Tag: Roofer Marketing

Roofer Marketing: How to Build a Strong Reputation

Posted on by Robyn Rivera

What makes a homeowner choose one roofing company over another? Reputation. It’s the cornerstone of trust. 

And in today’s digital age, a strong reputation isn’t just built on quality workmanship and word of mouth — it’s also forged online through savvy marketing strategies. 

Let’s dive deep into how you can boost your roofer marketing game and establish a rock-solid reputation.

The digital age of roofer marketing: A short story

Imagine John. He’s just moved to a new town and, after the first rainstorm, he realizes his roof is leaking. 

Instead of knocking on his neighbor’s door to ask for a recommendation (like in the good old days), John pulls out his smartphone and types in “best roofer near me.” 

He doesn’t just click on the first result he sees. Instead, he reads reviews, browses websites and even checks out some before-and-after photos on Instagram. He does all of this long before making a call.

This is the digital consumer journey, and understanding this can be the key to unlocking the potential of roofer marketing.

Uncovering the layers of roofer marketing

Let’s strip away the layers and reveal the nuts and bolts of building a reputation through roofer marketing.

Be visible: Local SEO for roofers

The foundation of any good roofer marketing strategy is ensuring you’re easily found when someone, like John, types in a search. 

This means optimizing your website for local searches, claiming your local listings and collecting positive reviews from satisfied customers. Ensure your business name, address and phone number (NAP) are consistent across all platforms.

Engage with the community: Social media and beyond

Remember those before-and-after photos? They’re gold. Share your success stories, showcase your work and interact with your followers. 

Social media platforms like Instagram, Facebook and LinkedIn can be instrumental in giving your roofing business a personality and building trust with potential clients.

Establish authority: Content is king

Share your knowledge. Write blog posts about the different types of roofing materials, the pros and cons of each, maintenance tips or even the latest roofing trends. 

This not only positions you as an expert in your field but also improves your website’s SEO, making it easier for potential clients to find you.

Harnessing the power of reviews: Strategies that work

In the world of roofer marketing, having a bevy of positive reviews can tip the scales in your favor. 

Potential clients rely heavily on reviews to gauge the quality, trustworthiness and reliability of a business. But how can you increase the number of reviews for your roofing company?

Tap into the world of email marketing

Imagine you’ve just finished a roofing project. Your client is beaming with satisfaction, and you part ways with a handshake. But, your interaction shouldn’t end there. 

Send your customer an email thanking them for their business and gently request a review. 

The key? Make it easy. Embed a direct link to your Google Business Profile or Top Rated Local®, page and encourage them to share their experience.

But, here’s the trick: use email filters. Direct positive responders to public platforms like Google and Top Rated Local. If someone has concerns or is dissatisfied, direct them to a private feedback form. 

This way, you address issues directly and prevent potential negative public reviews.

Consistency is key

Don’t just send one email and hope for the best. Set up a sequence that includes a couple of gentle reminders. 

Timing matters, too. The best time to request a review is shortly after the completion of the project when the experience is still fresh in the customer’s mind.

Handle with care: Dealing with negative feedback

No matter how flawless your service is, there will always be that one customer who had a less-than-stellar experience. How you handle this feedback can make or break your online reputation. 

Always respond promptly, professionally and with empathy. Address the concern, offer a solution and learn from the feedback. This shows potential customers that you value feedback and are committed to continuous improvement.

Reputation at your fingertips: Enter the realm of software management

A strong reputation is the backbone of roofer marketing, and today’s tech-driven world offers tools to manage and cultivate that reputation with ease.

Meet the Marketing 360® Reputation app. Think of it as your digital command center for all things reputation-related. 

This powerful tool doesn’t just monitor reviews across different platforms, but it also allows you to respond to them in real-time. Whether it’s a glowing review or a critical one, being able to engage immediately is invaluable.

More than just a review tracker

Beyond tracking, the app offers insights and analytics. Want to know which platform yields the most reviews? Curious about the common concerns in negative feedback? 

The app gives you an overview of your reputation from across the web, enabling you to tweak your roofer marketing strategies for better results.

Conclusion

Building a strong reputation in the roofing industry today goes beyond just doing a great job on the roof. It’s about crafting a holistic roofer marketing strategy that establishes trust, authority and visibility in a digital age.

Are you ready to elevate your roofer marketing game and solidify your reputation in the industry? Whether you’re just starting out or looking to enhance your existing marketing efforts, we’ve got you covered. 

Learn more and sign up for your free trial.

