Utah’s Top Rated Local® Funeral Homes & Services Award Winner: Mitchell Funeral Home

Top Rated Local® is pleased to announce that Mitchell Funeral Home is a 2018 award winner for funeral homes and services in Utah!

For the past 78 years, Mitchell Funeral Home has been providing funeral services to people of all faiths in Price.

Mitchell Funeral Home has earned dozens of online reviews with an average rating of 4.90 stars, a wonderful Rating Score™ of 96.02 and a 2018 Top Rated Local award for being ranked among the top 10 funeral homes in all of Utah!

Here’s just one of the many five-star reviews they’ve received:

“Mitchell’s took wonderful care of my dad. They were very gentle and patient with our family. The services were less expensive than we had thought. All-around great service. Thank you so much!” – K.M.

Not Your Average Funeral Home

There are many things that set Mitchell Funeral Home apart from other funeral homes in Utah. Mitchell Funeral Home is family-owned and operated, which adds a nice, personal touch to their services. Furthermore, every call at Mitchell Funeral Home is answered by a licensed funeral director, ensuring that each client gets their questions and concerns addressed promptly and compassionately.

The licensed funeral directors at Mitchell Funeral Home were born and raised in the community they serve. They know that the job is 365 days a year and 24 hours a day, and they are committed to serving the families they work with on a daily basis.

We asked Bobby Etzel, the co-owner of Mitchell Funeral Home, why they do what they do and how they work to make the world a better place. This is what he had to say:

“In a small community, it is an honor to serve every family like they are our own. We take pride in serving every family, hand-in-hand, during tough times.”

Building Success Through Word of Mouth and Community Involvement

Their number one goal at Mitchell Funeral Home is to serve people in their time of need, and in order to get their name out there to help as many families as possible, they’re an active part of their community.

Word of mouth has been another large driving force of growth at Mitchell Funeral home, and they’ve done radio and newspaper advertisements at the local level as well.

We asked Bobby what advice he has for other business owners looking to grow their business and build their online reputation. Here are his words of wisdom:

“Treat everybody with honesty and integrity, and be there when your clients call.”


Congratulations to the team at Mitchell Funeral Home for being a 2018 Top Rated Local award winner, and thank you so much, Bobby, for taking the time to speak with us!

If you’d like to learn more about Mitchell Funeral Home and the compassionate funeral services they provide, visit their website today.

Arizona’s Top Rated Local® Funeral Homes and Services Award Winner: Richardson Funeral Home

Top Rated Local® is pleased to announce that Richardson Funeral Home is a 2018 award winner for funeral homes and services in Arizona!

For anyone looking for a respectful, compassionate funeral home in Tempe, there’s no better option than Richardson Funeral Home.

Richardson Funeral Home has earned dozens of online reviews with an average rating of 4.80 stars, an impressive Rating Score™ of 96.00 and a 2018 Top Rated Local award for being ranked among the top 10 funeral homes in all of Arizona!

Here’s just one of the many five-star rewards they’ve received from their clients:

“Troy at Richardson Funeral Home is extremely professional and very compassionate. He was available no matter when I called and even gave me his personal cell phone number. He is extremely responsive via email as well. I can’t thank him enough for his help during the most difficult week of my family’s life. We are so grateful.” – C.R.

Not Your Average Funeral Home

Unlike most funeral homes, which are corporate-owned, Richardson Funeral Home is a family-owned funeral home that provides individualized funeral services to meet the needs of each family they serve.

Another thing that sets Richardson Funeral Home apart is their many years of experience. The staff has almost 100 years of experience in the funeral business, giving them the expertise to support the families they work with through and through.

We asked Troy Richardson, the owner of Richardson Funeral Home, why they do what they do. Here’s what he had to say:

“We deal with families at the absolute worst moments in their lives, when they’ve lost a loved one. We’re here to try to make things as easy as possible for them, and provide guidance as needed so that their funeral experience is something to be remembered and not to be looked down upon.”

