Utah’s Top Rated Local® Senior Living Communities Award Winner: Cottonwood Creek

Top Rated Local® is pleased to announce that Cottonwood Creek is a 2018 award winner for senior living communities in Utah!

Are you looking for the right senior care option for yourself or a loved one in Salt Lake City? If so, look no further than Cottonwood Creek, the area leader in senior living.

Cottonwood Creek has earned dozens of online reviews with an average rating of 4.81 stars, an incredible Rating Score™ of 92.07 and a 2018 Top Rated Local award for being ranked among the top 10 senior living communities in all of Utah!

Here’s just one of their many five-star reviews:

“…To say the staff was fantastic was an understatement! They were attentive, sincere, professional and, most of all, protective and loving to our mother, even when she made it difficult to do so. They treated us like we were family and went the extra mile in everything they did. To be in such a supportive environment during our mother’s passing made the grief process much easier to deal with. Their kindness did not stop there. After Mom passed, they sent our family beautiful flowers. My husband said, after eating in the dining room, that he is ready to move in. Thank you, thank you, thank you. We love you all and can’t thank you enough. Your parent or loved one will be happy and well treated here.” – K.J.

Not Your Average Senior Living Community

At Cottonwood Creek, they focus on six different dimensions of care: emotional, occupational, physical, social, intellectual and spiritual. All of their activity programming is developed around these six dimensions, and they tailor their care to the interests of their residents so that they can get plugged into the activities they are most interested in.

The team at Cottonwood Creek is committed to creating and maintaining a wonderful home for their residents. The community at Cottonwood Creek is beautiful, and the campus is incredibly well-kept.

Another thing that sets Cottonwood Creek apart from other senior living communities is how they take care of their staff. By providing good benefits and pay to their staff, they keep them happy, which leads to better care for their residents.

We asked Trevor Fuhriman, the Executive Director of Cottonwood Creek, why he does what he does and how he works to make the world a better place. This is what he had to say:

“I’ve done this for many years because I love building relationships, working on and establishing cohesive teams, problem-solving and creating the best possible experience for my residents. You have to love working with people and creating a unique and fun atmosphere.”

Building Success With a Warm Environment and Great Partnerships

When asked what Cottonwood Creek’s secret to such a strong online relationship is, Trevor credited it to the wonderful family members of their residents, the incredibly warm environment they’ve worked so hard to create for their residents and the partnerships they’ve developed with health and hospice agencies in the area.

Outside of building a solid online reputation, Cottonwood Creek works to grow by working with outside agencies as well as specialists, like nurses and geriatric specialists. They also get the word out about who they are and what they have to offer by being an active part of their community.

We asked Trevor what advice he has for other business owners looking to grow their business and build their online reputation. Here are his words of wisdom:

“You gotta start internally first. You have to create good care and good staff. Word of mouth is such a big part of this, so once you get a good core staff, you will get good residents. When all those pieces fall into place, positive reviews will come.”


Congratulations to the team at Cottonwood Creek for being a 2018 Top Rated Local award winner, and thank you so much, Trevor, for taking the time to speak with us!

For senior care in Salt Lake City that can’t be beat, we highly recommend Cottonwood Creek. Visit their website today to learn more.

Washington’s Top Rated Local® Senior Living Communities Award Winner: Highgate Senior Living

Top Rated Local® is pleased to announce that Highgate Senior Living is a 2018 award winner for senior living communities in Washington!

If you’re looking for a senior living community for yourself or a loved one in Yakima, there’s one community that can’t be beat — Highgate Senior Living.

Highgate Senior Living in Yakima has earned dozens of online reviews with an average rating of 4.77 stars, a wonderful Rating Score™ of 91.65 and a 2018 Top Rated Local award for being ranked among the top 10 senior living communities in all of Washington!

Here’s just one of their many five-star reviews:

“Highgate provides a warm and friendly, welcoming, family atmosphere! My mom is shown respect, compassion and given high-quality care, always with a smile. Multiple activities are offered — music, exercise, scenic drives, puzzles, crafts and Sunday Socials, just to name a few, which she is encouraged to participate in. She is also able to help with the folding of laundry and other chores, giving her a sense of purpose. All this gives me peace of mind, and I know she is safe.” – D.M.

Not Your Average Senior Living Community

At Highgate Senior Living, the focus is one providing resident-centered care rather than task-oriented care. In other words, the team at Highgate tailors their care to each and every resident individually.

The caretakers at Highgate Senior Living always make it a point to treat their residents with the respect they deserve. This includes asking permission before entering a resident’s personal space and honoring their wants and needs.

Highgate Senior Living has been around for 20 years now. A small company, Highgate Senior Living isn’t interested in growing just to have larger numbers; they’re incredibly methodical about that they do. The owner of Highgate Senior Living is dedicated to ensuring that their residents, family members and team members all get the highest level of care.

