firms in Arkansas!

Here’s just one of their many five-star reviews:

“Jenae had fantastic communication, great advice, always stuck to her word, and absolutely came through in the clutch getting a charge dropped for me. She potentially saved my career, and I’d definitely recommend her.” -Andrew

It is because of terrific reviews like this that Randall Law Firm is now able to call themselves a Top Rated Local award winner!

Not Your Average Law Firm

We were excited to learn all about how Randall Law Firm has been able to build such an awesome reputation, so we sat down with the founder, Jenae Randall.

The first thing we wanted to know was what it is that makes Randall Law Firm stand apart from their competitors. Jenae told us it’s all about personalized service, saying, “I answer the phone, so instead of constantly getting a secretary or paralegal, you can speak to me directly. My paralegal, Katy Carter, is amazing as well!”

According to Jenae, quality service is her business’ secret to success. She told us, “We give quality service and people who are happy will decide to leave a review.”

Building Success Through Trust

There are many businesses out there that are looking to build as impressive a reputation as Randall Law Firm has managed to. We asked if Jenae could share any expert advice with these companies. Here’s what she had to say:

“Ask for reviews, because it will [help you] gain the trust of potential clients searching for you.”


Congratulations to Randall Law Firm for being a 2019 Top Rated Local award winner, and special thanks to Jenae for taking the time to speak with us!