Building Success Through Quality Service

Troy credits Richardson Funeral Home’s strong online reputation to the quality service they provide for their clients. They also try to encourage each family to leave a review on their website or on a review platform, like Google, Yelp or the Better Business Bureau.

Apart from their powerful online reputation, Richardson Funeral Home has gotten their name out there by being involved in their community. Troy belongs to both the Kiwanis Club of Tempe and Rotary International, and the office manager belongs to the local Lions Club. Richardson Funeral Home also belongs to state and national funeral directors associations — the National Funeral Directors Association and the Arizona State Funeral Directors Association.

However, according to Troy, their biggest source of growth has been word of mouth. They also get a lot of clients who have found them online; they have a great website with lots of valuable information on it.

We asked Troy what advice he has for other business owners looking to grow their business and build their online reputation. Here are his words of wisdom:

“Provide good quality service, and your reputation will take care of itself.”


Congratulations to the team at Richardson Funeral Home for being a 2018 Top Rated Local award winner, and thank you so much, Troy, for taking the time to speak with us!

If you’re looking for a compassionate funeral home that will go out of their way to take care of you, we highly recommend Richardson Funeral Home. Visit their website today!

Utah’s Top Rated Local® Funeral Homes & Services Award Winner: Wiscombe Memorial

Top Rated Local® is pleased to announce that, thanks to their incredible Rating Score™, Wiscombe Memorial is a 2018 award winner for funeral homes and services in Utah.

For people looking for a compassionate funeral home in Salt Lake City, no other option can compare to Wiscombe Memorial.

With a commitment to genuine care, Wiscombe Memorial has earned multiple online reviews with an average rating score of five stars, an impressive 96.00 Rating Score and a 2018 Top Rated Local award for being among the top 10 funeral homes in all of Utah.

Here is just one of their many five-star reviews:

“I cannot express the gratitude I have for Shawn and Matt. They are the most kind, caring people I have ever had the pleasure of meeting and working with. They treated me and my sisters like family and took time to get to know us. When you lose a loved one, it’s very nice and comforting to work with such amazing and compassionate people. I will always hold a space in my heart for them!” – L.C.

Not Your Average Funeral Home

The main difference between Wiscombe Memorial and other funeral homes in Salt Lake City is that the team at Wiscombe Memorial genuinely cares about each and every family that walks through their door, and they also make it a point to build relationships and friendships with those families.

Wiscombe Memorial has also been awarded the Salt Lake County indigent service contract, and it really means a lot to the team to be able to treat those people with the care and respect they deserve.

Although Wiscombe Memorial would give their services away if possible, they know that, in order to keep serving their clients, they have to charge for them. However, it’s imperative to the team to be fair to each and every family, and to keep prices as reasonable as possible.

We sat down with the owner of Wiscombe Memorial, Shawn Wiscombe, to learn why he does what he does. Here’s what he had to say:

“I had a lot of curiosity at a young age about what went on in a funeral home. I had a good friend who was tragically killed when we were in high school. I saw how attentive the funeral director was, and it made me think that it would be wonderful to be able to help people during the hardest time in their life. I enjoy being able to do things for families and their loved ones that they aren’t able to do themselves…When I was in mortuary school, I went to a huge LA mortuary, where all the bodies had numbered tags on their toes, and it really depressed me. I decided that I needed to go to a rural community where I could connect with everyone in the community and take care of all of the aspects of running the business myself.”

Building Success Through Personable Service

In the past, Wiscombe Memorial did a campaign to encourage people to leave reviews, but after not seeing many results, they stopped. Today, all of their reviews are organic, and they are the result of the team’s efforts to serve every family as personably as possible.

In addition to the business they get from having a strong online reputation, Wiscombe Memorial participates in a lot of events and expos, and they work with a marketing agency to build up their presence on Google.

