A Feast Of Reputation Management Facts To Be Thankful For

In preparation for the approaching holiday, we have spent our day prepping a bountiful harvest of reputation management facts for your feasting pleasure.

Side Dishes

Not to be overshadowed by a giant bird, side dished bring the flavor, the top-secret family recipes, and the piles of second-helpings. We all know that side dishes are everyone’s favorite part of this whole affair. Stuffing, mashed potatoes, green bean casserole, cranberry sauce, creamed spinach, fresh biscuits…these are the true heroes of your typical Thanksgiving dinner. Much like those much-loved meal starters, these facts and stats are here to jumpstart your appetite and get you ready for the main event.

There’s never been a better or more important time to make sure your business stands out! In fact…

    • 82 percent of smartphone shoppers are doing searches, including the phrase ‘near me’, a number that has increased by 900 percent over the last two years.

It’s more important ever to make sure that, when people are looking for a product or service you provide, you show up in their search! People WANT to support local businesses, but if they can’t find you, you might as well not exist.

    • Seven out of 10 customers will visit a business based on the information they find online.

Check-in on your website and make sure that all of the information there is up-to-date. If your phone number or address is wrong, that won’t give a potential customer much hope that you can get anything else right. Also, be sure to claim your listings! There’s no simpler way to stay on top of your reviews and make sure your contact information is correct across the board.

    • Sixty-nine percent of job seekers are likely to reject a job offer from a company with a bad reputation.

Your online reputation doesn’t just affect potential sales and customer opinions, but it can also determine the quality of candidates you have to hire from. Nobody wants to associate themselves with a company that has a bad reputation, and if they do, are they really the kind of qualified employee you are hoping for?

    • Fifty percent of potential sales are lost because consumers can’t find the information they are looking for.

I cannot stress enough how important it is that the information on your website is accurate, up to date, and easy to understand. If for no other reason, this stat alone should serve as a pretty alarming wake-up call. Nowadays, there are plenty of services that can help you create an awesome website that will not only impress potential customers, but will also provide them with the information they need to feel comfortable putting their trust in you and your business.

Main Course

Now that we’ve awakened our palates and enjoyed some tasty, if eclectic, tidbits, it’s time for the main course. Like the traditional Thanksgiving turkey, these stats are hefty, and really pack a wallop. Unbutton that top button, carve into these statistics, and load up your plate with a heaping portion of reputation management facts. Watch out for that tryptophan.

    • Worldwide, Google leads the pack with a whopping 92 percent share of all search engine traffic.

While it probably doesn’t come as a surprise that Google is the leading search engine, it’s important to remember not to ignore that other 8%. If anything, this stat highlights how important it is to check on and update your profiles across the board. This stat also acts as a glaring reminder that, if your business doesn’t show up on Google, you need to work on improving your standings in the SERP (search engine results pages).

Your website isn’t the only way you can reach a broader audience. By using social media sites, like Facebook and Instagram, more people will be able to interact with you, share your business page, and see your content. Having a strong presence online is necessary in order to stand out and be seen.

    • Ninety-two percent of searchers will choose a business on the first page of local search results.

Google’s algorithms are ranking you based on the quality and length of the content on your page, your inbound links, your keywords, and a host of other factors. Very few people will continue their search past the first page, so it is important to do what you can to show up on top.

    • Ninety-one percent of customers ages 18 to 34 trust online reviews as much as they do personal recommendations.

Your reviews matter! Start taking control of your online reputation first by finding out where you currently stand. Claim your listings today to get started. Your positive reviews will give your business credibility and will act as referrals for potential customers. Even your negative reviews can be positive for you if you respond to them and show your customers that you care about their experience and are willing to reach out and make things right.

    • Eight out of 10 internet users in the United States have said that negative information they read online made them change their minds about a purchasing decision.

Negative reviews don’t have to be the end of the world for your reputation. In a previous article, we outlined some best practices for how to handle a bad review. To start, make sure you are aware of the reviews you’re getting and make sure to respond to all of them! One of the worst things you can do is ignore your reviews, especially the bad ones. Get on top of negative reviews by showing your audience that you are willing to acknowledge that someone is upset and are willing to make the situation right.


After a hearty meal and more than enough time with family, the last thing on your mind is more food, but wait…is that…pie? Well, maybe a bite of something sweet is the perfect way to end the night. Rounding off our three courses of reputation management facts, we’ve got some simple and sweet tidbits for you to enjoy.

    • You can watch some really interesting Internet Live Stats! At the time of writing this, there were more than 78,000 Google searches happening every one second!

If you ever need a reminder about the importance of having a presence online, this site is sure to give you a much-needed boost!

    • Effective content marketing can increase your traffic by 2,000 percent!

Start a blog, post photos of your staff, respond to reviews, update your website, and do what you can to put useful, interesting content into the world! Your customers will notice the extra effort, and Google will be more likely to rank you higher.

    • It’s projected that by 2020, 50 percent of all searches will be voice searches!

In a previous article, we outlined some of the ways you can optimize your site for voice search. Virtual assistants are becoming more and more popular, so get ahead of the trend and make sure your business is ready for an influx of customers using voice search to find their goods and services.

Try googling yourself to see what potential customers would see. Unimpressed with your ranking or with what information about you exists out there? There are heaps of resources out there ready to help you turn your reputation around and get your online presence glowing!

    • When consumers compare two items with similar ratings, they are more likely to purchase the product with the most reviews.

Remind your customers how much you value their feedback, and let them know that you would really appreciate an online review. Their feedback will add to your credibility, give potential future customers a reason to choose your business, or give you crucial feedback you may not have otherwise thought of!

We hope you enjoyed this fabulous spread of information. If you are excited to get a jumpstart on managing your reputation today, we recommend you check out Top Rated Local to get your listings claimed for free. If you celebrate, we here at Top Rated Local wish you a safe and happy holiday; may all your leftover sandwiches be epic.

Case Study: How to Use Email to Ask for Customer Reviews


There is a simple task you need to engage in to improve your online reputation.  Ask for some reviews.

This starts by just asking verbally when your task with them is done.  An informal “By the way, if you could leave us a review on Google…” that you mention with a goodbye handshake.

Hopefully, they are inspired enough by your great work to write you a review of their own accord.

However, people are often not that inspired.  Or worse, they are inspired, but only when something goes wrong.

This is why too many businesses with strong real-world reputations have poor online reputations.

You have to push people to do the right thing.

One of the most effective ways to get more reviews is to email clients and ask for feedback.

At Marketing 360®, we have an effective tactic that allows you to email your entire client list (so you don’t filter your list just to request reviews from people who will give you a positive review).

But as a matter of reputation management, we get people who didn’t have a good experience the chance to fill out a private feedback form.  Positive experiences are directed to a review site like Top Rated Local or Google.   Here is what an email template looks like:

online reviews email template


This consistently works well.  One plumbing client sent out this type of email and got 11 positive reviews from it.

email review example

This email had:

  • A 49.06% open rate
  • 12.98% clicked a link
  • 11 new reviews, 2 feedback forms


Tips for sending review request email forms

  • Keep is short, simple, and honest.
  • Send email in a timely manner after the service is complete (within 1 week is ideal).
  • Link directly to your profile review platform you want a review for.  Use this Google link to get the review interface to open up directly for Google reviews.
  • It’s against Yelp’s policy to email subscriber lists with review requests.  Only use informal, verbal requests to try and get Yelp reviews.

If you’re struggling with your review profile, check out our reputation management services today.  A few efforts like these emails can be a real boost for this important content.

This post was originally published on Marketing 360®.