We asked the community relations coordinator at Highgate Senior Living, Mandy Ketcham, why she does what she does. Here’s what she had to say:

“I came into this as a fluke! Over 18 years ago, I was just looking for a job. I applied for a housekeeping position at a nursing home, but they told me I wasn’t qualified. I did get a data entry position, and worked my way up from there. When I first came to Highgate, I wasn’t able to educate prospective families as I wanted, so I took it upon myself to educate myself on the issues that residents may face. My grandmother has vascular dementia. I’ve found that what happens between families and their loved ones is that they lose relationships in those cases. I make sure to maintain or preferably rebuild those relationships.”

Building Success By Asking for Reviews

Mandy credits Highgate Senior Living’s strong online reputation to their commitment to always asking for reviews.

“One of the biggest mistakes that businesses make is not asking for reviews. If you don’t ask, people only tend to leave negative reviews. We ask everyone to leave a review in the first 30 days. We know that we’re changing lives dramatically for the better. We want to let people know that we can help anyone, even when they think they’re beyond help.”

Mandy, who is the sole marketer for the Yakima Highgate Senior Living location, says that although they have done some radio ads, it’s their reviews and their online reputation that really shine a light on what they do and who they are, helping to grow the business.

We asked Mandy what advice she has for other business owners looking to grow their business and build their online reputation. Here are her words of wisdom:

“For me, the biggest thing is passion. If you don’t have true passion, then you won’t get as far as you want. If you come out as just selling a product, it won’t work. I’m very passionate about what I do, and that takes me further than just trying to make a sale.”


Congratulations to the team at Highgate Senior Living for being a 2018 Top Rated Local award winner, and thank you so much, Mandy, for taking the time to speak with us!

If you’re looking for memory care, assisted living or independent living for yourself or your loved one in Yakima, we highly recommend Highgate Senior Living! Visit their website today.

California’s Top Rated Local® Senior Living Communities Award Winner: Eskaton

Top Rated Local® is pleased to announce that Eskaton is a 2018 award winner for senior living communities in California!

Whether you or your loved one is looking for assisted living, memory care or independent living, look no further than Eskaton.

Eskaton has earned dozens of online reviews with an average rating of 4.82 stars, an incredible Rating Score™ of 95.21 and a 2018 Top Rated Local award for being ranked among the top 10 senior living communities in California!

Here’s just one of their many five-star reviews:

“My parents, both in their 90s, moved to Eskaton Village in July, 2010. We had researched a number of assisted living facilities, and in spite of slightly higher costs, we chose Eskaton. We were impressed by the quality of the facility. In fact, we have always kidded dad and mom about living in a four-star resort! During the past two plus years, there has never been a regret on either the part of my parents or our family. They have enjoyed everything about Eskaton, especially the quality of the care they receive from the staff. We live out of state but have spent quite a bit of time at Eskaton (at least six visits a year) with my parents…We continue to be impressed with the quality of care and the responsiveness of the staff. We are very glad we chose Eskaton Village Roseville!” – Paul H

Not Your Average Senior Living Community

Eskaton is a nonprofit company that has been around for 50 years now. In fact, they’ve grown to be the most diverse nonprofit serving seniors in Northern California! However, that hasn’t always been the case. Eskaton started as a hospital company, but after their Board of Directors identified the needs of the many underserved seniors in the community, they expanded to offering more senior services, and today, they have grown to more than 30 locations. Eskaton offers the entire continuum of care, and nearly 50 percent of the people they serve are low-income.

We asked Lola Rain, the Director of Digital Media, why they do what they do and how they work to make the world a better place. Here’s what she had to say:

“Our mission is to enhance the quality of life of seniors through innovative health, housing and social services. We stay focused on that goal in everything we do. You’ll hear the term, ‘innovative,’ all the time around our communities because it’s the approach we take. As an example, we rolled out an engagement platform to increase the contact between our residents and their family members, other residents and even our staff. A lot of older adults don’t have smart phones, so we’ve provided tablets that allow them, through the touch of a button, to call their families and loved ones. They can also call their neighbors throughout the building. They can play games and even communicate through video. It’s fun because they get really competitive when they play games, and there’s even a leader board where they can compete with each other. The tablet even allows the residents to turn lights on and off, adjust the thermostat, etc. with the Smart Home feature. It’s incredibly comprehensive, and our residents love it! I don’t know of any other community locally that has anything like that.”

Building Success Through Effective Reputation Management

According to Lola, growing Eskaton’s online reputation has been a huge goal for the organization. They know that consumers are looking at their ratings and reviews online, so they make it a point to manage their reputation effectively.