When asked what advice he has for other businesses looking to build their online reputation, Shawn had these words of wisdom:

“When you’re doing something that you are truly passionate about, what you provide in your service means more to you than what you make financially. When that happens, your business will be successful. You need to be passionate about what you do to have a successful business. My favorite quote that rings very true to me is by Whit Hobbs. He says, ‘Success is waking up in the morning and bounding out of bed because there’s something out there that you love to do, that you believe in, that you’re good at — something that’s bigger than you are, and you can hardly wait to get at it again.’”


Congratulations to the team at Wiscombe Memorial for being a 2018 Top Rated Local award winner, and thank you so much, Shawn, for taking the time to speak with us!

We highly recommend Wiscombe Memorial in Salt Lake City. Visit their website today to learn more about what they do and who they are.

Colorado’s Top Rated Local® Funeral Homes and Services Award Winner: Romero Family Funeral Home

Top Rated Local® is proud to announce that, due to their Rating Score™ of 91.76, Romero Family Funeral Home is an award-winning funeral home in Colorado.

Located in Pueblo, Colorado, the team at Romero Family Funeral Home is dedicated to creating healing experiences for their community. The Romero Family Funeral Home has been owned and operated by the same family for two generations, and they serve their community with compassion in everything they do.

Through their compassion and dedication, Romero Family Funeral Home has made a lasting impact on their community and earned many glowing reviews along the way. Here’s an example of just one of their incredible reviews:

“During this very difficult time for our family, Romero’s Funeral Home gave us exceptional customer service and were very supportive throughout the entire process. My questions and calls were always answered promptly, every request I made was met, and their work was exemplary. Angelo is a very professional and compassionate individual who did his best to ensure my father had a beautiful service. This business has a good reputation in Pueblo, and I highly recommend them to anyone who needs services/arrangements for their loved one. Thank you Romero’s.” – Victoria W

To find out how Romero Family Funeral Home has managed to create such a solid reputation online and in their community, we sat down with Owner, Angelo Romero. Here’s what he had to say:

What is your secret to such a strong online reputation?

The number one thing that has helped us build such a strong reputation is our commitment to customer service. We also take great pride in serving our community, and our family has been doing so since 1977, which has helped us to build trust within the community.

What makes you different? In other words, if you had one minute to sell somebody on why they should choose you, what would you say?

We pride ourselves in being a unique funeral home, one that offers personalized service based on how the individual lived. Our personalized services have ranged from veterans to steelworkers to bikers to cowboys, but no matter the service, we always try to make it memorable and unique. We also do everything on-site, which makes the process easier and more convenient for the families we serve.

Why do you do what you do? In other words, what is your mission and/or how do you attempt to make the world a better place?

We are very active in community events, and we pride ourselves in doing our part to better our community. We participate in fundraisers that benefit the community, as well as events that raise money for the community. We see ourselves as more of a ministry than a funeral home in our community and in the lives of the families we connect with.

Outside of building a strong online reputation, what else do you do to market and grow your business?

Going above and beyond for our clients has led to many word-of-mouth referrals, which is the biggest part of our growth strategy. In fact, many of the families we serve are connected.

What advice do you have for other businesses trying to build a strong online reputation and grow their business?

It all comes down to the foundation of your business. Customer service is absolutely critical, and the customer always has to come first. Every aspect of your business has to be top-notch, and it will lead to a strong online reputation.


Thank you so much, Angelo, for taking the time to sit down with us and share your wisdom. And from all of us at Top Rated Local, congratulations to the whole team at Romero Family Funeral Home for being a 2018 award winner!

If you’d like to learn more about Romero Family Funeral Home or you’re in need of a funeral home in Pueblo, visit their website today.

Colorado’s Top Rated Local® Funeral Homes and Services Award Winner: Tennant Funeral Home

Top Rated Local® is proud to announce that, because of their impressive Rating Score™, Tennant Funeral Home is an award-winning funeral home in Colorado.