How to Get Roofer Reviews

Posted on by Robyn Rivera

No one hires a roofer on a whim. Hiring a roofer is a big deal. People need to know that they can trust you before they’ll do business with you.

One key way a roofing company can build trust is to build a strong reputation and get lots of five-star reviews. Reviews are powerful because they come from your real roofing clients.

Of course, you will say that you are the right roofer for the job, but so does every other roofer in the area. But when one of your clients says that you are the right roofer, it makes a much bigger impact.

When deciding on a roofing contractor. People will read roofer reviews. It’s a big part of the research process, and it’s important to make sure your reviews are current and up to date.

If you’ve got great reviews, but they’re all from five years ago, it’s not going to do you as much good as if you have recent five-star reviews. So, how do you get roofer reviews? Here are a few quick tips.

1. Provide great customer service

In this day and age, customer service is a huge deal with consumers. In fact, people will stay with a brand, even if it has higher prices than another brand so long as they offer great customer service.

Customer service builds loyalty, repeat business and word of mouth for your roofing company.

If you want to get five-star reviews for your roofing company, you need to offer five star
customer service. Reviews are a direct reflection of the kind of service you provide.

That’s why any reputation management strategy for your roofing company has to start with prioritizing customer service.

2. Ask for reviews

The easiest and most straightforward way to get reviews for your roofing company is to simply ask your existing clients for them.

If you make it a habit to ask for feedback immediately after every roofing service, you’ll start to see more roofing reviews in no time.

That’s because even though most people don’t really write reviews on their own, the majority are more than happy to do so when asked.

Not only is asking for reviews a great way to build a strong reputation for your roofing company, but it’s also a great way to gather valuable feedback about your roofing company. This will help you improve your customer service, which will, in turn, improve your reputation.

3. Use email and text message marketing

Asking for reviews in person is not the only way to get them! You can also use the power of technology, like email and text messages, to request reviews from all of your clients.

Simply create a campaign to automatically send a text or an email following up with a client after a service has been provided.

Send a text or email that asks the client about their experience with your roofing company. If they indicate that they were happy, send them to a review site, like Yelp or Top Rated Local,
where they can write a review for your roofing company.

If they were unhappy, send them to an internal form where they can give you feedback about your business.

This will allow you to filter happy customers to reviews while also giving you the tools you need to address concerns before they turn into one-star reviews for your business.

4. Embed the Top Rated Local® widget on your website

Your roofing company can and should have review profiles on multiple sites, like Top Rated Local, Yelp, Angi, HomeAdvisor and Google.

However, since it’s important to make it as easy as possible for your clients to leave reviews, it’s also a good idea to embed a reviews widget on your website

With the Top Rated Local widget, your roofing clients can leave you a review in just a few clicks and without ever leaving your website.

Plus, having a Top Rated Local widget on your website can also help to build trust with visitors and roofing leads. With the Top Rated Local widget, your visitors can quickly see your high average star rating and great roofing reviews, which will help to create the right first impression of your business.

5. Use a QR code in direct mail

Another way that you can follow up with a client after a roofing service has been
completed is to send them mail the old-fashioned way.

Sending a thank-you follow-up through the mail is a great way to show that you appreciate their business and that you really care.

By including a QR code on your mailer. You can make it easy for your clients to visit your review profile and write a review for your movie company.

You can also include QR codes in brochures, business cards and any other physical marketing materials you may have.

6. Be responsive

If someone is reading your reviews and notices that you’re not responding to them,
it gives them very little incentive to give you feedback about your business in the form of a review.

To them, the lack of response means that you’re either not reading your reviews or you don’t care about the feedback your customers are giving you.

Not responding to reviews can mean lost roofing leads for your business, but it can also deter your existing clients from writing reviews of their own.

Make sure that you respond to every roofing review you receive, whether it’s negative or positive.

When responding to negative reviews, give yourself a few minutes to cool off if the review has upset you. You don’t want to come off as offensive or unprofessional when you respond.

Another great way to handle negative reviews is to provide the client with your phone number or direct email address where they can contact you to discuss the matter further one on one.

This is a great way to avoid a public argument that can make you look unprofessional to other people in your area.

Every roofer needs a strong reputation and great reviews, and there are a lot of things that you can do to get more reviews for your business.

Building a strong reputation is just one aspect of roofer marketing. The Marketing 360 roofer marketing platform has all of the tools and talent you need to grow your roofing business and maximize your success. Learn more and see our plans and pricing.