They do so by actively engaging with their residents and their families, as well as other guests in the community. When residents and guests compliment the team at Eskaton, they encourage them to go online and leave a review. It’s important to Eskaton that reviews contain honest feedback so that prospects can use them for making their decisions.

In addition to managing their online reputation, Eskaton does a lot of inbound marketing, such as print ads, billboards and email, as well as online video, digital ads and social media posts.

They’ve recently developed a new brand message with the goal of changing the negative perception of aging, called “Age is Beautiful.” This brand message is meant to be all-inclusive, no matter what a person’s income bracket, age or psychographics may be.

We asked Lola what advice she has for other business owners looking to grow their business and build their online reputation. Here are her words of wisdom:

“The first tip is to monitor your reputation. Whether they’re good or bad, respond to reviews as quickly as possible. If someone has a complaint, don’t just absorb it. Take it to a leader that can address the complaint effectively. You also want to ensure that you’re not publicly accepting responsibility for things until you’ve had a chance to do some research. Before you handle a potential complaint, be sure to understand the situation to the full extent, and don’t jump to conclusions.The bottom line is that it’s important to have policies and procedures in place. Know what your method is to capture reviews, and how you’ll handle them when they come in, whether they’re good or bad. There are usually a lot of cheerleaders for your organization, so take advantage of that. Also, keep in mind that platforms, like Yelp, discourage businesses from asking for reviews, but that isn’t a good business practice. Remember that if you’re not managing your online reputation, you’re not putting your business’s best foot forward.”


Congratulations to the team at Eskaton for being a 2018 Top Rated Local award winner, and thank you so much, Lola, for taking the time to speak with us!

If you or your loved one is looking for assisted living, memory care or independent living, we highly recommend looking into Eskaton. Visit their website today!

California’s Top Rated Local® Senior Living Communities Award Winner: Pacifica Senior Living Chino Hills

Top Rated Local® is pleased to announce that Pacifica Senior Living Chino Hills is a 2018 award winner for senior living communities in California!

For senior care that can’t be beat in Chino Hills, look no further than Pacifica Senior Living Chino Hills!

Pacifica Senior Living Chino Hills has earned dozens of online reviews with an average rating of 4.83 stars, an impressive Rating Score™ of 94.25 and a 2018 Top Rated Local award for being ranked among the top 10 senior living communities in all of California!

Here’s just one of the many five-star reviews they’ve received:

“My mother lived at Pacifica in Chino Hills for nearly two years. After a couple of weeks adjusting to not being in her own home, she felt comfortable and learned her way around the facility very well. I know because I visited her twice a week. She loved books, and the library was perfect for her. She participated in several activities and trips to local restaurants. She made a friend or two as well. The staff always looked out for her. During the final month of her life, they were very helpful in making my mother comfortable. They worked together with the hospice staff. I am very grateful that we found this place for my mother. I would recommend it highly.” – Benjamin R

Not Your Average Senior Living Community

The care that the staff at Pacifica Senior Living Chino Hills provides is second to none. They work incredibly hard to create a warm, welcoming environment that feels a lot like an oversized house. The community is small enough that everyone knows everyone else, but it’s large enough to allow residents to enjoy their privacy.

There’s a lot of heart, soul and faith that goes into running Pacifica Senior Living Chino Hills, and their residents experience that heart, soul and faith each and every day.

We asked Chad Ormsby, the Director of Sales at Pacifica Senior Living Chino Hills, why he does what he does. Here’s what he had to say:

“The need of the families for this type of care and my own personal experience with caring for a loved one drove me in this direction.”

Building Success Through Next-Level Care

Chad credits Pacifica Senior Living Chinos Hills’ strong online reputation to their commitment to taking great care of their residents. They always do the right thing and do their job thoroughly. When there’s an opportunity for families and residents to give feedback, they welcome it and ask for it!

Apart from the growth they’ve experienced by having such a solid online reputation, referrals have been a huge source of business for Pacifica Senior Living Chino Hills. Chad also attributes the community’s location to much of their growth. They are located in a parking lot with a Circle K and a Jack-in-the-Box, and they get a lot of walk-ins who want to learn more about what they offer.

Pacifica Senior Living Chino Hills has done some community outreach, like the annual Father’s Day Car Show, but thanks to their location, online reviews and word-of-mouth referrals, they haven’t had to do any real marketing to get their name out there.

We asked Chad what advice he has for other business owners looking to grow their business and build their online reputation. He shared this quote from J. Willard Marriott:

“Customer service is the key! If you take care of your people, your business will take care of itself. Those people include employees and customers — in that order.”


Congratulations to the team at Pacifica Senior Living Chino Hills for being a 2018 Top Rated Local award winner, and thank you so much, Chad, for taking the time to speak with us!

If you’ve been searching for a great senior living community for yourself or a loved one, we highly recommend checking out Pacifica Senior Living Chino Hills! Visit their website today.