The staff at Tennant Funeral Home is committed to providing their clients with the highest possible quality of care in their time of need. This commitment has helped them make a lasting impact on their community and build a reputation of trust and compassion.

With a 94.00 Rating Score and a large number of positive reviews across multiple verified sites, Tennant Funeral Homes is the right choice when looking for funeral homes and services in the Sterling area. Here are just a couple of examples of the amazing reviews they’ve received:

“The caring, compassion and attention to detail was amazing. They made this difficult time easier.”

“They made a very hard and emotional day go smoothly so we could focus on each other and honor someone we loved very, very much.”

Of all the funeral homes to choose from in the Sterling area, how has Tennant Funeral Homes managed to stand out and build such an impeccable reputation? We sat down with Justin Tennant, a Certified Mortuary Science Practitioner, to find out.

What is your secret to such a strong online reputation?

I think it’s probably just because we care so much about what we do. Our goal is to meet our clients’ unique needs and wants, not to push them to do things our way. In an age where people want things a little more personalized, the level of service we provide is noticed and appreciated, and our clients want to spread the word about it.

What makes you different? In other words, if you had one minute to sell somebody on why they should choose you, what would you say?

We operate in a smaller community, and a lot of the people who come to us are people we already know. If people have special requests, we’ll always take care of them. Basically, we are here to facilitate what people would like, not to impose on them of what we think a funeral should be, and that makes us truly stand out in our industry.

Why do you do what you do? In other words, what is your mission and/or how do you attempt to make the world a better place?

We’re a generational funeral home. My father, David Tennant, acquired and remodeled the funeral home back in 1978, but he had been in the industry since he was 17 years old. My brother and I have been involved in the business since the early 2000s, but we grew up helping out with cutting the lawn and other tasks. Growing up around the business made it much easier to choose it as a career.

By focusing on each client completely, we believe that they will feel special and taken care of, and that’s what we are here to do. We want our clients to feel like we are taking our time and not rushing to get things done.

Outside of building a strong online reputation, what else do you do to market and grow your business?

We do some print ads, and we used to do radio ads, but we stopped because we didn’t see a lot of benefit out of it. We are active on Facebook, but in a tight-knit community like ours, word of mouth and repeat business are our biggest drivers of growth.

What advice do you have for other businesses trying to build a strong online reputation and grow their business?

Everything starts with customer service so if you have a product or service you’re trying to sell, focus on one person at a time and do your very best for that person.


Thank you, Justin, for taking the time to sit down and share with us. From all of us at Top Rated Local, we’d like to give a heartfelt congratulations to the team at Tennant Funeral Home for making such a difference in their community and for being a 2018 Top Rated Local Winner.

If you’re interested in learning more about Tennant Funeral Home, visit their website today.

Colorado’s Top Rated Local® Funeral Home Award Winner: Heflebower Funeral Services

We are proud to announce that Heflebower Funeral Services has won a 2018 Top Rated Local® award due to their exemplary 90.0 Rating Score™. Known across their community as a kind, caring, and competent provider of end of life services, they’ve earned each and every positive review that got them here.

Because of their service to the community, Heflebower Funeral Services has received many appreciative reviews, including the following:

“Mike and his team were fantastic when it came time for my mother’s funeral. They went above and beyond to personalize her service and carry out her wishes. There were logistical issues that they handled efficiently and professionally. Knowing they had taken care of every detail eased our worries. I can’t say enough about the high quality of care we received during a difficult time.”

“Mike is amazing. He took care of everything in a professional manner and made my sister and I feel at ease about the process in an emotional time. I highly recommend Mike. He will take care of you and your family.”

“The hardest phone call of my life was to Mike Heflebower, who promised, ‘I will take care of you’, and he did! Forever grateful. What great customer care and service. Thank you.”

Owner, Mike Heflebower, took a moment to speak with us about his business:

What is your secret to such a strong online reputation?

Making ourselves known. If no one can find you, no one can leave a review. We are very active on social media, and we check our online channels all the time. It’s important to us to be there for our clients. We ask for our reviews, and if they aren’t five stars, we’ve done something wrong and there is a conversation that needs to be had.

What makes you different? In other words, if you had one minute to sell somebody on why they should choose you, what would you say?

Our work isn’t just work, it’s personal. We are here for our clients 24/7. Families meet and work directly with me to ensure that they are properly taken care of. We also do everything we can to cut costs down.

Why do you do what you do? In other words, what is your mission and/or how do you attempt to make the world a better place?

I watched my parents be servant leaders. Funeral service is like the front line of helping people. We are the first ones there to make the best of a difficult situation and honor the family and their loved ones. Our financial structure is made with the needs of the community in mind.

Outside of building a strong online reputation, what else do you do to market and grow your business?

We do a little bit of print advertising, but not very much. Because of our place in the community, our name is pretty recognizable. We also do quite a bit of online marketing, mostly blogs and videos.

What advice do you have for other businesses trying to build a strong online reputation and grow their business?

Ask for reviews. If you aren’t getting the level or type of response you want, find out why and adjust accordingly. Survey cards and letters can be useful in collecting reviews.


Congratulations to the entire team at Heflebower Funeral Services on your 2018 Top Rated Local award, and thank you for all you do for your community. We would also like to extend our sincere gratitude to Mike for speaking with us.

For caring and compassionate funeral services in the Highlands Ranch area, we recommend Heflebower Funeral Services. Learn more on their website.

*Names have been omitted out of respect for the grieving.

Colorado’s Top Rated Local® Funeral Homes and Services Award Winner: Romero Family Funeral Home

Top Rated Local® is proud to announce that Romero Family Funeral Home is our award-winning funeral home in Colorado.

Residents of Aurora, Denver and Lakewood looking for a funeral home with a reputation for sincerity, quality and trust should look no further than Romero Family Funeral Home. With more than 40 years of serving families, Romero Family Funeral home has grown to be the largest family-owned funeral home in all of Colorado.

Romero Family Funeral home has earned an award-winning Rating Score™ of 92.0, as well as many different positive reviews from multiple, verified sites. Here are just a couple of their stand-out reviews:

“My mother recently passed on 1/12/18, and I decided to go with Romero Family Funeral Home. I selected them because they have been serving the Colorado region since 1977 and they are a family-run business. I was impressed with their experience in taking care of my mom, their professionalism and for the compassion they showed our family. Many thanks to Andres and their staff. I truly appreciate you all!” – Anita R

“Very professional and highly respectful. My family appreciated all that was done to make this as good a service as was possible. Would recommend them to anyone.” – Max A

So, what’s Romero Family Funeral Home’s secret to success for building a solid online reputation and earning so many great reviews? We sat down with Manager, Andres Romero, to find out. Here’s what he had to say.

What is your secret to such a strong online reputation?

We’ve earned such a strong online reputation by always striving to serve every family we work with as if they were our own family.

What makes you different? In other words, if you had one minute to sell somebody on why they should choose you, what would you say?

We are a family-owned and -operated funeral home; whereas, most funeral homes are corporate-owned. We give families what they need, and we don’t try to upsell them at one of their worst times.

Why do you do what you do? In other words, what is your mission and/or how do you attempt to make the world a better place?

We try to help as many people as we can by providing a proper service for their loved ones. We never turn anyone away.

Outside of building a strong online reputation, what else do you do to market and grow your business?

We do a lot of online marketing and TV commercials, but most of our business comes from word of mouth.

What advice do you have for other businesses trying to build a strong online reputation and grow their business?

Partner with a good marketing team. Sometimes, it’s difficult to do it all on your own and you need a little guidance to get it right.


From all of us at Top Rated Local to Andres and the team at Romero Family Funeral Home, congratulations on making such a positive impact on your clients and community, and for being a Top Rated Local Award Winner in 2018!

If you would like to learn more about Romero Family Funeral Home, visit them online today!